HabRitual
HabRitual is a San Rafael-based experiential production and immersive art studio that designs and produces AR/VR experiences, events, and regenerative design programs for festivals, cultural institutions, environmental nonprofits, and technology clients, led by founder Roxanna Shohadaee and a collaborator network.
- Company typePrivate
- Founded2014
- HeadquartersSan Rafael, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HabRitual does
HabRitual (legal entity habRitual LLC) is an experiential production, interdisciplinary design, and immersive art studio headquartered at 4040 Civic Center Dr., Suite 200, San Rafael, California. Founded by Roxanna (Roxi) Shohadaee and operating with a 1-10 person core team supplemented by a network of collaborators, the studio produces immersive environments across physical and digital media, including augmented reality experiences (Arcadia Earth AR, built on Unity 2019.4.0f1 LTS with ARKit and ARCore), virtual worlds (Project Hercules for Topia), event and festival productions (REGENISSANCE at Miami Art Basel, OMF Festival, Do Lab), environmental and civic installations (Planet Home, Trillion Trees Coalition), and educational programs (UC Irvine interdisciplinary incubator). Its service portfolio spans project management, experiential and immersive production, interactive art curation, environmental and set design, curriculum development, design sprints, and systems thinking implementation.
The studio monetizes through custom, project-based professional services engagements rather than a productized SaaS model, with pricing quote-driven and contracts typically spanning multi-year scopes; clients include a mix of festivals, cultural institutions, environmental nonprofits, hospitality venues, education organizations, and technology startups. Notable partnerships include Design Science Studio (co-development on regenerative design initiatives), Arcadia Earth (AR commission), Topia (immersive virtual worlds tied to Topia's $5M Seven Seven Six seed round), ONUSA, Deep Culture, and Planet Home, with listed allies including Meow Wolf, Gray Area, and BFI. HabRitual has no disclosed external venture funding, no revenue disclosures, and operates as a privately held, founder-controlled LLC.
HabRitual firmographics
Firmographics- Name
- HabRitual
- Legal name
- habRitual LLC
- Website
- https://www.habritual.studio
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HabRitual is a San Rafael-based experiential production and immersive art studio that designs and produces AR/VR experiences, events, and regenerative design programs for festivals, cultural institutions, environmental nonprofits, and technology clients, led by founder Roxanna Shohadaee and a collaborator network.
- Ownership category
- akta.pro rank
HabRitual industry classification
Industry- Product category
- Experiential Production and Immersive Art Design Services
- NAICS
- Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industry
- AR/VR & Immersive Learning Content Development (EDAGAKAI)
Keywords
Where HabRitual is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HabRitual business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Production and Experiential Design Services: HabRitual generates revenue through providing creative production, experiential design, project management, event production, immersive theatre, environmental design, set design, and conference/festival design services to clients.
- Art Curation and Advisory Services: Revenue from interactive art curation, creation, and coordination, as well as advisory services for creative and regenerative design projects.
- Curriculum Development and Program Design: Services in curriculum development, design and delivery, and program design and delivery for educational and organizational clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HabRitual product offering
Product offeringCore offering
HabRitual is an experiential production, interdisciplinary design, and immersive art studio providing end-to-end creative services including project management, experiential production, interactive art curation, event production, experience design, immersive theatre, environmental design, set design, curriculum development, financial modeling, and program design. The studio also creates standalone products such as the regen·era ORACLE DECK for regenerative design thinking, and produces immersive AR/VR experiences for clients.
Product overview
HabRitual is an experiential production, interdisciplinary design, and immersive art studio that functions as a service-based creative consultancy rather than a software product company. The studio offers a portfolio of named immersive experiences and creative services including augmented reality production (Arcadia Earth AR), virtual world creation (Project Hercules via Topia), event production (REGENISSANCE Miami Art Basel), and regenerative design consulting (Design Science Decade Studio, Regenera.City, Deep Culture). Their core services encompass experiential production, creative facilitation, interactive art curation, event production, experience design, curriculum development, financial modeling, interdisciplinary incubator creation, experiential marketing, immersive theatre, environmental design, set design, conference and festival design, design sprints, and systems thinking implementation. The portfolio also includes proprietary products such as the regen·era ORACLE DECK for regenerative design thinking.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Production and Creative Direction End-to-end creative production services covering project management, creative direction, experience design, and event production for organizations, festivals, cultural institutions, and brands.
- Interactive Art Curation, Creation and Coordination Curation, creation, and coordination of interactive art installations and immersive environments for museums, galleries, festivals, and cultural venues.
- Environmental Design and Set Fabrication Environmental design, set design, fabrication, and installation services for immersive events, installations, and experiential spaces.
- Curriculum Development and Program Design Curriculum development, design, delivery, and interdisciplinary program design for educational institutions and organizations, including interdisciplinary incubator creation.
- Advisory and Regenerative Design Consulting Advisory and consulting services for creative and regenerative design projects, including design sprints and systems thinking implementation for organizations focused on environmental and social impact.
- regen·era ORACLE DECK A standalone oracle deck product designed for regenerative design thinking and facilitated learning, used by creative practitioners, educators, and organizations.
Companies that use HabRitual
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
HabRitual technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HabRitual partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, secondary and minor.
- Design Science StudiocoreHabRitual collaborates with Design Science Studio on multiple projects including the Design Science Decade Studio, REGENISSANCE Miami Art Basel, and the regen·era Oracle Deck. These projects focus on regenerative design and creative facilitation for systemic change.
- Arcadia EarthcoreHabRitual is helping Arcadia Earth curate an Augmented Reality Project focused on planetary stewardship. The collaboration involves recruiting AR artists for paid creative opportunities in AR animation development leveraging ARKit and ARCore for children's education (ages 11-16).
- REGENERA.CITYcoreCollaborative project focused on regenerative city design and urban sustainability solutions through experiential design.
- TopiacoreHabRitual co-designed and created immersive experiences (Quest for Greatness series) for Topia's virtual world platform, in celebration of Topia's $5 million seed raise by Alexis Ohanian's Seven Seven Six. Roxi Shohadaee led the habRitual team on this project.
- ONUSAsecondaryProvides advisory services and immersive art production design for ONUSA, a regenerative design and creative consulting practice.
- Deep CulturesecondaryAdvisory and creative/regenerative design partnership with Deep Culture, focused on cultural transformation and regenerative practices.
- Planet HomesecondaryCreative collaboration with Planet Home on experiential projects focused on planetary stewardship and environmental awareness.
- Meow WolfminorListed as an ally in the creative ecosystem. Meow Wolf is a prominent immersive art company that could serve as a referral source or collaborative partner in the immersive art space.
- Gray AreaminorListed as an ally. Gray Area is a San Francisco-based organization focused on art and technology, representing a potential collaborative and referral relationship.
- BFI (British Film Institute)minorListed as an ally in the creative ecosystem, indicating a relationship within the international arts and film community.
- Wild VesselminorListed as an ally. HabRitual collaborated on a Wild Vessel project (video project).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HabRitual competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multidisciplinary studio creating immersive environments, projection mapping, and experiential productions. The closest direct analog to HabRitual in scope (light, sound, narrative, technology integration) and boutique-but-global studio model.
- Artechouse: Operator of immersive digital art venues and a producer/curator of AR/VR/XR art experiences. Highly comparable in its use of AR/VR tools and partnerships with digital artists, and overlaps with HabRitual's Arcadia Earth AR work and Topia-style virtual experiences.
- Stimulant: Boutique interactive digital experience studio designing large-scale installations using sensing, computer vision, and real-time graphics. Closely comparable technology stack and project profile (museums, brands, public installations) to HabRitual's immersive art practice.
- Float4: Montreal-based studio designing immersive, data-driven installations for museums, retail, and public spaces. Similar mix of spatial design, custom software, and content production, competing for the same cultural and commercial experiential engagements.
- ESI Design: New York-based experiential design firm that creates interactive environments and digital experiences for cultural, civic, and commercial clients. Comparable service offering (experience design + technology) and customer mix to HabRitual.
- BRC Imagination Arts: Long-standing experience design and production company behind themed attractions, museums, and brand experiences. Direct comparable for HabRitual's experiential production and set/installation design capabilities, though at a meaningfully larger scale.
- MAS Event Design: Event design and production studio creating immersive branded environments, scenic fabrication, and festival experiences. Closely mirrors HabRitual's mix of set design/fabrication, environmental design, and event production for festival clients like OMF.
Broad incumbents
- Meow Wolf: Large immersive art and entertainment company behind permanent exhibitions (House of Eternal Return, Omega Mart). HabRitual lists Meow Wolf as an ally, but it is also a much larger competitor for the same cultural-institution and festival experiential dollars.
- teamLab: Global digital art collective producing large-scale immersive installations. Operates at a vastly larger scale but competes directly with HabRitual in the art-and-technology immersive experience category, including for museum and festival commissions.
- Optimist: Large multidisciplinary creative agency producing experiential campaigns, immersive content, and brand experiences for global brands. A broader, well-capitalized incumbent that competes with HabRitual for experiential marketing and event/festival budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HabRitual social profiles
Digital presenceHabRitual financial estimates
Financial estimateRevenue estimate
Valuation estimate
HabRitual leadership team
Management profileNumber of profiles
Profiles1 record
HabRitual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HabRitual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HabRitual
What does HabRitual do?
HabRitual is an experiential production, interdisciplinary design, and immersive art studio providing end-to-end creative services including project management, experiential production, interactive art curation, event production, experience design, immersive theatre, environmental design, set design, curriculum development, financial modeling, and program design. The studio also creates standalone products such as the regen·era ORACLE DECK for regenerative design thinking, and produces immersive AR/VR experiences for clients.
Is HabRitual a public or private company?
HabRitual is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HabRitual founded?
HabRitual was founded in 2014. It employs 1 to 10 people.
Where is HabRitual based?
HabRitual is headquartered in San Rafael, United States, in the North America region.
How does HabRitual make money?
Three revenue lines are on record. Creative Production and Experiential Design Services are the primary driver. The others are art Curation and Advisory Services and curriculum Development and Program Design.
Who are HabRitual's main competitors?
Direct peers on record are Moment Factory, Artechouse, Stimulant, Float4, ESI Design, BRC Imagination Arts and MAS Event Design. Broad incumbents are Meow Wolf, teamLab and Optimist.
Does HabRitual have an API?
No public API is recorded for HabRitual.
What industry is HabRitual in?
HabRitual's product category is Experiential Production and Immersive Art Design Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of EDAGAKAI, AR/VR & Immersive Learning Content Development. Its NAICS code is 54149 and its SIC code is 7330.