Withiii Leadership Center

What Withiii Leadership Center does

Withiii Leadership Center is a privately held leadership development and organizational consulting firm founded in 2021 by Jim Ferrell, headquartered in Bethesda, Maryland, with a small team of approximately eight practitioners and an operational footprint extending into the United Kingdom. The firm is built around a proprietary relational leadership framework that treats organizational connectivity as the primary driver of performance, structured through a four-dimensional change model (Behavior, Attitude, Structure, Culture) and a 'Seven Rules of Relation' methodology. Its core technology stack consists of two diagnostic assessments — a free 24-question Organizational Convergence Assessment and the paid Relational Leadership 360 feedback tool, priced in three tiers ($250 assessment only, $950 with debrief, $3,950 with a 3-month coaching journey) — supported by a whitepaper library, the You and We Academy online community, and a Simon & Schuster–published book by the founder.

Withiii monetizes primarily through quote-based professional services: enterprise consulting engagements (Four-Dimensional Convergence Transformation, Organizational Change-Effort Integration, Conflict Management), customized executive coaching with ICF-certified coaches, in-person and virtual training programs, and keynote speaking. The free Convergence Assessment and You and We Academy (with a 2-week free trial) serve as top-of-funnel lead generation feeding enterprise sales, while the RL360 introduces a transactional, self-serve revenue line. Go-to-market is enterprise field sales with a discovery-call-led process, augmented by a strategic partnership with UK-based OnTrack International announced in July 2026 to extend reach into UK and North American markets.

The firm's customer base spans more than 25 named enterprise and government logos across technology, aerospace, telecommunications, manufacturing, financial services, sports, energy, healthcare, and government. However, several logos appear tied to founder and consultant tenures at the predecessor Arbinger Institute rather than confirmed current Withiii engagements, and the firm discloses no revenue, headcount growth, or external funding. The business is founder-led, privately capitalized, and operates without disclosed institutional investors.

Name

Withiii Leadership Center

Legal name

Withiii LLC

Website

https://withiii.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Withiii Leadership Center is a Bethesda-based leadership consulting firm offering assessments, executive coaching, training, and speaking services built around a proprietary relational leadership and four-dimensional change framework, serving enterprise and government clients globally.

Ownership category

akta.pro rank

Product category

Leadership Consulting and Organizational Development

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Leadership consulting services
• Executive coaching
• Organizational development
• Leadership assessments
• Team transformation

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Leadership Consulting Services: Strategic consulting engagements including Four-Dimensional Convergence Transformation, Organizational Change-Effort Integration, Conflict Management, Leadership Advisory, and Creative Thought Partnership
2. Leadership Assessments: Relational Leadership 360 assessment tool offered in three tiers: assessment only ($250), assessment with debrief ($950), and assessment with coaching ($3,950)
3. Executive Coaching: Customized executive coaching programs with ICF-certified coaches for leadership development and relational leadership transformation
4. Training Programs: In-person and virtual workshops on leadership, teambuilding, and communication topics including Convergent Leadership, Unlocking Human Connection, and Conflict Resolution Skills
5. Speaking Engagements: World-class speakers for events covering topics like Convergent Leadership, Innovation, Team Building, and AI-era leadership
6. Book Sales: Sales of 'You and We: A Relational Rethinking of Work, Life, and Leadership' by Jim Ferrell through Simon & Schuster and other retail channels
7. Whitepaper Library: Free whitepaper resources covering organizational development, growth, transformation, and human connection topics as lead generation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Withiii Leadership Center provides leadership consulting, executive coaching, organizational assessments, training workshops, and keynote speaking services. Its offerings are built on a proprietary relational leadership framework and a four-dimensional change model designed to help organizations see, measure, and improve team and enterprise-wide connectivity.

Product overview

Withiii Leadership Center is a leadership development and organizational consulting firm offering a unified suite of services focused on relational leadership and organizational connectivity. The core portfolio includes the Organizational Convergence Assessment (a free diagnostic measuring teamwork across four dimensions), the Relational Leadership 360 assessment (a paid 360-degree feedback tool with three pricing tiers), Executive Coaching, Strategic Planning Sessions, Consulting Services, Speaking, and Training Programs. These are complemented by educational resources including a Whitepaper Library covering topics like four-dimensional change, human connection, and conflict transformation, plus the You and We Academy online learning platform and the You and We book by founder Jim Ferrell. The company also provides Speech Excerpts and podcast/webinar content for thought leadership distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Relational Leadership 360 360-degree feedback assessment measuring relational leadership capabilities across seven competencies organized around Withiii's Seven Rules of Relation, designed to reveal deep insights into a leader's ability to create and nourish relational fabric of teams.
• Organizational Convergence Assessment Free diagnostic tool measuring an organization's level of teamwork and convergence across four quadrants: Behavior, Attitude, Structure, and Culture. Consists of 24 questions and delivers a four-quadrant analysis.
• Executive Coaching Program Customized coaching program where participants receive personalized coaching plans along Withiii frameworks to improve leadership effectiveness and ability to drive convergence, including in-depth 1:1 executive coaching.
• Strategic Planning Session Customized strategic planning engagement including Transformation Readiness Assessment, 2 days of in-person executive training, full-length strategy booklet, and Implementation Coaching for accountability.
• Consulting Services Organizational transformation consulting including Four-Dimensional Convergence Transformation, Organizational Change-Effort Integration Design and Execution, Conflict Management and Transformation, Leadership Advisory, and Creative Thought Partnership.
• Training Programs In-person and virtual workshops on leadership, teambuilding, and communication including Convergent Leadership, Unlocking Human Connection, Opening the Innovation Dimension, Expanding Inclusiveness, and Conflict Resolution Skills.
• Speaking Services World-class keynote speaking on topics including Convergent Leadership, Breaking Open: Unlocking Human Connection, Four Quadrant Agility, Creating OneTeam, The New Leadership Math, and Our Next Frontier: The Business Case for Expanding Identity.
• You and We Academy Online learning community offering ongoing book club with Jim Ferrell, monthly topics for extended learning and deepening concepts, webinars with thought leaders, and community of dedicated change makers.
• You and We: A Relational Rethinking of Work, Life, and Leadership Bestselling book by Jim Ferrell published by Simon & Schuster (ISBN 9781637747339), taking readers on a journey of discovery around human connection and relation.

Quantifiable outcome

• Organizations achieve higher productivity with fully engaged teams committed to strategic priorities
• +2 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OnTrack InternationalcoreStrategic or Co-development Partner · 9 July 2026Strategic partnership combining Withiii's relational leadership framework with OnTrack's leadership development and organizational performance expertise. Partnership aims to help organizations strengthen connectivity, collaboration, culture, and organizational performance in an AI-enabled world. Initial focus on joint leadership development initiatives and thought leadership campaigns targeting Northern American and UK markets, with future plans including development of accredited methodologies and diagnostic tools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Publicly traded leadership and organizational effectiveness consultancy built on The 7 Habits of Highly Effective People. Competes head-on with Withiii in enterprise leadership development with substantially greater scale, global delivery, and brand spend.
• Korn Ferry: Global organizational consulting firm with a major leadership development and executive coaching practice alongside executive search. Competes in enterprise leadership transformation mandates at significantly larger scale.
• Heidrick & Struggles: Executive search and leadership advisory firm with a growing culture shaping and leadership consulting practice. Competes with Withiii for executive-level culture and leadership transformation work.
• Egon Zehnder: Global leadership advisory and executive search firm with deep executive coaching and board advisory practices. Overlaps with Withiii in C-suite leadership development and culture change engagements.
• Center for Creative Leadership (CCL): Nonprofit research-backed leadership development provider offering executive education, coaching, and assessments. Competes with Withiii in enterprise leadership programs and 360 feedback with deeper research credentials.
• Dale Carnegie & Associates: Global leadership and communication training provider with courses in leadership, presentation, and organizational change. Broad incumbent in the same training-and-development category Withiii serves.

Direct peers

• Arbinger Institute: Founded by Jim Ferrell and colleagues prior to Withiii, Arbinger pioneered the same relational/outlook-based leadership methodology. Withiii is essentially a second-generation venture by the same founders, directly inheriting Arbinger's framework and customer relationships.
• DDI (Development Dimensions International): Global leadership assessment and development firm offering 360 tools, executive coaching, and selection systems. Directly competes with Withiii's Relational Leadership 360 in the leadership assessment category serving large enterprises.
• Ken Blanchard Companies: Leadership training and consulting firm built on Situational Leadership and other Blanchard frameworks. Direct content and methodology peer; notably Ken Blanchard provided a public endorsement of Jim Ferrell's You and We book.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching franchise built around Marshall Goldsmith's stakeholder-centered methodology. Direct peer in the executive coaching and leadership development space, with a similarly prominent author/coach founder brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bewithiii
• Facebookfacebook.com/bewithiii
• LinkedInlinkedin.com/company/withiii

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Withiii Leadership Center