Ted Gibson Beauty Wellness Science

Name

Ted Gibson Beauty Wellness Science

Legal name

Ted Gibson Beauty Wellness Science

Website

https://tedgibson.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Adaptogenic mushroom supplements
• Blue-green algae supplements
• Organic dietary supplements
• Wellness beauty products
• Daily cognitive supplements

Headquarters

HQ city

Tryon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Ascension Supplement Sales: Primary revenue stream from the flagship Ascension daily mushroom and blue-green algae supplement sold at $55 USD per unit. The product offers subscription/auto-ship options for recurring revenue.
2. Branded Merchandise: Secondary revenue from branded apparel including hats ($35) and t-shirts ($30). Products are manufactured on-demand to reduce overproduction.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Ted Gibson Beauty Wellness Science pivoted from its celebrity hairstyling heritage (founded 1990) into the wellness category with Ascension, a daily adaptogenic mushroom and blue-green algae dietary supplement priced at $55. The company also sells branded apparel — dad hats ($35) and unisex t-shirts ($30) — through a Shopify-powered direct-to-consumer e-commerce site, with subscriptions available via auto-ship.

Product overview

Ted Gibson Beauty Wellness Science offers a focused product portfolio consisting of one core wellness supplement and branded apparel merchandise. The primary product is ASCENSION, a daily mushroom and blue-green algae dietary supplement priced at $55, which serves as the company's flagship wellness offering. The supplement line is supported by branded merchandise including dad hats ($35) and unisex t-shirts ($30), which extend the brand's lifestyle positioning. The company was founded by celebrity hairstylist Ted Gibson and colorist Jason Backe, who developed Ascension after personal research into cognitive health and wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Ascension: Daily mushroom and blue-green algae supplement product line, including the flagship Ascension supplement powder.

Products and services

• Ascension Daily Mushroom + Blue-Green Algae Supplement

Quantifiable outcome

• 96% positive rating from 57 customer reviews

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Golde: Golde sells superfood and adaptogenic mushroom blends (e.g., Turmeric Latte, Reishi Cacao). Its premium DTC mushroom blends overlap with Ascension's formulation philosophy and target consumer.
• Plant People: Plant People sells adaptogenic mushroom and cannabinoid supplements for sleep, focus, and calm. Its functional mushroom SKU overlap and focus on mind-body outcomes make it a relevant emerging peer in the same mushroom-and-wellness category.
• OPositiv Health: OPositiv sells beauty, hormonal, and gut-health supplements DTC. Its targeted, condition-specific positioning and similar price points make it a comparable emerging beauty-wellness peer.

Direct peers

• Four Sigmatic: Four Sigmatic sells mushroom-based coffee, cocoa, and supplements directly to consumers. It is the most direct functional-mushroom peer to Ted Gibson's Ascension, sharing the adaptogenic mushroom positioning and DTC e-commerce model.
• Hum Nutrition: Hum Nutrition sells "beauty-from-within" supplements (hair, skin, nails) direct-to-consumer. Its positioning around ingestible beauty and similar price-point subscriptions is highly comparable to Ascension.
• Care/of: Care/of is a personalized vitamin and supplement brand with a strong DTC subscription model. It shares the subscription-driven DTC approach and clinically studied ingredient positioning with Ted Gibson Beauty Wellness Science.
• Moon Juice: Moon Juice markets adaptogenic and beauty-from-within powders and supplements (e.g., Beauty Dust, Magnesi-Om) at premium price points via DTC. Its positioning around skin, hair, and inner beauty overlaps directly with Ascension's beauty-from-within claims.
• Ritual: Ritual is a DTC supplement brand built on traceable ingredients, clean-label purity claims, and subscription. Its approach to clinically studied, no-filler formulation parallels Ascension's fruiting-body-only positioning.
• MUD/WTR: MUD/WTR sells a coffee alternative built on adaptogenic mushrooms and other functional ingredients. It shares the "morning ritual" use case and mushroom-led formulation with Ted Gibson's Ascension product.

Broad incumbents

• Vital Proteins: Vital Proteins is a much larger ingestible-beauty and wellness brand with broad retail distribution. It is a broad incumbent in collagen/beauty-from-within against which Ted Gibson must differentiate on mushroom-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tedgibson
• Facebookfacebook.com/ted.gibson
• LinkedInlinkedin.com/company/ted-gibson

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ted Gibson Beauty Wellness Science