ASEAN Food & Beverage Alliance
AFBA is a Singapore-based non-profit industry association coordinating national food and beverage trade groups across ASEAN to advocate for regulatory harmonization, trade facilitation, and policy engagement with the ASEAN Secretariat.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ASEAN Food & Beverage Alliance does
ASEAN Food & Beverage Alliance (AFBA) is a Singapore-registered non-profit industry association established in 2013 that coordinates national food and beverage industry associations across Southeast Asia. It serves as a regional voice for the sector, bringing together member associations from Brunei (NCCIBD), Indonesia (GAPMMI), Malaysia (FMM/MAFMAG), the Philippines (Philippine Chamber of Food Manufacturers), Singapore (SMF), Thailand (FTI), Vietnam (VDA), and the regional body Food Industry Asia (FIA). Its purpose is to support regulatory harmonization, facilitate intra-ASEAN trade, and provide a unified industry voice in policy engagement with ASEAN committees and the ASEAN Secretariat, including technical support to the ASEAN Prepared Foodstuff Product Working Group.
AFBA's product surface is centered on advocacy, research, and convening rather than on proprietary technology. Core offerings include Oxford Economics-commissioned research reports (e.g., country-level agri-food economic impact studies for Indonesia and the Philippines in 2026, a 2024 climate and food prices update, and a 2023 food security and trade facilitation study), guidance publications such as the AFBA Reformulation Guidebook, joint policy statements with partners like ASEAN-BAC and FIA, and a calendar of workshops, seminars, and conferences. The underlying 'platform' is its institutional network of national associations and its working-group access to ASEAN policy processes, with marketing and member communications handled through its website (afba.co), LinkedIn presence, and email.
AFBA is funded through membership dues from its national association members on a subscription/recurring basis; pricing is not publicly disclosed. It operates a community-led go-to-market with direct engagement at the executive-board level rather than commercial distribution. Headcount is in the 11-50 range, the organization is headquartered at 33 Mohamed Sultan Road, Singapore, and it is governed by an Executive Board composed of senior representatives from member associations.
ASEAN Food & Beverage Alliance firmographics
Firmographics- Name
- ASEAN Food & Beverage Alliance
- Legal name
- ASEAN Food and Beverage Alliance
- Website
- https://afba.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AFBA is a Singapore-based non-profit industry association coordinating national food and beverage trade groups across ASEAN to advocate for regulatory harmonization, trade facilitation, and policy engagement with the ASEAN Secretariat.
- Ownership category
- akta.pro rank
ASEAN Food & Beverage Alliance industry classification
Industry- Product category
- Industry Association Services
- NAICS
- Regulation of Agricultural Marketing and Commodities (92614)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Technical Committees, Working Groups & Expert Panels (BPADANAB)
- akta.pro secondary industry
- Accredited Certification Bodies (CBs) – ISO 22000/FSSC 22000/BRCGS/SQF (AFALACAA)
Keywords
Where ASEAN Food & Beverage Alliance is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
ASEAN Food & Beverage Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership dues: As a non-profit industry association, AFBA is funded through membership contributions from national industry associations across ASEAN member states.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ASEAN Food & Beverage Alliance product offering
Product offeringCore offering
AFBA is a non-profit industry association that coordinates national food and beverage industry associations across ASEAN member states. It delivers collective policy advocacy and regulatory input to ASEAN committees and the ASEAN Secretariat, provides technical support to the ASEAN Prepared Foodstuff Product Working Group, publishes economic research reports and guidance documents such as the Reformulation Guidebook, organizes workshops/seminars/conferences, and disseminates regulatory, technical, and market information to its member associations and the wider F&B sector.
Product overview
AFBA is a non-profit industry association that offers a portfolio of services including economic research reports and publications (Oxford Economics studies, reformulation guidebooks), an industry network for sharing best practices, policy advocacy and technical support to ASEAN working groups, and workshops and conferences. It is not a technology product company but rather a coordination body representing national industry associations across ASEAN member states.
Differentiator
Problem solved
Functional benefit
Products and services
- AFBA Reports and Publications Economic research reports and publications on the ASEAN food and beverage sector, including Oxford Economics studies on agri-food sectors and climate change impacts, made available to industry stakeholders via the AFBA website.
- AFBA Reformulation Guidebook A guide for delivering healthier and sustainable food and beverage products in ASEAN markets, addressing the reformulation challenge faced by F&B manufacturers in the region.
- AFBA Industry Network A regional network of national food and beverage industry associations across ASEAN dedicated to sharing best practices and supporting trade facilitation across the region.
- Policy Advocacy and Technical Support Technical support provided to the ASEAN Prepared Foodstuff Product Working Group, along with input on ASEAN policies and regulations affecting the food and beverage industry, delivered to national association members and the wider sector.
- Workshops, Seminars and Conferences Events organized by AFBA to promote dialogue on critical issues affecting the ASEAN food and beverage sector among member associations, manufacturers, and policymakers.
Companies that use ASEAN Food & Beverage Alliance
Customer profileSegments2 records
Ideal customer profiles2 records
ASEAN Food & Beverage Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASEAN Food & Beverage Alliance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Food Industry Asia (FIA)coreFIA is represented on AFBA's Executive Board alongside senior representatives from national industry associations. FIA provides regional food industry perspective and coordinates with AFBA on policy advocacy and industry representation across ASEAN.
- National Chamber of Commerce and Industry Brunei DarussalamcoreNational industry association member representing Brunei Darussalam's food and beverage sector within AFBA's governance structure.
- Indonesian Food & Beverage Industry Association (GAPMMI)coreNational industry association member representing Indonesia's food and beverage sector within AFBA's governance structure.
- Federation of Malaysian Manufacturers (MAFMAG)coreNational industry association member representing Malaysia's food and beverage sector within AFBA's governance structure.
- Philippine Chamber of Food ManufacturerscoreNational industry association member representing the Philippines' food and beverage sector within AFBA's governance structure.
- Singapore Manufacturing Federation (SMF)coreNational industry association member representing Singapore's food and beverage sector within AFBA's governance structure.
- Federation of Thai Industries (FTI)coreNational industry association member representing Thailand's food and beverage sector within AFBA's governance structure.
- Vietnam Dairy Association (VDA)coreNational industry association member representing Vietnam's food and beverage sector within AFBA's governance structure.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ASEAN Food & Beverage Alliance competitors and assessment
Company assessmentOthers
- Codex Alimentarius Commission: The joint FAO/WHO international food standards body whose work on food safety and labeling AFBA references through its policy advocacy. Comparable as an adjacent institution defining standards that AFBA helps regionalize across ASEAN.
- Food and Agriculture Organization of the United Nations (FAO): An intergovernmental body that sets international food standards and works on food security and safety. Comparable as a higher-level institution that AFBA engages with on food policy, standards harmonization, and trade facilitation across ASEAN, though it is governmental rather than industry-funded.
Broad incumbents
- FoodDrinkEurope: The leading European F&B industry federation representing national associations and companies to EU institutions. Comparable to AFBA as a multi-country F&B federation providing collective representation, regulatory input, and standards advocacy at a regional bloc level.
- Consumer Brands Association (formerly GMA): A major US-based packaged food and beverage industry association. Comparable as an established F&B trade association providing policy advocacy, research, and standards work for a large F&B member base, though geographically distinct from AFBA.
- ASEAN Business Advisory Council (ASEAN-BAC): ASEAN-BAC is a broader business advisory body to ASEAN leaders that AFBA has jointly engaged with (e.g., on the Hormuz food-system stability joint statement). It overlaps with AFBA in regional policy advocacy but covers the full private sector rather than only F&B.
- International Council of Beverages Associations (now International Beverage Alliance): A global beverage-focused industry association whose role as a unified sector voice mirrors AFBA's positioning within ASEAN. It is comparable as a regional equivalent of AFBA but operates globally and beverage-only.
Direct peers
- Food Industry Asia (FIA): FIA is the closest direct peer; it is a regional food industry body covering ASEAN and is explicitly listed as an AFBA Executive Board member, coordinating on policy advocacy and industry representation for the same F&B stakeholder base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ASEAN Food & Beverage Alliance social profiles
Digital presenceASEAN Food & Beverage Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASEAN Food & Beverage Alliance leadership team
Management profileNumber of profiles
Profiles3 records
ASEAN Food & Beverage Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASEAN Food & Beverage Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASEAN Food & Beverage Alliance
What does ASEAN Food & Beverage Alliance do?
AFBA is a non-profit industry association that coordinates national food and beverage industry associations across ASEAN member states. It delivers collective policy advocacy and regulatory input to ASEAN committees and the ASEAN Secretariat, provides technical support to the ASEAN Prepared Foodstuff Product Working Group, publishes economic research reports and guidance documents such as the Reformulation Guidebook, organizes workshops/seminars/conferences, and disseminates regulatory, technical, and market information to its member associations and the wider F&B sector.
Is ASEAN Food & Beverage Alliance a public or private company?
ASEAN Food & Beverage Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ASEAN Food & Beverage Alliance founded?
ASEAN Food & Beverage Alliance was founded in 2013. It employs 11 to 50 people.
Where is ASEAN Food & Beverage Alliance based?
ASEAN Food & Beverage Alliance is headquartered in Singapore, Singapore, in the Asia region.
How does ASEAN Food & Beverage Alliance make money?
One revenue line is on record: membership dues.
Who are ASEAN Food & Beverage Alliance's main competitors?
Others on record are Codex Alimentarius Commission and Food and Agriculture Organization of the United Nations (FAO). Broad incumbents are FoodDrinkEurope, Consumer Brands Association (formerly GMA), ASEAN Business Advisory Council (ASEAN-BAC) and International Council of Beverages Associations (now International Beverage Alliance). Food Industry Asia (FIA) is listed as a direct peer.
Does ASEAN Food & Beverage Alliance have an API?
No public API is recorded for ASEAN Food & Beverage Alliance.
What industry is ASEAN Food & Beverage Alliance in?
ASEAN Food & Beverage Alliance's product category is Industry Association Services. Its primary akta.pro industry code is BPADANAB, Technical Committees, Working Groups & Expert Panels, with a secondary code of AFALACAA, Accredited Certification Bodies (CBs) – ISO 22000/FSSC 22000/BRCGS/SQF. Its NAICS code is 92614 and its SIC code is 8600.