ASEAN Food & Beverage Alliance

What ASEAN Food & Beverage Alliance does

ASEAN Food & Beverage Alliance (AFBA) is a Singapore-registered non-profit industry association established in 2013 that coordinates national food and beverage industry associations across Southeast Asia. It serves as a regional voice for the sector, bringing together member associations from Brunei (NCCIBD), Indonesia (GAPMMI), Malaysia (FMM/MAFMAG), the Philippines (Philippine Chamber of Food Manufacturers), Singapore (SMF), Thailand (FTI), Vietnam (VDA), and the regional body Food Industry Asia (FIA). Its purpose is to support regulatory harmonization, facilitate intra-ASEAN trade, and provide a unified industry voice in policy engagement with ASEAN committees and the ASEAN Secretariat, including technical support to the ASEAN Prepared Foodstuff Product Working Group.

AFBA's product surface is centered on advocacy, research, and convening rather than on proprietary technology. Core offerings include Oxford Economics-commissioned research reports (e.g., country-level agri-food economic impact studies for Indonesia and the Philippines in 2026, a 2024 climate and food prices update, and a 2023 food security and trade facilitation study), guidance publications such as the AFBA Reformulation Guidebook, joint policy statements with partners like ASEAN-BAC and FIA, and a calendar of workshops, seminars, and conferences. The underlying 'platform' is its institutional network of national associations and its working-group access to ASEAN policy processes, with marketing and member communications handled through its website (afba.co), LinkedIn presence, and email.

AFBA is funded through membership dues from its national association members on a subscription/recurring basis; pricing is not publicly disclosed. It operates a community-led go-to-market with direct engagement at the executive-board level rather than commercial distribution. Headcount is in the 11-50 range, the organization is headquartered at 33 Mohamed Sultan Road, Singapore, and it is governed by an Executive Board composed of senior representatives from member associations.

Name

ASEAN Food & Beverage Alliance

Legal name

ASEAN Food and Beverage Alliance

Website

https://afba.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AFBA is a Singapore-based non-profit industry association coordinating national food and beverage trade groups across ASEAN to advocate for regulatory harmonization, trade facilitation, and policy engagement with the ASEAN Secretariat.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Regulation of Agricultural Marketing and Commodities (92614)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

Accredited Certification Bodies (CBs) – ISO 22000/FSSC 22000/BRCGS/SQF (AFALACAA)

Keywords

• Industry association services
• Regulatory harmonization support
• Food and beverage advocacy
• Trade facilitation consulting
• Policy advisory services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues: As a non-profit industry association, AFBA is funded through membership contributions from national industry associations across ASEAN member states.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AFBA is a non-profit industry association that coordinates national food and beverage industry associations across ASEAN member states. It delivers collective policy advocacy and regulatory input to ASEAN committees and the ASEAN Secretariat, provides technical support to the ASEAN Prepared Foodstuff Product Working Group, publishes economic research reports and guidance documents such as the Reformulation Guidebook, organizes workshops/seminars/conferences, and disseminates regulatory, technical, and market information to its member associations and the wider F&B sector.

Product overview

AFBA is a non-profit industry association that offers a portfolio of services including economic research reports and publications (Oxford Economics studies, reformulation guidebooks), an industry network for sharing best practices, policy advocacy and technical support to ASEAN working groups, and workshops and conferences. It is not a technology product company but rather a coordination body representing national industry associations across ASEAN member states.

Differentiator

Problem solved

Functional benefit

Products and services

• AFBA Reports and Publications Economic research reports and publications on the ASEAN food and beverage sector, including Oxford Economics studies on agri-food sectors and climate change impacts, made available to industry stakeholders via the AFBA website.
• AFBA Reformulation Guidebook A guide for delivering healthier and sustainable food and beverage products in ASEAN markets, addressing the reformulation challenge faced by F&B manufacturers in the region.
• AFBA Industry Network A regional network of national food and beverage industry associations across ASEAN dedicated to sharing best practices and supporting trade facilitation across the region.
• Policy Advocacy and Technical Support Technical support provided to the ASEAN Prepared Foodstuff Product Working Group, along with input on ASEAN policies and regulations affecting the food and beverage industry, delivered to national association members and the wider sector.
• Workshops, Seminars and Conferences Events organized by AFBA to promote dialogue on critical issues affecting the ASEAN food and beverage sector among member associations, manufacturers, and policymakers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Food Industry Asia (FIA)coreStrategic or Co-development PartnerFIA is represented on AFBA's Executive Board alongside senior representatives from national industry associations. FIA provides regional food industry perspective and coordinates with AFBA on policy advocacy and industry representation across ASEAN.
• National Chamber of Commerce and Industry Brunei DarussalamcoreOthersNational industry association member representing Brunei Darussalam's food and beverage sector within AFBA's governance structure.
• Indonesian Food & Beverage Industry Association (GAPMMI)coreOthersNational industry association member representing Indonesia's food and beverage sector within AFBA's governance structure.
• Federation of Malaysian Manufacturers (MAFMAG)coreOthersNational industry association member representing Malaysia's food and beverage sector within AFBA's governance structure.
• Philippine Chamber of Food ManufacturerscoreOthersNational industry association member representing the Philippines' food and beverage sector within AFBA's governance structure.
• Singapore Manufacturing Federation (SMF)coreOthersNational industry association member representing Singapore's food and beverage sector within AFBA's governance structure.
• Federation of Thai Industries (FTI)coreOthersNational industry association member representing Thailand's food and beverage sector within AFBA's governance structure.
• Vietnam Dairy Association (VDA)coreOthersNational industry association member representing Vietnam's food and beverage sector within AFBA's governance structure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Codex Alimentarius Commission: The joint FAO/WHO international food standards body whose work on food safety and labeling AFBA references through its policy advocacy. Comparable as an adjacent institution defining standards that AFBA helps regionalize across ASEAN.
• Food and Agriculture Organization of the United Nations (FAO): An intergovernmental body that sets international food standards and works on food security and safety. Comparable as a higher-level institution that AFBA engages with on food policy, standards harmonization, and trade facilitation across ASEAN, though it is governmental rather than industry-funded.

Broad incumbents

• FoodDrinkEurope: The leading European F&B industry federation representing national associations and companies to EU institutions. Comparable to AFBA as a multi-country F&B federation providing collective representation, regulatory input, and standards advocacy at a regional bloc level.
• Consumer Brands Association (formerly GMA): A major US-based packaged food and beverage industry association. Comparable as an established F&B trade association providing policy advocacy, research, and standards work for a large F&B member base, though geographically distinct from AFBA.
• ASEAN Business Advisory Council (ASEAN-BAC): ASEAN-BAC is a broader business advisory body to ASEAN leaders that AFBA has jointly engaged with (e.g., on the Hormuz food-system stability joint statement). It overlaps with AFBA in regional policy advocacy but covers the full private sector rather than only F&B.
• International Council of Beverages Associations (now International Beverage Alliance): A global beverage-focused industry association whose role as a unified sector voice mirrors AFBA's positioning within ASEAN. It is comparable as a regional equivalent of AFBA but operates globally and beverage-only.

Direct peers

• Food Industry Asia (FIA): FIA is the closest direct peer; it is a regional food industry body covering ASEAN and is explicitly listed as an AFBA Executive Board member, coordinating on policy advocacy and industry representation for the same F&B stakeholder base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/asean-food-and-beverage-alliance-afba

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEAN Food & Beverage Alliance