Urbody

What Urbody does

Urbody (legally Fully Human, LLC) is a direct-to-consumer apparel brand that designs and sells gender-affirming underwear, compression tops, and activewear for transgender, non-binary, and gender non-conforming individuals. Founded in 2021 in Los Angeles by co-founders Mere Abrams and Anna Graham, the company operated a single Shopify storefront at urbody.co with a product line of approximately 16 SKUs spanning compression tops, tucking underwear and bottoms, briefs, thongs, bralettes, and boxer briefs, priced between $15 and $65. Its core technical differentiator is garment construction — triple-layered front panels, built-in tucking thongs, wider gussets, power mesh linings, and 4-way stretch fabrics in inclusive XXS-4X sizing — designed as a health-conscious alternative to commercial chest binders and drag-oriented gaffs.

The business model is straightforward DTC e-commerce: one-time unit purchases, plus optional donation contributions at checkout to the Fully Human Giveback Program supporting trans and queer artists. Go-to-market relied on community-led marketing, including the Ur Story content series, Instagram (@urbodyco), earned media in major outlets (NYT, The Guardian, Fast Company, CNBC, Teen Vogue), a Refer-a-Friend program, and partnerships with 10+ LGBTQ+ non-profits, brands, and schools. The company was bootstrapped with no disclosed venture funding, operated with 1-10 employees, and fulfilled via USPS with international shipping available. In 2025, Urbody announced it was ceasing operations due to rising costs and economic headwinds and is currently liquidating inventory through a closing sale of up to 80% off.

Name

Urbody

Legal name

Fully Human, LLC

Website

https://urbody.co

Company type

Private

Founded year

2021

Operating status

Closed

Headcount range

1–10 employees

Short description

Urbody is a Los Angeles-based DTC apparel brand, founded in 2021, designing gender-affirming underwear, compression tops, and activewear for transgender and non-binary individuals via a single Shopify storefront; the company announced closure in 2025.

Ownership category

akta.pro rank

Product category

Gender-Affirming Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Shapewear & Body Contouring (CRAAAIAC), Panties & Briefs (CRAAAIAB), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)

Keywords

• Gender-affirming apparel
• Compression tops
• Tucking underwear
• Inclusive intimate apparel
• Trans fashion

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of gender-affirming underwear and activewear through e-commerce platform. Products include compression tops, tucking underwear, leggings, and accessories at price points ranging from $15-$65.
2. Donation Revenue: Donations collected through the Fully Human Giveback Program to support trans and queer artists. Customers can contribute at checkout.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Urbody designs, manufactures, and sells gender-affirming underwear, compression tops, and activewear for transgender, non-binary, and gender non-conforming individuals. The product line includes chest compression tops as healthier alternatives to traditional binders, tucking underwear and bottoms with built-in support, and inclusive base layers in sizes XXS to 4X, sold direct-to-consumer through the urbody.co Shopify storefront.

Product overview

Urbody is a gender-affirming apparel brand offering a unified portfolio of compression tops, compression bottoms, tucking garments, and intimate wear specifically designed for trans, non-binary, and gender non-conforming people. The product lineup includes three compression top styles (Racerback Compression Top, Half Tank Cotton Compression Top, Half Tank Modal Compression Top) providing chest compression as healthier alternatives to traditional binders; three tucking bottom options (Tucking Legging, Tucking Bike Short, Modal Tucking Bikini Brief) with built-in tucking support; multiple underwear styles (Cotton Compression Boy Short, Cotton Hip Brief, Gaff, High-Waisted Compression Thong, Modal Boxer Brief); and bralette options (Lace Bralette, Modal Scoop Bralette). All products feature inclusive sizing from XXS to 4X and are made from various fabrications including cotton/spandex, modal/spandex, and compression fabrics with different compression levels. The company is currently in closing sale status as of 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Racerback Compression Top The original best-selling compression top offering breathable and safe chest compression with extra-soft double-face fabric and power mesh lining, providing medium compression that is health-conscious compared to commercial chest binders. Designed for transgender, non-binary, and gender non-conforming individuals.
• Half Tank Cotton Compression Top A health-conscious alternative to commercial chest binders made with a luxe cotton/spandex blend and triple-layered fabric. Comfortably minimizes chest while taking pressure off shoulders and back, safe for exercise and sleep.
• Half Tank Modal Compression Top An elevated version of the best-selling compression top using buttery-soft modal blend with triple-layer front and double-layer back. Offers ultra-light, breathable fit with the same trusted compression support.
• Racerback Cotton Compression Sports Top A compression sports top made with a cotton/spandex blend and triple-layered fabric. Racerback design provides freedom of movement while offering chest compression for everyday activities and exercise.
• Racerback Compression Sports Top A swim-friendly sports top that minimizes chest while providing maximum support for everyday activities and exercise. Made with super soft stretch fabric that is breathable and sweat-resistant.
• Tucking Legging A legging with built-in tucking thong using soft, high-density fabric with a power mesh layer for a body smoothing effect. Designed for trans femmes, nonbinary, and gender non-conforming folks.
• Tucking Bike Short An all-in-1 bike short with built-in thong made from buttery-soft stretch fabric with a hidden power mesh layer for shaping effect. Can be worn for tucking or untucked.
• Compression Short A compression short with a flat front made from high-density compression fabric with a wider waistband for hip slimming and security. Suitable for exercise, everyday wear, and swim-friendly.
• Cotton Compression Boy Short A boy short with mid-rise tailored cut using a premium cotton-spandex blend with a triple-layered gusset for compression and support. Features a 3-inch inseam.

Quantifiable outcome

• 100% of reviewers would recommend the Cotton Hip Brief
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Trans Closet of the Hudson ValleycoreStrategic or Co-development Partner · 1 January 2024Non-profit organization providing gender-affirming clothing to trans and gender non-conforming individuals in the Hudson Valley. Urbody donated 100+ gender-affirming pieces and featured the organization in LGBTQ+ History Month coverage. Trans Closet provides clothing access through pop-up events and a permanent location at Dutchess County Pride Center.
• Project QcoreStrategic or Co-development Partner · 1 January 2024Los Angeles-based LGBTQ+ organization supporting the community. Recipient of Urbody donations as part of community giving back initiative.
• SGV LGBTQ CentercoreStrategic or Co-development Partner · 1 January 2024San Gabriel Valley LGBTQ Center - recipient of Urbody donations supporting gender-affirming clothing access.
• Queer Trans ProjectcoreStrategic or Co-development Partner · 1 January 2024BIPOC-led organization receiving Urbody donations as part of community support initiatives.
• Dream Team SurfminorStrategic or Co-development Partner · 1 January 2024Co-hosted Pride Beach Party with over 100 guests attending. Community event partnership for LGBTQ+ outreach.
• TaimiminorStrategic or Co-development Partner · 1 January 2024Launched limited-edition collaboration collection with Taimi in 2024.
• OutCare HealthcoreStrategic or Co-development Partner · 1 January 2024LGBTQ+ health organization partnership providing holiday self-care resources and support tips. OutCare provides LGBTQ+ affirming healthcare provider listings through OutList. Joint content creation offering OUT15 discount code for Urbody customers.
• Katie CastagnocoreStrategic or Co-development Partner · 1 January 20242024 Fully Human Giveback Program featured artist. Geologist and singer-songwriter whose project Our Queer Elders elevates stories of LGBTQ+ history icons. Urbody raised over $1.5K to support her artistic career.
• Rainbow LabsminorStrategic or Co-development Partner · 1 January 2022Pride month partnership where Urbody donated percentage of proceeds from gender-affirming active collection to Rainbow Labs' important work.

Scale indicators8 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• STAGG: Gender-affirming underwear and intimates brand offering gaffs, tucking, and packing solutions for trans and non-binary customers; direct overlap on tucking underwear product line.
• Underworks: Long-standing compression wear and binder manufacturer serving trans and post-surgical customers; overlaps Urbody's compression top and tucking categories with broader medical/compression positioning.
• Origami Customs: Custom-made gender-affirming apparel (binders, packing/STPs, tucking garments) for trans and non-binary people; comparable mission, niche product line, and community-led GTM.
• gc2b: Direct-to-consumer chest binder brand for trans masculine and non-binary individuals; competes with Urbody's compression tops as the health-conscious alternative to traditional binders.
• Play Out Apparel: Gender-inclusive underwear and loungewear brand targeting queer, trans, and non-binary consumers with made-in-NYC production; comparable inclusive sizing and community-led positioning.
• TomboyX: Size- and gender-inclusive underwear and apparel brand built around non-binary and trans customers; overlaps Urbody directly on tucking underwear, inclusive sizing, and LGBTQ+ community-led marketing.

Emerging players

• WOUF: Emerging trans-owned gender-affirming apparel brand offering tucking underwear and base layers; partial overlap with Urbody's tucking product family and similar mission.

Broad incumbents

• ThirdLove: Women's intimates incumbent with half-cup sizing and inclusive fit philosophy; adjacent competitor in DTC intimates with overlap on bralettes and inclusive fit, but no gender-affirming specialization.
• MeUndies: Established DTC underwear brand with inclusive sizing and a subscription model; broader incumbent that overlaps on DTC intimates distribution but lacks Urbody's gender-affirming specialization.
• Knix: DTC intimates and activewear brand with inclusive sizing and shapewear lines; a broad incumbent whose leakproof and shapewear categories intersect Urbody's compression/tucking positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/urbodyco
• Facebookfacebook.com/urbodyco
• LinkedInlinkedin.com/company/urbody-functional-fashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbody