Sable & Rosenfeld

What Sable & Rosenfeld does

Sable & Rosenfeld is a privately held Canadian specialty food manufacturer founded in 1970 by Myra Sable and Carol Rosenfeld in Toronto. The company produces and sells gourmet cocktail garnishes, condiments, and specialty foods under its proprietary Tipsy brand, with a portfolio of 50+ SKUs spanning spirit-infused olives, onions, cherries and cocktail stirrers, bruschettas, tapas, party cups, dirty martini mixes, and sauces. Production is handcrafted (e.g., hand-stuffed Blue Cheese Tipsy Olives and hand-packed cocktail stirrers) in Toronto, with products certified Kosher, Non-GMO, Gluten-Free, all-natural, and fat-free across various lines.

The company operates a dual go-to-market model: direct-to-consumer e-commerce through a Canadian storefront (sableandrosenfeld.com) and a separate US storefront (us.sableandrosenfeld.com), supplemented by wholesale distribution through brokers and distributors across North America reaching specialty food retailers. Pricing is unit-based, with individual jars priced between approximately $7 and $15 and multi-pack case pricing available at wholesale. Marketing is product-led and content-driven, leveraging an extensive recipe blog plus Facebook and Instagram presence, with periodic trade show exposure at the Fancy Food Shows.

Historically, Sable & Rosenfeld placed products at premium retailers including Creeds, Holt Renfrew, Bloomingdale's, Fortnum & Mason, and Fauchon, and by 1988 reported 3,000+ specialty retail doors across North America. The brand has accumulated multiple industry recognitions, including LA International Spirits Competition gold medals, SIP Awards silver medals, a SIAL Innovation Selection Award, and a 2015 induction of founder Myra Sable into the Specialty Food Association Hall of Fame. The company remains privately held by its founder with headcount of 1-10 employees and no disclosed external investment.

Name

Sable & Rosenfeld

Legal name

Sable & Rosenfeld

Website

https://sableandrosenfeld.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Sable & Rosenfeld is a Toronto-based, privately held specialty food manufacturer founded in 1970 that produces the Tipsy line of cocktail garnishes, condiments, and gourmet foods, selling through DTC e-commerce in Canada and the US and wholesale distribution to specialty retailers across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Consumer Product Sales: E-commerce sales of gourmet specialty foods and cocktail garnishes directly to consumers through company website. Products include Tipsy olives, cherries, onions, cocktail stirrers, bruschettas, sauces, and Party Cups.
2. Wholesale Distribution: B2B wholesale sales through brokers and distributors across Canada and US markets, reaching specialty retailers and food service establishments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sable & Rosenfeld manufactures and sells a portfolio of gourmet cocktail garnishes, condiments, and specialty foods under the Tipsy brand, handcrafted in Toronto since 1970. The product line centers on alcohol-infused garnishes (olives, onions, cherries, and cocktail stirrers steeped in spirits such as vermouth, bourbon, whiskey, gin, vodka, and tequila) alongside bruschettas, tapas, party cups, seafood cocktail sauce, and martini mixes.

Product overview

Sable & Rosenfeld is a gourmet specialty food company offering a portfolio of award-winning Tipsy cocktail garnishes and gourmet specialty foods, handcrafted in Toronto since 1970. The product portfolio centers around the proprietary Tipsy brand, which includes alcohol-infused cocktail garnishes (olives, onions, cherries, cocktail stirrers) as well as appetizers (bruschettas, tapas, party cups) and condiments. The products are positioned for elegant entertaining and cocktail enthusiasts, with key sub-lines including Tipsy Olives (Vermouth, Gin Lemon, Vodka Garlic, Vodka Fiery, Vodka Jalapeño, Blue Cheese varieties), Tipsy Onions, Tipsy Cherries (Whiskey, Bourbon, Tequila), Tipsy Cocktail Stirrers (Pickle and Corn varieties), Tipsy Tapas (Sweet and Hot Pepper varieties), Olive Bruschettas, Seafood Cocktail Sauce, and Martini Mixes. The company also produces condiments such as mustards, rum jerk, and sake teriyaki sauces. Products emphasize all-natural, non-GMO certified, and Kosher ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Tipsy®: Tipsy cocktail garnishes including olives, cherries, onions, and cocktail stirrers steeped in spirits

Products and services

• Vermouth Tipsy Olives
• Bourbon Tipsy Dark Reserve Cherries
• Vermouth Tipsy Onions
• Blue Cheese Tipsy Olives
• Tipsy Cocktail Stirrers (Pickle) - Garlic & Dill
• Gin Lemon Tipsy Olives
• Vodka Tipsy Fiery Olives
• Tipsy Tapas - Sweet Pepper
• Vodka Garlic Tipsy Olives
• Spicy Olive Bruschetta
• Whiskey Tipsy Cherries
• Olive Bruschetta
• Vodka Jalapeño Tipsy Olives
• Tipsy Cocktail Stirrers (Corn) - Sweet & Spicy
• Tipsy Tapas - Hot Peppers
• Party Cups
• Seafood Cocktail Sauce
• Tequila Tipsy Chili Cherries
• Tipsy Dirty Martini Mix
• Tipsy Spicy Dirty Martini Mix
• Vermouth Jalapeño Tipsy Onion

Quantifiable outcome

• Gold Medal Winner 2018 LA International Spirits Competition for Tipsy Cocktail Stirrers Sweet & Spicy
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Divina: Specialty Mediterranean olive, antipasto, and condiment brand sold in premium grocery and food service. Directly comparable in product category (specialty olives, tapenades, bruschetta-style spreads) and target channels (specialty retailers, gourmet shops).
• Filthy Food Co. Premium cocktail cherry brand (Filthy Cherries) targeting the same home mixologist and craft bartender segment. Sells spirits-infused cocktail garnishes through DTC and wholesale specialty channels, mirroring Sable & Rosenfeld's Tipsy positioning and product format.
• Sonoma Brinery: Artisanal pickled and preserved food brand producing sauerkrauts, pickled vegetables, and condiments. Comparable in small-batch, premium positioning and in the preserved-vegetable product category that overlaps with Sable & Rosenfeld's pickled olives and onions.
• Tillen Farms: Specialty cocktail garnish brand known for maraschino cherries and pickled vegetables, sold in premium grocery and gift channels. Direct competitor in the 'premium cocktail garnish for retail' category that Sable & Rosenfeld's Tipsy line targets.
• Jack Rudy Cocktail Co. Craft cocktail mixer and garnish company selling tonics, bitters, cherries, and bar tools to home bartenders and specialty retailers. Closely comparable in product mix, premium positioning, and DTC-plus-wholesale distribution model.
• Q Mixers: Premium cocktail mixer brand (tonics, ginger beer, sparkling) serving the same craft cocktail consumer. While focused on carbonated mixers rather than garnishes, it competes for the same shelf space and consumer mindshare in specialty retail.

Broad incumbents

• Stonewall Kitchen: Large specialty gourmet food company with broad portfolio of sauces, jams, condiments, and mixes sold across specialty retail, gift, and DTC channels. Comparable in premium positioning, multi-category product structure, and wholesale specialty retailer relationships.
• Mezzetta: Established specialty food brand with broad olive, pepper, and antipasto portfolio across mainstream grocery. While not focused exclusively on cocktail garnishes, it competes for the same olive/pepper shelf space and offers private-label-equivalent alternatives at lower prices.

Regional players

• Woodstock Farms: Specialty food brand offering pickled vegetables, condiments, and gourmet products primarily through North American specialty retail. Comparable in preserved-vegetable product category and target channels, though with broader mass-market distribution than Sable & Rosenfeld's premium positioning.

Emerging players

• Bittermens: Craft cocktail bitters and small-batch cocktail ingredients brand serving the home mixology market. Adjacent peer in the premium cocktail ingredients category with similar DTC and craft bartender focus, though focused on bitters rather than garnishes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sableandrosenfeld
• Instagraminstagram.com/sableandrosenfeld
• Xx.com/sable_rosenfeld

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sable & Rosenfeld