72 Hours
- Company typePrivate
- Founded2017
- HeadquartersStarnberg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
72 Hours firmographics
Firmographics- Name
- 72 Hours
- Legal name
- 72 IDEAS GmbH
- Website
- https://72hours.video
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
72 Hours industry classification
Industry- Product category
- Video Production Services Marketplace
- NAICS
- Teleproduction and Other Postproduction Services (512191), Motion Picture and Video Production (51211)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Vendor Sourcing & Contract Management (HSACAAAE)
- akta.pro secondary industries
- Content Operations & Workflow Management (BPAFAIAI), Invoice Processing & 2/3-Way Match Support (BPAAAJAG)
Keywords
Where 72 Hours is headquartered
LocationHeadquarters
- HQ city
- Starnberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
72 Hours business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Commission on Project Referrals: 72 HOURS acts as an affiliate intermediary, earning a 15% commission on the total project value when a client successfully engages a production partner through the platform. The company receives payment in two tranches (50% at assignment, 50% after delivery) and remits the net amount to the production partner after deducting the commission.
- 72+ Services (Paid Consulting): Additional fee-based consulting services including Video Advisor, Creative Concept Pitch, Video Strategy, and Producer Service packages. These are priced separately based on project scope, duration, and service level required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic service for companies and agencies |
| Other | Multi-year contract | 72+ Services - Paid consulting packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
72 Hours product offering
Product offeringCore offering
72 HOURS operates a digital matchmaking platform that connects companies and advertising agencies seeking professional video production with a curated network of 20+ validated video production partners across Germany and Austria. Clients complete an online briefing form and receive up to three comparable quotes from matched production studios within 72 hours at no cost. The platform is monetized through a 15% commission on successful project referrals, supplemented by paid consulting services under the 72+ Services umbrella and a 20% commission on AI Production Partner assignments.
Product overview
72 Hours operates a digital matchmaking platform that connects companies and agencies seeking professional video production with a curated network of over 20 validated production partners across Germany and Austria. The core platform enables clients to submit online project briefings and receive up to three comparable quotes from matching production studios within 72 hours at no cost. The platform is complemented by 72 + Services, a suite of paid consulting offerings including Video Advisor, Creative Concept Pitch, Video Strategy, Producer Service, and Bootcamps. The service portfolio expanded in 2024 to include an AI Production Partner Network for AI-generated video and image content. Additionally, the platform offers Virtual Trade Show & Corporate Sales Event services for virtual events. Production partners include specialized studios for corporate videos, interviews, animations, event coverage, web commercials, explainer videos, interactive videos, and 360-degree content across cities including Hamburg, Frankfurt, Munich, Cologne, Berlin, Düsseldorf, Stuttgart, and Karlsruhe.
Differentiator
Problem solved
Functional benefit
Products and services
- 72 HOURS Online Briefing Platform Digital matchmaking platform that matches companies and agencies seeking video production with validated production partners. Clients complete an online briefing form and receive up to three comparable quotes within 72 hours at no cost.
- 72+ Services Paid consulting services complementing the free quoting platform, including Video Advisor (project planning consultation), Creative Concept Pitch (3 concepts from 3 studios), Video Strategy (content marketing integration), Producer Service (production management), and Bootcamps (workshops on video/content marketing).
- AI Production Partner Network Extension of the platform connecting brands and agencies with international AI Producers and Studios for AI-generated video and image content. Managed matchmaking service with 20% affiliate fee on successful assignments.
- Virtual Trade Show & Corporate Sales Event Three-component virtual event toolkit: virtual trade show platform with white-label video player and streaming, modular booking tools (live chat, surveys, round tables, CRM integration), and content production services (greenscreen recordings, 3D product presentations, video compositing).
Quantifiable outcome
- Up to 3 comparable quotes within 72 hours (excluding weekends)
- +2 more outcomes
Companies that use 72 Hours
Customer profileNamed customers29 records
Segments2 records
Ideal customer profiles2 records
72 Hours technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature4 records
72 Hours partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- Badehaus FilmcoreVideo production partner in the 72 HOURS network, offering various video production services including corporate videos, interviews, and event coverage.
- BewegtbildheldencoreVideo production partner in the 72 HOURS network, offering various video production services.
- CineviewcoreVideo production partner in the 72 HOURS network, offering film and video production services.
- Corporate FilmcoreVideo production partner in the 72 HOURS network, specializing in corporate video production.
- El Pistolero StudioscoreVideo production partner in the 72 HOURS network, based in Stuttgart. Specializes in award-winning image films, documentaries, short films, music videos, commercials, tutorials, and photoshoots. Clients include Akzo Nobel, Commerzbank, CDU, and Prettl.
- Frische BrisecoreVideo production partner in the 72 HOURS network, based in Cologne. Founded in 2010 with 12 employees, offering creation, post-production, and drone units in-house. Clients include Sparkasse Schwäbisch Hall, Debeka, Deutsche Bank, Ford, McDonald's, and Range Rover.
- Frischer FilmcoreFull-service production partner in Hamburg, offering corporate films and creative social media content. Delivers both live-action and animation for B2B and B2C. Clients include AXA, Budnikowski, Carlsberg, DATAGROUP, DHL Group, McDonald's, Mercedes-Benz, Philips, Siemens, Syntegon, and Zasta.
- Goebel + MattescoreVideo production partner in Frankfurt with 18+ years experience. Audiovisual communication agency offering consulting, conceptualization, development, and production services. Clients include Accenture, Ariba, EDEKA, Krombacher, Microsoft, Migros, Nestle, Novel, SAP, and T-Online.
- InteriorspherecoreVideo production partner in Munich specializing in 3D animation and renderings. Supports marketing and sales activities with product trailers, interactive presentations, event concepts, and TV/cinema trailers. Clients include AEG, Electrolux, Fujitsu, Geberit, Kia, Samsung, and Siemens.
- JustaddsugarcoreDigital creative agency in Hamburg focused on social content production. Offers strategy, concepts, social know-how, and in-house production. Clients include Adidas, Foodora, Generali, Google, Karstadt, Telekom, Shiseido, and Vodafone.
- KieferWorx (KieferNümann)coreProduction partner with offices in Munich and Hamburg. Committed to progressive, honest, beautiful, and unseen content. Team includes directors, cinematographers, producers, and editors working collaboratively. Clients include Audi and BMW.
- Lookin' FridaycoreVideo production partner in Frankfurt specializing in advertising, event, and concert videos. With 15+ years in music and 12 years in video industry, they create eye-catching concepts. Clients include Chimperator, Clash of Clans, Connect, Levi's, L'Oréal, MSI, Nike, Puma, SEAT, and Warner Music.
- MainfilmcoreLeading film production company in Frankfurt. Produces high-quality content including image films, viral videos, and social media clips for corporations, medium-sized businesses, and startups. Clients include Deutsche Bank, Lufthansa, Mercedes-Benz, Radeberger Gruppe, Red Bull, and T-Systems.
- Marvin FilmcoreVideo production partner in Munich creating cinematic productions for brands and campaigns. Offers drone footage, post-production, editing, effects, sound design, and film music in-house. Clients include BayWa, FischER Appelt (agency), FHM, Fujitsu, IHERA Medical, ResMed, Telefonica, and Zum Goldenen Hirschen (agency).
- Mediabit StudioscoreVideo production partner in Munich. Focuses on understanding businesses and products to create memorable stories. Offers project management, direction, camera, and all production technology in-house. Shoots on cinema cameras in 6K resolution. Clients include Barry Callebaut, BMW, Degussa Gold, Hekuma, Palfinger, Spinner Automation, and University of St. Gallen.
- PeoplegraphercoreHybrid media production company in Düsseldorf. ConcepTS, plans, and produces aesthetic films in advertising, film, and creative content. Operates as a modern film atelier with short distances and efficient workflows. Clients include Canyon, Falke, Fielmann, Sennheiser, SportScheck, Suzuki, and Vaude.
- PrestigefilmcoreFull-service agency in Karlsruhe. Combines innovative film concepts with experienced teams and state-of-the-art film technology. Specializes in 360° content production. Clients include Arvato Bertelsmann, Baden-Württemberg Stiftung, Bosch, DEKRA, DM, and Emobil BW.
- SkynamiccoreVideo production partner with locations in Berlin and Mainz. Specializes in aerial drone footage with 20 years of model sports experience and 700 flight hours per year. Also offers 360° photos and videos. Clients include ABC News, HBO Game of Thrones, Mercedes, Kia, Paramount, Porsche, Red Bull, and Sky.
- Sunday DigitalcoreVideo production partner in Munich. Realizes creative media productions for print, film, and online media. Specializes in production consulting, production management, and quality design aligned with media channel requirements. Clients include Mini, Occhio, Oestreicher + Wagner, Porsche, Pro Sieben, Rolls Royce, Serviceplan, SportScheck, and Volkswagen.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
72 Hours competitors and assessment
Company assessmentRegional players
- Videoproducer.com: Videoproducer.com is a German-language video production directory and matching platform operating in the same DACH market as 72 HOURS. It is a regional peer serving overlapping enterprise and SME customers seeking production partners in Germany, Austria, and Switzerland.
Direct peers
- Lemonlight: Lemonlight is an on-demand video production marketplace offering customers matched production teams for branded video content. It competes with 72 HOURS on the same enterprise video sourcing workflow with a subscription-style managed service model.
- Tongal: Tongal operates a crowdsourced video production marketplace connecting brands with creative teams for commercials, branded content, and social video. It directly competes with 72 HOURS in the brand-side video sourcing space, though focused more on creative ideation competition.
- Bark: Bark is a matchmaking platform that connects consumers and businesses with local professional service providers across many categories including video production. It shares 72 HOURS's quote-comparison and shortlist model, with broader service scope and geographic reach.
- 90 Seconds: 90 Seconds is a cloud video production platform that connects brands with a curated network of creators worldwide to produce video content end-to-end. It competes with 72 HOURS on the same enterprise video sourcing workflow, with additional global scale and self-service technology.
- ProductionHUB: ProductionHUB is a global directory and marketplace connecting clients with vetted video production crews, studios, and freelancers. It is the most direct peer to 72 HOURS, operating the same matchmaking concept for production services across a wider geographic footprint.
Broad incumbents
- Fiverr: Fiverr is a large-scale global freelance marketplace offering video production, editing, animation, and related creative services. It overlaps with 72 HOURS on enterprise video sourcing but operates as a broad horizontal gig marketplace rather than a curated production-partner network.
- Upwork: Upwork is a major freelance platform spanning video production, creative, and technology categories. It overlaps with 72 HOURS for enterprise clients seeking vetted video production talent, though it serves a much wider professional services taxonomy.
Emerging players
- Genero: Genero is a global creative production marketplace connecting brands with filmmakers, animators, and production studios for video content. It is an emerging peer with a similar matchmaking approach to 72 HOURS, but with a focus on creative crowdsourcing and global reach.
Others
- Kurzgesagt (as in-house production benchmark): Kurzgesagt is a Munich-based explainer video production studio. While not a marketplace, it represents the type of high-quality boutique production partner that 72 HOURS may need to attract or compete against as a curated supplier in its network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
72 Hours social profiles
Digital presence72 Hours financial estimates
Financial estimateRevenue estimate
Valuation estimate
72 Hours leadership team
Management profileNumber of profiles
Profiles1 record
72 Hours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
72 Hours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 72 Hours
What does 72 Hours do?
72 HOURS operates a digital matchmaking platform that connects companies and advertising agencies seeking professional video production with a curated network of 20+ validated video production partners across Germany and Austria. Clients complete an online briefing form and receive up to three comparable quotes from matched production studios within 72 hours at no cost. The platform is monetized through a 15% commission on successful project referrals, supplemented by paid consulting services under the 72+ Services umbrella and a 20% commission on AI Production Partner assignments.
Is 72 Hours a public or private company?
72 Hours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 72 Hours founded?
72 Hours was founded in 2017. It employs 1 to 10 people.
Where is 72 Hours based?
72 Hours is headquartered in Starnberg, Germany, in the Europe region.
How does 72 Hours make money?
Two revenue lines are on record. Commission on Project Referrals are the primary driver. The others are 72+ Services (Paid Consulting).
Who are 72 Hours's main competitors?
Videoproducer.com is listed as a regional player. Direct peers are Lemonlight, Tongal, Bark, 90 Seconds and ProductionHUB. Broad incumbents are Fiverr and Upwork. Genero is listed as an emerging player. Kurzgesagt (as in-house production benchmark) is listed as an others.
Does 72 Hours have an API?
No public API is recorded for 72 Hours.
What industry is 72 Hours in?
72 Hours's product category is Video Production Services Marketplace. Its primary akta.pro industry code is HSACAAAE, Vendor Sourcing & Contract Management, with a secondary code of BPAFAIAI, Content Operations & Workflow Management. Its NAICS code is 512191 and its SIC code is 7819.