Art In The Atrium

What Art In The Atrium does

Art in the Atrium, Inc. (ATA) is a New Jersey-based nonprofit organization founded in 1992 by Viki and Charles Craig, alongside co-founders Jackie and Artie Bolden and Erin and Earl Shaw, to address the absence of Black fine art in public spaces. Headquartered in Morristown, NJ, the organization operates as an Impact Institution and Critically Acclaimed Exhibitor, running its annual signature exhibition — described as the largest of its kind in New Jersey — at the Atrium Gallery inside the Morris County Administration & Records Building, with the 33rd edition ('Another Slice of Sweet Potato Pie') running May–September 2025. Over three decades, ATA has hosted hundreds of exhibitions and educational programs featuring Black visual artists ranging from emergent to renowned, including Elizabeth Catlett, David Driskell, Benny Andrews, and Bisa Butler.

ATA's offerings span annual signature exhibits, an online Shopify-based gallery for direct artwork sales, ATA+ membership ($100/year general, $20/year student), corporate sponsorships targeting DEIA initiatives at HBCUs and Corporate America, private tours, Black Art History speaking engagements, exhibit hosting for corporate venues, commissioned public murals and installations, community arts-and-healing workshops, volunteer/docent programs, and scholarships. Its customer base includes individual art lovers and philanthropists (primary), curators and collectors, corporate DEIA buyers, HBCUs, NGOs and wellness organizations, and individual art consumers.

The organization has 1–10 employees, no external investors or funding rounds, no proprietary technology platform, and operates on a community-led, philanthropy- and programming-supported revenue model combining recurring memberships, donations, sponsorships, artwork sales, exhibit fees, and one-time commissions. Leadership includes CEO Simone Craig and Chair Charles Craig, with ATA positioned as a legacy tribute to co-founder Viki Craig.

Name

Art In The Atrium

Legal name

Art in the Atrium, Inc.

Website

https://artintheatrium.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Art in the Atrium is a Morristown, NJ-based nonprofit founded in 1992 that promotes Black fine artists through exhibitions, an online Shopify gallery, memberships, corporate DEIA sponsorships, and educational programming, serving art lovers, collectors, HBCUs, and corporate partners.

Ownership category

akta.pro rank

Product category

Nonprofit Cultural Arts Programming

NAICS

Art Dealers (459920), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Arts & Culture Appreciation (Art History, Film Appreciation, Music Appreciation) (EDAAAGAO)

Keywords

• Black fine art exhibitions
• Arts nonprofit organization
• Cultural programming services
• Fine art gallery
• Artist advocacy services

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Artwork Sales: Sale of Black fine art through online gallery (Shopify) and physical exhibits at the Atrium Gallery in Morristown, NJ
2. Membership Program: Annual membership ($100/year, students $20) offering discounts, first looks, and VIP member appreciation
3. Corporate Sponsorships: Philanthropy-based sponsorships targeting Black-Owned Businesses, HBCUs, and Corporate America for DEIA needs
4. Donations: Direct donations from supporters of Black art and culture
5. Programming & Exhibits: Revenue from exhibit hosting, private tours, Black Art History Programming, and speaking engagements
6. Public Works & Commissions: Commissioned murals, installations, and public-private partnership projects

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Art in the Atrium (ATA) is a nonprofit Impact Institution that promotes Black fine artists and Black visual culture through curated annual signature exhibitions at the Atrium Gallery in Morristown, NJ, an e-commerce Online Gallery for direct artwork sales, Black Art History Programming and speaking engagements, private tours, hosted corporate and institutional exhibits, public art commissions and installations, an ATA+ annual membership program, and corporate sponsorships supporting DEIA initiatives.

Product overview

Art in the Atrium (ATA) operates as an Impact Institution and critically acclaimed exhibitor offering a portfolio of Black fine art and artist services. The core offerings include Annual Signature Exhibits held at the Atrium Gallery in Morristown, NJ (the largest exhibit of its kind in New Jersey), an Online Gallery for purchasing artwork, and Black Art History Programming. Additional services encompass Private Tours, Exhibit Hosting for venues, ATA+ Membership program, Corporate Sponsorships, Volunteer/Docent opportunities, Public Works/Installations, Community-Building for Arts and Healing workshops, and Scholarships. The organization serves as a Black Talent Scout focused on amplifying and advocating for Black artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Signature Exhibits ATA's flagship annual exhibition program showcasing Black fine art and artists; the signature exhibition is described as the largest of its kind in New Jersey and rotates annually at the Atrium Gallery.
• Online Gallery E-commerce storefront on Shopify enabling direct purchase of artwork featured in ATA's exhibits, targeting individual consumers and SMB art buyers globally.
• ATA+ Membership Annual membership program priced at $100 per year for general members and $20 per year for students, offering discounts, first looks at exhibits, member appreciation events, and VIP opportunities for individual supporters and art enthusiasts.
• Exhibit Hosting Curated Black Art exhibit hosting services for corporate HQs, libraries, offices, public-private partnership spaces, and private events targeting enterprise and institutional buyers.
• Black Art History Programming Two-hour speaking engagements featuring artists and curators discussing the History of Black Art, offered as part of exhibit hosting packages for corporate and institutional audiences.
• Private Tours Exclusive guided exhibit tours conducted side-by-side with the artist or curator, providing intimate details about featured works for art lovers and collectors.
• Public Works and Installations Custom-commissioned murals, public art installations, and public/private partnership projects for corporations, municipalities, and cultural institutions.
• Corporate Sponsorships Philanthropy and sponsorship packages for Black-Owned Businesses, HBCUs, and Corporate America DEIA initiatives, providing cultural programming and visibility partnerships.

Quantifiable outcome

• 33rd Annual Signature Exhibit 2025 - 'Another Slice of Sweet Potato Pie'
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights4 records

Direct peers

• The Colored Girls Museum: A small Philadelphia-based nonprofit museum dedicated to the everyday artifacts and experiences of Black women. Comparable to ATA as a small, mission-driven Black arts/culture nonprofit with a niche curatorial focus and grassroots operating model.
• Brandywine Workshop and Archives: A Philadelphia-based nonprofit art organization producing printmaking, public art, and exhibitions focused on artists of color. Comparable to ATA in its combination of exhibitions, public art commissions, and artist-advocacy mission at a small institutional scale.
• The Rebuild Foundation: A Chicago-based nonprofit that uses art and culture to foster community revitalization on the South Side. Comparable to ATA as a Black-culture-led, community-driven nonprofit combining exhibitions, public art, and programming for cultural representation.
• Museum of Contemporary African Diasporan Arts (MoCADA): A Brooklyn-based nonprofit museum dedicated to exhibiting and interpreting contemporary art by artists of African descent. Closely comparable in mission and curatorial focus on Black art, with a similar mix of exhibitions, programming, and community engagement.
• Project for Empty Space: A Newark, NJ nonprofit gallery focused on socially engaged contemporary art with an explicit mission of amplifying underrepresented voices. Comparable to ATA as a small Northeast nonprofit gallery exhibiting identity-driven work and engaging community programming.
• Aljira Center for Contemporary Art: A Newark, NJ-based nonprofit contemporary art organization that operates exhibition programming and artist support initiatives. Geographically proximate to ATA and serves a similarly mission-driven, community-oriented audience for emerging and underrepresented artists.

Broad incumbents

• Studio Museum in Harlem: A leading New York-based nonprofit museum dedicated to work by artists of African descent, with a renowned Artist-in-Residence program. Significantly larger than ATA but operates in the same curatorial niche and represents the broader institutional category ATA aspires to within.
• Harvey B. Gantt Center for African American Arts + Culture: A Charlotte, NC nonprofit cultural institution presenting visual and performing arts rooted in the African American experience. Larger and broader than ATA, but offers a directly comparable model of a Black arts exhibition space combined with programming, education, and corporate partnerships.
• Spelman College Museum of Fine Art: The Atlanta-based museum at Spelman College, dedicated to art by and about women of the African diaspora. A larger and more academic institution, but shares ATA's HBCU-aligned curatorial mission and engagement with Black women artists.

Emerging players

• Black Art In America: An Atlanta-based media and marketplace platform dedicated to Black art, artists, and collectors. Comparable to ATA in focus on Black fine art, but operates through digital content and a national online community rather than a physical gallery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Art_InTheAtrium
• YouTubeyoutube.com/@artintheatrium
• Facebookfacebook.com/ArtintheAtrium
• LinkedInlinkedin.com/company/artintheatrium
• Instagraminstagram.com/artintheatrium

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art In The Atrium