The Wiltshire Outdoor Learning Team

What The Wiltshire Outdoor Learning Team does

The Wiltshire Outdoor Learning Team (WOLT) is a Christian Not-For-Profit Community Interest Company (CIC no. 8840089) that delivers outdoor adventure and outdoor educational activities across Wiltshire, Bath and North East Somerset (BANES), and parts of Somerset. The company operates from two owned sites - Thoulstone Park (a converted 18-hole golf course near Chapmanslade with 120-person tent village and dedicated lake, operational since 2021) and Roundwood (40 acres of woodland near Brokerswood) - supplemented by a mobile delivery service built around three proprietary mobile climbing walls (Everest Challenge, The Megalith, WOLT wall) with automatic belay systems.

The product portfolio is structured across five interconnected revenue streams: consumer activity sessions (laser tag, archery, axe throwing, climbing, canoeing, kayaking, SUP), party packages (laser tag parties and climb-and-clamber parties starting at £200 for 12), corporate development days (up to 200 attendees including Zombie Apocalypse team challenges), school and educational programmes (on-site delivery, residential stays, Duke of Edinburgh expeditions, Forest School, and the proprietary WOLT Passport alternative-provision tracking system), and accredited training courses (Paddle UK awards, 16-hour Outdoor First Aid at £175, and a 16-week Level 3 Instructor Training at £3,500). Pricing is unit-based for consumer activities and quote-based (POA) for school and DofE programmes.

WOLT is regulated under an AALS Licence (L12128/R2248) and holds the Learning Outside the Classroom Quality Badge, AAIAC Adventure Mark, Paddle UK Discovery Centre status, British Canoeing Delivery Partner status, and Approved Activity Provider accreditation for Duke of Edinburgh's Award. GTM is mixed: direct-to-consumer online booking via a Fareharbor-integrated website and gift cards; field sales into schools, corporate clients, and youth organisations; and event-driven demand around new product launches and seasonal offerings. The company runs an annual apprenticeship (up to 5 per year, delivered with Locomotivation) and partners with Youth for Christ Wiltshire and Christian Vision for Men as part of its faith-rooted community mission. Revenue is not publicly disclosed.

Name

The Wiltshire Outdoor Learning Team

Legal name

The Wiltshire Outdoor Learning Team CIC

Website

https://wolt.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wiltshire Outdoor Learning Team is a Christian not-for-profit CIC delivering outdoor adventure and educational activities (climbing, laser tag, canoeing, DofE, corporate team building, training courses) from two owned sites in Wiltshire and via mobile delivery across the BANES region.

Ownership category

akta.pro rank

Product category

Outdoor Adventure and Education Services

NAICS

Sports and Recreation Instruction (611620), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD)

akta.pro secondary industries

Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE), Youth Adventure Camps & Summer Programs (THAAAOAB), Certification & Training Providers (Wilderness First Aid, Lifeguard, Guide Training) (THAAAOAF), Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools) (THAAAOAI)

Keywords

• Outdoor adventure activities
• Outdoor education programs
• Team building events
• School activity programs
• Watersports training courses

Headquarters

HQ city

Westbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Activity Session Fees: Per-person fees for individual and group outdoor activities including laser tag, climbing, archery, axe throwing, canoeing, and watersports. Customers book individual sessions or multi-activity packages.
2. Party Bookings: Fixed-price party packages for laser tag, climb and clamber, and adult celebrations including stag/hen dos. Base price for up to 12 participants with additional per-head fees.
3. Training Courses: Revenue from instructor training programs (16-week course at £3500), first aid courses (£175 per head), and watersports certification courses. Includes both public course dates and bespoke private courses.
4. Corporate Events: Team building and corporate development days at multiple venues with bespoke activity packages for corporate clients. Services include multi-activity sessions, Zombie Apocalypse events, and residential stays.
5. School Programs: Schools pay for activity days at WOLT sites or on-site visits, Duke of Edinburgh expeditions, alternative provision programs, and Forest School sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Wiltshire Outdoor Learning Team (WOLT) delivers outdoor adventure and educational activities including laser tag, climbing, archery, axe throwing, watersports, mobile climbing walls, and team building across two sites in Wiltshire and via mobile delivery. It runs school programs (DofE expeditions, Alternative Provision, Forest School, residentials), corporate team-building events, instructor and first aid training courses, and birthday/celebration party packages. As a Christian Not-For-Profit Community Interest Company, surpluses are reinvested into its outdoor learning mission for schools, families, and corporate clients.

Product overview

The Wiltshire Outdoor Learning Team (WOLT) is a Christian Not-For-Profit Community Interest Company providing outdoor learning and adventure activities across Wiltshire and Bath & North East Somerset. The organization operates as a portfolio of interconnected services rather than a single unified product: their core offerings include Laser Tag and Thoulstone Climb and Clamber as featured activity destinations; Mobile Climbing Walls for portable events; School Programs encompassing on-site activities, residential trips, Duke of Edinburgh expeditions, and Alternative Provision for students with additional needs; Corporate Development Days for team building; and a suite of Training Courses including Watersports, First Aid, and Instructor Training programs. Birthday parties and special events (Zombie Apocalypse, stag/hen dos) round out their offering. WOLT delivers activities from three main sites (Thoulstone Park, Roundwood, and various off-site venues) and serves a diverse clientele ranging from young children to corporate groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Tag Outdoor laser combat sessions using military grade kit suitable for ages 8 and above, with user-friendly kit available for ages 6-7. Sessions include supervised gameplay, archery, and axe throwing options at the Roundwood woodland site.
• Thoulstone Climb and Clamber Outdoor climbing and adventure challenge at Thoulstone Park featuring 6 crazy wall climbs up to 11.5 metres high with 18 set routes, pole and jump challenge, leap of faith, vertical assault course, mega rope ladder test, and crate stack activities. Closed to general public November-March.
• Mobile Climbing Walls Three mobile climbing walls (Everest Challenge, The Megalith, and WOLT wall) that can be transported to events. Walls accommodate 4 climbers simultaneously using automatic belays, take 45-60 minutes to erect.
• On-Site School Activities Bringing outdoor adventure activities directly to schools including archery, battle archery, axe throwing, team challenges, pioneering, bushcraft, fire lighting, mobile climbing walls, zip wire, low ropes, tree climbing, and abseiling from school roofs.
• School Trips and Residentials Activity days and residential stays at Thoulstone Park and Roundwood sites. Activities include archery, axe throwing, battle archery, crate stack, climbing walls, orienteering, sit-on kayaks, raft building, pioneering, team challenges, low ropes, campfires, zip wire, and laser tag. Thoulstone Park offers tent village accommodation for up to 120 students.
• Duke of Edinburgh's Award Expeditions Approved Activity Provider supporting all levels of Duke of Edinburgh's Award expeditions both on foot and by canoe. Includes training, practice, and assessed expeditions for Bronze, Silver, and Gold levels with dedicated expedition leaders.
• Alternative Provision for Schools Outdoor education programs for students struggling in mainstream schools including WOLT Passport Program, Forest School Program, AP Groups (4-7 students with 2 instructors), and 2-to-1 individual programs for students requiring intensive support. Programs develop resilience, teamwork, and incorporate literacy and numeracy.
• Corporate Development Days Team building and corporate events at multiple venues including Roundwood (laser tag, archery, axe throwing for up to 20), Thoulstone Park (climbing, kayaking, raft building, zip wire for up to 200), and river-based sessions (SUP, kayaking, canoeing). Also offers Zombie Apocalypse team challenges.
• Watersports Courses Paddle sports training including Paddle Start/Discover/Explore Awards, Paddle Safer Award, Paddlesport Safety & Rescue Course (PSRC), Paddlesport Leader training and assessment, and kayak rolling coaching. Delivered as Paddle UK Discovery Centre.
• First Aid Training Courses First aid training programs including 16-hour Outdoor First Aid (accredited through Institute of Outdoor Learning), First Aid at Work (18 hours), Emergency First Aid at Work (6 hours), and bespoke courses for schools and youth groups.
• Instructor Training Programme 16-week instructor training course training participants to Level 3 in Adventurous Outdoor Instructor. Covers Lowland Leader, Paddle Sport Instructor, Archery GB, 16-hour Outdoor First Aid, and site-specific training on all activities. Cost £3,500.
• Birthday Parties Birthday party packages including Laser Tag Parties at Roundwood (£200 for up to 12 participants), Climb and Clamber Parties at Thoulstone Park (£200 for 12 participants), and adult parties including stag and hen dos with activities like climbing, axe throwing, SUP, laser tag, and zombie apocalypse.
• Zombie Apocalypse Team Challenge 3-hour evening team survival activity set in 40-acre Roundwood woodland. Two separate zombie games based on 'The Walking Dead' and '28 Days Later', followed by campfire and BBQ. Minimum 10 participants, maximum 50, ages 15+. Cost £40 per person.

Quantifiable outcome

• Tent village capacity for 120 students with staff
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Brokerswood Holiday ParkminorStrategic or Co-development PartnerRoundwood site is located almost opposite Brokerswood Holiday Park. WOLT activities benefit from proximity to holiday makers at the park.
• Youth for Christ WiltshirecoreStrategic or Co-development PartnerWOLT works alongside Youth for Christ Wiltshire to share faith and run events for young people. This is part of WOLT's Christian mission in the community.
• Christian Vision for Men (The Gathering)minorStrategic or Co-development PartnerWOLT has previously worked with Christian Vision for Men at The Gathering event. Plans to continue collaboration in future years.
• LocomotivationcoreImplementation/ SI/ Consulting PartnerWOLT's apprenticeship programme is run in partnership with Locomotivation. Trainees work towards Level 3 in Adventurous Outdoor Instructor through this partnership.
• Paddle UKcoreStrategic or Co-development PartnerAs a Paddle UK Discovery Centre, WOLT delivers Paddle Start, Discover & Explore Awards, Paddle Safer Awards, Paddlesport Safety & Rescue Courses, and Paddlesport Leader qualifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manor Adventure: UK residential outdoor activity centre operator focused on school trips and multi-activity programs. Comparable to WOLT in school residential and DofE expedition services.
• The Bushcraft Company: UK provider of bushcraft, survival, and outdoor adventure camps for children and families. Directly comparable to WOLT's bushcraft, archery, axe throwing, and forest school offerings.
• Rock UK: Christian-affiliated UK outdoor activity provider operating adventure centres for schools, youth groups, and families. Closely comparable to WOLT's faith-based community positioning and school/youth segment focus.
• Mill on the Brue Outdoor Activity Centre: Somerset-based outdoor activity centre offering school residentials, team building, and multi-activity programs. Same regional South West positioning as WOLT with overlapping activity menus.
• PGL Travel (Pioneer Group Limited): Largest UK operator of outdoor adventure activity centres and school residential trips. Directly comparable to WOLT in offering multi-activity outdoor programs for schools, families, and corporate groups, though at a far larger national scale.

Broad incumbents

• Go Ape: National operator of high-ropes, zip lines, and adventure experiences across UK sites. Overlapping aerial adventure offering with WOLT's high ropes and zip wire activities.
• Forestry England / Forest Holidays activities: Government-backed operator of outdoor recreation across UK forests. Provides adventure activities in managed woodland comparable to WOLT's Roundwood site, but as part of a much broader estate-management mandate.

Others

• British Activity Providers Association (BAPA) member operators: Trade body representing UK outdoor activity providers including AALS-licensed centres. The set of BAPA-accredited providers represents WOLT's relevant competitive set on quality assurance, compliance, and school procurement.
• NCS (National Citizen Service) delivery partners: Outdoor activity and adventure providers delivering programmes for youth and schools including residential and team-building components. Comparable in activities delivered, customer type, and partnership operating model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Teamwolt
• LinkedInlinkedin.com/company/wiltshire-outdoor-learning-team-c-i-c-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wiltshire Outdoor Learning Team