Warsaw Creatives

What Warsaw Creatives does

Warsaw Creatives is a privately-held creative and production agency headquartered in Warsaw, Poland, with a secondary office in London, United Kingdom. Founded in 2010 by CEO Paweł Walicki, the firm specializes in integrated advertising campaigns for enterprise clients in the beauty, fashion, and lifestyle industries. The company offers a broad service portfolio spanning Creative Services (art direction, 360-degree campaigns, copywriting), Brand & Product Services (positioning, launches, media buying), Production (photo/video, e-commerce, casting), an AI-Powered Content Studio (generative AI content, AI-enhanced postproduction, product photography and video), Social Media Services (influencer marketing, community building), Advocacy & Communications (PR, press office, crisis management), Events Experience (event production, brand activations, live streaming), Design Services (visual identity, packaging, web/motion), and E-Commerce Business Development (SEO, web development, digital marketing). The agency operates a B2B professional services model with project-based fees, targeting enterprise brand accounts and selling through senior-led direct client relationships.

The firm's client roster spans 30+ enterprise brand logos including H&M, Adidas, YSL Beauty, Armani Beauty, Lancome, Avon, Douglas, Inglot, Vogue, Dr Irena Eris, Reserved, Stradivarius, BOSS, Zara, Swarovski, Belvedere, Lipton, Nespresso, and Moet & Chandon. Notable long-tenured engagements include a 10-year partnership with fashion brand Magda Butrym producing 9 photoshoots per season, and full project management for the H&M x Magda Butrym collaboration across 46 collection elements and 62 stores. The agency is led by an experienced management team including CCO Sonia Hotimsky (HEC Paris Executive MBA, 12+ years), Managing Director Krystyna Bajor-Ledwoń, Creative Director Maria Gajewska (KTR, Effie, Golden Drum winner; Cannes juror), Design Director Krzysztof Seyfried (20+ years), and Sales Director Klaudia Szarowska. The company operates a wholly-owned subsidiary called Warsaw Labs, an incubator and integrator for the beauty and wellness industry that creates new brands from concept through launch and develops product lines end-to-end. The agency is privately held with no external institutional investment disclosed.

Name

Warsaw Creatives

Legal name

Warsaw Creatives

Website

https://warsawcreatives.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Warsaw Creatives is a Warsaw-based B2B creative and production agency serving enterprise fashion, beauty, and lifestyle brands with integrated campaigns spanning creative, production, PR, events, design, AI-powered content, and e-commerce development, supported by a London office and beauty-brand incubator subsidiary.

Ownership category

akta.pro rank

Product category

Creative & Production Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Photographic Services (54192)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Brand campaign production
• Fashion brand marketing
• Beauty industry advertising
• Lifestyle content production

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative and production agency providing integrated advertising campaigns for beauty, fashion, and lifestyle brands. Services include creative development, content production, event production, social media management, PR and communications, and design. Revenue generated through project-based professional services fees.
2. Warsaw Labs - Brand Development & Product Creation: Incubator services creating new beauty and wellness brands from concept to launch, including brand strategy, product development, packaging, logistics, and market introduction. Revenue likely generated through development fees, equity stakes, or licensing arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Warsaw Creatives is an integrated creative and production agency delivering end-to-end services — strategy, creative concepts, campaign execution, social media, events, communications/PR, design, e-commerce business development, and bespoke offerings — for premium beauty, fashion, and lifestyle brands. The firm also operates Warsaw Labs, an AI-powered content studio supporting content production for clients.

Product overview

Warsaw Creatives is a creative and production agency specializing in integrated advertising campaigns within the beauty, fashion, and lifestyle industries. The company operates as a full-service agency offering multiple interconnected service lines: Creative Services (content creation, art direction, copywriting, 360-degree campaigns), Brand & Product Services (positioning, launches, showroom management), Production (photo/video, casting), an AI-Powered Content Studio (generative AI content, AI-enhanced postproduction, product video and photography), Social Media Services (influencer marketing, community building), Advocacy & Communications (PR, media relations, crisis management), Events Experience (event production, experiential campaigns, brand activations), Design Services (visual identity, packaging, web design, motion), and E-Commerce Business Development (website development, SEO, digital marketing). Additionally, the company operates Warsaw Labs, an incubator for beauty and wellness brands that creates new brands and develops product lines from concept through launch.

Differentiator

Problem solved

Functional benefit

Brands

• Warsaw Labs: An incubator and integrator operating in the beauty & wellness industry. Creates new brands from scratch, rebrands existing ones, and develops new product lines.

Products and services

• Creative Services Strategic and creative concept development including campaigns, brand storytelling, and creative direction for beauty, fashion, and lifestyle brands.
• Brand & Product Services Brand and product-focused strategy, positioning, naming, and product-related creative support.
• Production Services End-to-end visual content production including photography, film/video, CGI, and casting for campaigns and brand content.
• AI-Powered Content Studio (Warsaw Labs) AI-enabled content production studio providing technology-driven content creation capabilities to support brand storytelling and visual production.
• Social Media Services Social media strategy, content creation, and community management for brand social channels.
• Advocacy & Communications Public relations, communications strategy, and advocacy services for brands, including influencer and earned media programs.
• Events Experience Conception, planning, and execution of brand events, launches, and live experiences for fashion, beauty, and lifestyle clients.
• Design Services Design services including visual identity, brand design, and graphic design deliverables.
• E-Commerce Business Development Business development support for brands in the e-commerce channel, including strategy and growth initiatives.
• Bespoke Services Custom-built service engagements tailored to a client's specific creative, production, or communications needs.

Quantifiable outcome

• 10+ year ongoing partnership with Magda Butrym
• +3 more outcomes

Named customers38 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• VMLY&R Poland: WPP creative agency combining brand experience, advertising, and commerce. Comparable as an integrated creative competitor with strong enterprise client penetration in fashion, beauty, and lifestyle categories.
• BBDO Poland: Polish office of the BBDO Worldwide creative network, offering advertising and brand campaign services. Comparable full-service creative competitor for enterprise clients in the Polish market.
• Publicis Warsaw: Polish arm of the Publicis Worldwide network, providing integrated creative, media, and digital services. Comparable as a Warsaw-based full-service competitor pursuing fashion, beauty, and lifestyle clients.
• McCann Poland: IPG-owned creative agency in Poland offering integrated advertising, brand, and content services. Direct competitor for the same enterprise marketing budgets in the Polish market.
• Havas Warsaw: Polish operation of Havas Creative Network providing integrated creative, media, and content services. Comparable full-service competitor for enterprise fashion and beauty clients in Poland and the CEE region.
• DDB Warsaw: Polish creative agency of the global DDB Network, offering integrated advertising, brand, and creative services. Comparable as a Warsaw-based full-service creative competitor for enterprise fashion, beauty, and lifestyle clients.
• Ogilvy Poland: WPP-owned creative and communications network in Poland offering brand strategy, advertising, PR, and content production. Directly competes with Warsaw Creatives for the same enterprise fashion and beauty client budgets in the Polish and CEE markets.

Emerging players

• Bold Warsaw: Polish creative agency serving fashion and lifestyle brands with integrated campaigns. Comparable as a boutique competitor in the same Warsaw creative market targeting similar brand clients.
• Ars Thanea: Polish creative studio specializing in CGI, art direction, and digital production for fashion and luxury brands. Comparable as a Warsaw-based boutique creative peer with overlapping fashion/luxury client roster but focused on CGI and 3D production rather than full-service integrated campaigns.

Broad incumbents

• Wunderman Thompson Poland: WPP-owned creative, data, and technology network with Polish operations offering integrated brand experiences, commerce, and content. Comparable as a larger incumbent with broader capabilities that competes for the same enterprise fashion/beauty transformation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/warsawcreatives
• Facebookfacebook.com/warsawcreatives
• Instagraminstagram.com/warsawcreatives
• LinkedInlinkedin.com/company/warsaw-creatives

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warsaw Creatives