Af3v

What Af3v does

AF3V (Association française pour le développement des véloroutes et des voies vertes) is a French loi 1901 non-profit association founded in 2004, headquartered in Creil under the presidency of Julien Dubois. The organization is the national user association for greenways and véloroutes — separated cycling and active-mobility corridors — operating with a volunteer delegate network across all 13 French metropolitan regions plus overseas territories. Its stated mission is to ensure the entire French territory is served by a connected, secure, and quality-assured active mobility network.

AF3V's core technological asset is an interactive GIS-based mapping platform that catalogs nearly 18,000 km of greenways and véloroutes across France, enriched with surface types, accessibility data, photos, and user reviews contributed by trained volunteer 'sillonneurs.' Building on this data layer, AF3V commercializes two service lines: the 3V Belle Voie quality certification label (a registered INPI trademark evaluating greenways across 16 criteria on a 1-4 star scale with 3-year validity, recognized by the Ministry of Ecological Transition) and fee-based diagnostic services for regional councils, departmental councils, EPCIs, and tourism offices. The organization also produces technical publications (notably the 'Revêtement des voies vertes' guide co-published with France Nature Environnement and the 'Livret Réaffectation de voies' guide), runs annual national colloquia on technical and policy topics, and co-organizes the biennial 'Osez le voyage à vélo bas-carbone' festival with Maison du vélo Lyon-Métropole.

The revenue model combines individual membership fees and donations (processed via HelloAsso), fee-based diagnostic and labellisation services to public-sector clients, and modest publication sales (€5 per printed booklet, with free PDFs). The go-to-market is community-led: a network of regional delegates conducts grassroots advocacy and field assessment while AF3V engages public authorities nationally on cycling infrastructure policy. Key institutional partnerships include IGN (for commercial paper maps), CEREMA (for technical standards), ADEME (for funding and expertise), FUB and FFVélo (charter co-signatories), and regional councils hosting annual events. The organization has no disclosed headcount, no funding rounds, and operates without commercial investors — consistent with its independent advocacy mission.

Name

Af3v

Legal name

L'Association Française pour le développement des Véloroutes et Voies Vertes

Website

https://af3v.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AF3V is a French non-profit association (founded 2004) that catalogs, maps, and certifies nearly 18,000 km of véloroutes and greenways across France, serving public authorities, tourism offices, and individual cyclists through its interactive map, 3V quality label, and advocacy work.

Ownership category

akta.pro rank

Product category

Cycling Infrastructure Advocacy and Active Mobility Development

NAICS

Environment, Conservation and Wildlife Organizations (813312), Environmental Consulting Services (54162)

akta.pro primary industry

Product Sustainability & LCA/EPD (Eco-design, PCF) (EUAHAJAF)

akta.pro secondary industry

Third-Party Verification & Assurance (ISO 14064, ISAE 3000, limited/reasonable) (EUAHADAE)

Keywords

• Cycling infrastructure advocacy
• Greenway development
• Active mobility
• Quality certification
• Cycling route mapping

Headquarters

HQ city

Creil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: AF3V generates revenue through annual membership fees from individual members and organizational supporters, providing access to member benefits and participation in the association's activities.
2. Donations: The association accepts donations through its HelloAsso platform, supporting the non-profit mission of developing greenways and veloroutes across France.
3. Diagnostic and Labellisation Services: AF3V provides fee-based diagnostic services for local authorities and tourism offices to assess greenway quality, with associated labelling fees.
4. Publication Sales: Sale of printed publications including the 'Revêtement des voies vertes' booklet at 5 euros per unit, with free PDF versions available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

AF3V is a French national non-profit association that maintains the most comprehensive interactive map of véloroutes and voies vertes (cycling routes and greenways) across metropolitan France. It provides a quality certification label (3V Belle Voie), paid diagnostic field-assessment services for local authorities, advocacy campaigns, technical publications, and organizes annual colloquia and festivals promoting active mobility.

Product overview

AF3V (Association française pour le développement des véloroutes et des voies vertes) is a national non-profit association of greenway and véloroute users. Its core product is a free interactive online map that catalogs and displays all véloroutes and voies vertes across France, enriched with descriptions, photos, user reviews, surface types, and transit access data. The organization complements this platform with a quality certification program called '3V Belle Voie' (using 16 criteria across infrastructure, safety, and attractiveness, rated 1–4 stars), a paid on-the-ground diagnostic service for trail managers, and a series of advocacy publications including the 'Livret Revêtement des voies vertes' (co-published with France Nature Environnement on surface material selection) and the 'Livret Réaffectation de voies' (on converting roads to active mobility). AF3V organizes annual national symposiums, the biennial 'Festival Osez le voyage à vélo bas-carbone,' and the 'Fête des Voies Vertes' now integrated into 'Mai à vélo.' The organization also maintains the Schéma National des Véloroutes dataset and conducts targeted advocacy campaigns on cycling infrastructure policy.

Differentiator

Problem solved

Functional benefit

Products and services

• 3V Belle Voie Quality Label A fee-based quality certification label awarded to véloroutes and voies vertes that meet defined standards across 16 criteria organized in three categories: infrastructure, safety/serenity, and attractiveness/utility. Routes are rated from 1 to 4 stars based on a 40-100 point scale, with certification valid for 3 years. The label is registered at INPI and recognized by the French Ministry of Ecological Transition.
• Interactive Map of Véloroutes and Voies Vertes A free online interactive map cataloging all véloroutes and voies vertes across metropolitan France, with detailed route descriptions, photos, user reviews, surface type information (lisse/rugueuse), public transit access data, and filtering capabilities by region, department, activities, and distance.
• Diagnostic Service (Field Assessment)

Quantifiable outcome

• Nearly 18,000 km of greenways and veloroutes catalogued in the national database
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• France Nature Environnement (FNE)coreStrategic or Co-development PartnerCo-development partnership for technical publications on greenway surface materials. Jointly produced the booklet 'Revêtement des voies vertes: déjouer les idées reçues pour un choix écoresponsable' providing scientific data on environmental criteria, durability, and cost comparisons for surface choices.
• IGN (Institut national de l'information géographique et forestière)coreStrategic or Co-development PartnerPartnership for cartographic products. IGN publishes paper maps of French veloroutes and greenways based on AF3V's database, including 'Top 100' regional maps and the national overview map.
• Maison du vélo Lyon-MétropolecoreStrategic or Co-development PartnerCo-organizer of the biennial Festival 'Osez le voyage à vélo bas-carbone' promoting low-carbon cycle tourism. Venue partner for festival events in Lyon.
• Région OccitaniemajorStrategic or Co-development PartnerHost partner for the 2026 Colloque 'Destination voie verte?' to be held in Toulouse. Represents one of AF3V's key regional institutional partners.
• ADEME (Agence de la transition écologique)majorStrategic or Co-development PartnerSponsors the 2026 Colloque in Toulouse. French ecological transition agency providing funding and expertise for sustainable mobility projects.
• Collectif 'Mon vélo dans le train'coreStrategic or Co-development PartnerAF3V participates in this collective advocating for improved bicycle transport on trains. Works with SNCF on pilot programs and user surveys.
• EIFFAGEminorOthersSponsor of the 2026 Colloque 'Destination voie verte?'
• EUROVIA VINCIminorOthersSponsor of the 2026 Colloque 'Destination voie verte?'
• Fédération des Usagers de la Bicyclette (FUB)coreStrategic or Co-development PartnerCo-signatory of the 'Voies vertes et voies ferrées' charter celebrating 20 years. Federates cycling users nationally.
• Fédération Française de Cyclotourisme (FFVélo)coreStrategic or Co-development PartnerCo-signatory of the 'Voies vertes et voies ferrées' charter. Major French cycling tourism federation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Komoot: Consumer-focused route-planning platform covering cycling and hiking across Europe, including portions of French véloroutes — competing for end-user attention against AF3V's free interactive map.

Broad incumbents

• ADEME (Agence de la transition écologique): France's national ecological transition agency, which funds sustainable-mobility projects and sponsors AF3V's colloquia — operating as a large public-sector player in the same active-mobility/environmental space.
• France Nature Environnement (FNE): Largest French federation of environmental associations. AF3V co-publishes technical guides with FNE and they share environmental and biodiversity advocacy, though FNE's scope is much broader than mobility infrastructure.
• IGN (Institut national de l'information géographique et forestière): France's national mapping agency; publishes the official paper véloroute/greenway maps that draw on AF3V's database, making IGN both a distribution partner and a broader cartographic incumbent.

Direct peers

• Fédération Française de Cyclotourisme (FFVélo): France's largest cycling-tourism federation with overlapping advocacy, route cataloguing, and event programming for amateur cyclists; a co-signatory with AF3V on the 'Voies vertes et voies ferrées' charter.
• Vélo & Territoires: French network of local authorities and technical partners supporting cycling infrastructure planning and the Schéma National des Véloroutes — the institutional counterpart to AF3V's user-association stance on the same national network.
• Maison du vélo Lyon-Métropole: AF3V's biennial 'Osez le voyage à vélo bas-carbone' co-organiser in Lyon, with shared promotion of low-carbon cycle tourism and cycling infrastructure in the Auvergne-Rhône-Alpes region.
• Fédération des Usagers de la Bicyclette (FUB): National federation of cycling-user associations in France; operates advocacy, Vélo en Ville and similar campaigns, and is AF3V's closest national counterpart in shaping cycling-policy positions.
• Collectif 'Mon vélo dans le train': Coalition that AF3V participates in to advocate multimodal bicycle-and-train transport, directly aligned with AF3V's mission of expanding seamless active-mobility options in France.

Regional players

• European Cyclists' Federation (ECF): Pan-European cycling advocacy federation; AF3V operates only in France while ECF covers EU-wide active-mobility policy, providing a regional/continental peer for advocacy and standards work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AF3V_officiel
• YouTubeyoutube.com/@infoaf3v542
• Facebookfacebook.com/voies.vertes
• LinkedInlinkedin.com/company/af3v
• Instagraminstagram.com/af3v_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Af3v