Women In Real Estate (W.I.R.E.)

What Women In Real Estate (W.I.R.E.) does

Women In Real Estate (W.I.R.E.) is a private, invitation-only membership community for women working across the real estate industry, founded in 2020 by Kelani Blackwell and Brittany Rose. The organization operates as a national network with eight regional chapters (Atlanta, Chicago, Dallas, Houston, Las Vegas, Los Angeles, the Bay Area, and additional locations) and grew to nearly 70,000 members within its first year on the Clubhouse audio platform. Its core product surface centers on in-person and virtual chapter events, member-only programming, and an AI-powered onboarding experience called "Foundations" that walks new members through a personalized business plan tailored to their real estate specialty.

Name

Women In Real Estate (W.I.R.E.)

Legal name

Women In Real Estate

Website

https://joinwomeninrealestate.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Women In Real Estate (W.I.R.E.) is a private, invitation-only membership community for women in the real estate industry, operating across eight U.S. chapters with AI-enabled onboarding, recurring membership dues, events, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Community & Business Development Services

NAICS

Other Activities Related to Real Estate (531390), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

Keywords

• Real estate community
• Business development network
• Women professional networking
• Real estate education
• Professional mastermind groups

Headquarters

HQ city

National

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Dues: Invitation-only membership with personally reviewed applications. Members pay recurring fees for access to the mastermind community, 100+ hours of education, mentorship, business tools, local chapters, and live programming. The membership model emphasizes long-term relationship-building over transactional interactions.
2. Event Tickets: Revenue generated from paid event attendance including workshops, development tours, and conferences. Event ticket pricing varies by format and content (e.g., Coffee & Construction Dallas CRE Edition: $45 two-day experience, $20 day one only; Houston Monthly Brunch: free for members, $5 for non-members).
3. Event Sponsorships: Corporate sponsors pay for visibility and engagement opportunities at Women In Real Estate events. Sponsorship packages are offered through a Square checkout system and include panel participation,fireside chats, and brand exposure to the membership community.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Women In Real Estate® (W.I.R.E.) operates an invitation-only business development mastermind community for women working across all real estate roles and career stages. The organization provides access to a curated member network, 100+ hours of actionable education, mentorship, local chapters across the U.S., live programming, and an AI-powered Foundations onboarding experience that generates a personalized business plan for each member.

Product overview

Women In Real Estate® (W.I.R.E.) is a single, unified community platform — not a modular software product. The core offering is the invitation-only mastermind community itself. Members access the community through a gated portal, begin with the AI-powered Foundations onboarding experience, and engage via local chapters (Atlanta, Bay Area, Chicago, Dallas, Houston, Las Vegas, Los Angeles, and Virtual), live events (summits, workshops, networking), and the Coffee & Construction development tour. The Discover Your Real Estate Superpower Quiz serves as the entry-point assessment tool, while HBREA Realtist Week is a co-branded event partnership with the Houston Black Real Estate Association. All offerings are oriented around community, education, and collaboration — not software functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Women In Real Estate® (W.I.R.E.) Core Community Membership

Quantifiable outcome

• Nearly 70,000 members within the first year of founding (2020 on Clubhouse)
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Verizon BusinessminorGTM or Marketing Partner · 25 July 2026Verizon Business sponsored the Houston Monthly Brunch on July 25, 2026. The sponsorship included a featured speaker session by Jeremiah Rice, Business Account Executive at Verizon Business, presenting on communication tools and technology for real estate agents.
• Rocket MortgageminorGTM or Marketing Partner · 20 May 2026Rocket Mortgage served as a sponsor for the Women in Real Estate® Bay Area 'From Commission to Wealth' event on May 20, 2026. The sponsorship provided brand visibility and engagement opportunities with Bay Area real estate professionals during the wealth-building educational session.
• InvestHer Community SacramentominorGTM or Marketing Partner · 7 May 2026The ADU House Hacking event on May 7, 2026 was listed on the InvestHer Community Sacramento Meetup platform, suggesting a co-marketing partnership for reaching women investors in the Sacramento/Roseville area.
• HBREA (Houston Black Real Estate Association)coreStrategic or Co-development Partner · 18 April 2026W.I.R.E. co-developed the HBREA Realtist Week programming with the Houston Black Real Estate Association, including events such as Membership & Collaboration Day, Pancakes & Politics, Fair Housing Summit, M.I.R.E. & W.I.R.E. Wealth-Building Experiences, and Building Black Wealth Community Impact Day. This represents a significant regional partnership for community impact and advocacy.
• New Life Tabernacle Church of God in ChristminorGTM or Marketing Partner · 18 April 2026Venue host for the Building Black Wealth Community Impact Day on April 18, 2026, held at 3021 DeSoto Street, Houston, TX 77091. The partnership supports community outreach and homebuyer education initiatives.
• Avenue Community Development CorporationminorGTM or Marketing Partner · 17 April 2026Venue host for the M.I.R.E. & W.I.R.E. Wealth-Building Experiences event on April 17, 2026. Located at 3517 Irvington Boulevard, Houston, TX 77009.
• NAREB (National Association of Real Estate Brokers)coreStrategic or Co-development Partner · 16 April 2026W.I.R.E. partnered with NAREB for the Fair Housing & Education Summit featuring the SHIBA (State of Housing in Black America) Report during HBREA Realtist Week 2026. This partnership connects W.I.R.E. with the oldest minority real estate trade organization in the U.S., co-developing programming around fair housing education and advocacy.
• Houston Association of Realtors (HAR)minorGTM or Marketing Partner · 14 April 2026HAR Governmental Affairs Committee provided briefing on Texas legislative session, primary election outcomes, and local housing policy implications during the Pancakes & Politics roundtable on April 14, 2026. The Houston Association of Realtors also hosted the Fair Housing Summit at their location.
• Modern Agent InstituteminorGTM or Marketing Partner · 13 April 2026Modern Agent Institute sponsored the Mind, Body & Spirit wellness event during HBREA Realtist Week 2026 (April 13, 2026). Modern Agent Institute is Houston's Black-owned real estate school in the Galleria area, positioning this as a community-aligned sponsorship between minority-focused real estate education organizations.
• Top Shelf Somatics HTXminorGTM or Marketing Partner · 13 April 2026Provided somatic movement instruction for the Mind, Body & Spirit wellness event during Realtist Week 2026. Specializes in recovery, stress regulation, and body awareness sessions designed for high-performance real estate professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BiggerPockets: BiggerPockets is the largest U.S. online community for individual real estate investors, combining educational content, forums, and tools. It is the most direct analog to W.I.R.E.'s real-estate-focused community-and-education model, though it is not women-focused and is broader in investor scope.
• Women's Council of REALTORS: Women's Council of REALTORS is a NAR-affiliated network of women real estate professionals focused on leadership, networking, and education at the local chapter level. It overlaps W.I.R.E.'s residential-agent audience and chapter structure but is more established and tied to the NAR ecosystem.
• CREW Network (Commercial Real Estate Women): CREW Network is a global membership organization for women in commercial real estate, offering networking, mentorship, and chapter-based local programming. It is a direct peer to W.I.R.E. in mission (advancing women in real estate) and in operating model (national brand with local chapters).
• NAWRB (National Association of Women in Real Estate Business): NAWRB is a U.S. trade organization advancing women in the housing and real estate industry through advocacy, education, and networking. It is comparable to W.I.R.E. in audience and value proposition (women in real estate, education-and-network focus) but is more policy-and-advocacy oriented.
• InvestHer: InvestHer is a community and education platform for women real estate investors with local meetup chapters (including Sacramento, where W.I.R.E. cross-lists events). It directly overlaps W.I.R.E.'s women-investor audience and event-driven engagement model.

Broad incumbents

• Coldwell Banker: Coldwell Banker is a long-established U.S. residential real estate franchise with a broad agent network, training programs, and luxury-affiliated teams. W.I.R.E.'s Chicago chapter leader previously led at Coldwell Banker Gold Coast, indicating operational overlap in the women-in-real-estate professional space.
• Compass: Compass is a large, technology-forward U.S. residential brokerage with an agent-first platform and substantial investment in agent tools and community. It is comparable as a broad incumbent serving real estate professionals with platform-based support, though it is a brokerage rather than a membership community.
• Realtor.com: Realtor.com is a major U.S. real estate listing platform owned by Move, Inc. and operated in association with NAR. It serves the same residential real estate professional audience as W.I.R.E. but as a mass-market data and listing platform rather than a women-focused community.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage operating globally with a heavy emphasis on agent training, community, and collaborative culture. Its cloud-delivered community model has parallels to W.I.R.E.'s virtual-chapter and education-heavy approach, but at brokerage scale.

Others

• NAREB (National Association of Real Estate Brokers): NAREB is the oldest U.S. minority real estate trade organization and a W.I.R.E. partner for the HBREA Realtist Week programming. It is comparable as an adjacent, thematically related organization advancing minority professionals in real estate, though its scope extends well beyond W.I.R.E.'s women-focused community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@womeninrealestate
• Facebookfacebook.com/groups/joinwire
• LinkedInlinkedin.com/company/womeninrealestate
• Instagraminstagram.com/women.in.realestate
• TikToktiktok.com/@womeninrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Real Estate (W.I.R.E.)