What 6616 Creative House does

6616 Creative House is a multidisciplinary creative agency headquartered in South Jakarta, Indonesia, founded in 2017 by Frances Cherry (Co-Founder & Strategy Director) and Teddy Kuntjoro (Co-Founder & Business Director). The firm offers four integrated service lines: Product Co-Creation (insights, market archetype, opportunity mapping, value proposition, product and business design), Strategic Branding (brand narrative, naming, purpose/vision/values, identity design, brand books), Integrated Marketing (communication strategy, 360 campaigns, content, web development, social and influencer strategy, offline activation), and Visual Storytelling & Design (key visuals, packaging, mascots, illustration, signage, company profiles, storybooks). It serves a horizontal mix of enterprise multinationals (Uniqlo Indonesia, Samsung Indonesia, Philip Morris International, Dr. Jart+, Bioderma, The Watch Co.), Indonesian government and public-sector clients (Pemprov Jakarta, Kominfo, Kemenparekraf, Jakarta Experience Board), and local Indonesian brands (TUKU, Warung Pintar, Bar Gina).

The firm operates a project-based professional services model, delivering bespoke creative engagements scoped directly with clients via a 21-person multidisciplinary team that spans strategy, art direction, creative strategy, account management, and design. Pricing is quote-based with no public disclosure; project inquiries are routed through [email protected]. The agency is privately held with no disclosed funding history, no parent company, and no subsidiaries, and it operates exclusively within Indonesia, with no stated geographic expansion beyond the domestic market. Notable portfolio projects include the +Jakarta City of Collaboration city rebranding for the Provincial Government of Jakarta, multi-season Uniqlo Indonesia campaigns (Flannel Invasion, Modest Wear), the MAAF community forgiveness campaign during COVID-19, and the complete Jakarta Experience Board tourism rebranding. The technology stack is described as "no technology platform disclosed" — all output is delivered through human creative production, with no AI/ML capabilities, patents, trademarks, partnerships, or proprietary tooling mentioned in available materials.

Name

6616 Creative House

Legal name

6616

Website

https://sixsixonesix.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

6616 Creative House is a Jakarta-based multidisciplinary creative agency founded in 2017 that delivers brand strategy, integrated marketing, visual storytelling, and product co-creation for enterprise multinationals, Indonesian government entities, and local brands including Uniqlo Indonesia, Samsung, and Pemprov Jakarta.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Brand strategy consulting
• Integrated marketing campaigns
• Visual identity design
• Creative campaign development

Headquarters

HQ city

Kebayoran Lama

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including brand strategy, identity design, integrated marketing campaigns, visual storytelling, and art direction for enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

6616 Creative House is a multidisciplinary creative agency that delivers brand strategy, integrated marketing campaigns, visual identity design, and product co-creation services for enterprise brands, government entities, and local companies. Engagements are project-based and span brand narrative development, naming, identity and brand book creation, 360 campaign execution, content and social/influencer strategy, packaging, illustration, signage, and art direction. The firm is headquartered in Jakarta, Indonesia and operates with a 21-person team of strategists, creatives, and account managers.

Product overview

6616 Creative House is a multidisciplinary creative agency offering four core service lines: Product Co-Creation (insights, market archetypes, opportunity mapping, value proposition, product and business design), Strategic Branding (brand narrative, naming, purpose/vision/values, brand identity, brand books), Integrated Marketing (communication strategy, 360 campaigns, content development, website/web banner development, social/influencer strategy, offline activation), and Visual Storytelling & Design (key visuals, packaging, mascots, illustration, signage, company profiles). The agency demonstrates these capabilities through portfolio case studies including Uniqlo Flannel Invasion (creative campaign), TUKU Employee Playbook (brand strategy and content), Uniqlo Modest Wear (creative campaign), +Jakarta City of Collaboration (city rebranding), The MAAF Project (brand identity and packaging), and Jakarta Experience Board Branding (complete rebranding).

Differentiator

Problem solved

Functional benefit

Products and services

• Product Co-Creation Strategic service encompassing insights discovery, market archetype development, opportunity mapping, value proposition and product positioning, and product and business design to help clients develop new offerings. Delivered to enterprise brands and organizations seeking to launch or refine products.
• Strategic Branding Comprehensive branding service covering brand narrative development, brand naming, purpose/vision/values definition, brand identity design, and brand book creation. Targeted at enterprises and government institutions building or refreshing their brand identity.
• Integrated Marketing Full-service marketing offering including communication strategy, 360 campaign development, content strategy and development, website development, web banner development, social and influencer strategy, and offline activation ideas. Delivered to brands executing multi-channel marketing campaigns.
• Visual Storytelling & Design Design-focused service delivering key visuals, packaging design, character and mascot creation, illustration, signage and environmental design, company profiles, and storybooks. Serves brands needing creative assets and visual content.

Quantifiable outcome

• 3,000 forms of MAAF sent and received over 2 weeks during the MAAF Project
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ogilvy Indonesia: WPP-owned global creative network with full Indonesia operations. Competes for the same UNIQLO-class briefs and integrated campaign mandates as 6616, but operates at vastly larger scale across the full brand-marketing stack.
• BBDO Indonesia: Omnicom-owned global creative agency network with operations in Jakarta. Competes for the same tier-1 brand campaign and rebranding mandates that 6616 wins, with greater production and media-buying reach.
• Publicis Groupe Indonesia: Global holding-company operations in Indonesia spanning Leo Burnett, Publicis, Saatchi & Saatchi, and others. Aggregates the enterprise and government creative demand that boutique firms like 6616 also target, with bundled media and production capabilities.
• Hakuhodo Indonesia: Japanese-founded global creative network with a strong Indonesia footprint. Particularly relevant given that UNIQLO — a 6616 client — is also Japanese-affiliated and frequently routes regional creative through Hakuhodo and adjacent networks.
• Leo Burnett Indonesia: Publicis-owned global creative agency with a long-standing Jakarta presence. Targets the same enterprise brands and integrated creative briefs that 6616 pursues, offering broader media and production capabilities under one roof.
• MullenLowe Indonesia: Global creative network with Indonesia operations under the IPG umbrella. Targets integrated creative mandates and brand strategy briefs at the enterprise tier comparable to 6616's Uniqlo/Samsung engagements.
• Grey Indonesia: WPP-owned global creative agency with an active Jakarta office. Active in Indonesian brand strategy, integrated campaigns, and government communications — the same multi-segment footprint 6616 operates in.
• Dentsu Creative Indonesia: Dentsu-owned creative network with a substantial Jakarta office. Competes for the same integrated campaign, brand strategy, and government communications work that 6616 delivers, with the backing of a Japanese-major holding company.
• FCB Indonesia (formerly JWT): Interpublic-owned global creative network with a long-established Jakarta presence. Competes for the enterprise brand and integrated campaign work that 6616 services, including consumer electronics and lifestyle categories.

Direct peers

• Thinkweb Indonesia: Jakarta-based digital and creative boutique agency of similar scale, serving brand and government clients across Indonesia. Operates in the same multidisciplinary creative space as 6616 with comparable enterprise target accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/6616__/?hl=en
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/6616-creative-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 6616 Creative House