Accounting Advisory

Accounting and Business Advisory Servicesaccadvisory.co.za

Accounting Advisory is a South African accounting and advisory firm serving SMEs, startups, growth-stage companies, and healthcare practices via tiered monthly subscription packages and project-based consulting across tax, payroll, analytics, and business valuation.

Company typePrivate
Founded2018
HeadquartersGauteng, South Africa
Headcount11–50
GTM typeB2B
OfferingServices

What Accounting Advisory does

Accounting Advisory is a South African accounting and business advisory firm headquartered in Johannesburg, with regional offices in Durban and Cape Town. The firm offers a portfolio of professional services spanning accounting, taxation, payroll, analytics, and business consulting, primarily serving small and medium enterprises (SMEs), startups, growth-stage companies, individuals, and healthcare practices. Core service lines include monthly managed-accounting packages, SARS and CIPC compliance projects, outsourced payroll, deceased estate and divorce tax consulting, business valuation, and finance manager outsourcing. The firm operates as a registered SAICA practice, SARS-registered (Practice number PR-0100282), and CIPC-registered (Practice number 30747611).

The firm's technology stack centres on third-party cloud platforms: it holds Gold Certified Xero partner status, Sage Certified, MS Power BI Certified, and offers SQL integration capabilities. Its service modules include a specialised analytics practice covering credit risk strategy, credit scoring and rating models, IFRS 9 expected credit loss modelling, Basel I/II/III regulatory modelling, BI reporting and visualisation, and data governance. A dedicated process automation offering applies RPA, AI, and ML techniques to finance workflows such as accounts payable/receivable reconciliation, payroll, and document automation. The firm also distributes free public tools including a Public Interest Score (PIS) Calculator and online tax tables for individuals and businesses.

Accounting Advisory operates a sales-led direct consulting model delivered through its three physical offices and remote channels. Revenue is generated through tiered monthly subscription packages (Bronze R3,500, Silver R7,500, Gold R10,500, Platinum R16,500), project-based consulting fees, and managed-service contracts. Customer acquisition relies on direct engagement, referrals, and content marketing via the company website, white papers, and tax-tips resources. Pricing is structured around company size, employee count, and revenue via a points-based system, with packages not applicable to clients exceeding R15 million in annual revenue.

Accounting Advisory firmographics

Firmographics

Name: Accounting Advisory
Legal name: Accounting Advisory Pty Ltd
Website: https://accadvisory.co.za
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Accounting Advisory is a South African accounting and advisory firm serving SMEs, startups, growth-stage companies, and healthcare practices via tiered monthly subscription packages and project-based consulting across tax, payroll, analytics, and business valuation.
Ownership category
akta.pro rank

Accounting Advisory industry classification

Industry

Product category: Accounting and Business Advisory Services
NAICS: Offices of Certified Public Accountants (541211)
akta.pro primary industry: Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)
akta.pro secondary industries: Corporate Finance & Capital Advisory (BPAHADAB), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Governance & Board Effectiveness Advisory (BPAHAFAC)

Keywords

Accounting services
Tax compliance
Payroll outsourcing
Business advisory
Financial analytics

Where Accounting Advisory is headquartered

Location

Headquarters

HQ city: Gauteng
HQ country: South Africa
HQ region: Africa

Offices3 records

Markets served

Accounting Advisory business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Monthly Retainer Packages: Subscription-based monthly packages (Bronze R3,500, Silver R7,500, Gold R10,500, Platinum R16,500) offering bundled accounting, tax, payroll, and advisory services. Pricing tiers determined by company size, employee count, and revenue.
Professional Consulting Services: Project-based consulting including business valuation, financial manager outsourcing, process automation, data analytics, employee structuring, and finance department training.
SARS and CIPC Services: Compliance services including tax registration, filing, deceased estates, divorce computations, workmen's compensation returns, and CIPC registrations.
Outsourced Payroll Services: End-to-end payroll processing and managed services for businesses.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Bronze - Basic managed solutions including accounting, corporate income tax submission, EMP201 computations, and UIF & PAYE for less than 10 employees.
Subscription	Monthly	Silver - Intermediate package with VAT, income tax, CIPC, and UIF & PAYE services.
Subscription	Monthly	Gold - Full service with Xero maintenance, payroll pay slips, and audit letter.
Subscription	Monthly	Platinum - Premium advisory including business advisory for loans, legal contracts, admin, and payroll.
Subscription	Monthly	Entry-level pricing - accessible daily rate for startups and small businesses

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Accounting Advisory product offering

Product offering

Core offering

Accounting Advisory provides chartered accountancy, tax, VAT, payroll outsourcing, and business advisory services to South African SMEs, startups, growth-stage companies, healthcare practices, and individual taxpayers. Core offerings include accounting/bookkeeping, taxation and SARS compliance, outsourced payroll, data analytics and BI projects, finance manager outsourcing, business valuation, and finance process automation using RPA/AI/ML, delivered through tiered monthly subscription packages and project-based consulting.

Product overview

Accounting Advisory is a South African accounting and business advisory firm offering a portfolio of professional services across accounting, taxation, analytics, payroll, and business consulting. The core offering is organised into service modules including specialised analytics (credit risk, Basel/IFRS 9 modelling, BI reporting), financial process automation (RPA, AI, ML), finance manager outsourcing, business valuation, deceased estate consulting, payroll outsourcing, and CIPC/SARS project services. These are complemented by four tiered monthly service packages (Bronze at R3,500, Silver at R7,500, Gold at R10,500, Platinum at R16,500) and free tools such as the PIS Calculator and Tax Tables. The Gold package includes Xero accounting software maintenance, while analytics services are supported by MS Power BI and SQL integration.

Differentiator

Problem solved

Functional benefit

Products and services

Accounting

Quantifiable outcome

Unresolved tax affairs can destroy your business - proper tax compliance prevents this

Companies that use Accounting Advisory

Customer profile

Segments5 records

Ideal customer profiles4 records

Accounting Advisory technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Accounting Advisory partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

SARS (South African Revenue Service)coreOthersRegulatory partnership for tax compliance services. The firm is registered with SARS (Practice number: PR-0100282) and provides tax registration, filing, and compliance services for clients. Collaborates on deceased estates, VAT, PAYE, and other tax-related submissions.
CIPC (Companies and Intellectual Property Commission)coreOthersRegulatory partnership for company registration and compliance. Firm is registered with CIPC (Practice number: 30747611) and provides CIPC registration and filing services to clients.
SAICA (South African Institute of Chartered Accountants)coreOthersProfessional body membership and regulation. Firm is registered as a SAICA practice providing assurance that the firm meets professional standards for chartered accountants.
XerocoreTechnology or IntegrationGold Certified partnership for Xero cloud accounting software. Firm provides Xero implementation, maintenance, and support services as part of monthly packages. Gold certification indicates highest level of partnership and expertise.
CIMA (Chartered Institute of Management Accountants)minorOthersProfessional accounting body affiliation shown as part of business partner logos on website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Accounting Advisory competitors and assessment

Company assessment

Broad incumbents

Grant Thornton South Africa: International mid-tier accounting network with a South African member firm focused on mid-market and SME audit, tax, and advisory — directly comparable in target client profile.
Baker Tilly South Africa: International mid-tier accounting network with a South African member firm offering accounting, tax, and advisory services to SMEs and mid-market — directly comparable in target market and service mix.
Deloitte South Africa: Big Four firm operating across South Africa. While it serves large enterprises primarily, it competes for growth-stage and mid-market advisory work — a noted pedigree source for Accounting Advisory's advisory-board talent.
BDO South Africa: Major mid-tier accounting network active across South Africa offering audit, tax, advisory, and outsourcing — broader scale and specialisations than Accounting Advisory but overlapping deeply on SME accounting and compliance work.
Mazars South Africa: International mid-tier accounting firm with a South African practice covering audit, tax, advisory, and outsourcing. Competes for SME and mid-market engagements with similar service breadth.
KPMG South Africa: Big Four firm with a substantial South African practice. Competes at the larger end of Accounting Advisory's market through SME/mid-market service lines, audit, tax, and advisory services.

Direct peers

PKF South Africa: Mid-tier accounting network in South Africa delivering accounting, tax, and business advisory to SMEs and mid-market clients, with a comparable multi-office national footprint and charter-accountancy positioning.
Nexia SAB&T: South African mid-tier accounting and advisory network offering accounting, tax, audit, and advisory services to SMEs and growth companies — directly comparable in target client, service breadth, and regulatory positioning.

Others

Xero: Cloud accounting software platform of which Accounting Advisory is a Gold Certified partner. Adjacent ecosystem participant rather than a competitor — its software underpins the firm's managed bookkeeping offerings.
Sage South Africa: Accounting and payroll software vendor in South Africa and Certified partner of Accounting Advisory. Adjacent technology ecosystem participant that enables rather than competes with the firm's outsourced accounting and payroll services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Accounting Advisory compliance and trust

Trust signal

Compliance4 records

Accounting Advisory financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Accounting Advisory leadership team

Management profile

Number of profiles

Profiles15 records

Accounting Advisory funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Accounting Advisory M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting Advisory

What does Accounting Advisory do?

Is Accounting Advisory a public or private company?

Accounting Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Accounting Advisory founded?

Accounting Advisory was founded in 2018. It employs 11 to 50 people.

Where is Accounting Advisory based?

Accounting Advisory is headquartered in Gauteng, South Africa, in the Africa region.

How does Accounting Advisory make money?

Four revenue lines are on record. Monthly Retainer Packages are the primary driver. The others are professional Consulting Services, SARS and CIPC Services and outsourced Payroll Services.

Who are Accounting Advisory's main competitors?

Broad incumbents on record are Grant Thornton South Africa, Baker Tilly South Africa, Deloitte South Africa, BDO South Africa, Mazars South Africa and KPMG South Africa. Direct peers are PKF South Africa and Nexia SAB&T. Others are Xero and Sage South Africa.

Does Accounting Advisory have an API?

No public API is recorded for Accounting Advisory.

What industry is Accounting Advisory in?

Accounting Advisory's product category is Accounting and Business Advisory Services. Its primary akta.pro industry code is BPAHABAF, Financial Reporting & Technical Accounting Advisory (GAAP/IFRS), with a secondary code of BPAHADAB, Corporate Finance & Capital Advisory. Its NAICS code is 541211.