Santa Monica tours and travels

What Santa Monica tours and travels does

Santamonica Tours & Travels Pvt. Ltd. is an Indian private limited travel company headquartered in Kochi, Kerala, that has been in operation since 2013. It serves retail leisure travelers, corporate MICE clients, and prospective international students through a physical distribution network of 11 branches — 10 across Kerala and a recently opened location in Bengaluru. The company claims 300,000+ travelers served, 1,000+ destinations covered, and visa-processing capability across 193 countries at a stated 99% approval rate. Core products are organized into four lines: domestic group tours, international group tours, customized tours, and MICE (meetings, incentives, conferences, exhibitions), supplemented by adjacent services including visa processing, flight booking, cruise packages, travel insurance, forex, bus and hotel reservations, study-abroad consulting, and an in-house travel academy.

The business is built on a traditional retail-travel model. Revenue is generated through package markups on group tours, customized itineraries, and MICE events; service fees on visa applications, forex, and insurance; and supplier commissions from 29+ airline partnerships plus hotel and cruise inventory. Distribution is predominantly offline through branch walk-ins, supported by a basic booking website; there is no proprietary technology platform, no AI/ML capability, and no disclosed external funding. The company is founder-operated and privately held, with growth funded organically out of operating cash flow.

The recent strategic posture is incremental diversification rather than disruption: a first out-of-state branch (Bengaluru, 2026), entry into Study Abroad consulting, launch of a training Academy, deepening of MICE capability, and event-led demand generation via the PACK N FLY expo series. The model carries structurally thin unit economics typical of offline retail travel — branch overhead is meaningful, supplier commissions are under margin pressure from direct airline and OTA channels, and there is no technology moat — but the regional branch density and 12-year operating history provide a defensible niche position in the Kerala market.

Name

Santa Monica tours and travels

Legal name

Santamonica Tours & Travels Pvt. Ltd.

Website

https://www.santamonicafly.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Indian regional travel agency headquartered in Kochi, Kerala, operating 11 branches (10 in Kerala, 1 in Bengaluru) since 2013, serving retail leisure travelers and corporate MICE clients with group tours, customized itineraries, visa services, and adjacent travel products.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAJAC

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Travel Consolidators & Wholesalers

SECONDARYTHAKADAO

Cruise & Land Tour (Cruisetour) Package Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAKAHAJ

Pilgrimage Packages (Land-Only) Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

Keywords

• Group tour packages
• Customized travel packages
• Corporate travel management
• Visa processing services
• Travel insurance brokerage

Headquarters

HQ city

Kochi

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Group Tour Packages: Pre-packaged domestic and international group tours sold as fixed itineraries. Revenue recognized per traveler per trip. Includes meals, accommodation, transport, and sightseeing bundled into package price.
2. Customized Tours: Tailor-made travel arrangements for individual preferences. Higher margin per booking due to personalization. Revenue per booking based on scope of customization.
3. MICE Services: Corporate travel management including incentive tours, conferences, seminars, and international exhibitions. B2B revenue stream targeting business clients.
4. Visa Services: Visa processing assistance for 193 countries with personalized consultation, document preparation, and mock interview support. Service fee charged per application.
5. Travel Insurance: Travel insurance brokerage covering medical emergencies, trip cancellation, baggage loss, and personal accident. Commission-based revenue from insurance providers.
6. Flight Bookings: Flight ticket sales through booking platform. Revenue derived from airline commissions and booking fees.
7. Cruise Holidays: Cruise package bookings including Alaska, Mediterranean, and Lakshadweep itineraries. Commission-based revenue from cruise line partnerships.
8. Forex Services: Foreign exchange services through booking platform. Revenue from currency exchange margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Santamonica Tours & Travels sells domestic and international group tour packages (fixed itineraries with meals, accommodation, transport, sightseeing, and a Malayalee tour manager), tailor-made customized tours, and corporate MICE (Meetings, Incentives, Conferences, Exhibitions) services. These core tour products are bundled with ancillary services including visa processing for 193 countries, flight booking across 29+ airline partners, cruise holidays, travel insurance, foreign exchange, hotel and bus bookings.

Product overview

Santamonica Tours & Travels is a travel services company operating since 2013 with a portfolio organized around a core set of tour products complemented by ancillary travel services. The core offering consists of Domestic Group Tours and International Group Tours (fixed-itinerary guided packages), alongside a Customized Tours service that allows travelers to design bespoke itineraries. These are supported by a suite of add-on modules: Visa Services covering 193 countries, Flight Booking (through a dedicated booking platform), Cruise Holidays, Travel Insurance, Forex, Bus Booking, Hotel Booking, Study Abroad, and Academy services. The company also maintains a Travel Blog as a content resource. The product portfolio includes numerous named tour packages such as Bali, Russia Journey, Kashmir Tulip Paradise, European Pilgrims Journey, Dreams of Dubai, UK/Scotland/Ireland/Wales, Sri Lanka Journey, Grand American Odyssey, Japan & Korea, and Mauritius, all structured as group packages with Malayalee tour managers, meals, accommodation, and sightseeing included.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Group Tours

Quantifiable outcome

• 99% Visa Success Rate
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core.

• Emirates AirlinescoreOthersEmirates Airlines is listed as a trusted airline partner. The partnership enables flight booking services for customers traveling from India to global destinations via Emirates network.
• Etihad AirwayscoreOthersEtihad Airways is listed as a trusted airline partner providing flight services for international travel arrangements.
• British AirwayscoreOthersBritish Airways is listed as a trusted airline partner for international routes.
• Qatar AirwayscoreOthersQatar Airways is listed as a trusted airline partner.
• Singapore AirlinescoreOthersSingapore Airlines is listed as a trusted airline partner for flights to Southeast Asia and beyond.
• Air IndiacoreOthersAir India is listed as a trusted airline partner for domestic and international flights.
• IndiGocoreOthersIndiGo is listed as a trusted airline partner for domestic Indian routes.
• LufthansacoreOthersLufthansa is listed as a trusted airline partner for European routes.
• Malaysia AirlinescoreOthersMalaysia Airlines is listed as a trusted airline partner for routes to Malaysia and Southeast Asia.
• Thai AirwayscoreOthersThai Airways is listed as a trusted airline partner for Thailand and regional routes.
• KLMcoreOthersKLM Royal Dutch Airlines is listed as a trusted airline partner.
• Air ArabiacoreOthersAir Arabia is listed as a trusted airline partner for Middle East routes.
• Oman AircoreOthersOman Air is listed as a trusted airline partner.
• Gulf AircoreOthersGulf Air is listed as a trusted airline partner for Gulf region routes.
• SriLankan AirlinescoreOthersSriLankan Airlines is listed as a trusted airline partner for Sri Lanka and South Asian routes.
• Kuwait AirwayscoreOthersKuwait Airways is listed as a trusted airline partner.
• Saudi Arabian AirlinescoreOthersSaudi Arabian Airlines is listed as a trusted airline partner.
• Ethiopian AirlinescoreOthersEthiopian Airlines is listed as a trusted airline partner for African routes.
• Fly DubaicoreOthersFly Dubai is listed as a trusted airline partner for Dubai and Middle East routes.
• ScootcoreOthersScoot is listed as a trusted airline partner for budget travel to Singapore and Southeast Asia.
• VietJet AircoreOthersVietJet Air is listed as a trusted airline partner for Vietnam routes.
• Air CanadacoreOthersAir Canada is listed as a trusted airline partner for North American routes.
• American AirlinescoreOthersAmerican Airlines is listed as a trusted airline partner.
• Air FrancecoreOthersAir France is listed as a trusted airline partner for European routes.
• Akasa AircoreOthersAkasa Air is listed as a trusted airline partner for domestic Indian routes.
• Air India ExpresscoreOthersAir India Express is listed as a trusted airline partner for budget domestic and international routes.
• Air AsiacoreOthersAir Asia is listed as a trusted airline partner for budget travel to Southeast Asia.
• SpiceJetcoreOthersSpiceJet is listed as a trusted airline partner for domestic Indian routes.
• Malaysia AirlinescoreOthersMalaysia Airlines is listed as a trusted airline partner for routes to Malaysia and Southeast Asia.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SOTC Travel: SOTC (formerly SOTC Travel, part of Thomas Cook India group) operates group tour packages, customized holidays, and MICE services across India and globally. Direct comparable to Santamonica on package tours, MICE, and visa services, though SOTC has national scale and institutional backing.
• Kesari Tours: Kesari Tours is one of India's largest group tour operators with extensive domestic and international packages, MICE, and corporate travel. Highly comparable to Santamonica on pre-packaged group tour model and multi-service travel portfolio.
• Veena World: Veena World is a Mumbai-headquartered tour operator specializing in group tours, customized holidays, and MICE. Operates a similar multi-service model (tours + visa + forex + flights) with strong Indian outbound focus comparable to Santamonica.
• Akbar Travels: Akbar Travels of India is a Kerala-origin travel agency with extensive branch network, group tours, customized holidays, visa services, and flight bookings. Strongly comparable as a regional-to-national Indian travel agent with a similar multi-service stack.

Broad incumbents

• Thomas Cook India: Thomas Cook India (now owned by Fairfax via Sterling Holiday Resorts) operates a broad portfolio including foreign exchange, leisure travel, MICE, and business travel. A larger, established incumbent offering overlapping capabilities but at much greater national scale.
• MakeMyTrip: MakeMyTrip is India's largest online travel agency, dominating flights, hotels, and holiday packages. A broad incumbent whose digital platform competes with Santamonica's flight booking and tour businesses across all of India.
• Yatra: Yatra.com is a leading Indian OTA offering flights, hotels, holiday packages, and corporate travel. Overlaps with Santamonica's flight booking, holiday packages, and MICE services but operates as a broad digital platform.
• Cleartrip: Cleartrip (now owned by Flipkart/Walmart) is a major Indian OTA providing flights, hotels, and activities. A digital incumbent that competes for the same Indian leisure and corporate travel wallet.

Emerging players

• Travel Triangle: TravelTriangle is an Indian online marketplace connecting travelers with tour operators and agents for customized and group packages. An emerging player that aggregates demand from smaller agencies like Santamonica but competes on discovery and pricing transparency.
• Pickyourtrail: Pickyourtrail is an India-headquartered tech-enabled international holiday package company focused on customized international trips. An emerging tech-led player competing for the same Indian outbound custom-package segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/santa-monica-tours-and-travels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Monica tours and travels