JD&Co. Creative

What JD&Co. Creative does

JD&Co. Creative (legal entity JDANDCO LLC) is an independent, privately held branding and design studio founded in 2012 and headquartered at 1460 Broadway in Midtown Manhattan. The studio delivers integrated creative services across eight practice areas—Strategy, Branding, Digital & Social, Print Materials, Environmental Design, Photography, Illustration, and Animation—serving global enterprise clients in food & beverage (Chipotle, HelloFresh, Shake Shack, PepsiCo), hospitality & luxury (St. Regis, DFS Group/LVMH, 33 Hotel NYC, Moët Hennessy), beauty (Clinique, Tinge), wellness (BODi), transportation (Lime), and consumer products (Southern Pines Brewing, Tutti Spa, Cheat Sheets, Vertage). The firm's leadership comprises Founder & Creative Director Jong Woo Si (20+ years across AR New York, Siegel+Gale, Ralph Lauren) and Co-Creative Director Sasha Prood (formerly a leading illustration/lettering artist, published by ABRAMS), both recognized across major design industry awards.

The studio operates on project-based and retainer fee structures through consultative direct enterprise sales, with an emphasis on long-term integrated partnerships rather than transactional engagements. Its go-to-market is reputation-led and referral-driven, supported by an active portfolio website, social channels, industry-award recognition (PRINT, Communication Arts, Graphis, The One Show, Fast Company, The Dieline, Type Directors Club, REBRAND 100), and academic presence (School of Visual Arts, University of New Haven, TYPO Berlin). WBENC and NMSDC certifications position JD&Co. for corporate diversity-supplier procurement programs.

Quantifiable client outcomes include HelloFresh's 2,700+ creative projects in 2019, its first full year of US profitability, and ascension to America's #1 Meal Kit; the PepsiCo "Good Design Is for Everyone" book reaching #1 Amazon Best Seller in Branding & Logo Design; a 26% sales increase for Moët Hennessy following the Maluma collaboration; and the Yale Beinecke Library acquisition of Chipotle's "Cultivating Thought" packaging series. The firm holds no external funding, has no parent company, and operates with a 11–50 employee boutique structure focused on craft-driven execution rather than scale-based growth.

Name

JD&Co. Creative

Legal name

JDANDCO LLC

Website

https://jdnco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

JD&Co. Creative is an independent New York-based branding and design studio offering strategy, identity, packaging, editorial, illustration, and digital services to global enterprise clients including Chipotle, HelloFresh, Shake Shack, PepsiCo, DFS Group, and Moët Hennessy through long-term integrated partnerships.

Ownership category

akta.pro rank

Product category

Brand Identity & Packaging Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Brand identity design
• Packaging design services
• Creative agency services
• Editorial design services
• Illustration design services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based and retainer-based creative agency fees for branding, packaging, editorial, illustration, digital, and campaign design services. Clients include global food & beverage brands, hospitality companies, beauty brands, and luxury brands. Long-term partnerships suggest recurring revenue through expanded scope and ongoing engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

JD&Co. Creative is a New York-based independent branding and design studio that delivers comprehensive creative services across eight core areas: brand strategy, branding (identity systems, naming, guidelines), digital and social design, print materials (packaging, books, magazines), environmental design, photography, illustration, and animation. The studio functions as an integrated external creative partner for global enterprise brands, executing projects through long-term partnerships rather than transactional one-off engagements, and maintaining consistency across physical, digital, and experiential brand touchpoints.

Product overview

JD&Co. Creative is a New York-based branding and design studio offering comprehensive creative services organized around eight core service areas: Strategy (brand positioning, market research, brand narrative), Branding (naming, identity systems, brand guidelines), Digital & Social (website design, development, social marketing), Print Materials (packaging, books, magazines), Environmental Design (event branding, signage, graphics), Photography, Illustration (hand-drawn, 3D, lettering), and Animation. The studio operates as a project-based creative agency rather than a software platform, delivering services through long-term partnerships with clients including PepsiCo Design & Innovation, Chipotle, Shake Shack, HelloFresh, DFS by LVMH, and Moët Hennessy. Notable project work includes the PepsiCo Design Books, Chipotle packaging design, BODi brand refresh, and 33 Hotel NYC brand identity system.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• HelloFresh US achieved first full year of profitability after partnership expansion
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RizzolinotableOthersRizzoli served as the publisher for PepsiCo's 'Good Design Is for Everyone' book, a 400+ page anniversary publication celebrating PepsiCo Design's decade of excellence. The book became #1 Best Seller in Amazon's Branding & Logo Design category.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Largest independent design firm in the world, organized as a partnership of creative directors. Directly comparable to JD&Co. as a boutique-grade, partner-led branding and identity studio serving global enterprise clients.
• Mucca: Boutique New York brand and design agency offering strategy, naming, identity, packaging, and editorial design. Directly comparable in size, craft-led positioning, and enterprise client mix.
• Sagmeister & Walsh: Independent design studio renowned for high-craft brand identity, packaging, and editorial work. Closely mirrors JD&Co.'s founder-led, award-recognized boutique model and F&B/luxury client exposure.
• Koto: Independent brand and design studio specializing in brand identity, naming, and packaging for consumer brands globally. Comparable in scope, craft orientation, and growth-stage positioning.
• Mother Design: Design arm of Mother, the independent creative network. Comparable to JD&Co. in combining boutique craft with enterprise brand work across packaging, branding, and campaign design.
• B-Reel: Independent creative studio with strong digital, brand, and motion capabilities for global enterprise clients (Google, Nike, Spotify). Comparable integrated creative model and similar boutique scale.

Broad incumbents

• Wolff Olins: Global brand consultancy within Omnicom. Comparable offering (brand strategy, identity, packaging) but operates at larger scale with broader geographic footprint than JD&Co.
• R/GA: IPG-owned experience design agency spanning brand, digital, and product. Overlaps with JD&Co.'s digital and brand capabilities but operates at significantly greater scale and breadth.

Emerging players

• Manual: Independent creative studio working across branding, packaging, and digital for emerging and growth-stage consumer brands. Comparable craft positioning but with a more startup-leaning client base than JD&Co.
• Studio Brasch: Independent brand and packaging design studio serving consumer and lifestyle clients. Comparable boutique craft model with strong packaging specialization relevant to JD&Co.'s core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jdncodesign
• LinkedInlinkedin.com/company/jdncodesign
• Instagraminstagram.com/jdncodesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JD&Co. Creative