Wine & Dine'm Catering

What Wine & Dine'm Catering does

Wine & Dine'm Catering, operating legally as SCS Trading (QLD) Pty Ltd, is a Brisbane-headquartered event catering company founded in 1999 that delivers full-service staffed catering plus drop-off catering to corporate, government, wedding, private event, and major event clients across South East Queensland (Brisbane, Gold Coast, Sunshine Coast, Scenic Rim) and Northern New South Wales (Byron Bay). The company is built around two complementary brands: the flagship Wine & Dine'm, which provides end-to-end staffed event catering (menu customization, staffing, equipment hire, setup, service, and cleanup) across seven menu formats (Canape, Plated Dining, Shared Dining, Stations & Interactive Experiences, Beverage, Breakfast, and Conference Catering), and Express Catering, a sub-brand operating a self-serve e-commerce storefront at express.winendinem.com with a 1-hour delivery window guarantee for offices, homes, and venues without on-site service. Add-on offerings include White-Label Catering for venue and agency partners and a Customised Ordering Portal for enterprise clients.

The named customer base is broad and blue-chip — including Queensland Government, University of Queensland, Macquarie Bank, CISCO, Hutchinson Builders, Thiess, Beef Australia, Opera Queensland, Tourism & Events Queensland, Paspaley, and the Australian Institute of Company Directors — spanning government, education, finance, technology, construction, mining, agriculture, arts, and tourism verticals. The underlying technology stack is described as industry-standard hospitality equipment and online ordering systems, with no proprietary software or AI/ML components disclosed.

Revenue is generated through three streams: (1) per-event quotation-based pricing for staffed events, requiring a 25% deposit on booking and balance due 5–10 working days prior, with credit card surcharges (Visa/MasterCard 1.35%, AMEX 1.76%) and 25% public holiday/Sunday surcharges; (2) per-item or per-package online orders via the Express Catering storefront; and (3) long-term end-to-end contract catering with dedicated staffing. Go-to-market combines a sales-led motion (dedicated Event Specialists running complimentary consultations and custom proposals), self-serve e-commerce for drop-off, and an event-driven channel built on exclusive or preferred partnerships with 12+ Queensland venues (Brisbane Powerhouse, Museum of Brisbane, St. John's Cathedral, Fortitude Music Hall, Newstead House, Old Government House, State Library of Queensland, Jimbour House) plus QTIC membership driving visibility at industry events such as the 40th Annual Queensland Tourism Awards.

Name

Wine & Dine'm Catering

Legal name

SCS Trading (QLD) Pty Ltd

Website

https://winendinem.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Queensland-headquartered catering firm founded in 1999 delivering staffed corporate, wedding, private, and major event catering plus its Express drop-off sub-brand to enterprise, government, venue, and consumer clients across South East Queensland and Northern NSW.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Wedding & Social Event Catering (THAHAKAE)

Keywords

• Event catering services
• Wedding catering
• Corporate catering
• Drop-off catering
• Private event catering

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Full-Service Staffed Event Catering: Premium staffed catering for corporate events, weddings, and private celebrations. Includes staff, equipment hire, setup, service, coordination, and cleanup. Revenue generated through per-event quotations based on guest count, menu selection, staffing requirements, and venue logistics.
2. Express Catering (Drop-Off): Online ordering platform for drop-off catering delivered to offices, homes, and venues. Chef-crafted menus and packages ordered directly through express.winendinem.com. Revenue from individual orders with per-item or package pricing.
3. End-to-End Contract Catering: Long-term contract catering arrangements for venues and organizations requiring ongoing catering services. Typically involves dedicated staffing and recurring revenue relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wine & Dine'm Catering provides full-service staffed event catering for corporate functions, weddings, private celebrations, and major events across Queensland, including menu design, professionally trained staff, equipment hire, setup, service, and pack-down. The company also operates Express Catering, a self-serve drop-off catering sub-brand offering chef-crafted menus delivered ready-to-serve to offices, homes, and venues via online ordering.

Product overview

Wine & Dine'm Catering operates as a multi-service catering company offering both staffed event catering and self-service drop-off catering. The core offering is Wine & Dine'm Catering (staffed event services) supplemented by Express Catering, the company's drop-off sub-brand. Menu offerings span Canape Menu, Plated Dining, Shared Dining, Stations & Interactive Experiences, Beverage Menu, Breakfast Menu, and Conference Catering. Service types include Corporate Catering, Wedding Catering, Private Event Catering, End-to-End Contract Catering, and Drop-Off Catering. Add-on services include White-Label Catering for venue and agency partners, and Customised Ordering Portal for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Express Catering: Brisbane's premium drop-off catering service - designed for those who want effortless, high-quality food without the fuss. Delivered straight to offices, homes or venues.

Products and services

• Wine & Dine'm Catering (Staffed Event Catering) Full-service catered events for corporate functions, weddings, private celebrations, and major events. Includes professionally trained staff, equipment hire, delivery, setup, service, and pack-down.
• Express Catering (Drop-Off) Premium drop-off catering brand offering chef-crafted menus delivered ready-to-serve to offices, homes, and venues. Operates through an online ordering platform with a 1-hour delivery window guarantee and next-day delivery for orders placed before 2pm.
• Corporate Catering Staffed and drop-off catering solutions for corporate meetings, conferences, workshops, team-building events, product launches, EOFY celebrations, and executive functions. Serviced through dedicated Event Specialists.
• Wedding Catering Award-winning wedding catering covering ceremonies, receptions, rehearsal dinners, intimate celebrations, marquee weddings, and destination weddings across Brisbane, Gold Coast, Sunshine Coast, Scenic Rim, and Byron Bay. Includes LGBTQIA+ inclusive offering and menu customization.
• Private Event Catering Bespoke catering for birthdays, engagements, anniversaries, baby showers, housewarmings, wakes/celebrations of life, intimate dinners, and chef's table experiences. Supports at-home, garden, and marquee setups.
• End-to-End Contract Catering Comprehensive long-term contract catering for venues and organisations requiring recurring event support, including dedicated staffing arrangements and venue-exclusive positioning.
• White-Label Catering Unbranded catering products and delivery fulfilled for venues, agencies, and hospitality partners so they can present the offering under their own brand.
• Customised Ordering Portal Branded ordering portal for regular corporate customers featuring custom menu selections, approval workflows, cost-centre tracking, and spend reporting.

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Queensland Tourism Industry Council (QTIC)coreStrategic or Co-development PartnerWine & Dine'm is a supplier member of QTIC, participating in annual Queensland Tourism Awards. This membership provides industry recognition, networking with tourism operators, and credibility through association with the peak tourism industry body in Queensland.
• The Mini Farm ProjectminorStrategic or Co-development PartnerWine & Dine'm partners with The Mini Farm Project as part of their sustainability commitment. The partnership supports local food production, community engagement, and environmental initiatives in the hospitality sector.
• Brisbane PowerhousecoreChannel Partner/ Reseller/ DistributorWine & Dine'm is the exclusive or preferred catering partner for Brisbane Powerhouse, one of Brisbane's premier arts and events venues. The venue recommends Wine & Dine'm to clients booking event spaces, generating referral business. Wine & Dine'm supports various events at the venue including conferences, gala dinners, and cultural events.
• Venue Partners NetworkcoreChannel Partner/ Reseller/ DistributorWine & Dine'm maintains preferred catering relationships with 12+ Queensland venues including Museum of Brisbane, St. John's Cathedral, Fortitude Music Hall, Newstead House, Old Government House, State Library of Queensland, Brisbane Powerhouse, Jimbour House, Rosewood Estate, Hanworth House, and The Black Brisbane. These venues recommend Wine & Dine'm to booking clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seasoned Catering: Australian event caterer offering staffed catering for corporate events, weddings, and private celebrations. Comparable bespoke menu design, premium client positioning, and on-site service delivery.
• The Big Group: Sydney-based full-service event caterer specializing in corporate events, weddings, and private parties with bespoke menus and on-site service. Closely comparable offering across corporate, wedding, and drop-off style catering.
• Epicure Catering & Events: Large Australian upscale event caterer operating across corporate events, weddings, and private functions nationally. Highly comparable full-service staffed catering model serving enterprise and premium private clients in major Australian cities.
• Bursaria Fine Foods: Melbourne-based event caterer offering full-service staffed catering for corporate functions, weddings, and private events. Comparable service model with menu customization, dietary accommodations, and venue partnerships.

Broad incumbents

• Matt Moran Events: Chef-led premium Australian event catering brand with broader restaurant and hospitality operations. Comparable premium positioned staffed event catering offering, with chef brand-led differentiation.
• Peter Rowland Group: One of Australia's largest premium hospitality and catering groups offering event catering, restaurants, and venue management. Comparable premium staffed event catering and corporate function delivery, with broader scale and geographic reach.

Emerging players

• Dish Catering: Australian event caterer offering staffed and drop-off style services for corporate and private events. Overlapping service offerings with Wine & Dine'm's Express Catering and corporate segments.

Regional players

• DUX Catering: Brisbane and South East Queensland event caterer serving weddings, corporate events, and private functions. Direct regional competitor competing for the same venue partnerships and corporate clients in the Brisbane market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/winendinem
• Facebookfacebook.com/winendinemcatering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine & Dine'm Catering