Seaoman
Seaoman is a Muscat-based marine tourism operator that offers guided scuba diving, snorkeling, sunset cruises, and PADI/RYA/World Sailing-accredited training courses to international and domestic tourists visiting Oman, with direct online booking through its website.
- Company typePrivate
- Founded2012
- HeadquartersMuscat, Oman
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Seaoman does
Seaoman is a marine tourism operator headquartered in Muscat, Oman, founded in 2012. The company offers guided scuba diving experiences, snorkeling excursions to unspoiled reefs such as the Daymaniyat Islands, turtle encounter tours featuring four native turtle species, sunset cruises, and PADI-accredited diving certification courses. It serves international and domestic tourists visiting Oman, with a particular focus on families with children and certified divers seeking progression through advanced underwater experiences.
The underlying platform is a direct-to-consumer website (seaoman.om) built on Next.js and powered by icoms booking and commerce infrastructure. Customers search and reserve activities by selecting departure date, location, activity type, and number of adult and child passengers. The company holds a stack of industry accreditations - PADI 5-Star IDC, Royal Yachting Association, World Sailing, Green Fins (sustainable supplier), and Purple Tuesday (accessibility) - and operates with what it describes as a 100% Omani, bilingual (English and Arabic) team of qualified local experts.
Seaoman generates revenue through transaction fees on marine tourism activity bookings and on PADI/RYA/World Sailing training and certification. Distribution is primarily through the company's own website booking platform, supplemented by a referral channel through Barcelo Musannah Resort and co-marketing with Visit Oman. The company has cumulatively served more than 24,000 customers and received the TripAdvisor Certificate of Excellence in 2024. No funding rounds, acquisitions, or revenue figures are publicly disclosed.
Seaoman firmographics
Firmographics- Name
- Seaoman
- Legal name
- Seaoman
- Website
- https://seaoman.om
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seaoman is a Muscat-based marine tourism operator that offers guided scuba diving, snorkeling, sunset cruises, and PADI/RYA/World Sailing-accredited training courses to international and domestic tourists visiting Oman, with direct online booking through its website.
- Ownership category
- akta.pro rank
Seaoman industry classification
Industry- Product category
- Marine Tourism Services
- NAICS
- Coastal and Great Lakes Passenger Transportation (483114)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)
- akta.pro secondary industries
- Snorkeling Tours & Reef Experiences (THAJAJAE), Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG)
Keywords
Where Seaoman is headquartered
LocationHeadquarters
- HQ city
- Muscat
- HQ country
- Oman
- HQ region
- Middle East
Markets served
Seaoman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marine Tourism Activity Bookings: Revenue generated from booking fees for marine tourism activities including snorkeling, diving, and sunset cruises to locations such as the Daymaniyat Islands. Customers book experiences through the company's website platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Seaoman product offering
Product offeringCore offering
Seaoman is a marine tourism operator based in Muscat, Oman, offering guided snorkelling excursions, scuba diving experiences, Daymaniyat Islands tours, turtle encounters, and sunset cruises, along with PADI-accredited diver certification courses. Activities are bookable online through the company's website, served by a 100% Omani bilingual (English/Arabic) team.
Product overview
Seaoman is a marine tourism operator offering a unified platform of water-based activities centered around Oman's coastal attractions. The product portfolio includes snorkelling excursions, diving experiences, Daymaniyat Islands day trips, turtle encounter tours, and sunset cruises. All activities are bookable through their website which is powered by icoms booking commerce infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Snorkelling Activities Guided snorkelling excursions to unspoiled reefs including Daymaniyat Islands tours featuring large coral formations and underwater exploration for tourists and visitors to Oman.
- Diving Experiences
- Daymaniyat Islands Tour
- Turtle Encounters
- Sunset Cruises
- Diver Certification Courses
Quantifiable outcome
- 24,000+ customers served
Companies that use Seaoman
Customer profileSegments3 records
Ideal customer profiles3 records
Seaoman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Seaoman partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Environment Society of OmanminorEnvironmental organization partner focused on marine conservation in Oman waters
- Visit OmancoreOfficial Oman tourism promotion body driving tourist arrivals to the destination
- Barcelo Musannah ResortminorLuxury resort partnership for guest referrals and activity bookings
- Precious PlasticminorEnvironmental initiative partner focused on ocean plastic reduction and sustainability
- Green FinscoreInternational sustainable snorkeling and diving initiative. Seaoman is a certified Green Fins member as a sustainable supplier
- Purple TuesdayminorPurple Tuesday is a global initiative focused on customer experience for disabled people. Seaoman is accredited as accessible
- PADIcoreProfessional Association of Diving Instructors - Seaoman is accredited as a PADI 5 Star IDC (Instructor Development Center) for diver training and certification
- Royal Yachting Association (RYA)coreUK-based maritime training organization. Seaoman holds RYA accreditation for sailing and water sports training
- World SailingcoreWorld governing body for sailing. Seaoman maintains accreditation for sailing activities and training
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Seaoman competitors and assessment
Company assessmentDirect peers
- Extra Divers Oman: International dive center chain with an Oman location offering diving, snorkeling, and dive training. Competes head-to-head with Seaoman for international tourists booking marine activities in Oman.
- Ras Al Jinz Turtle Reserve: Eco-tourism operator in eastern Oman offering turtle-focused experiences and marine excursions. Competes with Seaoman for the wildlife/eco-conscious tourist segment visiting Oman.
- Crystal Dive Musandam: Dive center operating in the Musandam/Oman region offering diving and snorkeling experiences with similar PADI-certified training. Comparable marine tourism operator in Omani waters.
- Al Bahjah Diving Center: Omani dive center offering PADI-accredited training and marine excursions targeting the same tourist and certified-diver segments as Seaoman.
- Oman Dive Center: Established dive operator based in Muscat offering scuba diving, snorkeling, and PADI courses along Oman's coast. Directly competes with Seaoman for the same tourist and certified-diver segments around the Daymaniyat Islands.
- Dimaniyat Diving Center: Dive operator specifically focused on the Daymaniyat Islands — the same anchor destination as Seaoman — offering snorkelling and diving excursions, making it one of the closest direct competitors.
- Desert Adventures Oman: Multi-activity Oman tour operator offering snorkeling, diving, cruises, and sunset trips alongside broader tour packages. Overlaps with Seaoman in marine excursion products for inbound tourists.
- Sunset Divers Musandam: Boutique dive and water-sports operator in Oman's Musandam peninsula offering diving, snorkeling, and marine excursions to similar eco-tourist segments as Seaoman.
Broad incumbents
- PADI: Global governing body for recreational scuba diving. Not a direct competitor, but its 5-Star IDC framework is the accreditation under which Seaoman operates, and it indirectly influences customer flow and dive-school economics.
Others
- Green Fins: International sustainable marine tourism initiative of which Seaoman is a member. Provides the environmental framework and demand-filtering mechanism for sustainable diving/snorkeling operators; functions as ecosystem enabler rather than competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Seaoman social profiles
Digital presenceSeaoman compliance and trust
Trust signalCompliance3 records
Seaoman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seaoman leadership team
Management profileNumber of profiles
Seaoman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seaoman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seaoman
What does Seaoman do?
Seaoman is a marine tourism operator based in Muscat, Oman, offering guided snorkelling excursions, scuba diving experiences, Daymaniyat Islands tours, turtle encounters, and sunset cruises, along with PADI-accredited diver certification courses. Activities are bookable online through the company's website, served by a 100% Omani bilingual (English/Arabic) team.
Is Seaoman a public or private company?
Seaoman is a private company. It is classified as unknown and is currently operating.
When was Seaoman founded?
Seaoman was founded in 2012. It employs 11 to 50 people.
Where is Seaoman based?
Seaoman is headquartered in Muscat, Oman, in the Middle East region.
How does Seaoman make money?
One revenue line is on record: marine Tourism Activity Bookings.
Who are Seaoman's main competitors?
Direct peers on record are Extra Divers Oman, Ras Al Jinz Turtle Reserve, Crystal Dive Musandam, Al Bahjah Diving Center, Oman Dive Center, Dimaniyat Diving Center, Desert Adventures Oman and Sunset Divers Musandam. PADI is listed as a broad incumbent. Green Fins is listed as an others.
Does Seaoman have an API?
No public API is recorded for Seaoman.
What industry is Seaoman in?
Seaoman's product category is Marine Tourism Services. Its primary akta.pro industry code is THAAAIAB, Guided Diving & Snorkeling Excursions (boat/shore trips), with a secondary code of THAJAJAE, Snorkeling Tours & Reef Experiences. Its NAICS code is 483114 and its SIC code is 4400.