What Holi Pharma does

PT Holi Pharma is an Indonesian pharmaceutical manufacturer founded in 1968 (originally as PT. NDAHOLI) and headquartered in Cimahi, West Java. The company produces more than 150 SKUs across syrups, tablets/caplet, capsules, semi-solid ointments, and external liquid medicines, spanning therapeutic categories such as analgesics/antipyretics, vitamins and minerals, antibiotics, cough and cold remedies, dermatologicals, antacids, and consumer health (e.g., hand sanitizer). The portfolio combines generic drugs under Indonesia's OGB (Obat Generik Berlogo) program with branded products, and manufacturing is supported by a GMP/CPOB-certified factory of approximately 4,000 m² that was expanded in May 2007 and further doubled in March 2022.

Since August 2021, Holi Pharma has operated as a wholly-owned subsidiary of PT Pyridam Farma Tbk (PYFA), a publicly listed Indonesian pharmaceutical company. The business generates revenue through three principal channels: (1) an Indonesian distributor network reaching pharmacies and retailers, (2) direct-to-consumer e-commerce storefronts on Tokopedia and Shopee launched in 2022, and (3) government e-catalog tender contracts supplying public healthcare institutions, with 21 product wins in 2017 including 12 National Single Winner positions. Holi Pharma also completed a digital transformation in 2023 deploying RISE with SAP S/4HANA on AWS with IBM Consulting, enabling segment- and product-level profitability analytics. The company holds ISO 9001 (Quality Management) and ISO 14001 (Environmental Management) certifications alongside its CPOB certification.

Name

Holi Pharma

Legal name

PT. Holi Pharma

Website

https://holipharma.co.id

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Holi Pharma is an Indonesian pharmaceutical manufacturer founded in 1968, producing 150+ generic and branded medicines across multiple therapeutic categories for government healthcare institutions, distributors, and direct consumers via e-commerce. It operates as a wholly-owned subsidiary of PT Pyridam Farma Tbk.

Ownership category

akta.pro rank

Product category

Pharmaceutical Manufacturing

NAICS

Pharmaceutical and Medicine Manufacturing (32541), Pharmaceutical Preparation Manufacturing (325412), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Generic Hospital & Institutional Products (HLAIABAL)

akta.pro secondary industries

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Generic pharmaceuticals
• Pharmaceutical manufacturing
• Branded medicines
• GMP certified drugs
• Vitamin supplements

Headquarters

HQ city

Cimahi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmaceutical Product Sales: Holi Pharma generates revenue through the manufacture and sale of pharmaceutical products including syrups, tablets/caplets, capsules, semi-solid (ointments), and external liquid medicines. The company offers both generic drugs (Obat Generik Berlogo/OGB) and branded products covering drugs, antibiotics, vitamins, and supplements.
2. Government E-Catalog Tender Contracts: Holi Pharma supplies products to government healthcare institutions through national e-catalog tender contracts, having won 21 product slots in 2017 with 12 National Single Winner positions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PT. Holi Pharma manufactures and distributes a portfolio of more than 150 generic (Obat Generik Berlogo/OGB) and branded pharmaceutical products across multiple dosage forms — syrups, tablets/caplet, hard capsules, semi-solid ointments, and external liquid medicines. The range covers analgesics/antipyretics, antibiotics, cough preparations, vitamins and supplements, antacids, dermatological/topical treatments, and oral rehydration products for the Indonesian market.

Product overview

PT Holi Pharma is a pharmaceutical manufacturing company that produces a wide range of medicines in various therapeutic areas including syrups, tablets/caplets, capsules, semi-solid (ointments), and external liquid medications. The company offers more than 150 product SKUs combining generic and branded products across therapeutic categories including: analgesics/antipyretics (Paracetamol, Holidon, Holimol); vitamins and minerals (Holi C-1000, Holi D3-400, Vitamin B Complex, Vitamin B12, Vitamin B1, Antoksid, Holikalk, Kalsium Laktat, Holizinc, Hidrovit, Lifolat); antibiotics; cough medications (Obat Batuk HITAM OBH, Libebi Cough Sirup); skin/topical medications (Salep Whitfield, Salep 2-4, Salep Liderm); antacids (Antasida Doen); and consumer health products (Hand Sanitizer Cair). The company operates under parent company PT Pyridam Farma Tbk (PYFA) following its acquisition in August 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Antasida Doen Antacid medication for reducing symptoms related to excess stomach acid, gastric ulcers, gastritis, and duodenal ulcers.
• Antoksid Vitamin supplement containing Beta Carotene, Vitamin C, and Vitamin E to prevent Vitamin A, C, and E deficiency.
• Gentian Violet 1% Antiseptic mouthwash for cleaning oral cavity, treating canker sores, and eliminating bad breath.
• Holizinc Tablet Zinc supplement tablet for treating diarrhea in children under 5 years, preventing dehydration and nutritional deficiencies.
• Holizinc Sirup Zinc syrup supplement for diarrhea treatment in children, combined with Oral Rehydration Salt (ORS).
• Hand Sanitizer Cair Antiseptic hand sanitizer with 80% alcohol content for killing bacteria when soap and water are not available.
• Holi D3-400 Tablet Vitamin D3 supplementation supplement containing 400 IU of Vitamin D3.
• Holi C-1000 Vitamin C supplement containing 1000mg of Vitamin C for maintaining body resistance.
• Holidon Kaplet Pain reliever caplet containing 500mg Paracetamol for headache, toothache, and fever.
• Holidon Sirup Pediatric pain reliever syrup containing 120mg Paracetamol for headache, toothache, and fever in children.
• Holikalk Calcium supplement containing 500mg Calcium Lactate for meeting calcium requirements.
• Holimol Analgesic containing Paracetamol 650mg and Caffeine 50mg for headache and toothache relief.
• Holi Vit B Complex + Vit C Combined Vitamin B Complex and Vitamin C supplement for addressing deficiencies in both vitamin groups.
• Hidrovit ORS-based supplement to maintain body resistance and fulfill vitamin and mineral needs.
• Kalsium Laktat Calcium supplement containing 500mg Calcium Lactate for meeting calcium requirements.
• Libebi Cough Sirup Pediatric cough syrup with Paracetamol, Guaifenesin, and Chlorphenamine Maleate for productive cough due to allergies and fever reduction in children 2 years and older.
• Lifolat Asam Folat 400 mcg Folic acid supplement with 400 mcg for meeting folic acid needs, especially for pregnant and breastfeeding mothers.
• Obat Batuk HITAM OBH Cough syrup for relieving productive cough containing Succus Liquiritiae, Ammonium chloride, and other expectorant ingredients.
• Paracetamol 500 mg Kaplet Analgesic and antipyretic containing 500mg Paracetamol for headache, toothache, and fever.
• Paracetamol Sirup 120 mg Pediatric analgesic and antipyretic syrup containing 120mg Paracetamol per 5ml for children.
• Procurma Plus Sirup Children's multivitamin syrup with Curcuma, Vitamin A, D3, B complex, Beta Carotene, Lysin, and DHA for appetite, eye health, and body health.
• Procurma Sirup Children's multivitamin syrup with Curcuminoid, Vitamin A, D3, and B complex for improving appetite, eye health, and body health during growth.
• Salep Whitfield Topical ointment for relieving skin diseases caused by fungi such as tinea versicolor, ringworm, and athlete's foot.
• Salep 2-4 Topical ointment containing Salicylic Acid and Sulfur for tinea versicolor, ringworm, scabies, and tinea.
• Salep Liderm Topical ointment containing Salicylic Acid, Benzoic Acid, and Sulfur for relieving skin diseases caused by fungi.
• Vitamin B1 50 mg Vitamin B1 supplement containing 50mg of Vitamin B1.
• Vitamin B Complex Vitamin B Complex supplement containing B1, B2, B6, Calcium Pantothenate, and Nicotinamide.
• Vitamin B12 Vitamin B12 supplement containing 50mcg for DNA/RNA synthesis and cell division.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• IBM ConsultingcoreImplementation/ SI/ Consulting Partner · 5 May 2023IBM Consulting collaborated with Holi Pharma to accelerate digital transformation by deploying RISE with SAP to migrate mission-critical ERP workloads and business processes to the cloud within four months. IBM Consulting's hybrid cloud approach enabled Holi Pharma's SAP S/4HANA transformation journey and provides strategic decision-making capabilities.
• SAPcoreTechnology or Integration · 5 May 2023SAP partnered with Holi Pharma through the RISE with SAP program to deploy SAP S/4HANA ERP system, enabling real-time operational insights, faster month-end closing, production planning, and detailed profitability analysis at segment and product level using FI and CO modules.
• Amazon Web Services (AWS)coreTechnology or Integration · 5 May 2023AWS provides the cloud infrastructure (high-performance computing and storage systems) for Holi Pharma's RISE with SAP landscape deployment, enabling elastic scaling and significantly shortening project timelines for the ERP transformation.
• Indonesian Distributor NetworkcoreChannel Partner/ Reseller/ Distributor · 20 April 2022Holi Pharma collaborates with various distributors across Indonesia to strengthen relationships, increase marketing activities, and expand product distribution coverage areas. The company also improved quality and quantity of its Sales Marketing team to facilitate communication and provide best service to distributors. Following acquisition by PYFA, this distributor network expansion contributed to 145% sales growth in Q1 2022.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• PT Kalbe Farma Tbk: Indonesia's largest pharmaceutical company (IDX-listed), manufacturing and distributing a broad range of prescription drugs, OTC, vitamins and consumer health products. Comparable because it dominates the same Indonesian prescription, OTC, and government procurement channels that Holi Pharma targets, but at vastly larger scale and portfolio breadth.
• PT Tempo Scan Pacific Tbk: IDX-listed Indonesian pharmaceutical and consumer healthcare group with prescription, OTC and cosmetics portfolios. Comparable to Holi Pharma as an established Indonesian manufacturer with diversified dosage forms, branded and generic products, and a multi-channel Indonesian distribution network.

Emerging players

• PT Mensa Binasukses: Indonesian pharmaceutical manufacturer and distributor producing generic medicines, vitamins, and supplements for the domestic market. Comparable as a smaller-scale Indonesian peer competing in similar generic and consumer health categories with a focus on domestic distribution.

Direct peers

• PT Sanbe Farma: Indonesian privately-held pharmaceutical manufacturer producing generics, branded drugs, and consumer health products with strong domestic distribution. Comparable to Holi Pharma as a mid-to-large Indonesian generic manufacturer competing in the same OGB generic and OTC categories.
• PT Indofarma Tbk: IDX-listed Indonesian state-owned pharmaceutical manufacturer focused on generics, herbal/traditional medicines, and medical devices with significant government distribution. Direct peer given overlapping generic manufacturing footprint, e-catalog tender participation and Indonesia-only geographic scope.
• PT Phapros Tbk: IDX-listed Indonesian pharmaceutical manufacturer producing generics and branded medicines including antibiotics, antimalarials, and consumer health SKUs. Comparable to Holi Pharma given its Indonesian focus, GMP-certified generic manufacturing, and reliance on BPOM/government-aligned procurement.
• PT Dexa Medica: Privately-held Indonesian pharmaceutical group manufacturing branded generics, herbal medicines and consumer health products with a large Indonesian sales force. Closely comparable to Holi Pharma on therapeutic mix, branded-generic positioning, and Indonesia-centric distribution.
• PT Kimia Farma Tbk: State-owned Indonesian pharma manufacturer and pharmacy operator (IDX-listed) producing generics, OTCs, and government-supplied medicines. Directly comparable to Holi Pharma as a GMP-certified generic manufacturer with strong e-catalog and government tender participation in Indonesia.
• PT Ifars Pharmaceutical Laboratories: Indonesian pharmaceutical manufacturer focused on prescription generics, OTC products and consumer health SKUs with domestic distribution. Comparable to Holi Pharma on Indonesia-only operations, GMP-certified generic production, and similar therapeutic category breadth.
• PT Errita Pharma: Indonesian pharmaceutical manufacturer producing generic and branded medicines across tablets, capsules and syrups for the domestic market. Comparable as a similarly sized mid-tier Indonesian generic manufacturer competing for the same distributor and government channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/holipharma.id
• LinkedInlinkedin.com/company/pt-holi-pharma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holi Pharma