10 South Wedding Venue

What 10 South Wedding Venue does

10 South Wedding Venue is a privately held historic wedding and event venue located at 10 S. High St. in downtown Janesville, Wisconsin, operating under the BEDO Brands hospitality portfolio. The business is built around a revitalized historic brick building featuring indoor event space (Main Hall with oversized windows and a photographer's catwalk), an outdoor Hearth Patio with an old-world stone fireplace, two private dressing suites, and the signature Poppy vintage camper bar. The venue accommodates between 100 and 375 guests per event with a standard 12-hour rental window, and serves primarily wedding couples while also hosting private events including corporate meetings, celebrations of life, quinceañeras, and holiday parties.

The company's core offering is venue rental, complemented by integrated add-on services: in-house DJ and sound services under the 10 South Sound brand (three tiers — Signature, Epic, and Mic Drop), in-house bar services required by Wisconsin state law, optional coordination packages, and décor/lighting rentals (arches, neon signs, pendant lights, uplighting). Technology comprises a customized state-of-the-art sound system built for the venue's acoustics, built-in A/V equipment (microphones, podium, TV screens), and TripleSeat as the booking platform. Distribution relies on direct bookings through the website, featured listings on The Knot, WeddingWire, and Zola, an active social media presence across five platforms, and a referral ecosystem with BEDO Brands sibling brands including Bon Bon Belle bridal boutique and Mercantile Hall.

Revenue is generated through one-time venue rental fees and professional services (DJ packages, bar services, coordination, and décor rentals) on a quote-based pricing model that is not publicly disclosed. Go-to-market is direct-to-consumer with sales and event management staff guiding couples through the booking process. The company employs approximately nine team members including a Venue Manager, Associate Venue Manager, Sales Manager, Bar Manager, and four in-house DJs. 10 South has been recognized on Zola's Best of Wedding Vendors list and maintains listings across the three major wedding platforms; specific revenue, funding, and ownership structure details are not publicly disclosed.

Name

10 South Wedding Venue

Legal name

10 South Wedding Venue

Website

https://10southvenue.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

10 South is a historic wedding and event venue in downtown Janesville, Wisconsin, accommodating 100-375 guests. Part of BEDO Brands, it offers indoor/outdoor spaces plus integrated DJ, bar, lighting, and coordination services to wedding couples and private event hosts.

Ownership category

akta.pro rank

Product category

Wedding and Event Venue Services

NAICS

Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Wedding venue rental
• Event space hosting
• Wedding DJ services
• Private event rentals
• Bridal celebration venue

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Venue Rental: Primary revenue stream from renting the wedding and event venue for ceremonies and receptions. The venue accommodates 100-375 guests and includes tables, chairs, sound and A/V equipment, bar services, and other amenities as part of comprehensive rental packages.
2. In-House DJ and Sound Services: Three-tiered DJ and sound package offerings (Signature, Epic, Mic Drop) with varying levels of service including planning calls, lighting upgrades, photo booth, and custom gobo projections.
3. Bar Services: In-house bar service handling all beverage needs from non-alcoholic service to full bar packages. Required by Wisconsin state law to provide all alcohol onsite.
4. Coordinator Packages (Optional): Optional add-on packages providing planning assistance and day-of coordination for events.
5. Décor and Lighting Rentals: Additional rental offerings including arches, neon signs, additional lighting packages (hanging pendant lights, neon signs, up-lighting), and linens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

10 South Wedding Venue rents a revitalized historic brick venue in downtown Janesville, WI for weddings and private events. The rental includes indoor and outdoor event spaces, tables, chairs, a built-in sound system, A/V equipment, bar services, and dressing suites for up to 375 guests over a 12-hour window. Add-on services include in-house DJ packages (10 South Sound), bar services featuring Poppy the camper bar, optional coordinator packages, and decor rentals.

Product overview

10 South Wedding Venue is a single historic wedding venue offering comprehensive event hosting services. The core offering is the physical venue space for weddings and private events. Add-on services include 10 South Sound DJ services (with Signature, Epic, and Mic Drop tiers), custom lighting packages, in-house bar services featuring Poppy the vintage camper bar, table/chair/A/V equipment rentals, optional coordinator packages, and decorations for rent. The venue accommodates 100-375 guests and provides both indoor (Main Hall) and outdoor (Hearth Patio) spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• 10 South Wedding Venue Rental Rental of the historic brick venue in downtown Janesville, WI for weddings and private events, accommodating 100 to 375 guests for a 12-hour window (typically noon to midnight plus one hour for belongings collection). Includes use of the Main Hall with oversized windows, Hearth Patio with stone fireplace, two private dressing suites, photographer's catwalk, all tables and chairs, built-in sound system, microphones, podium, and TV screens.

Quantifiable outcome

• Accommodates 100-375 guests with spaces that feel full and comfortable at any guest count
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bon Bon BellecoreGTM or Marketing PartnerSister bridal boutique brand under BEDO Brands operating in Burlington, WI, Madison, WI, and Port Washington, WI. Offers bridal gowns and accessories with sample sizes 2-34W. Natural referral partner sending wedding couples to 10 South venue.
• Mercantile HallcoreStrategic or Co-development PartnerSister wedding venue under BEDO Brands located in Burlington, WI. Offers urban style wedding venue with small-town charm. Part of the same brand portfolio as 10 South.
• 10 South Sound (In-House DJ Service)coreImplementation/ SI/ Consulting PartnerIn-house DJ and sound service with four professional DJs (DJ Terry, DJ Alto, DJ Lady Groove, DJ Polar). Provides three service tiers: Signature, Epic, and Mic Drop packages. Required for use of venue's built-in sound system.
• Preferred Caterers NetworkminorChannel Partner/ Reseller/ DistributorVenue-vetted catering partners including Buck and Honey's that couples can choose from. Desserts and late-night snacks can come from any provider. No vendor restrictions beyond preferred caterer options.
• Local Wedding VendorsminorGTM or Marketing PartnerNetwork of local photographers (Keridan Skye Photography, Madelyn Grace Photography, Truly Living Photography, Corrina Nicole Photography), florists (White Fence Flower Co, ERI Floral, Mod Bloom), makeup artists (Ms Lauryn Marie, Alpen Glow Artistry), hair stylists (Breanna Dahl Beauty), videographers (Flyin' Iris), and bakers (Sugar Jones Bakery) featured on venue website and in real wedding galleries.
• Janesville Local BusinessesminorOthersLocal amenities map featuring recommended nearby businesses including Cobblestone Hotel & Suites, restaurants (Citrus Café, Drafthouse, Genisa Wine Bar, Rock County Brewing Company), bars (O'Riley & Conway's Irish Pub, Riley's Sports Bar, Whiskey Ranch Bar & Grill), and dessert shops (808 Cheesecake, The Sugar Exchange).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zola: Wedding planning platform (registry, vendor listings, website builder) that awarded 10 South 'Best of Zola 2026'. Comparable as a top-of-funnel discovery and lead-generation channel competing for the same engaged-couple mindshare.
• Marriott International: Largest global hotel company whose brands (Westin, Marriott, Renaissance, W Hotels) compete for wedding and private event bookings with comprehensive on-site catering, bar, and event services. Comparable as a broad incumbent offering bundled wedding venue experiences across geographies.
• Hyatt Hotels Corporation: Global hotel company whose properties (Hyatt Regency, Andaz, Park Hyatt) host large volumes of weddings and private events with bundled catering, bar, and A/V services. Comparable as a broad incumbent operating wedding/event venue as part of a wider hospitality portfolio, with overlapping services to 10 South's bundle.
• WeddingWire: Major U.S. wedding vendor marketplace (now part of The Knot Worldwide) where 10 South maintains a featured listing. Comparable as a primary demand-generation channel serving the same engaged-couple audience that 10 South targets.
• The Knot Worldwide: Largest U.S. wedding planning platform and marketplace where 10 South is featured. Comparable as the dominant demand-aggregation channel that drives top-of-funnel discovery for wedding venues, shaping how couples research and book venues like 10 South.

Others

• Here Comes The Guide: Long-standing U.S. wedding venue and vendor directory where couples research and book event spaces. Comparable as a venue-discovery marketplace competing for 10 South's target couple audience and shaping venue selection behavior.
• Bon Bon Belle: Sister bridal boutique brand under BEDO Brands operating in Burlington, Madison, and Port Washington, WI. Comparable as a complementary bridal-adjacent business in the same parent portfolio with a natural cross-referral relationship feeding couples into 10 South.

Direct peers

• Wedgewood Weddings: Multi-property all-inclusive wedding venue chain operating across the western and southwestern U.S. Provides bundled venue, catering, bar, and coordination packages — closely aligned to 10 South's all-inclusive wedding venue model and target couple demographic.
• The Breakers Palm Beach: Historic luxury oceanfront resort in Palm Beach, FL that hosts weddings and private events in revitalized historic ballrooms and grounds with on-site catering, bar, and event coordination. Comparable as a high-end historic wedding/event venue with bundled services targeting couples willing to pay a premium for the venue experience.
• Mercantile Hall: Sister wedding venue under the same BEDO Brands portfolio, located in Burlington, WI. Offers an urban-style historic wedding venue with small-town charm — directly comparable to 10 South in operating model, brand positioning, and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@10southvenue
• YouTubeyoutube.com/@10southvenue
• Facebookfacebook.com/10southvenue
• Instagraminstagram.com/10southvenue
• Pinterestpinterest.com/10southvenue
• LinkedInlinkedin.com/company/10-south

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 South Wedding Venue