What The Struts does

The Struts is a privately operating rock band that produces recorded music, delivers live performances, and sells branded merchandise to a global audience of rock music fans. The core product portfolio consists of studio albums (notably 'Pretty Vicious', which features the track 'Could Have Been Me' with Brian May) and a series of singles/EPs ('Strange', 'Young Dangerous', 'Everybody Wants', 'EastWest') alongside a 'Live' performance recording, all distributed across major digital streaming platforms including Spotify and Apple Music via the aggregator link thestruts.lnk.to. Live performances represent a primary revenue and fan engagement channel, with bookings handled through dedicated agencies — International Artist Group for North America and International Talent Booking for all other international markets. A direct-to-consumer merchandise store at thestruts.redstarmerch.com offers branded apparel and accessories, and the band maintains an email newsletter signup through the official website (thestruts.com) for tour and release updates.

The business model is a multi-stream consumer entertainment operation combining transaction-fee revenue (streaming royalties, concert ticket sales, merchandise purchases) with performance fees booked through professional agencies. Marketing and fan acquisition rely on top-of-funnel content distributed via streaming platforms, YouTube music videos, the official website, and an email newsletter. The customer base is segmented horizontally — rock music fans and concert-goers across multiple age groups — with no disclosed enterprise customers, sponsorships, or B2B contracts.

The operating geography is worldwide, with no disclosed headcount, ownership structure, parent company, funding history, or financial details. The band's website and third-party sources provide no corporate history, founding date, or milestone timeline. The technology stack is limited to standard consumer web and media distribution infrastructure (Squarespace, third-party merch platform, YouTube, streaming aggregators) with no proprietary technology, patents, trademarks filings, certifications, AI/ML capabilities, or API integrations referenced in the available data.

Name

The Struts

Website

https://thestruts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Struts is a rock band that produces recorded music distributed globally via streaming platforms, performs live internationally through dedicated booking agencies, and sells branded merchandise through a direct-to-consumer online store, serving rock music fans and concert-goers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Music Sales and Streaming: Revenue generated from music releases through digital streaming platforms including Spotify, Apple Music, and other services. The band releases singles and albums available for streaming and digital purchase.
2. Merchandise Sales: Sale of branded merchandise including clothing, accessories, and other band-related products through their official merchandise store (thestruts.redstarmerch.com).
3. Live Performances and Touring: Revenue from concert tickets and live performances. The band maintains an active touring schedule with dedicated tour information and booking contacts for North America (International Artist Group) and international markets (International Talent Booking).
4. Booking and Performance Fees: The band books performances through professional booking agencies for both North American and international markets, generating revenue from performance fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Struts is a rock band that produces and distributes original recorded music (studio albums and singles) through global streaming platforms, creates official music videos for YouTube, and delivers live concert performances through international touring. Revenue is also generated through branded merchandise sales via an official third-party storefront, with all offerings targeted at individual rock music fans and concert-goers.

Product overview

The Struts is a rock band offering a portfolio of music releases and live entertainment services. The core offering consists of music singles and albums (Pretty Vicious Album, Strange, Young Dangerous, Everybody Wants, EastWest, Live) distributed via streaming platforms, complemented by official music videos and concert tour performances. The band also provides merchandise through a third-party store and booking services for live event inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Catalog and Releases Discography of original rock music including the studio album Pretty Vicious (featuring the track 'Could Have Been Me' with Brian May) and singles/EPs Strange, Young Dangerous, Everybody Wants, EastWest, and Live, made available on global streaming platforms including Spotify and Apple Music for individual rock music fans.
• Music Videos Official music video content hosted on the band's YouTube channel for rock music fans, including the video for 'Could Have Been Me' featuring Brian May and 'Rock 'n' Roll Fantasy'.
• Concert Tour and Live Performances Live concert tour performances delivered at venues worldwide for rock music fans and concert attendees, with ticket sales and venue-specific pricing varying by event.
• Official Band Merchandise Branded merchandise including clothing, accessories, and other band-related products sold through the official storefront at thestruts.redstarmerch.com for individual rock music fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• International Artist Group (IAG)coreChannel Partner/ Reseller/ DistributorInternational Artist Group serves as the band's booking agent for North American performances. Contact: [email protected] and [email protected]. IAG handles all North American booking inquiries on behalf of The Struts.
• International Talent Booking (ITB)coreChannel Partner/ Reseller/ DistributorInternational Talent Booking serves as the band's booking agent for all international markets outside North America. Contact: [email protected]. ITB handles Rest of World booking inquiries for The Struts.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Badflower: US modern rock act of comparable size with touring, streaming, and merchandise revenue streams. Direct competitor in the same alt-rock live circuit.
• Editors: UK rock band with a comparable catalog depth, international touring footprint, and streaming-plus-merchandise revenue model. Direct analog at similar commercial scale.
• The Sherlocks: UK indie rock band with comparable size, streaming distribution, and touring-based revenue. Operates in the same UK/international rock circuit and competes for similar audience demographics.
• Nothing But Thieves: UK alt/rock band operating in a similar size tier with international touring, streaming-led distribution, and a merchandise front. Directly comparable in business model and audience profile.
• Royal Blood: UK rock act of comparable touring scale, similarly distributed via major streaming platforms and reliant on touring and merchandise revenue streams. Closest direct analog to The Struts in catalog size and live circuit positioning.
• Wolf Alice: UK rock band of similar scale distributing through major streaming platforms and touring internationally. Comparable modern rock positioning and catalog-driven streaming economics.
• The Amazons: UK rock band with a similar touring-and-streaming revenue profile and audience size tier. Direct competitor for the same mid-sized venue and festival slots.
• Catfish and the Bottlemen: UK indie rock band with comparable touring scale and similar revenue mix across streaming, touring, and merchandise. Operates in the same live-circuit tier as The Struts.
• You Me at Six: Long-running UK rock band with comparable international touring scale and streaming-plus-merchandise revenue mix. Operates in the same live-circuit tier as The Struts.

Broad incumbents

• Greta Van Fleet: Larger US rock band operating in the same modern rock genre with substantially bigger touring scale. Comparable in business model (streaming + touring + merch) but at a materially higher commercial tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfoba7dC3rJrEirb70tS8UA
• Xx.com/thestruts
• Facebookfacebook.com/thestruts
• LinkedInlinkedin.com/company/the-struts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Struts