American Institute of Applied Sciences

What American Institute of Applied Sciences does

The American Institute of Applied Sciences (AUS) is a privately held, boutique business school founded in 1991 on the Swiss Riviera in La Tour-de-Peilz, Switzerland, operating under the parent entity AGSB S.A. and led by President Dr. Mohamad El Khansa. The institution's core product is a Swiss-American dual-degree portfolio delivered through a flagship partnership with Tiffin University (US), enabling students to earn two accredited degrees simultaneously: a Dual Bachelor (BSBA/BBA, three years, CHF 28,000/yr; CHF 84,000 total) and a Dual Master (MIBA/MBA, two years, CHF 25,050/yr; CHF 50,100 total) across 17 specializations including Aviation Management, Data Analytics & AI, Finance, Healthcare Administration, HR Management, International Business, Leadership & Change, Sports Management, and Strategic Brand & Digital Marketing. The product set was extended with the Doctorate in Business Administration (DBA) and the Swiss Federal Diploma in Business Administration, and augmented with optional IBM SkillsBuild certifications in Generative AI, Cybersecurity, and Data Science. Dual IACBE and US Higher Learning Commission (via Tiffin) accreditation provide cross-border degree recognition, and QS has ranked AUS Top 1 in Switzerland for Business Masters for three consecutive years.

The operating model is deliberately small-scale: cohorts are capped at 20 students with a 1:7 faculty-to-student ratio, programs are delivered full-time on a single Lake Geneva campus, and bundled tuition includes travel, accommodation for projects, career coaching, study materials, visa/relocation support, and cohort events. Distribution is sales-led through a direct online application portal, regional admissions advisors, Swiss embassy networks, US Department of Veterans Affairs GI Bill approval (institution code 21001578), alumni referrals, and student ambassador outreach, targeting EU/EFTA citizens, international students from developing economies, women leaders, student-athletes, career changers, and US veterans. The customer base spans 40+ nationalities with a balanced 50/50 male/female ratio, an average student age of 24, and outcomes data showing 86% placement within 3 months of graduation, 90% employer satisfaction, and 2024 Bachelor graduate median salaries of CHF 95,000–117,000.

Revenue derives almost entirely from tuition, with 43% of students receiving scholarships (60% of which go to women) and limited ancillary income from a CHF 250 non-refundable application fee. With 11-50 employees and a hard cohort cap of 20, the operating base is constrained; 2025 governance activity (Management Committee restructuring, organisation chart refresh, scholarship and deferral policy tightening) indicates active scaling within the boutique envelope rather than a fundamental model shift.

Name

American Institute of Applied Sciences

Legal name

American Institute of Applied Sciences in Switzerland

Website

https://aus.swiss

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Institute of Applied Sciences (AUS) is a privately held Swiss boutique business school founded in 1991 in La Tour-de-Peilz, offering Swiss-American dual bachelor's, master's, and doctoral degrees in partnership with Tiffin University to international students seeking cross-border credentials.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAJ

International Business & Global Management Schools

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Business education
• Dual degree programs
• Higher education
• Executive education
• International business school

Headquarters

HQ city

La Tour-de-peilz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Bachelor Degree Tuition: 3-year full-time Bachelor program charging CHF 28,000 annually, totaling CHF 84,000 for the complete program. Fees include travel, accommodation for projects, career coaching, learning materials, study rooms, relocation/visa assistance, and cohort events.
2. Master Degree Tuition: 2-year full-time Master program charging CHF 25,050 annually, totaling CHF 50,100 for the complete program. Includes same bundled benefits as Bachelor program.
3. Doctorate (DBA) Tuition: 3-year full-time Doctorate in Business Administration charging CHF 28,000 per year. Program includes 90 CH coursework plus 45 CH dissertation.
4. Application Fee: Non-refundable CHF 250 application fee charged during the online application procedure for Bachelor or Master degrees.
5. Swiss Federal Diploma Program: 3-year Advanced Federal Diploma in Business Administration with approximately 4,200 learning hours and six-month internship component.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The American Institute of Applied Sciences in Switzerland (AUS) is a private business school offering dual Swiss-American undergraduate, graduate, and doctoral degree programs through its partnership with Tiffin University. Students earn both a Swiss degree (BSBA/MIBA) and an American degree (BBA/MBA) simultaneously through a single integrated curriculum, with specializations including Accounting, Business Management, Healthcare Administration, HR Management, International Business, Sports Management, Aviation Management, Data Analytics & AI, Finance, Leadership & Change, and Strategic Brand & Digital Marketing. The school also offers a Swiss Federal Diploma in Business Administration and optional IBM SkillsBuild certifications in Generative AI, Cybersecurity, and Data Science.

Product overview

American Institute of Applied Sciences in Switzerland (AUS) is a boutique business school on Lake Geneva offering dual Swiss and American degree programs in partnership with Tiffin University. The portfolio comprises four core educational products: Dual Bachelor Degree (BSBA/BBA) and Dual Master Degree (MIBA/MBA) as the flagship dual-degree programs enabling students to earn two separate degrees simultaneously; the Doctorate in Business Administration (DBA) for professionals seeking the highest level of business education; and the Swiss Federal Diploma in Business Administration as a practice-oriented Swiss credential. Students select from specializations including Accounting, Business Management, Healthcare Administration, HR Management, Integrated Digital Marketing, International Business, Sports Management, Aviation Management, Data Analytics & AI, Finance, Leadership & Change, and Strategic Brand & Digital Marketing. The institution also provides optional micro-credentials in AI, Cybersecurity, and Data Science through IBM SkillsBuild.

Differentiator

Problem solved

Functional benefit

Products and services

• Dual Bachelor Degree (BSBA/BBA) Three-year full-time undergraduate program delivered in Switzerland offering simultaneous Swiss (BSBA) and American (BBA from Tiffin University) degrees across specializations including Accounting, Business Management, Healthcare Administration, HR Management, Integrated Digital Marketing, International Business, and Sports Management. Designed for high school graduates and transfer students aged 18-29 seeking international business credentials.
• Dual Master Degree (MIBA/MBA) Two-year full-time graduate program providing simultaneous Swiss (MIBA) and American (MBA from Tiffin University) degrees across nine specializations including Aviation Management, Data Analytics & AI, Finance, Healthcare Administration, HR Management, International Business, Leadership & Change, Sports Management, and Strategic Brand & Digital Marketing. Designed for Bachelor's degree holders aged 23-30 with career experience seeking advanced credentials.

Quantifiable outcome

• 86% of graduates receive job offers within 3 months of graduation
• +7 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tiffin UniversitycoreStrategic or Co-development PartnerFlagship dual-degree partnership where students earn both Swiss BSBA/MIBA from AUS and American BBA/MBA from Tiffin University simultaneously. Tiffin University provides US Higher Learning Commission accreditation recognized by US Department of Education and most ministries of education worldwide. TU courses are taught on AUS campus by expert faculty, with option for student exchanges. This partnership is the cornerstone of AUS's academic model providing two internationally recognized degrees through integrated curriculum.
• IBMcoreTechnology or IntegrationIBM SkillsBuild partnership providing students optional professional certifications in Generative AI, Cybersecurity, Data Science, and Cloud Computing. Certifications are integrated into experiential learning framework and provide immediate industry recognition. Skills highly demanded by employers worldwide complement the dual degree qualification.
• Ferrari Fashion SchoolminorStrategic or Co-development PartnerEducational partnership collaboration mentioned among institutional partnerships, expanding educational offerings and cross-institutional learning opportunities.
• Swiss Education AuthoritiescoreOthersCompliance with Swiss cantonal and federal education authorities for statutory requirements, accreditation standards, and regulatory oversight of educational operations.
• U.S. Department of Veterans AffairsminorChannel Partner/ Reseller/ DistributorApproved institution status allowing eligible US veterans to use GI Bill education benefits (Facility Code 21001578) for undergraduate and graduate programs in Switzerland. AUS certified officials process enrollment information to VA.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMD Business School: Top-tier Swiss business school located in Lausanne, focused on MBA, Executive MBA, and executive education. Competes for the same Switzerland-based international business master's market but serves a much higher-tier executive clientele with substantially higher tuition.
• University of St. Gallen (HSG): Public Swiss university consistently ranked among Europe's leading business schools. Comparable in that it competes for the same QS-ranked Swiss business master's students, but operates at much larger scale, with broader full-university offerings and significantly lower tuition.
• Swiss Education Group (SEG): Holding group for several Swiss private hospitality and business schools (SHMS, César Ritz, HIM, IHTTI). Competes with AUS for international students seeking Swiss private education in the Lake Geneva / Vaud region and represents a comparable scale of private Swiss higher education operation.

Emerging players

• SP Jain School of Global Management: Multi-campus private business school (Dubai, Singapore, Mumbai, Sydney) offering Bachelor, Master, MBA, and DBA programs with globally mobile cohorts. Comparable international student profile, multi-country recognition, and emphasis on industry-aligned specializations.
• Hult International Business School: US-headquartered private business school with global campuses (Boston, San Francisco, London, Dubai, Shanghai) and one-year MBA / Bachelor programs targeting internationally mobile students. Comparable in international recruitment model, dual-credential narrative, and career-outcome marketing.

Direct peers

• EU Business School: Private for-profit business school with campuses in Switzerland (Geneva, Montreux, Munich, Barcelona, Madrid) offering Bachelor, Master, MBA, and DBA programs with an international student body. Closely comparable to AUS in mission, international positioning, tuition tier, and dual-degree / specialization model.
• Glion Institute of Higher Education: Swiss private business and hospitality school (also under Sommet Education) operating from the Lake Geneva region with similar boutique model, international student mix, premium tuition, and dual-degree partnerships. Highly comparable in scale, geography, and target segment.
• Les Roches International School of Hotel Management: Swiss-based private higher education institution (now part of the Sommet Education group) operating in the same Lake Geneva / Swiss hospitality and management education ecosystem as AUS, with similar international recruitment, premium pricing, and boutique cohort structure.
• International Hotel Management Institute (IMI) Switzerland: Boutique Swiss private higher education institution in the management/hospitality space, comparable in size, international cohort focus, and Swiss-riviera-style premium positioning targeting international students with career-oriented specializations.

Regional players

• Webster University Geneva: US-based private university with a long-established Geneva campus offering US-accredited business degrees to international students in Switzerland. Comparable in targeting international students seeking American business credentials on Swiss soil, though its US origin is reversed relative to AUS's Swiss origin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aus-swiss
• Facebookfacebook.com/american.institute.switzerland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Institute of Applied Sciences