Active in the Community
Active in the Community CIC is a UK Community Interest Company delivering accessible physical activity programmes and managed facility lettings across Buckinghamshire, Hertfordshire, and Berkshire, funded by Local Authority and Public Health commissioning and serving community residents and schools.
- Company typePrivate
- Founded2017
- HeadquartersAylesbury, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active in the Community does
Active in the Community CIC (AITC) is a UK Community Interest Company headquartered at Halton Tennis Centre near Aylesbury, operating as a non-profit social enterprise dedicated to making physical activity accessible and affordable across Buckinghamshire, Hertfordshire, and Berkshire. The organisation delivers community activity programmes and operates a fully managed school lettings service, with revenue derived primarily from Local Authority and Public Health commissioning contracts and facility hire income. Its service portfolio includes general community activity sessions, the Move Together Bucks Referral Pathway (which routes clinical and social care referrals into community programming), Hertfordshire-specific programmes, Hertford Men Shed, Hertford Cycle Hub, and Herts3Cycle.
AITC's business model is service-delivery-led and community-facing rather than technology-led. There is no proprietary software platform or AI capability; the organisation's value sits in programme design, venue management, community engagement, and operational coordination of physical activity services. It reaches end users through direct community participation, referral pathways, and facility hire bookings, and engages commissioners through direct institutional relationships rather than paid marketing or sales funnels. Marketing is restricted to organic social media presence across Instagram, Facebook, Twitter, and LinkedIn, with the corporate website serving as the primary information hub.
The customer base spans two principal segments: Local Authority and Public Health bodies that commission services under public health mandates, and community residents who participate in activity programmes or hire facilities. Schools form a secondary customer segment via the managed lettings service. As a CIC, AITC is asset-locked and reinvests surplus into its social mission, with no disclosed external shareholders, funding rounds, or parent company structure.
Active in the Community firmographics
Firmographics- Name
- Active in the Community
- Legal name
- Active in the Community CIC
- Website
- https://aitc.org.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active in the Community CIC is a UK Community Interest Company delivering accessible physical activity programmes and managed facility lettings across Buckinghamshire, Hertfordshire, and Berkshire, funded by Local Authority and Public Health commissioning and serving community residents and schools.
- Ownership category
- akta.pro rank
Active in the Community industry classification
Industry- Product category
- Community Physical Activity Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Senior & Active Aging Personal Training (HSADAAAI)
Keywords
Where Active in the Community is headquartered
LocationHeadquarters
- HQ city
- Aylesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active in the Community business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Local Authority and Public Health Commissioning: AITC receives funding and commissioning from Local Authorities and Public Health bodies to deliver physical activity services across Buckinghamshire, Hertfordshire, and Berkshire. This is the primary revenue stream underpinning the organization's community programming.
- Facility and School Lettings: AITC operates a fully managed school lettings service and hires out community facilities, generating revenue from rental income and lettings management fees. This provides a recurring operational revenue stream from facility hire.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Active in the Community product offering
Product offeringCore offering
Active in the Community (AITC) is a Community Interest Company that delivers accessible and affordable physical activity services across Buckinghamshire, Hertfordshire, and Berkshire. It operates a fully managed school lettings service that hires out community facilities, and designs and runs community activity programmes (including the Move Together Bucks Referral Pathway, Hertford Men Shed, Hertford Cycle Hub, and Herts3Cycle). The organisation is commissioned by Local Authorities and Public Health bodies to deliver community physical activity outcomes.
Product overview
Active in the Community is a community interest company offering physical activity services and facility management across Buckinghamshire, Hertfordshire, and Berkshire. The organization operates through a combination of facility hire services (school lettings), Local Authority and Public Health commissioned activity services, and various community activity programmes including Move Together Bucks Referral Pathway, Hertford Men Shed, Hertford Cycle Hub, and Herts3Cycle. The services are designed to make physical activity accessible and affordable for everyone in the community.
Differentiator
Problem solved
Functional benefit
Products and services
- Facility Hire (Managed School Lettings)
Companies that use Active in the Community
Customer profileSegments3 records
Ideal customer profiles1 record
Active in the Community technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active in the Community partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Move Together Bucks (Referral Pathway)coreMove Together Bucks is a structured referral pathway co-developed or delivered by AITC that enables individuals to be referred into community physical activity programmes from clinical or social care settings. This is a core programme within AITC's service offering, representing a formal integration between health/social referral systems and community activity provision.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Active in the Community competitors and assessment
Company assessmentDirect peers
- Everyone Active: One of the UK's largest leisure trusts operating community fitness facilities, activity programmes, and local authority commissioned services nationally — directly comparable to AITC's community-led, publicly commissioned physical activity model.
- Access Sport: Charity delivering community-based sport and physical activity programmes targeting underserved groups — directly comparable to AITC's inclusion-focused community activity mission.
- Active Luton: Community-focused leisure and wellbeing organisation running facilities, programmes, and commissioned health activity services for a local authority area — a directly comparable community-led delivery peer.
- GLL (Better): Large UK leisure charitable social enterprise delivering fitness, sport, and community health programmes under the Better brand on behalf of local authorities — a direct peer in commissioned community leisure delivery.
- Fusion Lifestyle: Charitable leisure operator managing sports and community facilities on behalf of local authorities — directly comparable to AITC's commissioned community leisure model.
- Places Leisure: Community-focused leisure trust operating facilities and physical activity programmes on behalf of local authorities, with a social purpose remit closely aligned to AITC's CIC structure.
- Halo Leisure: Leisure trust operating community sports and physical activity facilities, often in partnership with local authorities — directly comparable to AITC in mission and operating model.
Others
- Community Leisure UK: Trade body representing charitable leisure trusts and community leisure operators across the UK — an ecosystem peer that benchmarks and advocates for organisations like AITC.
- ukactive: UK trade body for the physical activity sector, representing gyms, leisure facilities, and community activity providers — an ecosystem-level peer relevant to AITC's operating environment.
Regional players
- Living Sport: County sport partnership for Cambridgeshire and Peterborough coordinating community physical activity and public health partnerships — a regionally focused peer with a comparable county-level delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Active in the Community social profiles
Digital presenceActive in the Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active in the Community leadership team
Management profileNumber of profiles
Active in the Community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active in the Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active in the Community
What does Active in the Community do?
Active in the Community (AITC) is a Community Interest Company that delivers accessible and affordable physical activity services across Buckinghamshire, Hertfordshire, and Berkshire. It operates a fully managed school lettings service that hires out community facilities, and designs and runs community activity programmes (including the Move Together Bucks Referral Pathway, Hertford Men Shed, Hertford Cycle Hub, and Herts3Cycle). The organisation is commissioned by Local Authorities and Public Health bodies to deliver community physical activity outcomes.
Is Active in the Community a public or private company?
Active in the Community is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active in the Community founded?
Active in the Community was founded in 2017. It employs 11 to 50 people.
Where is Active in the Community based?
Active in the Community is headquartered in Aylesbury, United Kingdom, in the Europe region.
How does Active in the Community make money?
Two revenue lines are on record. Local Authority and Public Health Commissioning is the primary driver. The others are facility and School Lettings.
Who are Active in the Community's main competitors?
Direct peers on record are Everyone Active, Access Sport, Active Luton, GLL (Better), Fusion Lifestyle, Places Leisure and Halo Leisure. Others are Community Leisure UK and ukactive. Living Sport is listed as a regional player.
Does Active in the Community have an API?
No public API is recorded for Active in the Community.
What industry is Active in the Community in?
Active in the Community's product category is Community Physical Activity Services. Its primary akta.pro industry code is HSADAAAI, Senior & Active Aging Personal Training. Its NAICS code is 71394 and its SIC code is 7900.