Herald Whig
Herald Whig is a privately held local daily newspaper founded in 1835, serving Quincy, Illinois and the surrounding West Central Illinois and Northeast Missouri region through print, digital website, eEdition, and a classifieds marketplace. Owned by Carpenter Media Group, it provides local news, sports, obituaries, advertising, and legal notices to regional residents and businesses.
- Company typePrivate
- Founded1835
- HeadquartersQuincy, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Herald Whig does
Herald Whig is a privately held local daily newspaper serving Quincy, Illinois and the surrounding West Central Illinois and Northeast Missouri tri-state region. Founded in 1835 and currently owned and operated by Carpenter Media Group, a diversified media conglomerate, the publication covers local news, crime and justice, elections, education, weather, business, agriculture, sports, opinion, lifestyle, entertainment, obituaries, and community events for a regional audience. The company distributes content through a multi-channel portfolio that includes physical print newspaper rack sales and home delivery subscriptions, the whig.com digital news website, an eEdition digital replica of the printed paper at digital.whig.com, and an online Classifieds Marketplace at marketplace.whig.com. Supporting reader services include self-serve obituary submission, letters to the editor submission, email newsletter signups, and legal notice publication.
The underlying technology is a standard digital news publishing stack comprising a content management system for whig.com, a digital edition platform for eEdition access, and an online marketplace for classified advertising — with no proprietary AI, API, or SDK infrastructure disclosed. The headcount range of 51–100 employees is consistent with editorial, production, sales, and distribution functions for a small-market daily.
Herald Whig generates revenue through four streams: recurring subscription revenue from home delivery and digital/eEdition access; print advertising sold to local businesses; digital advertising on whig.com; and transactional revenue from classified advertising, obituary submissions, and legal notice publication. Its primary customer segments are local residents of Quincy and Adams County seeking regional news coverage and local businesses seeking access to the regional advertising audience, with secondary service to funeral homes and bereaved families utilizing obituary services. Specific subscription pricing is not publicly disclosed.
Herald Whig firmographics
Firmographics- Name
- Herald Whig
- Legal name
- Herald Whig
- Website
- https://whig.com
- Company type
- Private
- Founded year
- 1835
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herald Whig is a privately held local daily newspaper founded in 1835, serving Quincy, Illinois and the surrounding West Central Illinois and Northeast Missouri region through print, digital website, eEdition, and a classifieds marketplace. Owned by Carpenter Media Group, it provides local news, sports, obituaries, advertising, and legal notices to regional residents and businesses.
- Ownership category
- akta.pro rank
Herald Whig industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Herald Whig is headquartered
LocationHeadquarters
- HQ city
- Quincy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Herald Whig business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription revenue: Home delivery and digital subscription fees for newspaper access
- Print advertising: Advertising revenue from local businesses placing display and classified ads in the print edition
- Digital advertising: Online advertising on whig.com website and digital platforms
- Classified advertising: Revenue from obituary submissions, legal notices, and general classified advertisements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home delivery subscription |
| Subscription | Monthly | Digital/eEdition subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Herald Whig product offering
Product offeringCore offering
Herald Whig is a local daily newspaper that publishes local and regional news, sports, obituaries, opinion pieces, classifieds, and special sections for Quincy, Illinois and the surrounding Tri-State area in West Central Illinois and Northeast Missouri. It distributes its content through print editions (rack sales and home delivery), the whig.com digital news platform, the eEdition digital replica, and a self-service classifieds marketplace, while also offering reader services such as obituary submissions, email newsletters, and legal notices.
Product overview
Herald Whig is a local newspaper offering a multi-platform news distribution portfolio. The core offering is the whig.com website delivering digital news content, supplemented by the eEdition digital replica of the printed newspaper, a Classifieds Marketplace for online advertisements, and various reader services including obituary submissions, newsletter subscriptions, and legal notice publication services.
Differentiator
Problem solved
Functional benefit
Products and services
- whig.com Digital News Website
Companies that use Herald Whig
Customer profileSegments3 records
Ideal customer profiles2 records
Herald Whig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Herald Whig partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carpenter Media Groupparent companyCarpenter Media Group is the parent company that owns and operates the Herald-Whig newspaper. The company's privacy policy and terms of service links appear on whig.com, indicating corporate ownership and operational oversight.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Herald Whig competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Herald Whig social profiles
Digital presenceHerald Whig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herald Whig leadership team
Management profileNumber of profiles
Herald Whig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herald Whig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herald Whig
What does Herald Whig do?
Herald Whig is a local daily newspaper that publishes local and regional news, sports, obituaries, opinion pieces, classifieds, and special sections for Quincy, Illinois and the surrounding Tri-State area in West Central Illinois and Northeast Missouri. It distributes its content through print editions (rack sales and home delivery), the whig.com digital news platform, the eEdition digital replica, and a self-service classifieds marketplace, while also offering reader services such as obituary submissions, email newsletters, and legal notices.
Is Herald Whig a public or private company?
Herald Whig is a private company. It is classified as corporate owned and is currently operating.
When was Herald Whig founded?
Herald Whig was founded in 1835. It employs 51 to 100 people.
Where is Herald Whig based?
Herald Whig is headquartered in Quincy, United States, in the North America region.
How does Herald Whig make money?
Four revenue lines are on record. Subscription revenue is the primary driver. The others are print advertising, digital advertising and classified advertising.
Does Herald Whig have an API?
No public API is recorded for Herald Whig.
What industry is Herald Whig in?
Herald Whig's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.