What experience consulting does

experience consulting GmbH is a Munich-based, privately held management consultancy founded in 2005 that specializes in sustainable transformation for public-sector and corporate clients in the German-speaking region. The firm operates five branded service lines covering strategic sustainability consulting (sustain▪ebase), change management (change▪eworks), stakeholder dialogue and participation (dialog▪impact), sustainable mobility (move▪esmart), and action-oriented implementation including events and campaigns (sustain▪eaction). Revenue is generated through project-based professional services fees billed primarily to municipalities, federal and state ministries, the European Union, and selected enterprises such as Deutsche Bahn and Messe München.

The company's underlying technology stack is intentionally minimal because the offering is service-driven rather than software-driven. The firm differentiates through proprietary participation methodologies, most notably Würfel deine Stadt, a dice-based urban-development facilitation tool, and a series of published whitepapers on topics including electric scooter sharing and corporate mobility planning. It has held the AGFK Bayern coordination office since 2013 (re-awarded 2016, 2019, 2024), giving it operational reach across 140+ Bavarian municipalities and roughly 8 million residents, and is a practice partner in EU Horizon 2020 and BMBF-funded research consortia led by TU München.

The go-to-market motion is sales-led and relationship-driven, combining direct outreach to public-sector buyers with event-driven lead generation at flagship venues such as IAA Mobility, where the firm curates the Citizens Lab. Ownership is concentrated among three partners — Daniel Scholz (Managing Partner), Georg Tinnefeld, and Magdalena von Gosen — and the company is bootstrapped with no institutional investors or parent entity. The firm employs approximately 20 people across consulting, design, project management, and administration.

Name

experience consulting

Legal name

experience consulting GmbH

Website

https://experience-consulting.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

experience consulting GmbH is a Munich-based sustainability and participation consultancy serving German municipalities, public agencies, and enterprises with strategy, stakeholder dialogue, mobility, and event-based transformation services.

Ownership category

akta.pro rank

Product category

Sustainability and Mobility Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Sustainability consulting
• Mobility consulting
• Citizen participation
• Stakeholder engagement
• Change management

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Project-based consulting engagements for sustainability strategy, mobility planning, dialog and participation processes, events and communication, and cultural development. Revenue generated through professional services fees for municipalities, government agencies, and enterprises.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

experience consulting GmbH is an independent Munich-based consulting firm providing sustainable strategy, dialogue and participation, events and communication, and cultural development services. The firm serves municipalities, public agencies, and enterprises primarily in Germany on sustainability transformation, sustainable mobility, climate protection, and citizen engagement projects.

Product overview

experience consulting is an independent consulting firm for sustainable transformation and strategic implementation based in Munich. The company operates a portfolio of service offerings including change⋮works (change management), dialog⋮impact (stakeholder participation), sustain⋮base (sustainability strategy), move⋮smart (sustainable mobility consulting), and sustain⋮action (action-oriented implementation). The company also offers proprietary tools and methodologies such as the 'Würfel deine Stadt' participatory game for urban development discussions, along with whitepaper publications on topics including electric scooter sharing and corporate mobility planning. Their work spans strategic consulting, dialogue and participation processes, events and communication campaigns, and cultural development, primarily serving public sector clients, corporations, and municipalities across the German-speaking region.

Differentiator

Problem solved

Functional benefit

Products and services

• change⊛works Strategic consulting service for sustainable corporate transformation and change management, helping organizations evolve toward sustainability.
• dialog⊛impact Dialogue and participation services facilitating stakeholder engagement and community involvement in transformation processes for municipalities and enterprises.
• sustain⊛base Sustainable strategy consulting providing foundations for organizations to develop sustainability frameworks, roadmaps, and EU-standard compliant sustainability reports.
• move⊛smart Sustainable mobility consulting services focused on urban mobility transformation, cycling promotion, public transportation strategies, and shared mobility programs.
• sustain⊛action Action-oriented sustainability services combining strategy with practical implementation and event-based activation to drive behavioural change.
• Würfel deine Stadt Proprietary participatory dice game tool used in urban development discussions and corporate culture change processes to translate complexity into concrete solution images and calls to action.

Quantifiable outcome

• Klimakonsens Ravensburg achieved unanimous city council approval for climate neutrality by 2040 with concrete emission reduction pathway
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Green City e.V.coreStrategic or Co-development PartnerMunich-based environmental organization. Long-standing collaboration on neighborhood transformation projects including Quartierswende im Lehel. Green City provides access to community networks and urban sustainability initiatives.
• Technische Universität München (TUM)coreStrategic or Co-development PartnerAcademic research partner for multiple EU and BMBF-funded projects including MCube Zukunftscluster, MGeM mobility justice research, and EX-TRA urban mobility transformation. Experience consulting serves as practice partner translating academic research into actionable implementations.
• VERSOminorStrategic or Co-development PartnerPartnership for sustainability reporting services. VERSO provides expertise for EU-standard compliant sustainability reports, with experience consulting handling strategy and participation aspects.
• SINN MEDIAminorImplementation/ SI/ Consulting PartnerCreative agency partner for Re:think München campaign including Haus der Kost project. Provides media production and creative execution services.
• Münchner Ernährungsrat e.V.minorStrategic or Co-development PartnerNonprofit nutrition council as project partner for Haus der Kost sustainable food project in Munich.
• GC Projekt / GC VereinminorStrategic or Co-development PartnerProject partners in CIVITAS ECCENTRIC EU research project for e-mobility implementation in Munich.
• LHM / SWM & MVGminorStrategic or Co-development PartnerLocal utility and public transport partners in CIVITAS ECCENTRIC e-mobility sharing project.
• wideshotminorImplementation/ SI/ Consulting PartnerVideo production partner for Zukunftsbahnhof Freising project documentation.
• teamgnesdaminorImplementation/ SI/ Consulting PartnerStrategic consultancy partner for Würfel deine Stadt participatory tool development.
• ifeu (Institut für Energie- und Umweltforschung Heidelberg)minorStrategic or Co-development PartnerEnergy and environmental research institute as expert partner in Klima-Aufbruch Erlangen climate process.
• Deutsche Bahn AGcoreStrategic or Co-development PartnerMajor infrastructure client for Zukunftsbahnhof Freising, developing vision for modern regional train station connecting rail and bicycle mobility.
• Messe München GmbHcoreStrategic or Co-development PartnerLong-standing partnership for IAA Mobility Citizens Lab curation (2021, 2023, 2025) and Würfel deine Stadt participatory format development.
• Landeshauptstadt MünchencoreStrategic or Co-development PartnerPrimary municipal client with multiple ongoing projects including Re:think München (Referat für Klima- und Umweltschutz), München unterwegs (Mobilitätsreferat), and various participation and mobility projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Öko-Institut: One of Germany's leading environmental research and consulting institutes, active in climate protection, mobility, and sustainability policy for federal and municipal clients. Overlaps significantly with experience consulting's sustainability strategy work but operates at a much larger scale with research-driven positioning.
• Wuppertal Institut: Leading German research institute for sustainability, climate, and mobility with both applied research and public-sector advisory mandates. Comparable in mobility/climate policy consulting but at a research-institute scale with broader reach than a 20-person consultancy.
• Fraunhofer UMSICHT: Fraunhofer Institute for Environmental, Safety, and Energy Technology offering applied sustainability research and consulting to industry and public sector. Comparable in sustainability and mobility research-to-implementation bridge that experience consulting also provides via TUM partnerships.
• Ramboll (Germany): Global engineering, consulting, and sustainability advisory firm with a strong German presence in sustainable mobility, urban development, and climate strategy. Competes for larger German municipal and infrastructure sustainability mandates that experience consulting also targets.

Direct peers

• B.A.U.M. e.V. German network for sustainable business with consulting and advisory services to companies and municipalities on ESG, mobility, and corporate sustainability. Closely comparable audience and sustainability transformation mandate, though operates more as a network than as a project consultancy.
• adelphi: Berlin-based independent think tank and consultancy working on environment, climate, and sustainable development with public and private sector clients. Comparable in sustainability strategy advisory and public sector engagement across German-speaking markets.
• IFOK GmbH: German consulting firm specializing in dialogue processes, stakeholder participation, and sustainable transformation for public-sector clients. Most directly comparable to experience consulting in terms of citizen engagement methodology, public sector focus, and integrated strategy + participation offerings.
• Zebralog GmbH: German dialogue and participation consultancy focused on citizen engagement, e-participation, and democratic deliberation processes for municipalities and federal agencies. Direct peer in the participation/dialogue process domain that experience consulting serves.

Emerging players

• co2online GmbH: Berlin-based climate protection consultancy and project agency running federal and EU-funded energy/climate programs in Germany. Overlaps with experience consulting in climate communication campaigns and citizen engagement around sustainability behavior change.
• team ewen: German consulting firm focused on sustainable mobility, climate communication, and citizen participation processes for municipalities. Niche player with significant overlap in cycling promotion, e-mobility communication, and participatory climate work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/experience-consulting-gmbh
• Instagraminstagram.com/experience_consulting_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about experience consulting