/studiomda
/STUDIOMDA is a Belgian-Brazilian wayfinding design studio that creates custom signage systems and spatial navigation strategies for healthcare, cultural, educational, retail, corporate, and residential environments across Brazil, Belgium, India, France, and Portugal.
- Company typePrivate
- Founded-
- HeadquartersPorto Alegre, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What /studiomda does
/STUDIOMDA is a privately held, Belgian-Brazilian design studio specializing in wayfinding strategy and signage systems for complex built environments. The firm combines a primary studio in Porto Alegre, Brazil with a business-partner entity, STUDIOMDA BV, in Tielt-Winge, Belgium, enabling cross-border execution across South America, Europe, and Asia (notably India). Its service portfolio covers healthcare (e.g., Hospital Moinhos de Vento, Ziekenhuis Oost-Limburg), culture (Fashion Museum Antwerp, Hof van Busleyden Museum, Basiliektoren), education (Colégio Farroupilha, Healthy Planet School), retail (Stok Center, Bordaza Shopping), corporate (ALOK, Sicredi), and residential real estate (DOM Bela Vista, PARREIRAS 153).
The studio's core offering is custom wayfinding design — proprietary pictogram systems, alphabetical and color-based coding (with color-blindness studies for hospitals), modular brand-aligned visual systems, and spatial wayfinding that integrates directly with architectural materials rather than relying on traditional sign supports. The methodology is documented as expertise-driven and empathy-driven craft work; the firm has accumulated an extensive project library (50+ engagements) and a multi-year record of design awards (DNA Paris, Bornancini, Brasil Design Award, Lusophone Creativity Awards, EMYA Special Commendation).
Revenue is generated through project-based professional services fees, priced per engagement based on scope and complexity, with no publicly disclosed pricing or recurring/SaaS component. Go-to-market is sales-led and channel-partner-driven: direct client engagement (hospitals, museums, developers, corporate occupiers) supplemented by architecture-firm partnerships (Vir.Mueller, B-Architecten, dmvA, Seferin Arquitetura, Base Arquitetura) that invite Studio MDA as specialist sub-consultant. The firm is bootstrapped with no disclosed funding rounds, no parent company, and no ownership changes.
/studiomda firmographics
Firmographics- Name
- /studiomda
- Legal name
- /STUDIOMDA Wayfinding Design
- Website
- https://studiomda.com.br
- Company type
- Private
- Operating status
- Operating
- Short description
- /STUDIOMDA is a Belgian-Brazilian wayfinding design studio that creates custom signage systems and spatial navigation strategies for healthcare, cultural, educational, retail, corporate, and residential environments across Brazil, Belgium, India, France, and Portugal.
- Ownership category
- akta.pro rank
/studiomda industry classification
Industry- Product category
- Wayfinding Design Services
- NAICS
- Architectural Services (54131)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where /studiomda is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
/studiomda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wayfinding Design Consulting: Project-based professional services for wayfinding strategy, environmental graphics, and signage system design. Projects range from hospitals, schools, corporate offices, to museums and residential developments. Revenue is generated through design fees for custom wayfinding solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Project-based pricing - Wayfinding design is a professional service typically quoted per project based on scope, complexity, and deliverables. Not publicly disclosed as it varies significantly by project requirements. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
/studiomda product offering
Product offeringCore offering
/STUDIOMDA is a Belgian-Brazilian design studio that delivers wayfinding design strategy and signage system solutions for healthcare, education, retail, corporate, cultural, urban, and residential environments. The studio creates custom pictograms, environmental graphics, and spatial communication systems that enable intuitive navigation, brand-aligned place identity, and seamless architectural integration. Projects are delivered as project-based professional services, leveraging a multidisciplinary team and a portfolio of 50+ international engagements.
Product overview
/studiomda is a wayfinding design studio that provides spatial communication and signage solutions. The studio offers wayfinding design services for various sectors including healthcare, education, retail, corporate, residential, culture, sports, transportation, government, and industry. Their core service is designing comprehensive signage systems that help people navigate spaces intuitively. Projects include hospital wayfinding systems, corporate office signage, educational institution navigation, museum directional systems, shopping center wayfinding, and urban/public space signage. The studio operates from offices in Brazil (Porto Alegre) and Belgium (Tielt-Winge) and serves clients internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Wayfinding Design Services End-to-end wayfinding design strategy and signage system solutions for enterprises and institutions. Services include spatial communication design, environmental graphics, custom pictogram development, and signage system design across multiple sectors. Delivered as project-based engagements from offices in Porto Alegre, Brazil and Tielt-Winge, Belgium.
Quantifiable outcome
- Improved visitor navigation and reduced support staff burden
- +2 more outcomes
Companies that use /studiomda
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles6 records
/studiomda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
/studiomda partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered key and core.
- Vir.Mueller ArchitectskeySelected as partners to develop wayfinding design for ALOK Masterbatches headquarters in New Delhi, India. Vir.Mueller Architects invited Studio MDA as specialist wayfinding consultants for this international corporate project.
- Seferin Arquitetura e Projetebem ArquiteturacoreCollaborated on Hospital Moinhos de Vento project - Seferin Arquitetura provided architecture while Studio MDA delivered wayfinding design for pediatric emergency and lounges areas.
- Base Arquitetura e EngenhariacoreArchitecture firm for Sicredi Altos da Serra project in Tapejara, Brazil. Studio MDA provided wayfinding design complementing the architectural design.
- B-ArchitectenkeyArchitecture firm for Fashion Museum Antwerp renovation and expansion project. Studio MDA developed comprehensive wayfinding system for the museum's reopening.
- dmvA Architecten and Hans Le ComtekeyArchitecture firms for Hof van Busleyden museum restoration project. Studio MDA Belgium contributed wayfinding design for this renaissance museum.
- vir.muellerkeyArchitecture firm for Healthy Planet School Early Years in Noida, India. Studio MDA designed wayfinding around 'cocoon' concept for the international school.
- André Bastian and Leonardo LenskijcorePhotography partners for Hospital Moinhos de Vento project documentation. Studio MDA collaborated on this major healthcare wayfinding project.
- STUDIOMDA Belgium (Business Partner)coreBusiness partner STUDIOMDA BV operating in Belgium, Tielt-Winge. Facilitates European project delivery and operations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
/studiomda competitors and assessment
Company assessmentDirect peers
- Two Twelve: Brooklyn-based wayfinding and environmental graphic design firm serving cultural, healthcare, and urban clients. Comparable boutique scale, project-based delivery, and emphasis on award-winning built-environment graphic systems.
- City ID: UK-based wayfinding, legibility, and place-branding consultancy working on transport, healthcare, and city-scale projects. Comparable project types (hospitals, public realm), consulting-led delivery model, and international footprint.
- Calori & Vianello: US-based wayfinding and signage design consultancy with deep experience in healthcare, aviation, and corporate campuses. Comparable as a project-based professional services firm focused on strategic signage systems.
- Mijksenaar: Dutch wayfinding design firm (Amsterdam) known for pioneering airport and transit signage including Schiphol. Highly comparable as a specialist wayfinding practice with international museum, healthcare, and urban commissions and an award-led reputation.
- Entro Communications: Toronto-based wayfinding and signage design firm serving hospitals, airports, transit, museums, and corporate environments. Closest direct competitor to /STUDIOMDA in scope of bespoke signage strategy, project-based fees, and international client mix.
- Selbert Perkins Design: US-based environmental graphic design and wayfinding firm with healthcare, transportation, and corporate clients. Comparable as a mid-sized specialist practice delivering project-based signage strategy.
Broad incumbents
- Pentagram: Global multi-disciplinary design partnership that includes wayfinding and signage projects within a much broader identity, digital, and environmental design offering. Comparable only at the project-overlap level, not as a specialist competitor.
- Studio Dumbar: Established Dutch design studio with a recognized wayfinding and identity practice alongside broader brand work. Comparable in craft standards and award recognition but operates a wider portfolio beyond pure wayfinding.
Regional players
- R2 Design: Portuguese wayfinding and signage design firm with cultural, transit, and public-sector work. Comparable craft and award profile, but primarily Iberian in geographic focus rather than competing head-to-head in Brazil/Belgium.
Emerging players
- Atelier Bingo: Brazilian design practice working across identity, environmental graphics, and spatial communication. Adjacent rather than directly comparable, but represents the emerging local competitor set / partner ecosystem in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
/studiomda financial estimates
Financial estimateRevenue estimate
Valuation estimate
/studiomda leadership team
Management profileNumber of profiles
/studiomda subsidiaries and ownership
Company hierarchySubsidiaries1 record
/studiomda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
/studiomda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about /studiomda
What does /studiomda do?
/STUDIOMDA is a Belgian-Brazilian design studio that delivers wayfinding design strategy and signage system solutions for healthcare, education, retail, corporate, cultural, urban, and residential environments. The studio creates custom pictograms, environmental graphics, and spatial communication systems that enable intuitive navigation, brand-aligned place identity, and seamless architectural integration. Projects are delivered as project-based professional services, leveraging a multidisciplinary team and a portfolio of 50+ international engagements.
Is /studiomda a public or private company?
/studiomda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was /studiomda founded?
/studiomda was founded in -1.
Where is /studiomda based?
/studiomda is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does /studiomda make money?
One revenue line is on record: wayfinding Design Consulting.
Who are /studiomda's main competitors?
Direct peers on record are Two Twelve, City ID, Calori & Vianello, Mijksenaar, Entro Communications and Selbert Perkins Design. Broad incumbents are Pentagram and Studio Dumbar. R2 Design is listed as a regional player. Atelier Bingo is listed as an emerging player.
Does /studiomda have an API?
No public API is recorded for /studiomda.
What industry is /studiomda in?
/studiomda's product category is Wayfinding Design Services. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 54131 and its SIC code is 8741.