WeThePeople
WeThePeople is a privately held French marketing and communication group operating as a holding of 10+ specialized agencies, delivering creative, digital media, production, and consulting services to enterprise clients across healthcare, luxury, retail, and government sectors in France, Germany, and the United States.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WeThePeople does
WeThePeople is a privately held French marketing and communication group, founded in 2017 and headquartered in Paris, that operates as a holding of more than ten specialized agencies aggregated through serial acquisitions. The portfolio spans corporate advertising (Hémisphère Droit), brand tech and paid media (Armstrong, EuroDSP), design and packaging (Raison Pure, Feria Design, Calypso), content creation and emotional activation (Auguste et Louise, OTTA), film, photography, and 3D production (Quai de l'image, New View, L'Atelier DP), gaming and Web3 (Planet Nemo, Parishanghai), and architecture (Tulum). The group also operates a strategy and prospective consulting arm (LeherpeurParis) and a human-centered business think tank (Armstrong Lab).
The group's underlying technology stack combines five proprietary platforms (IRIS, Plan Media Manager, Social Wall, Adopt for Search, Adopt for Social) with approved partner integrations (Shopify, HubSpot Sales, Panda Suite, Plezi, Campaign Monitor). These are functional media-management, social-monitoring, and SEO tools rather than differentiated AI systems. The group generates revenue exclusively through professional services: custom-scoped B2B engagements covering strategy, creative, production, paid media, and consulting for enterprise clients. Pricing is not publicly disclosed and is delivered on a project basis.
The group sells primarily to large enterprises across healthcare and pharmaceuticals (Sanofi, Bayer, Stago, Menarini, Hartmann), luxury and beauty (LVMH, Yves Saint Laurent, Yves Rocher), retail and distribution (Mr Bricolage, Alliance Healthcare, Logista), automotive (Alfa Romeo), government and utilities (GRDF, Suez), and gaming/lottery (FDJ). Delivery is executed through five French offices plus regional headquarters in Munich and Brooklyn, New York, with 85 listed talents and €30 million in disclosed annual revenue.
WeThePeople firmographics
Firmographics- Name
- WeThePeople
- Legal name
- WETHEPEOPLE
- Website
- https://wethepeople-group.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WeThePeople is a privately held French marketing and communication group operating as a holding of 10+ specialized agencies, delivering creative, digital media, production, and consulting services to enterprise clients across healthcare, luxury, retail, and government sectors in France, Germany, and the United States.
- Ownership category
- akta.pro rank
Where WeThePeople is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
WeThePeople business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Advertising Services: Revenue from design, branding, advertising creation, brand content including packaging, brand identity, naming, retail environment design, web and app design, TV/radio/print spots, and gaming content
- Digital Media Services: Digital paid media including social media, programmatic advertising, retail media, TV and videos, drive-to-store campaigns, and search marketing
- Production Services: Photo and video studio production, website and platform development, desktop and mobile apps, digital publishing, and post-production services
- Consulting and Strategy: Strategic consulting services for communication and marketing
- Talent Management: Talent management, influencer marketing, and content creator services
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
WeThePeople product offering
Product offeringCore offering
WeThePeople is a French marketing and communication group uniting creative, technology, and marketing agencies into an integrated ecosystem serving enterprise clients. The group delivers comprehensive services spanning creative and advertising, digital paid media, production (photo, video, web/app, publishing), consulting and strategy, and talent/influencer management. Services are delivered through 10 wholly-owned specialized agencies and proprietary technology platforms covering media planning, social media, and search optimization.
Product overview
WeThePeople is an innovative marketing and communication group (ecosystem) connecting creative talents, technology, and marketing. The group consists of 10+ specialized agencies offering services across advertising, branding, digital marketing, gaming, Web3, retail design, video production, photography, programmatic media, and architecture. The ecosystem includes sub-brands: Armstrong (Brand Tech Agency with Paid Media), Auguste et Louise (emotional activation), Hémisphère Droit (advertising), Raison Pure (design/packaging), Parishanghai (Web3/Metavers/Gaming), OTTA (digital marketing), Quai de l'image (film/photography), LeherpeurParis (prospective office), and EuroDSP (programmatic media). The group also operates Armstrong Lab, a human-centered think tank. Proprietary technologies include IRIS, Plan Media Manager, Social wall, Adopt for search, and Adopt for social. The group works with digital partners including Shopify, HubSpot Sales, Panda Suite, Plezi, and Campaign Monitor.
Differentiator
Problem solved
Functional benefit
Brands
- Armstrong: Brand Tech Agency focused on Paid Media
- Armstrong Lab
- Armstrong North America
Products and services
- Creative and Advertising Services Full-spectrum creative and advertising services including packaging design, brand identity and naming, retail environment design, web and application design, TV/radio/print advertising spot production, and gaming content creation for enterprise clients.
- Digital Paid Media Services Digital paid media services including social media advertising, programmatic media buying, retail media, TV and video advertising, drive-to-store campaigns, and search marketing for enterprise clients across France, Germany, and the United States.
- Production Services Production services covering photo and video studio production, website and platform development, desktop and mobile application development, digital publishing, and post-production services for enterprise clients.
- Consulting and Strategy Services Strategic consulting services for communication and marketing, including prospective/foresight consulting through LeherpeurParis, helping enterprise clients plan and execute marketing strategies.
- Talent Management and Influencer Marketing Talent management, influencer marketing, and content creator services for enterprise clients seeking to leverage personalities and creators in their marketing campaigns.
Companies that use WeThePeople
Customer profileNamed customers28 records
Segments2 records
Ideal customer profiles2 records
WeThePeople technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
WeThePeople partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ArmstrongcoreArmstrong is an integrated Brand Tech Agency specializing in Paid Media. Also includes Armstrong North America. Armstrong is a core part of the WeThePeople group, providing brand technology and paid media services. It also created the company's website.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
WeThePeople competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising holding company headquartered in France. Compares as the dominant French incumbent in the same advertising/communications space where WeThePeople operates, but at vastly greater scale and with full-service global network offerings.
- Ekino: French digital and technology agency group (part of Havas). Comparable as a France-based agency offering integrated digital, creative, and technology services targeting enterprise clients across similar industries.
- MullenLowe Group: Global advertising creative network. Comparable as an integrated creative network offering brand communication, digital, and media services to enterprise clients across multiple categories.
- Accenture Song: Creative and technology services arm of Accenture, focused on experience-led marketing transformation. Compares as a broader incumbent offering integrated creative + technology services similar to WeThePeople's positioning.
- WPP: World's largest advertising holding company. Comparable as a global holding company structure aggregating multiple creative, media, and digital agencies—though at vastly greater scale than WeThePeople.
- Havas Group: French-headquartered global advertising and communications group. Directly comparable as a major French advertising holding company offering integrated creative, media, and digital services similar to WeThePeople's portfolio.
- Dentsu: Global advertising holding company with strong presence in Europe. Comparable as a multinational holding company offering integrated advertising, digital, and marketing services targeting similar enterprise clients.
- BETC Paris: Paris-based creative agency and part of Havas Creative Network. Comparable as a French creative agency serving major brands (LVMH, etc.) with integrated brand communications similar to WeThePeople's creative offerings.
Direct peers
- Buzzman: Independent French advertising agency known for integrated creative and digital campaigns. Comparable as a mid-sized independent French agency competing for similar enterprise creative mandates.
- Herezie Group: Independent French advertising agency group offering creative, digital, and brand strategy services. Compares as a similarly-sized French independent agency competing for the same enterprise client base across luxury, retail, and consumer sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WeThePeople social profiles
Digital presenceWeThePeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeThePeople leadership team
Management profileNumber of profiles
Profiles1 record
WeThePeople subsidiaries and ownership
Company hierarchySubsidiaries20 records
WeThePeople funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeThePeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeThePeople
What does WeThePeople do?
WeThePeople is a French marketing and communication group uniting creative, technology, and marketing agencies into an integrated ecosystem serving enterprise clients. The group delivers comprehensive services spanning creative and advertising, digital paid media, production (photo, video, web/app, publishing), consulting and strategy, and talent/influencer management. Services are delivered through 10 wholly-owned specialized agencies and proprietary technology platforms covering media planning, social media, and search optimization.
Is WeThePeople a public or private company?
WeThePeople is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeThePeople founded?
WeThePeople was founded in 2017. It employs 51 to 100 people.
Where is WeThePeople based?
WeThePeople is headquartered in Paris, France, in the Europe region.
How does WeThePeople make money?
Five revenue lines are on record. Creative and Advertising Services are the primary driver. The others are digital Media Services, production Services, consulting and Strategy and talent Management.
Who are WeThePeople's main competitors?
Broad incumbents on record are Publicis Groupe, Ekino, MullenLowe Group, Accenture Song, WPP, Havas Group, Dentsu and BETC Paris. Direct peers are Buzzman and Herezie Group.
Does WeThePeople have an API?
No public API is recorded for WeThePeople.