Noiser
- Company typePrivate
- Founded2019
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Noiser firmographics
Firmographics- Name
- Noiser
- Legal name
- Noiser Ltd
- Website
- https://noiser.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Noiser industry classification
Industry- Product category
- Podcast Network
- NAICS
- Other Sound Recording Industries (512290), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industry
- Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)
Keywords
Where Noiser is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Noiser business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Noiser+ Subscription: Premium subscription service offering ad-free listening, bonus content, and early access to new episodes across the Noiser podcast network. Available monthly or annually through Apple Podcasts or Supporting Cast platform.
- Advertising: Free podcast listening supported by advertising. Non-subscribers access content with advertisements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Noiser+ subscription with ad-free listening and bonus content |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Noiser product offering
Product offeringCore offering
Noiser is a podcast network producing award-winning immersive history and storytelling podcasts across multiple branded series covering topics from ancient Rome to modern events. The company offers free podcast access supported by advertising and a premium Noiser+ subscription providing ad-free listening, bonus content, and early access to episodes. The business has expanded into book publishing with titles such as 'A Short History of Ancient Rome'.
Product overview
Noiser is a podcast network producing award-winning history podcasts and immersive audio experiences. The core offering consists of the Noiser History Podcasts platform featuring over 600 episodes across multiple branded shows including Real Dictators (162 episodes), Short History Of... (273 episodes), Real Narcos (25 episodes), The Curious History of Your Home (35 episodes), Sherlock Holmes Short Stories (85 episodes), Real Vikings (11 episodes), D-Day: The Tide Turns (17 episodes), and Ancient Civilisations (46 episodes). Noiser+ is a premium subscription add-on providing ad-free listening, bonus content, and early access. The company has expanded into publishing with books such as 'A Short History of Ancient Rome' and offers written articles accompanying podcast content. Distribution is available across Apple Podcasts, Spotify, Amazon Music, Pocket Casts, and Supporting Cast platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Noiser+: Premium subscription service offering ad-free listening, bonus content, and early access to new episodes across the Noiser network.
Products and services
- Noiser History Podcasts Award-winning podcast network producing immersive audio history content covering events from ancient Rome to modern times, featuring over 600 podcast episodes across multiple branded shows for general consumers and history enthusiasts.
- Noiser+ Premium subscription service offering ad-free listening, bonus content (500+ extra episodes), and early access to new episodes across the Noiser podcast network. Available monthly or annually through Apple Podcasts or Supporting Cast platform.
- A Short History of Ancient Rome Debut book from the Noiser Network, available for purchase, representing the company's expansion from audio podcast content into publishing.
- Real Dictators Podcast series chronicling the lives and regimes of history's most notorious dictators including Papa Doc, Idi Amin, Joseph Stalin, Mao Zedong, and Kim Jong-il. Contains 162 episodes.
- Short History Of... Podcast series covering pivotal historical events and figures with detailed articles. Episodes include topics such as the Irish Potato Famine, the California Gold Rush, Prohibition, and ancient civilizations. Contains 273 episodes.
- The Curious History of Your Home Podcast exploring everyday household items and their historical origins including cats, coffee, fridges, and wallpaper. Contains 35 episodes.
- Sherlock Holmes Short Stories Podcast series examining the forensic science and detective methods featured in Arthur Conan Doyle's Sherlock Holmes stories. Contains 85 episodes.
- Real Vikings Podcast series covering Viking history, raids, and legacy including the beginning of the Viking Age in England. Contains 11 episodes.
- Real Narcos Podcast series chronicling the rise and fall of drug cartels and narco-terrorism. Contains 25 episodes.
- D-Day: The Tide Turns Podcast series commemorating the 80th anniversary of D-Day, following real people involved in the Normandy Landings. Hosted by Paul McGann. Selected as Apple Podcasts Favourites of 2024. Contains 17 episodes.
- Ancient Civilisations Podcast series covering ancient civilizations including Pompeii, the Terracotta Army, the Pyramids, the Maya, Tutankhamun, and Machu Picchu. Contains 46 episodes.
Companies that use Noiser
Customer profileSegments1 record
Ideal customer profiles1 record
Noiser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Noiser partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Supporting CastcoreSupporting Cast is the platform used to manage Noiser+ subscriptions for listeners using Spotify and other podcast players (excluding Apple Podcasts). It handles subscription billing and episode delivery for the Noiser+ premium tier.
- Apple PodcastscoreApple Podcasts serves as a primary distribution channel for Noiser+ subscriptions, handling subscription management for Apple users. The Noiser channel is available on Apple Podcasts with ID 6442587056.
- SpotifycoreSpotify serves as a distribution platform for Noiser podcasts, particularly for users who already pay for Spotify Premium. Noiser+ content is accessible through Spotify via Supporting Cast integration.
- Amazon MusicminorAmazon Music provides free access to Noiser podcasts for users with Amazon accounts, serving as a discovery and distribution channel.
- Pocket CastsminorPocket Casts serves as a standalone podcast app option for mobile users to access Noiser content.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Noiser competitors and assessment
Company assessmentBroad incumbents
- iHeartPodcasts: Largest US podcast publisher and a division of iHeartMedia, producing and distributing thousands of shows across all categories. Competes for the same advertisers and listeners but at vastly greater scale.
- Audible: Amazon-owned audiobook and spoken-word subscription platform. Adjacent on subscription-based long-form audio content and overlaps on consumer attention for narrative nonfiction, including history.
- SiriusXM: Major audio entertainment subscription business combining satellite radio, streaming, and original podcasts. Overlaps on premium subscription audio content and competes for the same listener time and ad budgets.
- BBC Sounds / BBC Studios: Major UK public broadcaster producing extensive history and documentary audio content, with a free podcast app and global distribution. Overlaps with Noiser in the UK history category and on premium narrative production.
Direct peers
- Pushkin Industries: Premium podcast network co-founded by Malcolm Gladwell focused on narrative nonfiction, history, and culture. Highly comparable on production quality, host-led storytelling, and premium subscription monetization (Pushkin Plus).
- Gimlet Media: Narrative-focused premium podcast network (now owned by Spotify) producing high-quality shows with host-led storytelling. Closely comparable on production philosophy and subscription/ads monetization.
- History Hit: UK-based podcast network and subscription service dedicated to history content, with similar host-led narrative format and a paid subscription tier (History Hit Premium). Most direct competitor given overlapping geography, vertical, and business model.
- Audioboom: UK-based podcast hosting and advertising platform that also produces and sells original content. Direct comparable on geography and as a podcast-first business serving advertisers and audiences globally.
- Wondery: Leading premium podcast network producing high-production narrative shows across multiple categories including history, true crime, and nonfiction. Direct competitor for audience attention, ad dollars, and subscription subscribers in the same platform ecosystem.
- Acast: Swedish-founded global podcast hosting, monetization, and distribution platform. Comparable as a podcast-economy infrastructure and content business with similar advertiser and creator relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Noiser social profiles
Digital presenceNoiser compliance and trust
Trust signalCompliance1 record
Noiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noiser leadership team
Management profileNumber of profiles
Noiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noiser
What does Noiser do?
Noiser is a podcast network producing award-winning immersive history and storytelling podcasts across multiple branded series covering topics from ancient Rome to modern events. The company offers free podcast access supported by advertising and a premium Noiser+ subscription providing ad-free listening, bonus content, and early access to episodes. The business has expanded into book publishing with titles such as 'A Short History of Ancient Rome'.
Is Noiser a public or private company?
Noiser is a private company. It is classified as unknown and is currently operating.
When was Noiser founded?
Noiser was founded in 2019. It employs 11 to 50 people.
Where is Noiser based?
Noiser is headquartered in Bristol, United Kingdom, in the Europe region.
How does Noiser make money?
Two revenue lines are on record. Noiser+ Subscription is the primary driver. The others are advertising.
Who are Noiser's main competitors?
Broad incumbents on record are iHeartPodcasts, Audible, SiriusXM and BBC Sounds / BBC Studios. Direct peers are Pushkin Industries, Gimlet Media, History Hit, Audioboom, Wondery and Acast.
Does Noiser have an API?
No public API is recorded for Noiser.
What industry is Noiser in?
Noiser's product category is Podcast Network. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of EDAGALAM, Audio Learning Content (Podcasts, Audiobooks, Listening Programs). Its NAICS code is 512290 and its SIC code is 7812.