Pure Light Wellness
Pure Light Wellness is a founder-led Florida-based wellness practice offering 1:1 coaching, an 8-month IPHM-accredited certification program (Lightworker Academy), international destination retreats, and a book/podcast, serving highly sensitive people, empaths, and lightworkers through a trauma-informed somatic healing methodology.
- Company typePrivate
- Founded2010
- HeadquartersClearwater, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pure Light Wellness does
Pure Light Wellness is a private, founder-led wellness coaching and healing practice operating as Pure Light Wellness, LLC, based in Clearwater, Florida (relocated from Iowa in November 2023). The company serves highly sensitive people, empaths, and "lightworkers" through four integrated revenue lines: (1) 1:1 coaching sessions covering healing work, business coaching, coaching for sensitive children, distance healing, and Family Constellation therapy; (2) the Lightworker Academy, an 8-month IPHM-accredited certification program priced $5,555-$8,555 with modular entry points from $1,111; (3) international and domestic destination retreats across England, Bali, Italy, Thailand, Ireland, and Florida priced $1,111-$3,722 per attendee; and (4) published media including The Art of Unraveling book on Amazon, a companion workbook, and a podcast of the same name distributed on Spotify, Apple Podcasts, and Stitcher.
The underlying "technology" is a codified, proprietary healing methodology built on founder Erin McGuire's 14+ years of practice and 40+ certifications, including a B.A. in Psychology, Somatic Experiencing, Internal Family Systems, Reiki Master Teacher, Theta Healing, Polyvagal Theory, and 500-hour E-RYT Yoga. This expertise is wrapped into named proprietary frameworks (Pure Light Energy Healing Method, 5-Step Healing Process, Pure Light Subconscious Reprogramming + Light Recoding) delivered through a trauma-informed somatic approach. Delivery is human-led via Zoom for online programs and in-person at sacred sites for retreats; the technology stack supporting commerce is commodity (WordPress, ThriveCart, Square, Wufoo, Zoom) with no proprietary software or AI component.
The business model is direct-to-consumer with an application-based sales funnel. Marketing channels include a podcast, blog, Instagram, Facebook, YouTube, free lead magnets, and an email list that nurture leads into Wufoo application forms, followed by discovery calls before enrollment in coaching or the Academy. Payment plans (3, 6, or 12 months) are offered on most programs. The company is single-member LLC with no disclosed external funding, no institutional investors, and no parent company; all revenue and operational capacity effectively flow through the founder.
Pure Light Wellness firmographics
Firmographics- Name
- Pure Light Wellness
- Legal name
- Pure Light Wellness, LLC
- Website
- https://purelightwellness.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Light Wellness is a founder-led Florida-based wellness practice offering 1:1 coaching, an 8-month IPHM-accredited certification program (Lightworker Academy), international destination retreats, and a book/podcast, serving highly sensitive people, empaths, and lightworkers through a trauma-informed somatic healing methodology.
- Ownership category
- akta.pro rank
Pure Light Wellness industry classification
Industry- Product category
- Holistic Wellness Coaching and Healing Services
- NAICS
- Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)
- akta.pro secondary industries
- Reiki & Energy Healing (HSADAHAM), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
Keywords
Where Pure Light Wellness is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pure Light Wellness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Lightworker Academy Certification Program: 8-month transformational certification program for becoming a coach and healer. Sold as full program ($5,555-$8,555) or individual modules. Payment plans available. Accredited by IPHM worldwide.
- 1-on-1 Coaching Services: Private coaching sessions including healing work, business coaching, and coaching for sensitive kids. Distance healing and Family Constellation sessions sold via ThriveCart.
- Retreat Experiences: International and domestic group retreats (England, Bali, Italy, Thailand, Florida) priced from $1,111-$3,722 per person. Private Florida retreats available at $697 for 3-hour sessions.
- Book Sales: The Art of Unraveling book sold on Amazon. Companion workbook available as digital download through ThriveCart.
- Podcast (Free Content): The Art of Unraveling podcast available on Spotify, Apple Podcasts, and Stitcher. Serves as top-of-funnel content marketing with no direct monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full 8-Month Academy Program |
| One time/ perpetual license | Multi-year contract | Full Academy + Private Sessions |
| One time/ perpetual license | Multi-year contract | Program 1: Somatic Coaching + Embodiment |
| One time/ perpetual license | Multi-year contract | Program 2: EFT + Meridian Training |
| One time/ perpetual license | Multi-year contract | Program 3: Subconscious Reprogramming |
| One time/ perpetual license | Multi-year contract | Program 4: Business Accelerator |
| Unit Pricing | Pay-as-you-go | Glastonbury England Retreat - Shared Room |
| Unit Pricing | Pay-as-you-go | Glastonbury England Retreat - Private Room |
| Unit Pricing | Pay-as-you-go | Bali Retreat - Economy Room |
| Unit Pricing | Pay-as-you-go | Bali Retreat - Deluxe Suite |
| Unit Pricing | Pay-as-you-go | Bali Retreat - Shared Deluxe |
| Unit Pricing | Pay-as-you-go | Tampa/Tarpon Springs Retreat - Private Room |
| Unit Pricing | Pay-as-you-go | Tampa/Tarpon Springs Retreat - Shared Room |
| Unit Pricing | Pay-as-you-go | Tampa/Tarpon Springs Retreat - Commuter |
| Unit Pricing | Pay-as-you-go | Italy Retreat - Shared Room |
| Unit Pricing | Pay-as-you-go | Italy Retreat - Private Room |
| Unit Pricing | Pay-as-you-go | Private Florida Retreat Session |
| Unit Pricing | Pay-as-you-go | The Art of Unraveling Book |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Pure Light Wellness product offering
Product offeringCore offering
Pure Light Wellness sells personalized healing and coaching services (1:1 sessions, distance healing, Family Constellation), an 8-month IPHM-accredited certification program called the Lightworker Academy, destination group retreats at sacred sites in multiple countries, a published book and companion workbook, and a free podcast. All offerings target highly sensitive people, empaths, and lightworkers seeking trauma recovery and personal transformation.
Product overview
Pure Light Wellness is a wellness coaching and healing practice led by Erin McGuire offering a multi-format coaching and healing ecosystem. The core offerings include 1:1 personalized coaching sessions (covering healing work, business coaching, and sensitive kids coaching), the Lightworker Academy (an 8-month accredited certification program with four training modules), published content (The Art of Unraveling book and companion podcast), and destination retreat experiences at sacred sites worldwide (Glastonbury England, Bali, Thailand, Italy, Florida). The company serves highly sensitive people, empaths, and lightworkers seeking trauma-informed, somatic-based healing and personal transformation.
Differentiator
Problem solved
Functional benefit
Brands
- Lightworker Academy: Accredited certification program for holistic practitioners, coaches, and healers, covering somatic coaching, energy healing, and trauma-informed practices. Program includes 8-month training with multiple modules and payment plan options.
- Pure Light Retreats
- The Art of Unraveling
Products and services
- 1:1 Coaching with Erin
- Lightworker Academy
- The Art of Unraveling (Book) A memoir and practical guide by Erin McGuire-Henson offering trauma-informed, spiritually grounded guidance for unraveling old patterns, nervous system healing, inner child work, and somatic awareness, with a companion workbook available as a digital download.
- The Art of Unraveling Podcast A free podcast exploring psychology, science, and spirit through episodes on nervous system regulation, manifestation, procrastination, unworthiness, and spiritual growth, available on Spotify, Apple Podcasts, and Stitcher.
- Glastonbury England Retreat A 7-day women's retreat (September 28-October 4, 2026) at sacred sites in Avalon/Glastonbury including Stonehenge, Chalice Well, Glastonbury Tor, and White Spring, featuring yoga, somatic healing, and goddess/priestess ceremonies. Shared room $2,500; private room $2,900.
- Bali Retreat A 7-day women's retreat (January 31-February 6, 2027) in Ubud, Bali featuring daily yoga, somatic practices, temple ceremonies, cultural immersion, and energy healing. Economy room $2,500; Deluxe Suite $2,900; Shared Deluxe $2,600.
- Tampa/Florida Group Retreat A 3-night transformational weekend retreat (November 5-8, 2026) in Tarpon Springs, Florida focusing on nervous system reset, water healing rituals, and feminine embodiment. Private room $1,888; shared room $1,555; commuter $1,111.
- Clearwater, Florida Private Retreats Customizable private or small-group retreats in the Tampa Bay/Clearwater area offering soul activations, somatic work, nervous system healing, and VIP business days. 3-hour session priced at $697.
- Tuscany, Italy Retreat A divine feminine retreat in Tuscany/Assisi focusing on balancing feminine and masculine energies, with ley line work, visits to St. Francis and St. Clare sites, hot springs, and Italian culture immersion. Shared room $3,222; private room $3,722.
- Thailand (Pai) Retreat An 8-day retreat (7 nights) in Pai, Thailand featuring daily yoga, meditation, cacao ceremonies, somatic work, breathwork, and nervous system healing at Paina Paita mountain village.
Quantifiable outcome
- Clients report reduced anxiety symptoms within first week of Lightworker Academy program
- +3 more outcomes
Companies that use Pure Light Wellness
Customer profileNamed customers12 records
Ideal customer profiles3 records
Pure Light Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Light Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Practitioners of Holistic Medicine (IPHM)coreIPHM is the worldwide accreditation body for holistic practitioners. Lightworker Academy is accredited by IPHM, allowing graduates to receive internationally recognized certification in coaching and healing modalities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pure Light Wellness competitors and assessment
Company assessmentBroad incumbents
- Mindvalley: Online personal development and transformation platform offering courses, certifications, and live events in holistic wellness, spirituality, and self-growth. Comparable as a multi-format education ecosystem serving similar psychographic audiences.
- Hay House: Publisher and media company producing books, online courses, live events, and certifications in self-help, spirituality, and holistic wellness. Comparable broader incumbent in the spiritual self-help publishing and education space.
- Insight Timer: Free meditation and wellness app with teacher-led courses, live events, and subscription content. Comparable broader incumbent in the meditation and wellness content category where Pure Light operates.
Direct peers
- Sounds True: Publisher and education platform for spiritual and wellness content including books, audio programs, online courses, and live events. Direct comparable on the content plus certification plus retreat model targeting transformational seekers.
- The Shift Network: Online education platform offering courses, certifications, and summits in spirituality, holistic healing, and conscious transformation. Closely comparable model of course-based certification programs targeting practitioners and seekers.
- Gabby Bernstein: Spiritual teacher, author, and coach offering online courses, coaching programs, and live events in spirituality, manifestation, and personal transformation. Highly comparable as a founder-led personal brand built on books, courses, and inspirational content.
- To Be Magnetic (Lacy Phillips): Manifestation and self-coaching membership platform offering courses, workshops, and community programs in subconscious reprogramming and manifestation. Comparable on the trauma-informed coaching plus certification-plus-community model.
- Donna Eden / Innersource: Energy medicine pioneer offering certification programs, books, and workshops in Eden Energy Medicine. Closely comparable on the proprietary energy healing methodology plus IPHM-style certification model.
- Dr. Joe Dispenza: Author, teacher, and retreat leader offering online courses, week-long retreats, and certification programs in meditation, neuroscience, and transformation. Comparable on the founder-led retreat-and-certification model at premium pricing.
Regional players
- BookRetreats: Marketplace aggregator for wellness retreats worldwide. Comparable as a competitive channel for booking wellness retreats at the same destination geographies Pure Light serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Light Wellness social profiles
Digital presencePure Light Wellness compliance and trust
Trust signalCompliance1 record
Pure Light Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Light Wellness leadership team
Management profileNumber of profiles
Profiles1 record
Pure Light Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Light Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Light Wellness
What does Pure Light Wellness do?
Pure Light Wellness sells personalized healing and coaching services (1:1 sessions, distance healing, Family Constellation), an 8-month IPHM-accredited certification program called the Lightworker Academy, destination group retreats at sacred sites in multiple countries, a published book and companion workbook, and a free podcast. All offerings target highly sensitive people, empaths, and lightworkers seeking trauma recovery and personal transformation.
Is Pure Light Wellness a public or private company?
Pure Light Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Light Wellness founded?
Pure Light Wellness was founded in 2010. It employs 1 to 10 people.
Where is Pure Light Wellness based?
Pure Light Wellness is headquartered in Clearwater, United States, in the North America region.
How does Pure Light Wellness make money?
Five revenue lines are on record. Lightworker Academy Certification Program is the primary driver. The others are 1-on-1 Coaching Services, retreat Experiences, book Sales and podcast (Free Content).
Who are Pure Light Wellness's main competitors?
Broad incumbents on record are Mindvalley, Hay House and Insight Timer. Direct peers are Sounds True, The Shift Network, Gabby Bernstein, To Be Magnetic (Lacy Phillips), Donna Eden / Innersource and Dr. Joe Dispenza. BookRetreats is listed as a regional player.
Does Pure Light Wellness have an API?
No public API is recorded for Pure Light Wellness.
What industry is Pure Light Wellness in?
Pure Light Wellness's product category is Holistic Wellness Coaching and Healing Services. Its primary akta.pro industry code is THAJAHAF, Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work), with a secondary code of HSADAHAM, Reiki & Energy Healing. Its NAICS code is 6213 and its SIC code is 8090.