+Vision
+Vision (Más Visión Argentina) is a private Argentine optical retail chain selling prescription glasses, sunglasses, contact lenses and lens solutions across 30+ mall-based stores and a Shopify e-commerce site, anchored by Ray-Ban, Oakley, Vogue and major global contact lens brands.
- Company typePrivate
- Founded-
- HeadquartersBuenos Aires, Argentina
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What +Vision does
+Vision (Más Visión Argentina) is a private Argentine optical retail chain that sells prescription glasses, contact lenses, sunglasses, contact lens solutions and related eye-care accessories through both a national network of 30+ physical stores and an integrated e-commerce platform at masvision.com.ar. Its store footprint is concentrated in premium shopping malls across Argentina's largest metropolitan areas — including Buenos Aires (Alto Palermo, Abasto, Paseo Alcorta, DOT Baires, Galerías Pacífico), Córdoba (Patio Olmos, Nuevocentro, Dinosaurio), Mendoza, Rosario, Salta, Tucumán and Neuquén — supplemented by WhatsApp ordering, click-and-collect, home delivery and appointment-based in-store eye examinations. The merchandising mix is built around licensed brand partnerships with global eyewear leaders: Ray-Ban (Luxottica) as the flagship sunglasses and prescription-frame brand, Oakley, Vogue Eyewear and Armani Exchange for fashion/performance frames, and the four major contact lens manufacturers — Johnson & Johnson (Acuvue), Alcon (Air Optix, Precision 1) and CooperVision (Biofinity) — across daily, biweekly and monthly modalities for myopia, hyperopia, astigmatism, presbyopia and cosmetic use.
The underlying commercial platform is a Shopify-based storefront augmented by a 'Probador Virtual' (virtual try-on) feature for sunglasses and frames, online prescription upload, an interest-free installment payment engine (3-6 cuotas sin interés on thresholds of ARS 220k and ARS 400k respectively), free store and home delivery on qualifying orders, and a 15% first-purchase discount for newsletter subscribers. Pricing is denominated in highly inflationary Argentine pesos, with promotional discounting of 15-50% used aggressively across categories and bulk-purchase bundles such as 4x3 contact lens packs. The company appears to operate as part of a broader Latin American optical retail platform, with affiliated chains in Peru (Vision Center, Econolentes), Mexico (Ópticas Lux) and Colombia (Ópticas Lafam) referenced in its site footer, suggesting common ownership or branding across the region.
The customer base is exclusively consumer (B2C), spanning individual vision-correction buyers, contact lens wearers with recurring replenishment needs, and families purchasing children's eyewear. There are no disclosed B2B or enterprise accounts, no disclosed institutional investors or funding rounds, no disclosed parent company, and no published revenue figures, leaving the company's financial profile, ownership and headcount (the listed 10,000+ figure appears to aggregate the broader regional group rather than the Argentine entity) inferable only from public commercial signals.
+Vision firmographics
Firmographics- Name
- +Vision
- Legal name
- Más Visión Argentina
- Website
- https://www.masvision.com.ar
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- +Vision (Más Visión Argentina) is a private Argentine optical retail chain selling prescription glasses, sunglasses, contact lenses and lens solutions across 30+ mall-based stores and a Shopify e-commerce site, anchored by Ray-Ban, Oakley, Vogue and major global contact lens brands.
- Ownership category
- akta.pro rank
+Vision industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where +Vision is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices33 records
Markets served
+Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Sales - Contact Lenses: Sale of contact lenses from major brands (Acuvue, Air Optix, Biofinity, Precision 1) in various types (daily, biweekly, monthly), for different conditions (myopia/hyperopia, astigmatism, multifocal). Revenue from both online and in-store purchases with installment payment options.
- Retail Sales - Eyewear (Sunglasses & Frames): Sale of sunglasses and prescription frames from premium brands including Ray-Ban, Oakley, Vogue Eyewear, Armani Exchange, Arnette, Jack Pacific, Rusty, Vulk, Dbyd, and Seen. Products available in various styles, materials, and colors targeting different demographics.
- Retail Sales - Lens Solutions & Accessories: Sale of contact lens solutions, cleaning liquids, and eye drops including brands like Optifree, Arlyt, Renu Fresh, and Natura Express.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Contact Lens Pricing - Acuvue Oasys |
| Unit Pricing | Monthly | Contact Lens Pricing - Precision 1 |
| Unit Pricing | Monthly | Sunglasses - Ray-Ban |
| Unit Pricing | Monthly | Prescription Frames - Various Brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
+Vision product offering
Product offeringCore offering
+Vision (Más Visión Argentina) is an omnichannel optical retailer selling prescription glasses, sunglasses, contact lenses, and contact lens care solutions through 30+ physical retail stores across Argentina and an e-commerce storefront. The company stocks major brands including Ray-Ban, Oakley, Vogue Eyewear, Armani Exchange for eyewear, and Acuvue, Air Optix, Biofinity, Precision 1 for contact lenses. In-store eye examinations are offered by appointment, and the online store features a virtual try-on tool to let customers preview frames before purchase.
Product overview
+Vision (Más Visión Argentina) is an optical retail chain offering a comprehensive portfolio of vision care products and services across 30+ physical store locations in Argentina. The offering consists of contact lenses (with brands including Acuvue, Air Optix, Biofinity, and Precision 1 in daily, biweekly, and monthly modalities), prescription sunglasses and frames (featuring Ray-Ban, Oakley, Vogue Eyewear, and other premium brands), contact lens care solutions, and in-store eye examination services. The company also provides a virtual try-on feature for online shopping. Products span multiple vision conditions including myopia, hyperopia, astigmatism, presbyopia, and cosmetic/color enhancement. The business operates as both an e-commerce platform (masvision.com.ar) and a physical retail network.
Differentiator
Problem solved
Functional benefit
Products and services
- Contact Lenses (Lentes de Contacto) Daily, biweekly, and monthly disposable contact lenses from major brands (Acuvue, Air Optix, Biofinity, Precision 1, Clariti) addressing myopia, hyperopia, astigmatism, presbyopia, and cosmetic color needs. Available through online store and in-store purchase with installment payment options and bulk purchase discounts.
- Sunglasses (Anteojos de Sol) Sunglasses from premium brands including Ray-Ban, Oakley, Vogue Eyewear, Armani Exchange, Arnette, Jack Pacific, Seen, and Rusty, in styles such as aviator, wayfarer, round, square, cat eye, butterfly, and sport. Available with UV protection and polarized options across men, women, unisex, and kids categories.
- Prescription Frames (Armazones de Receta) Prescription eyeglass frames from brands including Ray-Ban, Vogue Eyewear, Armani Exchange, Seen, Jack Pacific, Rusty, Vulk, and Dbyd, available for men, women, and unisex in multiple frame styles. Buyers receive a 30% lens discount coupon with frame purchase.
- Contact Lens Solutions and Accessories (Líquidos para Lentes de Contacto) Contact lens cleaning and disinfecting solutions, multipurpose solutions, rewetting drops, and lens cleaners from brands including Opti-Free, Arlyt, Renu Fresh, and Natura Express.
- Eye Examinations (Examen de la Vista) Professional vision testing services available by appointment at Más Visión store locations across Argentina, with personalized consultations to help customers select appropriate lenses and frames.
- Precision 1 Contact Lenses Alcon daily disposable contact lenses featuring SMARTSURFACE technology for up to 16 hours of comfort and clear vision, marketed as a new generation lens.
Companies that use +Vision
Customer profileSegments3 records
Ideal customer profiles3 records
+Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
+Vision partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Ray-BanflagshipPrimary flagship brand partnership featuring exclusive and comprehensive Ray-Ban product line including sunglasses, prescription frames, and specialized models (Aviator, Wayfarer, Clubmaster, etc.). Ray-Ban products represent a significant portion of the product catalog with dedicated sections and frequent promotional campaigns.
- Acuvue (Johnson & Johnson)coreMajor contact lens brand partnership offering comprehensive Acuvue product line including Oasys, Moist, Vita, and multifocal variants. Products available with promotional pricing and bulk purchase offers.
- Air Optix (Alcon)coreKey contact lens brand partnership featuring Air Optix products including Plus Hydraglyde, Colors, and multifocal variants for various vision correction needs.
- OakleycorePremium sports and lifestyle eyewear brand partnership offering Oakley sunglasses and prescription frames with featured placement on the website.
- Vogue EyewearcoreFashion eyewear brand partnership offering Vogue Eyewear sunglasses and prescription frames, featured alongside other premium brands.
- Biofinity (CooperVisión)coreContact lens brand partnership featuring Biofinity monthly contact lenses including spherical, toric, and XR variants for various vision correction needs.
- Armani ExchangeminorFashion eyewear brand offering Armani Exchange sunglasses and prescription frames in the product catalog.
- Vision Center Perú, Ópticas Lux México, Econolentes Perú, Ópticas Lafam ColombiaminorRelated optical retail chains operating in Latin America (Peru, Mexico, Colombia) under similar branding, suggesting affiliation within a regional optical retail group.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
+Vision competitors and assessment
Company assessmentRegional players
- Ópticas Lux México: Mexican optical retail chain offering prescription eyewear, sunglasses, and contact lenses across multiple stores; comparable as a Latin American multi-store optical retailer with overlapping brand portfolio and group affiliation referenced on +Vision's site.
- Vision Center Perú: Peruvian optical retail chain operating physical stores and e-commerce, selling prescription frames, sunglasses, and contact lenses from major global brands; directly comparable retailer explicitly linked to +Vision via regional group affiliation.
- Ópticas Lafam Colombia: Colombian optical retail chain with multi-store presence and online sales, focused on prescription eyewear and accessories; a regional peer operating under the same Latin American optical retail group referenced by +Vision.
- Econolentes Perú: Peruvian optical retailer offering affordable prescription eyewear and sunglasses; shares the regional group affiliation and operates a similar store-and-online model in the same broader Latin American segment.
Broad incumbents
- LensCrafters: Global optical retail chain owned by EssilorLuxottica offering prescription eyewear, exams, and contact lenses in malls; comparable as a large-scale optical store operator with the same brand suppliers (Ray-Ban, Oakley, Vogue, Armani) and similar in-store service model.
- Sunglass Hut: Global specialty sunglasses retailer owned by EssilorLuxottica operating in shopping malls; comparable as a multi-brand premium sunglasses retailer selling the same flagship brands (Ray-Ban, Oakley, Vogue) to similar demographics through similar mall-based retail.
- Specsavers: Large global optical retail chain offering prescription eyewear, contact lenses, and in-store eye exams with a value-focused positioning; comparable as a high-density optical store operator with integrated exam services and broad brand assortment.
- GMO (GrandVision by EssilorLuxottica): Global optical retail group operating multiple banners across Europe and Latin America; comparable as a multi-banner optical retail platform with presence in Argentina and other Latin American markets where +Vision's regional affiliates operate.
Direct peers
- Warby Parker: Direct-to-consumer eyewear company combining e-commerce, virtual try-on, and physical retail stores for prescription glasses, sunglasses, and contact lenses; comparable as a hybrid optical retailer using virtual try-on technology and omnichannel distribution.
Others
- Oakley (direct): Premium eyewear brand owned by EssilorLuxottica selling sunglasses and prescription frames directly online and through branded stores; relevant as a supplier and a potential direct-to-consumer threat that could disintermediate multi-brand retailers like +Vision.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
+Vision social profiles
Digital presence+Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
+Vision leadership team
Management profileNumber of profiles
+Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
+Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about +Vision
What does +Vision do?
+Vision (Más Visión Argentina) is an omnichannel optical retailer selling prescription glasses, sunglasses, contact lenses, and contact lens care solutions through 30+ physical retail stores across Argentina and an e-commerce storefront. The company stocks major brands including Ray-Ban, Oakley, Vogue Eyewear, Armani Exchange for eyewear, and Acuvue, Air Optix, Biofinity, Precision 1 for contact lenses. In-store eye examinations are offered by appointment, and the online store features a virtual try-on tool to let customers preview frames before purchase.
Is +Vision a public or private company?
+Vision is a private company. It is classified as unknown and is currently operating.
When was +Vision founded?
+Vision was founded in -1. It employs 5,001 to 10,000 people.
Where is +Vision based?
+Vision is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does +Vision make money?
Three revenue lines are on record. Retail Sales - Contact Lenses are the primary driver. The others are retail Sales - Eyewear (Sunglasses & Frames) and retail Sales - Lens Solutions & Accessories.
Who are +Vision's main competitors?
Regional players on record are Ópticas Lux México, Vision Center Perú, Ópticas Lafam Colombia and Econolentes Perú. Broad incumbents are LensCrafters, Sunglass Hut, Specsavers and GMO (GrandVision by EssilorLuxottica). Warby Parker is listed as a direct peer. Oakley (direct) is listed as an others.
Does +Vision have an API?
No public API is recorded for +Vision.
What industry is +Vision in?
+Vision's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 45613 and its SIC code is 3851.