TVS Design

What TVS Design does

TVS Design A/S is a privately held, 100% Danish family-owned designer and supplier of towel warmers, electric towel dryers, valves, heating elements, and related accessories, headquartered in Bogense, Denmark. Founded in 1990 by Arne Gert Larsen and his son Henrik Larsen when towel warmers were not yet known in the Danish market, the company initially exported all production to Germany before expanding domestically and across Europe. Its core technology spans water-borne (central heating) and electric radiator designs, with premium PVD surface finishes (polished gold, brushed gold, gun metal) and built-in timer/thermostat controls on electric models; select PLUS LINE variants add Wi-Fi and smartphone app control.

The company's product portfolio is organized around the premium PLUS LINE series (steel, chrome, white, black, gold, brushed gold, gun metal) and a standard 'almindelige tørrere' range (DINO, DUO, ECO, GISO, KIRO, KOSMO, NEMO, PIVO), priced between roughly Kr. 1,165 and Kr. 10,680. Revenue is generated almost entirely through one-time product sales to dealers, retailers, wholesalers, and installers in Denmark and Europe; the company itself does not disclose revenue or financial performance.

TVS Design operates a lean organization (1-10 employees) from a single headquarters and showroom in Bogense, with same-day shipping from an in-stock warehouse. Its go-to-market is channel-led: the multilingual website (tvs.dk) drives awareness and dealer referrals, while a separate outlet webshop (tvs-shop.dk) clears discounted inventory. Distribution runs through a Danish and European dealer/retailer network plus wholesalers and plumbing installers, with architects and consulting engineers as specification-side influencers. The company has pursued a partnership with the Plant et Træ environmental organization since 1988 and collaborates with leading Danish and European valve and heating element suppliers to co-develop its products.

Name

TVS Design

Legal name

TVS Design A/S

Website

https://tvs.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

TVS Design A/S is a family-owned Danish designer and supplier of towel warmers, electric towel dryers, valves, and heating elements, serving residential homeowners, architects, and installers across Denmark and Europe via a dealer network.

Ownership category

akta.pro rank

Product category

Bathroom Heating Products

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

Keywords

• Towel warmers
• Bathroom heating
• Design radiators
• Electric towel dryers
• Water-borne heating

Headquarters

HQ city

Bogense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Towel Warmer Products: TVS Design generates revenue primarily from the sale of towel warmers (håndklædetørrere), including water-borne and electric models, sold as one-time purchases through dealer networks across Denmark and Europe.
2. Accessories: Revenue from complementary products including valves (ventiler), heating elements (varmelegemer), and hooks (kroge) sold as add-ons to towel warmers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TVS Design A/S designs and supplies towel warmers (håndklædetørrere) in both water-borne and electric configurations, along with complementary valves, heating elements, and accessories for bathroom heating and towel drying. The portfolio spans the premium PLUS LINE series (with PVD finishes, app/Wi-Fi control) and standard lines (DINO, DUO, ECO, GISO, KIRO, KOSMO, NEMO, ELDO) in multiple sizes from 590mm to 1400mm in height and various finishes (steel, chrome, white, black, gold, brushed gold, gun metal). Products are sold primarily through dealer networks across Denmark and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• PLUS LINE: Premium series of towel warmers featuring exclusive designs and finishes including polished gold, brushed gold, gun metal, steel, chrome, black, and white. The PLUS LINE series includes smart Wi-Fi enabled models with app control.

Products and services

• PLUS LINE Series Premium towel warmer series featuring exclusive designs and materials including polished gold, brushed gold, gun metal, steel, chrome, black, and white finishes. PLUS LINE includes smart Wi-Fi-enabled models with app control for remote heating management.
• Standard Towel Warmers (Almindelige tørrere) Standard line of towel warmers including models DINO, DUO, ECO, GISO, KIRO, KOSMO, and NEMO in various sizes (590mm to 1400mm) and finishes (chrome, white, black, matte white, polished steel). Designed for residential bathroom heating and towel drying.
• ELDO Electric Towel Warmers Electric-only towel warmer series (ELDO 1, ELDO 2, ELDO 4, ELDO 9 BUET, ELDO H) for bathroom heating and towel drying without requiring central heating system connection.
• Valves (Ventiler) Valves for water-borne towel warmers including Type 110 Manual valve and Type 130 Kombidrift. Designed to integrate with strict reliability and design requirements for centralized heating systems.
• Heating Elements (Varmelegemer) and Accessories Heating elements, hooks (kroge), and other complementary accessories sold as add-ons to towel warmers.
• Plus Line Steel (NYHED) Wi-Fi Models Plus Line Steel Wi-Fi towel warmer models in brushed stainless steel finish. Includes PLUS 3 m/Wi-Fi, PLUS 9 m/Wi-Fi, and PLUS 12 m/Wi-Fi variants with smart connectivity.
• PLUS 6 EL Gun Metal Electric-only Plus Line towel warmer with exclusive Gun Metal PVD finish. Features built-in timer (1-8 hours) and thermostat (30-60°C) for energy-efficient operation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Plant et TræminorOthers · 1 January 1988TVS Design has partnered with Plant et Træ organization which has planted over 2 million trees in Denmark since 1988, including individual trees, fruit groves at institutions, educational forests, urban trees, avenues, and memorial trees. Customers who purchase TVS products contribute to environmental sustainability and climate improvement.
• Leading Danish and European Valve and Heating Element SupplierscoreTechnology or IntegrationTVS Design collaborates with leading Danish and European suppliers of valves and heating elements to co-develop products that meet strict reliability and design requirements from end users.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bisque: UK-based designer radiator and towel warmer specialist serving the British and Northern European premium bathroom market. Comparable in design-driven product range, custom finishes, and dealer/specifier channel.
• Vasco Group: Belgian manufacturer of designer radiators and towel warmers sold across Europe through dealer and installer channels. Closely comparable in design-driven product positioning, multi-finish portfolio, and European dealer GTM.
• Caleido: Italian design-radiator and towel warmer brand with strong architectural/specifier orientation. Comparable in finish variety, premium pricing, and reliance on architects and interior designers for project specification.
• Zehnder Group: Swiss-headquartered, European-listed designer and manufacturer of decorative towel warmers and radiators, including premium lines such as Runtal. Directly comparable product category, distribution model, and target customer (premium bathroom renovations across Europe).
• Jaga: Belgian designer-radiator and towel warmer manufacturer with strong presence in low-energy heating. Comparable in combining design-led aesthetics with energy-efficient hydronic and electric heating technology for residential bathrooms.
• Purmo Group: Pan-European manufacturer of radiators and towel warmers under multiple brands including Purmo and Radson. Comparable in providing both hydronic and electric towel warmer solutions distributed through installer and wholesaler channels across Northern Europe.
• Antrax IT: Italian maker of designer radiators and towel warmers emphasizing exclusive finishes and contemporary aesthetics. Comparable on premium positioning, bespoke surface treatments (analogous to TVS's PVD finishes), and European specifier channel.
• Terma Tech: Polish manufacturer of designer radiators and towel warmers with broad European distribution. Comparable in combining electric and water-borne product platforms with strong dealer and e-commerce penetration.
• Reina Design: UK-based designer radiator and towel warmer brand selling across Europe via independent bathroom retailers. Comparable in finish variety, premium positioning, and reliance on dealer-led distribution to residential renovators.
• IRSAP: Italian manufacturer of design radiators and towel warmers with broad European distribution. Directly competes in the premium, finish-rich towel warmer segment that TVS Design targets with its PLUS LINE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TVSDesignBogense
• LinkedInlinkedin.com/company/tvsdesignas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVS Design