What Aletheia does

Aletheia is a private, bootstrapped coaching education company founded in 2013 by Steve March and headquartered in San Leandro, California, operating primarily as a virtual business with participants across the Americas, Europe, Asia, and Australasia. The company delivers a four-level Advanced Coaching Program (ACP) built around its proprietary 'Unfoldment Paradigm' — a fourth-generation, presence-centric coaching methodology that integrates Parts Work (informed by Internal Family Systems), Process Work (informed by Gendlin's Focusing and Embodied Imagination), Presence Work, and Nondual Work into a unified framework across Four Depths and Four Styles of Transformation. All programs are delivered synchronously online via Zoom, with practice pods, home groups, and faculty coaching calls; in-person practice retreats are held in locations such as Amsterdam and Bali.

The core product is the Advanced Coaching Program, which progresses from Level 1: Fundamentals of Unfolding ($3,799-$4,899) to Level 2: Alchemy of Individuation ($4,799) to a two-year Level 3: Nondual Coaching ($3,699/year), with Level 4 implied by the certification pathway. Supplementary offerings include Unfolding Deeply Expanded States for dreamwork and psychedelic-informed coaching ($3,699), Unfolding Thriving Parents and Children ($599/module), an 8-person Practitioner Certification cohort ($2,499), and a $799 annual Professional Practitioner Membership that bundles ongoing case consultation, library access, and beta access to Aletheia-AI (planned for late 2026). Community is built through the Aletheia Agora monthly gatherings ($10/session), unconferences, and the coaching concierge service that matches individual clients with certified coaches who charge $150-300/hour independently.

Aletheia serves two primary customer segments: individual personal development seekers pursuing depth-psychological and contemplative transformation, and professional coaches (both new and experienced, often with prior certifications from programs like ICF, IFS, or New Ventures West) seeking a next-generation methodology. Secondary segments include parents/caregivers and therapists/counselors. Revenue is generated primarily through upfront tuition payments for cohort-based programs (with installment plans available), recurring annual membership fees, one-time certification fees, and modest transaction revenue from community events. The company is founder-led by Steve March with a small faculty team (Angie Fox, Emma Russell, Julie Gefroh, Donna Chang), reports 1-10 employees, and has not disclosed any external funding.

Name

Aletheia

Legal name

Aletheia

Website

https://integralunfoldment.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Aletheia is a bootstrapped, founder-led coaching education company that offers a multi-level coach training program and self-development courses built around its proprietary 'Unfoldment Paradigm,' serving individual personal development seekers, professional coaches, parents, and allied practitioners globally via online cohorts and select in-person retreats.

Ownership category

akta.pro rank

Product category

Coaching Education and Professional Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Coach training programs
• Developmental coaching methodology
• Somatic coaching education
• Nondual coaching certification
• Professional coaching certification

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Certification Programs (ACP Levels 1-4): Revenue from structured multi-level coach certification programs. Each level has a separate tuition fee. Programs run in cohorts with scheduled sessions, practice pods, home groups, and in some levels, practice retreats. Revenue is recognized upfront as tuition prior to course start, with installment plans available.
2. Professional Coaching Certification Fees: One-time certification fees charged upon completion of coaching program levels. Certification fees for Level 1 and 2 combined is $2,499; Level 3 and 4 combined is $2,499.
3. Advanced Developmental Strategies Courses: Specialized application courses such as Unfolding Deeply Expanded States ($3,699) and Unfolding Thriving Parents and Children ($599 per module). These are standalone courses available to those who have completed prerequisite levels.
4. Aletheia Agora Community Events: Open community gatherings hosted by Steve March, priced at $10 USD per session. Serves as both community building and a modest revenue stream from a broad audience.
5. Donations to Scholarship Fund: Donations accepted for the Aletheia Scholarship Fund, starting from $10, supporting access to programs for those with financial need.
6. Professional Practitioner Membership: Annual membership at $799, providing ongoing training, case consultation calls, access to Aletheia-AI beta, and the community space. Auto-renewal implied for continued access.
7. Individual Coaching Sessions via Coach Referral: Coaches in the Aletheia network independently set their own hourly rates (typically $150-300/hour). Aletheia operates a coaching concierge to match clients with coaches, generating indirect revenue through the ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aletheia offers multi-level coach training programs and certification built on the proprietary Aletheia Unfoldment Paradigm, a fourth-generation presence-centric methodology integrating Parts Work, Process Work, Presence Work, and Nondual Work. Programs are delivered as cohort-based online courses (Zoom) with practice pods, home groups, and faculty coaching, supplemented by advanced specialized courses, an annual Professional Practitioner Membership, practitioner certification, monthly community gatherings (Aletheia Agora), and occasional in-person retreats.

Product overview

Aletheia is a coaching education platform built around the Advanced Coaching Program (ACP), a four-level curriculum teaching a next-generation developmental coaching method based on the 'unfoldment paradigm' rather than self-improvement. The core ACP progresses through Level 1 (Fundamentals of Unfolding), Level 2 (Alchemy of Individuation with somatic work), and Level 3 (Nondual Coaching across two years). Supplementary offerings include the Advanced Developmental Strategies series (Unfolding Deeply Expanded States for dreamwork/psychedelic coaching, Unfolding Thriving Parents and Children), the Professional Practitioner Membership for ongoing graduate support, practitioner certification, and Aletheia Agora community events. The platform is delivered online via Zoom with practice pods, home groups, and faculty coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Coaching Program Level 1: The Fundamentals of Unfolding A foundational 10-module coach training program introducing the unfoldment paradigm, Parts Work, Process Work, and Presence Work. Available as a Personal Unfoldment Path ($3,799 USD) or Professional Coach Path ($4,899 USD). Includes practice pod exercises, home group meetings, private coaching calls with faculty, and (Professional Path) supervision calls plus a one-year Professional Practitioner Membership.
• Advanced Coaching Program Level 2: The Alchemy of Individuation Advanced coach training focusing on somatic unfoldment, Aletheia Breathwork (Post-Reichian), trauma-sensitive coaching, and advanced Enneagram work using the unfoldment-based methodology. Cohort cohorts typically consist of 50-80+ participants. Tuition $4,799 USD with optional 9-month installment plan at ~$600/month.
• Advanced Coaching Program Level 3: The Fundamentals of Nondual Coaching Two-year advanced coach training in Nondual Work, the Aletheia Meditation System, and Diamond Unfoldment, covering the Four Styles of Transformation (Transmutation, Transparency, Transfiguration, Transcendence). Year 1 and Year 2 each $3,699 USD, including live sessions, exercises, two weekend practice retreats, and private supervision calls with Steve March. Cohort size typically 20-30 people.
• Unfolding Deeply Expanded States Advanced specialization course covering Aletheia Dreamwork (Embodied Imagination-influenced) and Aletheia Journey Work (preparation, experience, integration phases), including psychedelic-informed coaching. Prerequisites: ACP Level 1 minimum, Level 2 recommended. Tuition $3,699 USD with installment plan.
• Unfolding Thriving Parents and Children Practice group course applying Aletheia Coaching principles to conscious parenting for parents of toddlers to teens, covering relational foundation, emotional resilience, and parenting as journey. Three modules (12 sessions total), $599 USD per module. Co-led by Emma Russell and Angie Fox. Accessible to those with no prior Aletheia experience.
• Professional Practitioner Membership Program Annual membership at $799 USD providing ongoing graduate community, monthly 2-hour live case consultation calls, the Aletheia Coaching Engagement Fundamentals self-paced course (~8 hours), access to the Aletheia-AI beta (launching late 2026), and access to the Aletheia Library and community space. Automatic annual renewal.
• Aletheia Unfolding Practitioner Certification Program Certification program for coaches who have completed ACP Levels 1 and 2. Limited to 8 participants per cohort on a first-come, first-served basis. Monthly 2-hour sessions over 12 months. One-time certification fee of $2,499 USD, conferring the Aletheia Unfolding Practitioner Certification.
• Aletheia Agora Community Gatherings Monthly open community gatherings for meditative inquiry, poetry, koans, light movement, and dialogue, hosted by founder Steve March. Held monthly with AM and PM Pacific Time sessions at $10 USD per session, distributed via Luma event platform. Inaugural gathering in June 2026 drew 64 participants.
• Unfolding Secure Attachment through Nondual Presence (Retreat) Three-day in-person workshop integrating attachment theory, experiential and imaginal practices, and Nondual Presence. Co-led by Steve March and Donna Chang. Locations have included Bali, Indonesia and Meditatietuin, Amstelpark, Amsterdam, Netherlands. Limited-capacity immersive experience.

Quantifiable outcome

• Memory reconsolidation: The methodology activates memory reconsolidation — the primary neurobiological mechanism for generating enduring transformation — through the sequence of Parts Work (identifying the target pattern), Unfoldment (holding the Parts with radical acceptance), and Presence (accessing the incompatible experience of wholeness).
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Cherry Hill AdvisoryminorStrategic or Co-development Partner · 8 April 2026Cherry Hill Advisory launched the AUDIT Lab in partnership with Canisius University and Aletheia Research Institution to advance internal audit practices and AI adoption in the profession. The initiative is seeking recognition from the Institute of Internal Auditors Academic Alliance program and expanding collaboration with the Internal Audit Foundation. This appears to be Aletheia Research Institution, a separate entity from Aletheia (the coaching company), suggesting the coaching entity shares a name with or is related to a research institution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Martha Beck Life Coach Training: Premium life coach training program combining coaching methodology with somatic, spiritual, and depth psychology frameworks. Direct peer in the premium life coach training segment with overlapping personal development and professional certification offerings.
• New Ventures West: Integral coaching training program where Steve March held senior faculty from 2009 to 2019. Directly comparable as an integrative coach training school teaching developmental coaching, with overlapping methodology language and shared faculty lineage.
• Somatic Experiencing Trauma Institute: Provides professional training in Somatic Experiencing for trauma resolution. Aletheia explicitly integrates Somatic Experiencing among its somatic frameworks and serves a similar professional development audience focused on trauma-informed practice.
• Hoffman Institute: Personal development and leadership training organization teaching the Quadrinity Process for working with patterns inherited from childhood. Comparable as a depth-oriented, premium-priced personal transformation program serving similar mid-career professional audiences.
• IFS Institute: Official training and certification body for Internal Family Systems therapy and coaching. Aletheia explicitly integrates IFS-informed Parts Work as one of its four core frameworks, making it a methodology peer in the parts-based coaching space.
• Realization Process: Founded by Judith Blackstone, teaches nondual embodiment and spiritual psychotherapy. Steve March completed the Realization Process practitioner qualification in 2017, and Aletheia's Nondual Work framework closely mirrors this tradition, making it a direct methodology peer.
• Strozzi Institute: Leader in somatic coaching education and embodiment-based leadership training. Aletheia integrates Strozzi Somatics among its somatic practices and targets a similar professional coach and leader audience with embodied methodology.

Broad incumbents

• Co-Active Training Institute: One of the largest and most established coach training organizations globally, offering ICF-accredited programs. Aletheia competes for the same professional coach customer base but with a much more niche, depth-oriented methodology rather than Co-Active's broad curriculum.

Others

• Coaches Rising: Leading coaching education platform and podcast network that amplifies coach training programs and methodologies. Functions as an ecosystem peer/distribution channel — Joel Monk (co-founder) publicly endorses Aletheia and hosts Steve March on the Coaches Rising podcast, indicating close partnership overlap.

Emerging players

• Center for Nondual Awareness: Teaches nondual awareness practices informed by direct realization traditions. Comparable as an emerging player in the niche non-dual coaching and consciousness space that Aletheia targets through its Nondual Work curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aletheiaunfolding
• Facebookfacebook.com/AletheiaCoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aletheia