What Question Everything does

Question Everything is a privately held strategic consulting firm operating as the Question Everything Foundation, headquartered in Colwood, British Columbia. It was founded by the husband-and-wife team of Janet Mackenzie (CEO & Director) and Colin Doylend (COO & Director) and operates with a 1-10 person team focused on social impact projects, Indigenous economic development, and general business growth engagements. The firm does not sell a technology product; its offering is human-delivered advisory work organized into six service modules: Strategic Growth Planning, Market Expansion & Entry, Operational Optimization, Branding & Marketing Strategy, Partnerships & Joint Ventures, and Leadership Development. Engagements follow a three-step methodology of initial consultation, in-depth analysis, and strategic implementation.

The business model is professional services revenue, generated through project-based or retainer consulting engagements with no publicly disclosed pricing — prospective clients are directed to email the firm directly for customized proposals. Go-to-market is sales-led and direct: the website, an email newsletter, and social channels (LinkedIn, X, YouTube) serve primarily as top-of-funnel awareness, with conversion occurring via direct consultation requests. The customer base mixes social impact organizations and Indigenous communities (primary segments) with growth-oriented businesses, and referenceable logos include BritishColumbia.com, Johnson Controls' Western Canada Sustainable Infrastructure division, and the Malahat Nation.

There are no disclosed funding rounds, acquisitions, parent entities, patents, certifications, or technology integrations. Geographic scope is stated as serving clients across regions including Western Canada, but the only documented operating geography is Canada. Marketing is content-led and inbound, and there is no evidence of AI/ML capability, proprietary software, or platform infrastructure — the firm's competitive positioning rests entirely on the cross-disciplinary expertise of its founders and team rather than on technology assets.

Name

Question Everything

Legal name

Question Everything Foundation

Website

https://questioneverything.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Question Everything is a Colwood, BC-based strategic consulting firm (Question Everything Foundation) founded by Janet Mackenzie and Colin Doylend, offering six advisory service modules in growth strategy, market expansion, operations, branding, partnerships, and leadership — primarily to social impact organizations, Indigenous communities, and growth-oriented businesses.

Ownership category

akta.pro rank

Product category

Strategic Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Strategic consulting services
• Business growth consulting
• Market expansion strategy
• Operational optimization consulting
• Leadership development programs

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional consulting services providing strategic growth planning, market expansion guidance, operational optimization, branding and marketing strategy, partnership facilitation, and leadership development. Revenue generated through engagement-based fees for consulting services, likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Question Everything Foundation is a strategic consulting firm that helps businesses, organizations, and Indigenous communities grow, innovate, and lead. It delivers tailored consulting engagements across six service modules — strategic growth planning, market expansion and entry, operational optimization, branding and marketing strategy, partnerships and joint ventures, and leadership development — executed through a three-step process of initial consultation, in-depth analysis, and strategic implementation.

Product overview

Question Everything is a strategic consulting firm offering six distinct consulting service modules focused on business growth and organizational development. The services include Strategic Growth Planning, Market Expansion & Entry, Operational Optimization, Branding & Marketing Strategy, Partnerships & Joint Ventures, and Leadership Development. Rather than a software platform, the company provides tailored consulting engagements delivered through a three-step process: initial consultation, in-depth analysis, and strategic implementation. The services are offered as standalone consulting engagements rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Growth Planning
• Market Expansion & Entry
• Operational Optimization
• Branding & Marketing Strategy
• Partnerships & Joint Ventures
• Leadership Development

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• EY (Ernst & Young): Big Four professional services firm offering consulting across strategy, operations, and transformation. Comparable to Question Everything's strategic growth planning and operational optimization services, with a much broader institutional footprint.
• Bain & Company: Top-tier global strategy consultancy delivering growth strategy, operational improvement, and organizational consulting. Comparable to Question Everything on strategic planning and operational optimization, but competes primarily with much larger multi-national mandates.
• PwC: Big Four consulting firm delivering strategy, operations, and organizational transformation services globally. Comparable on strategic growth and operational consulting, but with significantly larger scale and a broader service portfolio than Question Everything.
• Accenture: Global professional services firm offering strategy, consulting, and operational services to enterprises worldwide. Comparable to Question Everything on strategic growth, market expansion, and operational optimization, but at substantially greater scale and scope.
• Deloitte: Big Four professional services firm providing management consulting across strategy, operations, branding, and human capital. Overlaps with Question Everything's full service catalog but operates across many more geographies and industries with a much larger delivery team.
• McKinsey & Company: Global management consulting leader offering strategic growth, operational, and organizational consulting to large enterprises and governments. Highly relevant comparator for Question Everything's strategic-growth and market-expansion service lines, though McKinsey serves a much broader client base with vastly greater resources.
• Pollard Group: Canadian consulting firm offering management and strategy advisory services to public, private, and Indigenous-sector clients across Canada. Comparable to Question Everything's blend of general business consulting and Indigenous community work, with a broader Canadian footprint.
• Boston Consulting Group: Global strategy consulting firm with deep capabilities in growth strategy, market entry, and operational transformation. Directly comparable to Question Everything's market expansion and strategic growth planning offerings, though BCG competes at significantly larger enterprise scale.
• KPMG: Big Four advisory firm providing management consulting, strategy, and operational advisory to enterprises and governments. Overlaps with Question Everything's general strategic consulting and leadership development offerings, particularly through KPMG's Canadian practice.

Others

• Tides Canada: Canadian charitable foundation that supports social impact initiatives, Indigenous-led projects, and environmental causes through grantmaking and capacity-building. Comparable to Question Everything Foundation's social-impact and Indigenous-economic-development positioning as a foundation-structured entity serving similar mission-driven clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/questinevrythng
• YouTubeyoutube.com/channel/UCMunomGzMDh9dSgdeJYpOfQ
• LinkedInlinkedin.com/company/question-everything-holdings-inc.
• Facebookfacebook.com/questioneverythinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Question Everything