What Vanwaarde does

VanWaarde is a Dutch transition management consultancy founded in 2013 (firmographic listing of 2019 is inconsistent with the company's own '10+ years operating' claim and founding-date records) and headquartered at Buitenplaats VanWaarde in Rossum, Gelderland. The firm specializes in making complex societal transition challenges happen across five domains: water, agriculture, circular economy, energy, and healthcare. Its core offering is a codified transition management methodology built on three proprietary frameworks — the 10 Regievariabelen (10 governance variables), a five-phase staging model for transition challenges, and an Ontwerpende Aanpak (design thinking) approach — delivered through senior 'transitiemanagers' rather than a software platform.

VanWaarde's product surface spans project-based consulting engagements, process and coalition facilitation (Communities of Practice, Strategie Safari), diagnostic tools (Transitie Opgave Scan at €4,750, Duurzaamheidsversneller), and the VanWaarde Academy training program (3-day open enrollment at €2,500, incompany clinics at €6,750). The Academy and Academy-adjacent products function both as a catalogued revenue stream and as a demand-generation channel that seeds future consulting engagements. The firm is mission-driven: it donates a fixed percentage of annual revenue to its independent foundation Stichting VandeAarde, which funds transition initiatives without natural ownership.

Customer mix is heavily Dutch public sector, including the Ministry of Infrastructure and Water Management, municipalities (Amsterdam, Tilburg, Rotterdam), water authorities (Waternet, Dunea, Waterschap Rivierenland, Waterschap Hollandse Delta), healthcare institutions (Jeroen Bosch Ziekenhuis), and nature/agricultural organizations (Natuurmonumenten, Avebe, Stichting Samen Tegen Voedselverspilling). Go-to-market is sales-led, direct outreach to senior decision-makers, reinforced by reference projects, BADI 3 framework contract access, and partnerships with organizations including De Bouwcampus, Transitiecoalitie Voedsel, P2, and a consortium with APPM and Witteveen+Bos. The firm employs a named team of approximately 15 transitiemanagers plus an office manager and hostess. No venture capital, private equity, or institutional ownership is evidenced.

Name

Vanwaarde

Legal name

VanWaarde

Website

https://van-waarde.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

VanWaarde is a Dutch transition management consultancy that helps public sector and mission-driven organizations execute complex societal transitions across water, agriculture, circular economy, energy, and healthcare using a proprietary methodology combining governance frameworks, phasing models, and design thinking.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Transition Plan Development & Implementation Roadmapping (EUABAKAB), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Transition management consulting
• Societal transition advisory
• Sustainability consulting services
• Public sector training programs
• Governance and design thinking

Headquarters

HQ city

Rossum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: VanWaarde earns revenue through professional consulting engagements for transition management, working with governments, water authorities, municipalities, healthcare organizations, and agricultural organizations. Services include developing transition visions and strategies, building alliances, setting up acceleration programs, chain approaches, area-based approaches, governance design, and learning environments.
2. Training and Academy Programs: VanWaarde generates revenue through the VanWaarde Academy, offering multi-day training programs, clinics, and workshops on transition management. Programs include 3-day transition management clinics (€2,500 ex VAT), incompany clinics (€6,750 ex VAT for 6-12 people), design approach clinics (€6,750 ex VAT), and multi-day training programs.
3. Transitie Opgave Scan: A diagnostic scan product priced at €4,750 excluding VAT, consisting of desk research and up to five interviews to help organizations clarify their challenge and determine the right approach.
4. Customized Clinics and Workshops: VanWaarde offers customized clinics including the Clinic Ontwerpende Aanpak (Design Approach clinic) starting at €6,750 excluding VAT for groups of 6-12, delivered either incompany or at their Rossum location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VanWaarde delivers transition management consulting, training, and facilitation services to Dutch public sector organizations, water boards, municipalities, healthcare institutions, and agricultural cooperatives. Its work centers on five societal transitions — agriculture, water, circular economy, energy, and healthcare — using a proprietary methodology combining 10 governance variables, a five-phase staging model, and a human-centered design approach to develop transition strategies, build cross-sector alliances, design governance structures, and run academy training programs.

Product overview

VanWaarde is a transition management consultancy operating as a single integrated service offering rather than a platform. The company provides consulting, facilitation, and training services organized around five essential transitions: agriculture, water, circular economy, energy, and healthcare. Core services include the VanWaarde Academy training programs, methodology services (Design Thinking/Ontwerpende Aanpak), assessment tools (Transitie Opgave Scan, Duurzaamheidsversneller), workshop facilitation services (Lego Serious Play, Visual Storytelling Toolkit, Community of Practice), and consulting services (Strategie Safari, 3-Daagse Training Transitiemanagement). These offerings are interconnected through the company's 10 governance variables framework and phasing methodology for transition assignments, creating a unified approach to systemic change management.

Differentiator

Problem solved

Functional benefit

Brands

• VanWaarde Academy: Training programs combining practice and theory for future makers working on transition assignments
• Buitenplaats VanWaarde
• Transitie Opgave Scan
• Ontwerpende Aanpak (Design Thinking)
• Duurzaamheidsversneller
• Community of Practice (CoP)

Products and services

• VanWaarde Academy Training programs (open enrollment multi-day training, incompany clinics, design approach clinics, workshops) for individual professionals and public sector teams on transition management methodology, including the 3-day Transition Management Training (€2,500 ex VAT) and incompany clinics (€6,750 ex VAT for 6-12 participants).
• Clinic Transitiemanagement Half-day training clinic introducing participants to transitions, transition management, and transition assignments, including phasing and the 10 governance variables for realizing transitions. Delivered incompany or at Buitenplaats VanWaarde.
• Clinic Ontwerpende Aanpak bij transitieopgaven A half-day clinic providing insights and tools to successfully approach transition assignments using the Design Approach (Design Thinking). Starting at €6,750 ex VAT for groups of 6-12, delivered incompany or at Buitenplaats VanWaarde.
• De Ontwerpende Aanpak (Design Thinking) A methodology service applying a human-centered, iterative design approach for transition assignments that connects system and lived-world perspectives, enabling collaborative learning, experimentation, testing, and visualization.
• Transitie Opgave Scan A standardized diagnostic deliverable that helps organizations clarify their transition assignment, determine the appropriate approach, and identify logical first steps. Priced at €4,750 ex VAT and includes desk research, up to five 1-hour interviews, Change Diamond analysis, 10 governance variables assessment, and a concise presentation.
• Strategie Safari A consulting service for developing a thoroughly experienced and supported vision and strategy within an executive team by visiting 4-6 leading organizations over several months.
• Community of Practice (CoP) A facilitation service in which VanWaarde develops and facilitates Communities of Practice around various societal challenges and transition questions, enabling knowledge exchange and maximum impact.
• De Duurzaamheidsversneller A proprietary assessment tool that quickly identifies all ingredients needed to move sustainability forward and the degree to which they are 'in order'. Covers both hard aspects (vision, ambition, goals, impact measurement) and soft aspects (leadership, support, culture, people), resulting in a dashboard.
• Visual Storytelling Toolkit A toolkit developed by VanWaarde in collaboration with TU Delft that helps employees understand and apply organizational vision and strategy through short assignments and workshops.
• Lego Serious Play for Purpose A workshop using LEGO Serious Play methodology to explicitly define and gain support for organizational purpose, building shared understanding through hands-on construction.
• Meerdaagse Trainingen Multi-day training programs for future makers working on transition assignments in circularity, energy, food, agriculture, and spatial development, covering the HOW of transition management.
• Transition Management Consulting Engagements Project-based consulting engagements for transition management, working with governments, water authorities, municipalities, healthcare organizations, and agricultural organizations. Services include developing transition visions and strategies, building alliances, setting up acceleration programs, chain approaches, area-based approaches, governance design, and learning environments.
• Het waarmaken van transitieopgaven Whitepaper A published whitepaper and methodology on making complex transition assignments happen, distributed as downloadable content after registration.

Quantifiable outcome

• Ketenaanpak Medicijnresten uit Water - Landed in UN Future Policy Awards 2021 Top 12 (UN's 'Oscar for best policy')
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• De BouwcampuscoreStrategic or Co-development PartnerAn independent hub where innovators in the construction sector come together. De Bouwcampus connects governments, market parties, knowledge institutions, and designers to work on urgent and complex challenges in the built environment such as energy transition, circular construction, housing, and climate adaptation. VanWaarde collaborates on shared transition challenges.
• Transitiecoalitie VoedselcoreStrategic or Co-development PartnerDutch frontrunners in agriculture, food, nature, and health working on new solutions for the current agricultural and food system that is increasingly stuck ecologically, socially, and economically. VanWaarde participates as a strategic partner in this coalition.
• JAM Visual ThinkingminorStrategic or Co-development PartnerStrategic illustrators who create shared understanding by sketching complex issues down to their essence. JAM accompanies creative processes as passionate listening and drawing experts. Collaborated with VanWaarde on COVID-19 crisis response for Jeroen Bosch Ziekenhuis.
• Ontwerpatelier LUSminorStrategic or Co-development PartnerStrengthens interactions for new knowledge in collaboration and joint learning in complex innovation processes and transitions, with a human scale. LUS creates space for genuine encounters between professionals and disciplines from research and practice, supporting joint decision-making.
• P2 Regisseurs van een betere toekomstcoreStrategic or Co-development PartnerStrategic partner for actual change through project, process, and program management. Combines knowledge and intuition with drive and commitment to accountable objectives. VanWaarde has collaborated with P2 on multiple projects including the Medicijnresten CoP and Avebe strategy.
• Stichting VandeAarde (De Initiatievenfabriek)coreStrategic or Co-development PartnerAn independent foundation that VanWaarde helped establish to bridge societal needs and execution by providing funding for transition challenges that lack ownership. VanWaarde donates a fixed percentage of its annual revenue to support the foundation. The foundation supports initiatives like TuttiFoodi and Aquafarm.
• APPM, Witteveen+Bos, VanWaarde ConsortiumcoreStrategic or Co-development PartnerA consortium formed for integral area-based approaches for rural areas, specifically addressing nitrogen deposition challenges. The partnership combines technical expertise (APPM, Witteveen+Bos) with transition management (VanWaarde) to develop area agendas balancing nature and (agricultural) economy.
• Ministerie van Infrastructuur en Waterstaat - BADI 3 RaamcontractcoreImplementation/ SI/ Consulting PartnerVanWaarde works in a consortium within the BADI 3 framework contract of the Ministry of Infrastructure and Water Management. This provides VanWaarde with access to government consulting assignments.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• TNO: Dutch applied research organization with transition and circular economy programs serving government ministries; comparable in mission and Dutch public-sector focus, though research-led rather than consulting-led.
• Deloitte (Sustainability & Climate practice): Big-four consultancy with sustainability and energy transition services; competes for the same Dutch public-sector transition mandates at a larger scale.
• KPMG (Sustainability & Climate practice): Big-four consultancy with a dedicated Dutch sustainability, climate, and transition practice; competes with VanWaarde on large transition programs but lacks VanWaarde's niche public-sector/methodology depth.

Emerging players

• Urgenda: Dutch sustainability organization driving climate and transition agendas, working with municipalities and government; comparable mission and Dutch public-sector engagement, though advocacy-oriented rather than consulting.
• DRIFT (Dutch Research Institute For Transitions): Erasmus University-affiliated transition research and practice institute; overlapping on theoretical transition management frameworks (multi-level perspective, phases) and Dutch public-sector clients.

Direct peers

• APPM: Dutch management consultancy working on area-based approaches, transitions, and sustainability in the public sector; has actually co-consortiated with VanWaarde on nitrogen area work, indicating deep service overlap.
• Witteveen+Bos: Dutch engineering and consultancy firm with strong water, energy, and infrastructure practice; co-consortium partner with VanWaarde on nitrogen area approaches, comparable on Dutch public-sector transition mandates.
• Rebel Group: Dutch advisory firm focused on the energy transition, circular economy, and societal transitions; comparable target clients (Dutch ministries, water authorities, provinces) and overlap on transition management methodologies.
• Metabolic: Dutch consultancy specializing in sustainability transitions, circular economy, and systemic change — directly comparable to VanWaarde's water/circular/agriculture transition work and methodology-led approach.
• P2 Regisseurs van een betere toekomst: Dutch change and program management firm explicitly partnering with VanWaarde on societal transitions including the Medicijnresten CoP and Avebe strategy; directly comparable methodology and target clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wijzijnvanwaarde
• Facebookfacebook.com/VanWaardenl

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanwaarde