Creative Hospitality Group

What Creative Hospitality Group does

Creative Hospitality Group (legal entity BM Enterprises (Swansea) Limited) is a privately held, founder-owned hospitality operator founded in 2010 by Bruno Nunes and headquartered at 33 Uplands Crescent, Swansea. The group operates six bar and restaurant venues across South Wales — Peppermint (cocktail bar in Swansea and Cardiff), Bambu Beach Bar (Latin-tiki party venue), BrewStone (wood-fire bar and restaurant), Frango (Portuguese charcoal chicken takeaway), Bella Cocktail Bar with Acabella karaoke (Swansea Wind Street), and Swansea Bay Popup (outdoor food and drink festival space) — serving local residents, students, visitors, and event bookers across Swansea and Cardiff. Ancillary lines include events management, staff accommodation, property management, and security and cleaning services.

The core technology stack is a multi-venue restaurant and bar operation supported by Club CHG, a unified mobile loyalty app launched in January 2023 that replaced four separate brand apps and consolidates ordering, reservations, personalised promotions, and loyalty rewards across all venues on iOS and Android. Distribution is direct-to-consumer through owned physical venues, takeaway (Frango), delivery, and the Club CHG app; marketing runs through social media, email, content, and the app as a self-serve channel.

Revenue is generated through on-site food and beverage sales, takeaway and delivery (transaction fees), private event bookings and cocktail masterclasses, and ancillary professional services (events management, property, security, cleaning). Pricing is pay-as-you-go with promotional mechanics (2-4-1 cocktails, 20% off food, happy hours, £9.95 lunch deals) and a 50% employee discount across brands. The company is described as 51-100 employees, has no external venture capital or private equity backing per available data, and is affiliated with the Thai Leisure Group of companies for data-sharing purposes.

Name

Creative Hospitality Group

Legal name

BM Enterprises (Swansea) Limited

Website

https://creativehg.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Creative Hospitality Group is a privately held, founder-owned operator of six bar and restaurant brands across Swansea and Cardiff, including Peppermint, Bambu, BrewStone, Frango, Bella, and Swansea Bay Popup, serving local consumers and event bookers with a unified Club CHG loyalty app.

Ownership category

akta.pro rank

Product category

Bar and Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Bar and restaurant operations
• Hospitality venue management
• Cocktail bar services
• Event and private dining
• Food and beverage services

Headquarters

HQ city

Swansea

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bar and Restaurant Sales: On-site food and beverage sales across six bar and restaurant venues including Peppermint, Bambu, BrewStone, and Frango. Revenue from cocktails, craft beers, food menu items, and special events.
2. Takeaway and Delivery: Frango takeaway restaurant and delivery services from various venues. Food ordered through app or directly for collection.
3. Event Bookings and Private Dining: Revenue from party bookings, cocktail masterclasses, private dining, hen parties, and wedding receptions managed by the sales team.
4. Ancillary Services: Ventures in events management, staff accommodation, property management, and security and cleaning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Creative Hospitality Group operates and manages a portfolio of six bar and restaurant venues across South Wales, selling food, cocktails, craft beers, and themed nightlife experiences. The group also runs takeaway and delivery services, hosts private events and cocktail masterclasses, and provides ancillary services including events management, staff accommodation, property management, and security and cleaning services.

Product overview

Creative Hospitality Group operates a portfolio of bar and restaurant brands across South Wales. The company offers a diverse range of hospitality venues including Peppermint Bar (stylish cocktail bar in Cardiff and Swansea), Bambu Beach Bar (Latin Tiki party destination), BrewStone (wood fire-focused bar and restaurant), and Frango (Portuguese charcoal chicken takeaway). Additional brands include Bella Cocktail Bar with Acabella karaoke venue, and Swansea Bay Popup outdoor venue. The company also provides a unified loyalty programme called Club CHG that spans all venues, offering personalized promotions and rewards across the brand portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• BrewStone: A unique bar and restaurant venue in Uplands, Swansea offering wood fire focused menu, craft beers, cocktails, and hand stretched pizzas.
• Bambu Beach Bar
• Peppermint
• Frango
• Bella
• Swansea Bay Popup

Products and services

• Peppermint Bar Stylish cocktail bar with an upbeat atmosphere and Instagram-worthy cocktail menu, located on Mill Lane in Cardiff and Wind Street in Swansea. Offers after-work social events, parties, special occasions, cocktail masterclasses, and private event planning.
• Bambu Beach Bar Party destination with a Latin Tiki interior theme, serving cocktails in Tiki mugs with a specialty in rum-based drinks. Offers live music, Latin nights, and resident DJs.
• BrewStone Day and night bar and restaurant in Uplands Crescent, Swansea, offering wood fire-focused cuisine with hand-stretched pizzas, craft beers, cocktails, and coffee. Features exposed brick walls and reclaimed wood decor.
• Frango Portuguese-style charcoal chicken takeaway restaurant in Uplands, Swansea. Chicken is marinated for over 22 hours and cooked on charcoal for authentic taste.
• Bella Cocktail Bar High-energy nightlife brand on Wind Street, Swansea, featuring bold cocktails and playful atmosphere. Spans two floors with a cocktail bar downstairs and Acabella karaoke bar upstairs.
• Swansea Bay Popup Outdoor food and drink venue featuring street food traders, craft drinks, live music, and entertainment in a relaxed festival-style environment.
• Club CHG Loyalty Programme and App Unified loyalty programme spanning all CHG brands, offering members access to exclusive personalized promotions, events, and menu items. Available as a mobile app for iOS and Android, allowing ordering from menus, making reservations, and accessing rewards across all venues.
• Private Events and Cocktail Masterclasses Event-driven hospitality offering including cocktail masterclasses, private party bookings, hen parties, wedding receptions, and corporate events hosted across all CHG venues and managed by the sales team.
• Ancillary Hospitality Services Ancillary services including events management, staff accommodation, property management, and security and cleaning services supporting the group's hospitality operations.

Quantifiable outcome

• Multiple venues received Best Venue awards from local readers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Thai Leisure GroupminorOthersCreative Hospitality Group is part of the Thai Leisure Group of companies. The company states it may share customer details within the Thai Leisure Group of companies for business administration purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Revolution Bars Group: Revolution Bars Group operates a UK portfolio of branded cocktail and party-led bars (Revolution, Revolución de Cuba, Peach Pub Company). Comparable to CHG in multi-brand bar portfolio strategy and cocktail/dance-led positioning.
• Be At One: Be At One is a UK-focused cocktail bar chain owned by Stonegate. Comparable to CHG's Peppermint and Bella Cocktail Bar in core product (cocktails), late-night occasion, and bar-led operations, though at substantially larger scale.
• Loungers plc: Loungers is a UK multi-site operator of all-day cafe/bar/restaurant venues with a similar founder-led, regionally-clustered model and comparable venue count trajectory. Both groups run multiple branded concepts under one umbrella targeting similar demographics.
• The Alchemist: The Alchemist is a UK cocktail-led bar/restaurant chain with theatrical mixology and destination venues. Directly comparable to CHG's Peppermint and Bella Cocktail Bar concepts in cocktail focus, design-led interiors, and experiential positioning.
• All Bar One: All Bar One is a UK-wide cocktail bar and dining chain. Directly comparable to CHG's Peppermint concept in late-afternoon-to-late-night cocktail bar with food service in urban locations.
• Drake & Morgan: Drake & Morgan operates a portfolio of premium bars and restaurants in London and other UK cities. Comparable to CHG's Peppermint and BrewStone in offering full-service food alongside cocktails in design-led venues.

Emerging players

• Brewhouse & Kitchen: Brewhouse & Kitchen is a UK brewpub/restaurant chain with on-site brewing and food-led operations. Partially comparable to BrewStone in combining craft beverage production with full-service dining, though smaller and more regional.

Broad incumbents

• Mitchells & Butlers: Mitchells & Butlers is one of the largest UK operators of pubs, bars, and restaurants (All Bar One, Browns, Harvester, etc.). Comparable to CHG in operating a multi-brand UK hospitality portfolio, though at much larger scale and with broader geographic and format diversity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/creative_hgroup
• Facebookfacebook.com/creativehospitalitygroupswansea
• LinkedInlinkedin.com/company/creative-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Hospitality Group