NOLA Family Magazine

What NOLA Family Magazine does

NOLA Family Magazine is a regional parenting and family-lifestyle publication serving the Greater New Orleans area. Founded in 2006 and operated as a DBA of Family Resource Group Inc. (a Baton Rouge, Louisiana-based multi-title family media company), the publication produces a monthly print magazine, a web-accessible digital edition, weekly email newsletters, an annual reader-voted "Family Favorites" awards publication, and an online searchable directory of local family services including camps, schools, early learning centers, exceptional needs resources, and birthday venues. The company's content verticals span things-to-do, camp, education, health, parenting, special needs, and local community coverage.

The business operates a direct-to-consumer go-to-market targeting parents and families in the New Orleans metropolitan area through the nolafamily.com website, email newsletters with the tagline "Your Weekly guide to New Orleans family fun," community submissions (Snapshots photos and event listings via the CitySpark integration), and physical magazine distribution at local venues. Revenue is generated primarily through two streams: (1) advertising and sponsored content targeting local businesses serving families (business spotlights, sponsored articles, directory listings) and (2) magazine sales via both digital reading and physical copies sold through the newskeepsake.com storefront. Pricing for subscriptions and single issues is not publicly disclosed.

The company is privately held with 1-10 employees and operates as one publication within a broader portfolio of regional family magazines owned by Family Resource Group Inc. (including Baton Rouge Parents, Birmingham Parent, Cincinnati Family Magazine, Colorado Parent, Fidi Family, Kid Scoop News, MetroFamily Magazine, and Pink and Blue), enabling shared content, cross-promotion, and aggregated operational scale. The publication does not have a dedicated mobile app, no disclosed third-party API, no described AI/ML capabilities, and no publicly disclosed revenue, funding, or M&A activity.

Name

NOLA Family Magazine

Legal name

Family Resource Group Inc.

Website

https://nolafamily.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

NOLA Family Magazine is a regional parenting and family-lifestyle publication serving families in the Greater New Orleans area via a monthly print magazine, digital edition, weekly newsletters, an annual Family Favorites awards publication, and an online local-services directory, monetized through advertising and magazine sales.

Ownership category

akta.pro rank

Product category

Regional Parenting Magazine

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Children’s Subscription & Book Club Publishing (MPAJAFAO)

Keywords

• Regional parenting magazine
• Family lifestyle publication
• Local parenting resource
• Community events calendar
• Family business directory

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Sales: Physical and digital magazine sales through direct purchases and subscriptions. Magazines available for digital reading and physical distribution at local venues.
2. Advertising: The magazine features sponsored content, business spotlights, and advertising opportunities for local businesses targeting families.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NOLA Family Magazine is a regional family lifestyle publication serving the Greater New Orleans area, offering monthly print and digital magazine editions, weekly email newsletters, an online searchable directory of local family services (camps, schools, early learning centers, exceptional needs resources), and an annual reader-voted Family Favorites awards publication. Content covers local events, parenting advice, education, health, and special needs topics tailored to families in the New Orleans metropolitan area.

Product overview

NOLA Family Magazine is a single unified publication serving the Greater New Orleans area, offering monthly print and digital editions focused on family-focused content including parenting advice, education resources, health information, local events, and activities. The publication complements its core magazine with a digital edition, weekly email newsletters, an annual Family Favorites awards publication, and an online business directory for local family services including camps, schools, and special needs resources.

Differentiator

Problem solved

Functional benefit

Products and services

• NOLA Family Magazine A monthly regional family magazine covering parenting, education, health, family activities, and community resources for families in the Greater New Orleans area, available in both print and digital editions.
• Digital Edition Online digital version of the magazine accessible via web browser, allowing readers to view the publication electronically at nolafamily.com/read-the-latest-issue/.
• Email Newsletters Weekly email newsletters with the tagline 'Your Weekly Guide to New Orleans Family Fun', providing curated family-friendly events, activities, and content recommendations for New Orleans families, with multiple newsletter options for different parent demographics.
• Family Favorites Annual reader-voted awards publication recognizing top family-friendly businesses, services, and attractions in the New Orleans area across categories including dining, shopping, health, education, and entertainment.
• NOLA Family Directory Online searchable directory of local family services including camps, schools, early learning centers, exceptional needs resources, and birthday venues for families in the Greater New Orleans area.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Family Resource Group Inc.coreOthersParent company of NOLA Family Magazine. Family Resource Group Inc. also publishes multiple regional family publications including Baton Rouge Parents, Birmingham Parent, Cincinnati Family Magazine, Colorado Parent, Fidi Family, Kid Scoop News, MetroFamily Magazine, and Pink and Blue. Contact: 3636 S. Sherwood Forest Blvd., Suite 540, Baton Rouge, LA 70816, 225-292-0032.
• Sister Publications NetworkminorStrategic or Co-development PartnerNetwork of regional family publications including Baton Rouge Parents, Birmingham Parent, Cincinnati Family Magazine, Colorado Parent, Fidi Family, Kid Scoop News, MetroFamily Magazine, and Pink and Blue - cross-promotional and content sharing relationship

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• CitySpark: A local-events content and submission platform that NOLA Family Magazine has integrated. Listed as a peer because it is an enabling technology partner that competes for the local-events curation role, increasingly overlapping with editorial content mid-funnel.

Direct peers

• MetroFamily Magazine: An Oklahoma City-based regional family magazine covering parenting, education, and family activities. Direct peer as a sister publication within Family Resource Group Inc. with the same editorial model and advertising-driven revenue structure.
• Colorado Parent: A regional family magazine serving Colorado parents with parenting content, local events, and family activity listings. Direct peer because it is a sister publication in the same Family Resource Group Inc. portfolio with identical business model and regional focus.
• Macaroni Kid: A national network of hyper-local parenting newsletters and event calendars published by local 'publishers' in individual communities. Direct peer because it competes head-to-head with NOLA Family in delivering curated local family events and activities to parents in the same metro.
• Cincinnati Family Magazine: A regional family magazine covering parenting, education, and family activities in the Greater Cincinnati area. It is the most direct peer because it is a sister publication within the same Family Resource Group Inc. portfolio, sharing the same operating model, content mix, and revenue streams.
• Birmingham Parent: A regional family magazine based in Birmingham, Alabama. Direct peer as a sister publication within Family Resource Group Inc., operating the same subscription-plus-local-advertising model in a different metro market.
• Baton Rouge Parents: A regional family magazine serving the Baton Rouge, LA market. Direct peer as a sister publication under Family Resource Group Inc., sharing the same Louisiana geographic footprint and operating model.

Emerging players

• Indy with Kids: A digital-first local parenting content and events site serving Indianapolis families. Comparable as a competing local family-events and parenting content resource, though it is digital-only rather than print-based.
• Bay Area Parent: A regional family magazine serving the San Francisco Bay Area. Comparable as a regional parenting publication with a print + digital + events model targeting local families and SMB advertisers.
• Washington Parent: An independent regional family magazine serving the Washington DC metro. Comparable as a regional parenting publication with a subscription-plus-advertising model, though it operates as a standalone rather than a multi-title portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nolafamilymag
• LinkedInlinkedin.com/company/fleur-de-lis-publishing-nola-family-nola-boomers-magazines

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOLA Family Magazine