Developer docs
API playgroundTry for free, no card

Search company profiles

Newcastle Red Bulls

Full company profile

uuid00slebq

Namestring
Newcastle Red Bulls
Legal namestring
Newcastle Red Bulls
Websiteurl
newcastleredbulls.com
Company typeenum
Private
Founded yearint
1877
Descriptiontext

Newcastle Red Bulls is a professional rugby union club based in Newcastle upon Tyne, United Kingdom, competing in England's top-tier Gallagher Premiership and the European EPCR Challenge Cup. The club was originally founded in 1877 (as the entity later known as Newcastle Falcons) and was rebranded to Newcastle Red Bulls in 2024 under an ownership and brand partnership with Red Bull, which now operates as parent company. Home matches are played at Kingston Park Stadium, a dedicated rugby venue of approximately 10,000 capacity.

The club operates a vertically integrated sports entertainment business across six revenue streams: individual match ticket sales, annual season ticket subscriptions, matchday hospitality packages, non-matchday conferencing and events hire at Kingston Park Stadium, commercial sponsorships, and direct-to-consumer merchandise through its own online storefront (newcastleredbulls.shop). Distribution is exclusively direct, via the club website, an e-ticketing platform, on-site box office, and the Newcastle Rugby Foundation's community programmes. Sponsorship partners include Red Bull (parent), VX3 (kit/equipment), Barbour (apparel), Nuffield Health (healthcare), and Stelrad. Customer segments span individual rugby supporters and season ticket holders, corporate hospitality clients, conferencing and events bookers, and youth/community participants through the Senior Academy and charitable foundation.

The company is private, with 51-100 employees, and is in active operating status for the 2025-26 season. Recent strategic emphasis under Red Bull ownership includes a club rebuild supported by high-profile player signings, the 'A New Dawn' 2026-27 season ticket campaign, and expansion of commercial sponsorship and venue hire revenue lines. No financial figures, including revenue, are disclosed in the available source material.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNewcastle Upon Tyne, United Kingdom
HQ citystring
Newcastle Upon Tyne
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
professional rugby club, matchday hospitality, rugby ticketing, conference venue hire, rugby merchandise
Industry2 codes
1Rugby (Union & League) Leagues
CodeMPAKAAAGPrimaryYes
2Fan Apparel & Wearables Retail (Licensed)
CodeCRAMAOAEPrimaryNo
NAICS code1 code
  • Sports Teams and Clubs711211
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Professional Rugby Club
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model6 records
1Ticket Sales
TypeOne Time License
Description

Revenue from individual matchday tickets sold directly to spectators attending home games at Kingston Park Stadium.

newcastleredbulls.com
2Season Tickets
TypeSubscription Recurring
Description

Season ticket memberships for the 2026-27 campaign sold directly to fans, granting access to all home league and cup matches.

newcastleredbulls.com
3Matchday Hospitality
TypeSubscription Recurring
Description

Hospitality packages offered on matchdays, including food and beverage service, with renewals open for existing seasonal members and new packages announced for 2026-27.

newcastleredbulls.com
4Conferencing & Events
TypeProfessional Services
Description

Conference and events facilities at Kingston Park Stadium available for corporate hire on non-matchdays.

newcastleredbulls.com
5Commercial Sponsorships
TypeAdvertising
Description

Commercial partnerships with sponsors including kit and equipment suppliers, with visible sponsor branding across the club's digital and physical assets.

newcastleredbulls.com
6Merchandise
TypeHardware Sales
Description

Online merchandise shop (newcastleredbulls.shop) selling club-branded apparel and goods.

newcastleredbulls.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
Pricing details1 tier
12026-27 Season Tickets - General Sale
ModelSubscriptionBilling cadenceAnnual
Notes

Season tickets for the 2026-27 season are available for purchase through eticketing.co.uk. Hospitality menu and pricing details for the season are to be announced.

newcastleredbulls.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Newcastle Red Bulls is a professional rugby union club competing in the Gallagher Premiership and EPCR Challenge Cup. The club sells matchday and season tickets, premium hospitality packages, and venue hire for conferences and events at Kingston Park Stadium. It also operates an official online merchandise shop, runs a player development Senior Academy, and conducts community outreach through the Newcastle Rugby Foundation.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Newcastle Red Bulls is a professional rugby union club competing in the Gallagher Premiership and EPCR Challenge Cup. The organization operates as a sports entertainment business offering a portfolio of products including professional rugby (First Team), matchday hospitality packages, season and individual match tickets, venue hire for conferences and events, official merchandise, community outreach via the Newcastle Rugby Foundation, and player development through the Senior Academy. Kingston Park Stadium serves as the primary venue for all home matches and events.

Product and service1 record
1Professional Rugby Team
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1Stelrad
Strategic tierMinorTypeOthers
Description

Stelrad appears as a sponsor logo in the footer of the Newcastle Red Bulls website, indicating a commercial sponsorship arrangement. The nature and scope of the partnership (e.g., heating/equipment supplier) is not further detailed.

2VX3
Strategic tierMinorTypeOthers
Description

VX3 appears as a sponsor logo in the footer of the Newcastle Red Bulls website, indicating a commercial sponsorship arrangement with the performance and sportswear brand.

3Nuffield Health
Strategic tierMinorTypeOthers
Description

Nuffield Health appears as a sponsor logo in the footer of the Newcastle Red Bulls website. The health and wellbeing provider likely supports the club's player welfare and healthcare programmes.

4Barbour
Strategic tierMinorTypeOthers
Description

Barbour appears as a sponsor logo in the footer of the Newcastle Red Bulls website. Barbour is a heritage British clothing brand that may provide official clothing or merchandise to the club.

5EPCR (European Professional Club Rugby)
Strategic tierCoreTypeOthers
Description

Newcastle Red Bulls competes in the EPCR Challenge Cup, the European club rugby competition organized by EPCR. Participation in this competition grants the club access to high-profile European fixtures and provides a platform to showcase the club on the continental stage.

6Gallagher Premiership
Strategic tierCoreTypeOthers
Description

Newcastle Red Bulls competes in England's top-tier Gallagher Premiership, the premier professional rugby union league in England. Premiership Rugby operates the league, with Gallagher as the title sponsor.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Newcastle Red Bulls

Professional Rugby Clubnewcastleredbulls.com

What Newcastle Red Bulls does

Newcastle Red Bulls is a professional rugby union club based in Newcastle upon Tyne, United Kingdom, competing in England's top-tier Gallagher Premiership and the European EPCR Challenge Cup. The club was originally founded in 1877 (as the entity later known as Newcastle Falcons) and was rebranded to Newcastle Red Bulls in 2024 under an ownership and brand partnership with Red Bull, which now operates as parent company. Home matches are played at Kingston Park Stadium, a dedicated rugby venue of approximately 10,000 capacity.

The club operates a vertically integrated sports entertainment business across six revenue streams: individual match ticket sales, annual season ticket subscriptions, matchday hospitality packages, non-matchday conferencing and events hire at Kingston Park Stadium, commercial sponsorships, and direct-to-consumer merchandise through its own online storefront (newcastleredbulls.shop). Distribution is exclusively direct, via the club website, an e-ticketing platform, on-site box office, and the Newcastle Rugby Foundation's community programmes. Sponsorship partners include Red Bull (parent), VX3 (kit/equipment), Barbour (apparel), Nuffield Health (healthcare), and Stelrad. Customer segments span individual rugby supporters and season ticket holders, corporate hospitality clients, conferencing and events bookers, and youth/community participants through the Senior Academy and charitable foundation.

The company is private, with 51-100 employees, and is in active operating status for the 2025-26 season. Recent strategic emphasis under Red Bull ownership includes a club rebuild supported by high-profile player signings, the 'A New Dawn' 2026-27 season ticket campaign, and expansion of commercial sponsorship and venue hire revenue lines. No financial figures, including revenue, are disclosed in the available source material.

Newcastle Red Bulls firmographics

Firmographics
Name
Newcastle Red Bulls
Legal name
Newcastle Red Bulls
Website
https://newcastleredbulls.com
Company type
Private
Founded year
1877
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Newcastle Red Bulls industry classification

Industry
Product category
Professional Rugby Club
NAICS
Sports Teams and Clubs (711211)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Rugby (Union & League) Leagues (MPAKAAAG)
akta.pro secondary industry
Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

  • Professional rugby club
  • Matchday hospitality
  • Rugby ticketing
  • Conference venue hire
  • Rugby merchandise

Where Newcastle Red Bulls is headquartered

Location

Headquarters

HQ city
Newcastle Upon Tyne
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Newcastle Red Bulls business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Ticket Sales: Revenue from individual matchday tickets sold directly to spectators attending home games at Kingston Park Stadium.
  2. Season Tickets: Season ticket memberships for the 2026-27 campaign sold directly to fans, granting access to all home league and cup matches.
  3. Matchday Hospitality: Hospitality packages offered on matchdays, including food and beverage service, with renewals open for existing seasonal members and new packages announced for 2026-27.
  4. Conferencing & Events: Conference and events facilities at Kingston Park Stadium available for corporate hire on non-matchdays.
  5. Commercial Sponsorships: Commercial partnerships with sponsors including kit and equipment suppliers, with visible sponsor branding across the club's digital and physical assets.
  6. Merchandise: Online merchandise shop (newcastleredbulls.shop) selling club-branded apparel and goods.

Pricing tiers

ModelBillingPrice
SubscriptionAnnual2026-27 Season Tickets - General Sale

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Newcastle Red Bulls product offering

Product offering

Core offering

Newcastle Red Bulls is a professional rugby union club competing in the Gallagher Premiership and EPCR Challenge Cup. The club sells matchday and season tickets, premium hospitality packages, and venue hire for conferences and events at Kingston Park Stadium. It also operates an official online merchandise shop, runs a player development Senior Academy, and conducts community outreach through the Newcastle Rugby Foundation.

Product overview

Newcastle Red Bulls is a professional rugby union club competing in the Gallagher Premiership and EPCR Challenge Cup. The organization operates as a sports entertainment business offering a portfolio of products including professional rugby (First Team), matchday hospitality packages, season and individual match tickets, venue hire for conferences and events, official merchandise, community outreach via the Newcastle Rugby Foundation, and player development through the Senior Academy. Kingston Park Stadium serves as the primary venue for all home matches and events.

Differentiator

Problem solved

Functional benefit

Products and services

  • Professional Rugby Team

Companies that use Newcastle Red Bulls

Customer profile

Segments4 records

Ideal customer profiles3 records

Newcastle Red Bulls technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Newcastle Red Bulls partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered minor and core.

  • StelradminorOthersStelrad appears as a sponsor logo in the footer of the Newcastle Red Bulls website, indicating a commercial sponsorship arrangement. The nature and scope of the partnership (e.g., heating/equipment supplier) is not further detailed.
  • VX3minorOthersVX3 appears as a sponsor logo in the footer of the Newcastle Red Bulls website, indicating a commercial sponsorship arrangement with the performance and sportswear brand.
  • Nuffield HealthminorOthersNuffield Health appears as a sponsor logo in the footer of the Newcastle Red Bulls website. The health and wellbeing provider likely supports the club's player welfare and healthcare programmes.
  • BarbourminorOthersBarbour appears as a sponsor logo in the footer of the Newcastle Red Bulls website. Barbour is a heritage British clothing brand that may provide official clothing or merchandise to the club.
  • EPCR (European Professional Club Rugby)coreOthersNewcastle Red Bulls competes in the EPCR Challenge Cup, the European club rugby competition organized by EPCR. Participation in this competition grants the club access to high-profile European fixtures and provides a platform to showcase the club on the continental stage.
  • Gallagher PremiershipcoreOthersNewcastle Red Bulls competes in England's top-tier Gallagher Premiership, the premier professional rugby union league in England. Premiership Rugby operates the league, with Gallagher as the title sponsor.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Newcastle Red Bulls competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Newcastle Red Bulls social profiles

Digital presence

Newcastle Red Bulls financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Newcastle Red Bulls leadership team

Management profile

Number of profiles

Newcastle Red Bulls funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Newcastle Red Bulls M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcastle Red Bulls

What does Newcastle Red Bulls do?

Newcastle Red Bulls is a professional rugby union club competing in the Gallagher Premiership and EPCR Challenge Cup. The club sells matchday and season tickets, premium hospitality packages, and venue hire for conferences and events at Kingston Park Stadium. It also operates an official online merchandise shop, runs a player development Senior Academy, and conducts community outreach through the Newcastle Rugby Foundation.

Is Newcastle Red Bulls a public or private company?

Newcastle Red Bulls is a private company. It is classified as corporate owned and is currently operating.

When was Newcastle Red Bulls founded?

Newcastle Red Bulls was founded in 1877. It employs 51 to 100 people.

Where is Newcastle Red Bulls based?

Newcastle Red Bulls is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.

How does Newcastle Red Bulls make money?

Six revenue lines are on record. Ticket Sales are the primary driver. The others are season Tickets, matchday Hospitality, conferencing & Events, commercial Sponsorships and merchandise.

Does Newcastle Red Bulls have an API?

No public API is recorded for Newcastle Red Bulls.

What industry is Newcastle Red Bulls in?

Newcastle Red Bulls's product category is Professional Rugby Club. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues, with a secondary code of CRAMAOAE, Fan Apparel & Wearables Retail (Licensed). Its NAICS code is 711211 and its SIC code is 7997.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
BBCNewcastle Red Bulls: Frustration is good sign, says Dan McFarlandNewcastle Red Bulls lost 24-19 to Leicester Tigers, their second consecutive defeat, but manager Dan McFarland said the frustration is a positive sign. He noted the team gained more possession and territory but could not overcome the five-point deficit. Next is a trip to Exeter Chiefs.YahooLeicester hold off Newcastle for first Prem winLeicester Tigers beat Newcastle Red Bulls 24-19 at Kingston Park, their first win of the season and first in seven matches. Adam Radwan scored on his return, and the Tigers held off a late Newcastle comeback after Newcastle took an early lead.YahooSaints begin title defence with win over NewcastleNorthampton Saints beat Newcastle Red Bulls 59-26 in their Premiership opener, with James Pater and Tommy Freeman each scoring three tries. Newcastle, who added 25 new players, still earned a bonus point after Christian Wade's two tries. Saints aim to defend their title, while Newcastle hope to avoid a fifth-place finish.YahooChristie puts no limits on Newcastle ambitionTom Christie will captain Newcastle Red Bulls in their Premiership opener at Northampton Saints, having joined the club over 12 months ago. The team has recruited 25 new players and Christie says they will not set limits on their ambitions. He hopes to prove doubters wrong.Yahoo'Start-up' Newcastle tapping into Red Bulls spiritNewcastle Red Bulls, starting at the bottom of the Premiership grid, face Northampton Saints on Friday under new head coach Dan McFarland. The team has added 25 players and cites Red Bull's backing, with McFarland likening their challenge to Max Verstappen's go-kart race.BusinessGhana'Start-up' Newcastle tapping into Red Bulls spiritNewcastle Red Bulls head coach Dan McFarland leads the start-up team into the new Prem season, starting with a trip to champions Northampton Saints. The club has recruited 25 new players and plans to tackle the challenge with a fearless approach, likening it to Max Verstappen's go-kart race.YahooQuirke excited by 'new project' at NewcastleRaffi Quirke left Sale Sharks for Newcastle Red Bulls, calling it one of his hardest decisions. He is excited by the revamped club, which has finished bottom of the table for four seasons, and aims to rebuild the team and return to England.YahooKiwi Christie chosen as Newcastle captainTom Christie was named Newcastle Red Bulls captain for the 2026-27 season, replacing George McGuigan. The 28-year-old scored six tries in 19 games last season and captained Canterbury to a 2025 National Provincial Championship title.YahooHow to Watch: 2027 Newcastle Red Bulls vs Sale Sharks | RugbyThe 2027 Newcastle Red Bulls vs Sale Sharks match is scheduled for June 5, 2027, and will be streamed on FloRugby. The game is available via the FloSports app on various devices, with archived footage stored for subscribers.YahooNewcastle knocked out by much-changed La RochelleNewcastle Red Bulls were knocked out of the EPCR Challenge Cup after a 26-18 defeat to La Rochelle at Kingston Park. The French side, who dropped into the competition after finishing fifth in their Champions Cup pool, secured victory with a try from Nolhann Couillaud in the final minute after Newcastle had briefly taken the lead through a Brett Connon penalty. La Rochelle advances to face Ulster in the quarter-finals next weekend.