goodthoughts

What goodthoughts does

goodthoughts is a German strategic communication consultancy headquartered in Düsseldorf, with additional offices in Berlin and Munich, serving corporate enterprises, the Mittelstand, and political clients. The firm operates as an owner-managed GmbH (HRB 106179, Düsseldorf) led by three managing partners — Alexander Wilke, Caroline Thiedig, and Jakob Barzel — and is staffed by a small team of 10–15 experts. Its practice spans strategy and positioning, advisory and coaching (including change and cultural management, employer branding, crisis communication, M&A communication, and C-level positioning), public relations (media relations, content management, public affairs, stakeholder and issue management), and integrated campaigning across internal and external channels. Service delivery is project-based across at least ten verticals — industry, life sciences, energy, technology, media, real estate, services, mobility, sport, and politics. Revenue mechanics follow a professional-services model typical of German communications consultancies, with no disclosed pricing, contract sizes, or funding history in the input data. The firm also maintains an active content marketing presence on LinkedIn and related channels as a thought-leadership and inbound demand-generation motion.

Name

goodthoughts

Legal name

goodthoughts GmbH

Website

https://goodthoughts.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

goodthoughts is a Düsseldorf-based German strategic communication consultancy with offices in Berlin and Munich, serving corporates, the Mittelstand, and political clients with positioning, PR, coaching, and campaigning services via a team of 10–15 experts.

Ownership category

akta.pro rank

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Consulting: goodthoughts generates revenue through professional consulting engagements. As an owner-managed strategic communication consultancy, they provide advisory services in areas including positioning, transformation, crisis communication, employer branding, M&A communication, and C-level positioning. Revenue is derived from client engagements which are likely project-based or retainer arrangements typical of consulting firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

goodthoughts is an owner-managed strategic communication consultancy that translates business strategies into comprehensible and tangible communication for employees, media, and markets. The firm advises corporate enterprises, German Mittelstand companies, and political organizations on positioning, transformation, change and cultural management, employer branding, crisis communication, M&A communication, C-level positioning, public affairs, stakeholder and issue management, and 360° campaigning, acting simultaneously as partner, coach, and implementer.

Product overview

goodthoughts is a strategic communication consultancy that operates as a single, unified advisory service rather than a software product platform. The firm does not offer discrete branded software products, modules, or digital tools. Its offerings are professional service categories organized across three practice areas: Strategy & Konzeption (covering positioning and brand development), Beratung & Coaching (covering change management, employer branding, crisis communication, M&A communication, and C-level positioning), and Public Relations (covering media relations, content management, public affairs, stakeholder management, and issue management). An additional Campaigning practice covers internal and external communication, 360-degree campaigns, digital and print, live communication, and social media. All services are delivered by a team of in-house experts based in Berlin, Dusseldorf, and Munich.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Konzeption (Positioning and Brand Development)
• Beratung & Coaching (Change, Employer Branding, Crisis, M&A, C-Level)
• Public Relations (Media, Content, Public Affairs, Stakeholder, Issue)
• Campaigning (Internal/External, 360°, Digital & Print, Live, Social Media)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hering Schuppener: One of Germany's leading strategic communications consultancies, headquartered in Düsseldorf with offices in Berlin and other major cities. Offers comparable services in corporate positioning, change, M&A, and crisis communication, making it the closest domestic scaled competitor to goodthoughts.
• Finsbury Glover Hering: Global strategic communications firm formed from the merger of Finsbury, Hering Schuppener, and Glover Park. Operates significant German practices and directly competes with goodthoughts in strategic positioning, M&A, and crisis advisory for large German corporates.
• Kekst CNC: International strategic communications consultancy with a German practice, offering corporate positioning, M&A, and crisis services. Closely comparable in service mix and target client profile to goodthoughts.
• CNC AG (Communications & Network Consulting): German strategic communications consultancy focused on corporate, change, and capital markets communications. Directly comparable in service breadth and mid-market German corporate focus.
• Storymaker: German communications consultancy with offices in Munich, Berlin, and other cities, offering corporate communications, change, and content services. Comparable in size range and service portfolio to goodthoughts.
• Faktor 3: Hamburg-based communications agency specializing in corporate, technology, and B2B communications. Comparable in service focus (corporate, B2B, positioning) and German mid-market orientation.

Broad incumbents

• Brunswick Group: Global strategic communications advisory firm with strong presence in Germany, providing M&A, crisis, and positioning services to large corporates. Comparable at the strategic advisory layer though much broader and global in scope than goodthoughts.
• Ketchum Germany: German arm of global PR network Ketchum (Omnicom). Provides corporate communications, change, and PR services with broader geographic reach and larger bench than goodthoughts, but a comparable service offering.
• Edelman Germany: German practice of global communications firm Edelman. Offers corporate, crisis, change, and brand communications with substantially more resources than goodthoughts, addressing overlapping client needs.
• Weber Shandwick Germany: German operations of global communications network Interpublic's Weber Shandwick. Provides corporate communications, public affairs, and change services to large German clients, overlapping with goodthoughts' corporate and political advisory work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodthoughts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goodthoughts