Bondi To Manly Ultra

What Bondi To Manly Ultra does

Bondi to Manly Ultra operates a single flagship endurance event — an 80km point-to-point ultramarathon along the Bondi to Manly coastal walking track in Sydney, connecting Bondi Beach to Manly Beach via Sydney Harbour's foreshore, national parks, and iconic landmarks including the Sydney Opera House and Harbour Bridge. The company offers three participation formats priced between A$359 and A$712 per registration: the solo DENZA 80km Ultra, a 2-person relay (sold out for 2026), and a 4-person relay, with revenue generated primarily through one-time entry fees supplemented by sponsorship, merchandise, and photography transaction fees. Supporting technology consists of a live-tracking mobile application using radar/checkpoint-based indicative timing with 11 push notification points, registration via the Race Roster platform, and Garmin GPX course data integration.

The business is conducted by Mari Aus Electric Holdings Pty Limited (MARI) under a 2026 operating agreement, with Bondi to Manly Walk Supporters retaining event ownership. MARI brings operational expertise from a portfolio including the Nike Melbourne Marathon Festival and Great Ocean Road Running Festival, providing distribution, sponsor pipeline, and event delivery infrastructure. Commercial partners include Denza (Presenting Partner, BYD-backed EV brand), Fitness Outcomes, and Wyndham Hotels & Resorts (Major Partners), alongside a Sydney Ferries integration enabling spectator access. The company is registered in Victoria, Australia, operates with 1-10 employees, holds a registered trademark for the Bondi to Manly Ultra brand, and runs an annual event scheduled for 24 October 2026.

Name

Bondi To Manly Ultra

Legal name

Mari Aus Electric Holdings Pty Limited

Website

https://bonditomanlyultra.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bondi to Manly Ultra operates a single 80km point-to-point ultramarathon along Sydney Harbour from Bondi Beach to Manly Beach, offering solo, 2-person relay, and 4-person relay formats for endurance runners, managed by MARI under a 2026 operating agreement.

Ownership category

akta.pro rank

Product category

Endurance Sports Events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Ultramarathon event
• Endurance running
• Mass participation sports
• Relay race events
• Coastal running events

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Event Entry Fees: One-time registration fees for participation in the 80km ultra marathon, 2-person relay, or 4-person relay events. Entry includes race bib with timing chip, aid station access, finisher tee, medal, certificate, and live tracking.
2. Photography Services: Third-party photography agency provides race day photography. Personal details shared with provider for package fulfillment.
3. Merchandise Sales: Event merchandise including finisher tees and personalized timing results tabs (MiTime). Third-party provider fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bondi to Manly Ultra operates an 80km point-to-point ultramarathon event from Bondi Beach to Manly Beach along Sydney Harbour's coastal walking track, offered in three formats: a solo 80km ultra, a 2-person relay (approximately 40km each), and a 4-person relay (approximately 20km each). The company sells event entry directly to individual runners and relay team captains via the Race Roster platform, with inclusions such as race bib with timing chip, on-course aid stations, finisher tee, medal, certificate, and live runner tracking.

Product overview

Bondi to Manly Ultra is a premium endurance event company operating a single flagship event — an 80km ultramarathon along Sydney's Bondi to Manly coastal and harbour walking track from Bondi Beach to Manly Beach. The company offers three participation formats: the DENZA 80km Ultra solo (core product), a 2-Person Relay splitting the course into two ~40km legs, and a 4-Person Relay dividing it into four ~20km legs. MARI (Mari Aus Electric Holdings Pty Limited) assumed full operational and commercial management in 2026, while Bondi to Manly Walk Supporters retains event ownership. The product portfolio is supported by add-on modules including an Elite Field Program, a network of four on-course aid stations, a live-tracking Event App, race inclusions (timing chips, finisher medals/teess/certificates), Media Accreditation, and a Volunteer Program. Sponsorship tiers include a Presenting Partner (DENZA) and Major Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• DENZA 80km Ultra Solo The flagship solo ultramarathon: an 80km point-to-point endurance run from Bondi Beach to Manly Beach along Sydney's coastal and harbour trails, with waves based on estimated finish times and strict cut-off times at four aid stations. Entry is $359 per runner.
• 2-Person Relay (2 x 40km) A relay format splitting the 80km course into two legs of approximately 40km each, requiring two team members who each cover one section before handing over at designated changeover points. Entry is $548 per team. Sold out for 2026; waitlist available.
• 4-Person Relay (4 x 20km) A relay format dividing the 80km course into four legs of approximately 20km each, with four runners each completing one leg at designated checkpoints. Entry is $712 per team. Over 90% sold for 2026.
• Elite Field Program A competitive racing tier offering adjusted start times for elite runners with qualifying time thresholds by gender across Ultra, 2-Person Relay, and 4-Person Relay distances (e.g., sub 7:30 men and sub 8:45 women for solo).

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship, major, core and minor.

• DenzaflagshipGTM or Marketing Partner · 1 January 2026Presenting partner for the Bondi to Manly Ultra. Electric vehicle brand providing title sponsorship and event power. The event is branded as 'DENZA 80km Ultra' and 'Bondi to Manly Ultra powered by DENZA'. Denza is a BYD-backed electric vehicle brand operating in Australia.
• Fitness OutcomesmajorGTM or Marketing Partner · 1 January 2026Major partner supporting the Bondi to Manly Ultra event. Fitness outcomes platform providing fitness community reach and engagement.
• Wyndham Hotels & ResortsmajorGTM or Marketing Partner · 1 January 2026Major partner offering accommodation options for participants traveling to Sydney for the event. Part of Wyndham's Asia Pacific hotel portfolio.
• Bondi to Manly Walk SupporterscoreStrategic or Co-development PartnerOriginal event owner and creator of the Bondi to Manly Walk. Retained as owner and important stakeholder with advisory role ensuring continuity with event origins, community connections, and heritage. Continuing work to maintain and enhance the Bondi to Manly Walk route.
• Sydney FerriesminorStrategic or Co-development PartnerPublic transport partner enabling support crew and spectators to access aid stations along the course via Sydney Harbour ferry network. 3 out of 4 aid stations accessible via ferry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Comrades Marathon: Legendary 90km ultra between Durban and Pietermaritzburg in South Africa, considered one of the world's great ultras. Comparable in ultra-distance category, iconic destination positioning, and aspirational event status, though geographically distant.
• Western States 100-Mile Endurance Run: Iconic 100-mile trail ultra in California's Sierra Nevada, the original and most prestigious American ultra. Comparable in destination ultra positioning, elite field program structure, and aspirational brand status among endurance runners globally.

Broad incumbents

• Brisbane Marathon Festival: Established Australian road marathon festival offering marathon, half marathon, and shorter distances. Comparable as a multi-format mass-participation running event, though operates at larger scale and on traditional road courses rather than trail.
• Gold Coast Marathon: One of Australia's largest mass-participation road marathons, attracting international runners and significant sponsorship. Overlaps in runner demographics and endurance event category but operates at substantially larger scale than Bondi to Manly Ultra.

Direct peers

• Blackmores Sydney Marathon: Flagship mass-participation marathon in Sydney, sharing the same city and overlapping target market of Australian endurance runners. While Bondi to Manly is an 80km ultra, both events compete for the same Sydney running audience and sponsor pool.
• Six Foot Track Marathon: Iconic Australian 45km trail ultra from Katoomba to Jenolan Caves, established community event with strong heritage. Comparable as a destination trail ultra with loyal participant base and similar distance range.
• Nike Melbourne Marathon Festival: Major mass-participation road running event in Melbourne operated by MARI — the same parent company now managing Bondi to Manly Ultra. Directly comparable in operational structure, sponsor model, and runner demographics; relevant as a portfolio peer under shared management.
• Ultra-Trail Kosciuszko: Australian alpine ultra-trail event offering distances from 11km to 100km in the Snowy Mountains. Directly comparable in ultra-trail category, premium event positioning, and target participant profile of experienced endurance runners.
• Ultra-Trail Australia (UTA): Premier ultra-trail event in Australia held in the Blue Mountains, offering 100km and shorter distances. Directly comparable in category (Australian ultra-distance trail running), participant profile, and elite runner pipeline.
• Great Ocean Road Running Festival: Scenic destination running event also operated by MARI along Victoria's coastline. Directly comparable as a boutique scenic run festival under the same operational umbrella, sharing resources, sponsor pipelines, and runner crossover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bonditomanlyultra
• Instagraminstagram.com/bonditomanlyultra
• LinkedInlinkedin.com/company/bondi-to-manly-ultra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bondi To Manly Ultra