Moms Feelin' Themselves

What Moms Feelin' Themselves does

Moms Feelin' Themselves (MFT) is a privately-held wellness company founded in 2024 by Sarah Battani and Elizabeth Wellington, operating a tour-based live event business targeting mothers seeking maternal mental health support. Its flagship offering is The Mom Dance Party®, a series of in-person dance events held in venues across eight U.S. metros (San Francisco, New York City, Los Angeles, Washington DC, Chicago, Denver, Salt Lake City, and Boston), positioned as a mental health intervention delivered through a packed dance floor experience.

The company extends beyond events through two therapeutic product lines led by co-founder Elizabeth Wellington, a licensed perinatal therapist: the Mother//Self Masterclass, a cohort-based program covering nervous system regulation and identity navigation, and The Work, deeper clinical group offerings. A podcast distributed on Spotify and Apple Podcasts (1,157 downloads from 160 cities) extends the brand into audio, with select ad inventory sold to sponsors.

MFT generates revenue through four streams: ticket sales to dance parties, a three-tier event sponsorship program (The Motherlode, The Feelin' Myself, Community Spotlight), subscription-style cohort fees for the Mother//Self Masterclass, and podcast advertising. The technology stack is built on Squarespace for the website, Stripe and Square for payments, MailerLite for email, and WordPress forms for waitlists and scheduling. The company reports 2,100 moms reached in-person, 4,800+ email subscribers, 886k+ Instagram views, and 536M in cumulative press audience reach, with no disclosed institutional funding.

Name

Moms Feelin' Themselves

Legal name

Moms Feelin' Themselves

Website

https://www.momsfeelinthemselves.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Moms Feelin' Themselves is a privately-held wellness company that operates a touring dance-party event series and cohort-based therapeutic programs for mothers, serving women aged 35-47+ seeking maternal mental health support across eight U.S. cities.

Ownership category

akta.pro rank

Product category

Maternal Wellness Events

NAICS

Dance Companies (71112), Performing Arts Companies (7111), Other Individual and Family Services (624190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pre/Postnatal Group Fitness (HSADABAJ)

akta.pro secondary industries

Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Party Games, Activities & Interactive Entertainment (HSACACAJ), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Maternal mental health
• Live wellness events
• Perinatal therapy
• Mother community events
• Cohort-based masterclass

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dance Party Tickets: Revenue from ticket sales to in-person Mom Dance Party events held in various cities. Events sell out repeatedly, indicating strong demand and price tolerance.
2. Event Sponsorships: Brand partnerships at three tiers (The Motherlode, The Feelin' Myself, Community Spotlight) providing on-site brand integration, content creation, and audience access to household decision-makers aged 35-47+.
3. Mother//Self Masterclass: Cohort-based therapeutic group programs led by co-founder Elizabeth Wellington, a licensed perinatal therapist. Includes nervous system regulation, identity navigation, and somatic practices.
4. Podcast Advertising: Select ad spots available on the MFT Podcast distributed via Spotify and Apple Podcasts.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Moms Feelin' Themselves sells live dance party events (The Mom Dance Party®) in major U.S. cities as a wellness and mental health intervention for mothers, alongside cohort-based therapeutic masterclasses (Mother//Self Masterclass) and deeper group therapy programs (The Work). The company also publishes a podcast on maternal mental health and sells brand sponsorship packages. The core offering combines in-person live event experiences with licensed perinatal therapy-led group programs targeting moms aged 35-47+.

Product overview

Moms Feelin' Themselves operates as a multi-product wellness brand centered on maternal mental health through live events and therapeutic programming. The core offering is The Mom Dance Party®, a live event series serving as a mental health intervention disguised as a dance floor. This is complemented by the Mother//Self Masterclass, a cohort-based therapeutic program led by licensed perinatal therapist Elizabeth Wellington, and The Work/Work with Elizabeth, deeper therapeutic group offerings. The brand also extends through the Moms Feelin' Themselves The Podcast distributed on Spotify and Apple Podcasts. The company offers sponsorship tiers (The Motherlode, The Feelin' Myself, Community Spotlight) for brand partners seeking to reach their audience of women aged 35-47.

Differentiator

Problem solved

Functional benefit

Brands

• The Mom Dance Party: A mental health intervention disguised as a dance floor - packed dance events for mothers featuring music, movement, and community connection.
• Mother//Self Masterclass

Products and services

• The Mom Dance Party® A live in-person event experience positioned as a mental health intervention disguised as a dance floor, providing moms aged 35-47+ a space to drop mental load, move their bodies, and experience real connection with other mothers. Held in major U.S. cities including San Francisco, New York City, Los Angeles, Washington DC, Chicago, Denver, Salt Lake City, and Boston. Tickets sold directly through the company website with a waitlist for new cities.
• Mother//Self Masterclass Cohort-based therapeutic group program led by licensed perinatal therapist Elizabeth Wellington, offering real tools for nervous system regulation, identity shifts navigation, and grounded living. Positioned for mothers who want to go deeper than a single night out and engage in clinical, somatic, and identity work in a group setting.
• The Work (Work with Elizabeth) Therapeutic group programs for moms ready to go deeper than a night out, featuring clinical depth, somatic practice, and real community built on the dance floor entry point. Led by co-founder Elizabeth Wellington.
• Moms Feelin' Themselves The Podcast Podcast extension of the Moms Feelin' Themselves brand featuring voice memos and content about maternal mental health, community, and motherhood journeys. Distributed globally on Spotify and Apple Podcasts with select ad spots available for sponsors.

Quantifiable outcome

• 500 moms at a single event
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Motherly: Motherly is a maternal wellness media and content platform serving expectant and new mothers with editorial, classes, and community. It is directly comparable to MFT in audience (women navigating motherhood) and mission (supporting maternal wellbeing), but competes via digital content rather than live events.
• Peanut: Peanut is a social networking and community app for women through life's milestones, with a strong focus on motherhood. Comparable to MFT in serving as a community and connection layer for moms, though Peanut focuses on digital/social connection rather than in-person events.
• Mama Glow: Mama Glow is a maternal wellness platform offering doula training, events, and educational content for women across the reproductive and motherhood journey. Comparable to MFT in combining wellness programming with live community experiences targeting mothers.
• Mahmee: Mahmee is a maternal health platform connecting parents with care providers and pregnancy/postpartum support services. Comparable to MFT in addressing maternal mental health and wellness needs, though Mahmee focuses on clinical care delivery rather than community events.

Emerging players

• Cleo: Cleo is a parental benefits and family support platform offering coaching, navigation, and care across parenthood stages. Comparable to MFT in serving the working parent demographic with structured wellness support, but positioned as a B2B benefit rather than direct-to-consumer events.
• HeyMama: HeyMama is a professional networking and community platform for working mothers, offering events, content, and career support. Comparable to MFT in serving ambitious moms seeking connection, though HeyMama focuses on professional/career identity rather than maternal mental health.
• Solid Ground: Solid Ground offers group coaching and therapeutic programs for mothers navigating matrescence and identity shifts. Closely comparable to MFT's Mother//Self Masterclass in providing cohort-format therapeutic support for new mothers, though without the live event/dance floor entry point.

Broad incumbents

• Ovia Health: Ovia Health (now part of Labcorp) provides digital maternal and family health benefits and content to employers and health plans. Comparable to MFT in addressing maternal wellness and mental health but operating at much larger scale via enterprise health benefits.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MomsFeelinThemselves
• Facebookfacebook.com/momsfeelinthemselves
• LinkedInlinkedin.com/company/moms-feelin-themselves-mft-llc
• Instagraminstagram.com/momsfeelinthemselves

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms Feelin' Themselves