Alta Leasing

What Alta Leasing does

Alta Leasing doo Beograd is a Serbia-based financial leasing company operating as a member of the Alta Group, a diversified financial conglomerate that also includes Alta Banka (banking) and Alta Pay (payment processing). The company provides asset financing through financial leasing arrangements, under which ownership of the financed asset typically transfers to the lessee at contract maturity. Operations are confined to Serbia, with the registered office located in Belgrade.

The product offering is organized around four modules: passenger and light commercial vehicles up to 3.5 tonnes, commercial vehicles (trucks, trailers, buses), equipment and machinery (construction, industrial, and agricultural), and specialized agricultural machinery. Distribution occurs through authorized vehicle dealers such as Emil Frey, Auto Čačak, and Autokomerc, domestic agricultural suppliers, and direct sales. An online leasing calculator supports self-service quoting in EUR and RSD with financing tenors between 6 and 72 months; an indicative disclosed example was 7.50% fixed interest on a 60-month contract for an approximately EUR 18,000 passenger vehicle.

Alta Leasing serves four customer segments: individuals (fizička lica), entrepreneurs (preduzetnici), farmers (poljoprivrednici), and legal entities (pravna lica). Revenue is generated through interest spreads on lease contracts and processing fees. The technology stack is described as standard banking and lending infrastructure with no disclosed proprietary AI/ML capabilities. The company references a 45-year brand tradition inherited from the broader Alta Group. No financial performance metrics, headcount, funding history, or named enterprise customers were disclosed in the source material.

Name

Alta Leasing

Legal name

Alta Leasing doo Beograd

Website

https://altaleasing.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alta Leasing doo Beograd is a Serbia-based financial leasing company within the Alta Group, providing vehicle, equipment, and agricultural machinery financing to individuals, entrepreneurs, farmers, and legal entities via authorized dealers and direct channels.

Ownership category

akta.pro rank

Product category

Financial Leasing

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Finance Lessors (6172), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Equipment & Tool Leasing (Consumer) (FSAKANAF)

Keywords

• Financial leasing services
• Vehicle leasing
• Equipment financing
• Commercial lending
• Agricultural machinery leasing

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Leasing Services: Alta Leasing generates revenue through financial leasing arrangements where customers use vehicles and equipment during the contracted period with predefined installments. At the end of the repayment period, ownership transfers to the lessee. Revenue comes from interest rates (fixed rate of 7.50% mentioned) and processing fees. The company offers deferred VAT payment options for legal entities and entrepreneurs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alta Leasing provides financial leasing services for the acquisition of vehicles (passenger, light commercial, and commercial vehicles) and equipment (agricultural, construction, processing, and industrial machinery). Customers pay predefined monthly installments over a fixed term, after which ownership of the asset transfers to the lessee. The company also offers deferred VAT payment options for legal entities and entrepreneurs, with flexible repayment periods aligned to asset depreciation.

Product overview

Alta Leasing is a financial leasing company and integral part of the Alta Bank and Alta Group system, offering financial leasing services for vehicles and equipment. The company provides a unified leasing platform that includes four main product modules: Passenger and Light Commercial Vehicles Financing (up to 3.5t), Commercial Program (trucks, trailers, buses, special vehicles), Equipment and Machines Financing (construction, industrial, agricultural machinery), and Agricultural Machinery and Equipment Financing. All products are supported by an online Leasing Calculator tool. The company serves individuals, entrepreneurs, farmers, and legal entities, offering flexible repayment periods aligned with equipment depreciation and deferred VAT payment options for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger and Light Commercial Vehicles Financing

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Alta BankacoreStrategic or Co-development PartnerAlta Banka is the parent financial institution within the Alta Group ecosystem. Alta Leasing operates as part of the Alta Group system, leveraging the bank's infrastructure, customer base, and financial expertise.
• Alta PaycoreStrategic or Co-development PartnerAlta Pay is a sister company within the Alta Group focused on payment solutions. Cross-promotion between Alta Leasing and Alta Pay services provides integrated financial solutions.
• Emil FreymajorChannel Partner/ Reseller/ DistributorAuthorized vehicle distributor partner for passenger and commercial vehicles. Customers can obtain quotes from Emil Frey through the Alta Leasing financing program.
• Auto Cačak (Autocacak-promet)majorChannel Partner/ Reseller/ DistributorRegional vehicle dealer partner facilitating vehicle sales with Alta Leasing financing options in the Cacak area.
• AutokomercmajorChannel Partner/ Reseller/ DistributorVehicle dealer partner providing sales and financing facilitation for customers seeking vehicle acquisition through Alta Leasing.
• AK KompresorminorChannel Partner/ Reseller/ DistributorEquipment supplier partner for industrial compressors and related equipment financing through Alta Leasing.
• Panalex ad (Budget)minorChannel Partner/ Reseller/ DistributorVehicle rental and sales partner operating under the Budget brand, facilitating vehicle acquisition financing.
• Car4useminorChannel Partner/ Reseller/ DistributorVehicle services partner providing car-related services in connection with Alta Leasing financing.
• Blue RentminorChannel Partner/ Reseller/ DistributorVehicle rental company partner offering vehicle rental services potentially linked to Alta Leasing customer needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Raiffeisen Leasing Serbia: The leasing arm of Raiffeisen Bank Serbia, one of the largest financial groups in the country. Directly competes with Alta Leasing in vehicle and equipment leasing for SMBs, individuals, and corporate clients across Serbia.
• Banca Intesa Serbia (Leasing Operations): One of Serbia's largest banks, part of Intesa Sanpaolo, providing vehicle and equipment leasing solutions. Competes directly with Alta Leasing on passenger and commercial vehicle financing for individuals and businesses.
• ProCredit Bank Serbia: Development-oriented bank focused on SMEs and small businesses in Serbia with lending and equipment-financing offerings. Comparable SMB/entrepreneur customer base and agricultural exposure to Alta Leasing.
• Addiko Bank Serbia: Universal bank in Serbia (formerly Hypo Alpe-Adria) providing consumer finance, SME lending, and leasing. Comparable focus on SMB and retail customer segments to Alta Leasing.
• OTP Bank Serbia: Serbian subsidiary of Hungarian OTP Group, providing consumer and commercial lending including leasing products. Targets overlapping SMB and retail customer segments with similar financing offerings.
• UniCredit Leasing Serbia: Leasing subsidiary of UniCredit Group in Serbia offering vehicle and equipment financing to retail and corporate customers. Comparable product scope and target segments to Alta Leasing within the same domestic market.

Broad incumbents

• Siemens Financial Services: Captive financing arm of Siemens, providing equipment leasing and project finance for industrial and infrastructure assets. A benchmark incumbent for vendor-aligned equipment-leasing playbooks that overlap with Alta Leasing's industrial/construction machine offerings.
• BNP Paribas Leasing Solutions: Pan-European equipment and asset finance provider covering transportation, agriculture, and industrial equipment. Represents the broader incumbent standard for multi-asset leasing sophistication and geographic reach.
• DLL (De Lage Landen): Global equipment-financing vendor with broad asset-class coverage (agriculture, construction, transportation, healthcare). Sets the broader incumbent benchmark for equipment-leasing capabilities that Alta Leasing offers at a regional scale.

Regional players

• BCR Leasing (Erste Group, Romania): Leasing arm of BCR/Erste Group in neighboring Romania, operating a similar vehicle and equipment leasing model across asset classes. Comparable regional player in the broader Southeast European leasing landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alta-leasing
• Instagraminstagram.com/altaleasing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alta Leasing