Wisconsin Institute for Healthy Aging

What Wisconsin Institute for Healthy Aging does

Wisconsin Institute for Healthy Aging (WIHA) is a 501(c)(3) nonprofit organization founded in approximately 2010 and headquartered in Wisconsin. WIHA delivers a portfolio of evidence-based healthy aging programs — including Stepping On (falls prevention), Living Well with Chronic Conditions, Healthy Living with Chronic Pain, Healthy Living with Diabetes, Stand Up for Your Health, Mind Over Matter, the Diabetes Prevention Program, Walk with Ease, and Physical Activity for Lifelong Success — to older adults in all 72 Wisconsin counties, with five programs also nationally licensed. Several flagship curricula (Living Well, Chronic Pain, Tomando Control de su Salud) are licensed from Stanford University's Self-Management Resource Center, while Stand Up for Your Health was developed at the University of Wisconsin-Madison by Kelli Koltyn, PhD.

WIHA does not develop proprietary technology products; its core "platform" is a trained facilitator network, Master Trainer program, and license-holder infrastructure delivering standardized workshops in-person, online, and by phone in both English and Spanish. The organization monetizes through individual donations, a Corporate Sponsorship Program, and out-of-state program licensing. Programs are offered free to participants. Supporting channels include a bi-monthly "Age Well with WIHA" newsletter, a monthly "Age Well Series" webinar, a "Find a Workshop" self-serve directory, healthcare provider referrals, and coalition partnerships with FallsFreeWI and ConnectWI/Wisconsin Coalition for Social Connection.

The organization's strategic position is that of a mission-driven regional nonprofit with deep clinical evidence (e.g., Stepping On reduces falls by 31%, Healthy Living with Diabetes reduces ER visits by 53%), a multi-channel community-led go-to-market, and incremental expansion signals including national licensing, Spanish-language program editions, and grant-funded content initiatives such as the BOLD Grant brain-health partnership.

Name

Wisconsin Institute for Healthy Aging

Legal name

Wisconsin Institute for Healthy Aging

Website

https://wihealthyaging.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wisconsin Institute for Healthy Aging is a Wisconsin-based 501(c)(3) nonprofit that delivers evidence-based falls-prevention, chronic-disease self-management, and physical-activity programs to older adults statewide and through national license holders, free of charge to participants.

Ownership category

akta.pro rank

Product category

Aging & Senior Health Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)

akta.pro secondary industries

Lifelong Learning Institutes (Osher/OLLI-style) & Senior Academies (EDAAAMAA), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Falls prevention programs
• Chronic disease self-management
• Healthy aging programs
• Evidence-based wellness workshops
• Senior health education

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: WIHA accepts individual donations to support evidence-based programs, resources, and initiatives that promote wellness and improve health outcomes for older adults across Wisconsin. Donations are made through the organization's website.
2. Corporate Sponsorships: WIHA offers a Corporate Sponsorship Program that provides partnership opportunities for organizations with shared interests in healthy aging. Corporate sponsors are valued partners in helping WIHA achieve its mission.
3. Program Licensing: WIHA licenses its programs to organizations outside Wisconsin. The registration page indicates license holders can access reporting materials and program materials for specific programs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WIHA delivers evidence-based healthy aging programs for older adults, with a portfolio of 11 programs across Wisconsin and 5 nationwide covering falls prevention, chronic disease self-management, diabetes management, and physical activity. Programs are delivered in-person, online, or by phone through trained facilitators and Master Trainers, and several are licensed to organizations outside Wisconsin. Curricula are sourced from Stanford University's Self-Management Resource Center and the University of Wisconsin-Madison, with key programs available in both English and Spanish.

Product overview

Wisconsin Institute for Healthy Aging (WIHA) is a 501(c)(3) nonprofit organization offering a portfolio of evidence-based wellness programs for older adults. The organization delivers 11 programs across Wisconsin and 5 nationwide. The product portfolio centers on three core program categories: (1) Falls Prevention programs including Stepping On (and its Spanish version Pisando Fuerte) and Mind Over Matter; (2) Chronic Disease Self-Management programs including Living Well with Chronic Conditions (Tomando Control de su Salud in Spanish), Healthy Living with Chronic Pain, and Healthy Living with Diabetes (Vivir Saludable con Diabetes in Spanish), plus the Diabetes Prevention Program; and (3) Physical Activity programs including Stand Up for Your Health, Physical Activity for Lifelong Success, and Walk with Ease. WIHA also offers the Age Well Series, a webinar-based educational content program. Programs are delivered in-person, online, or by phone through trained facilitators and master trainers.

Differentiator

Problem solved

Functional benefit

Brands

• Stepping On: A 7-session falls prevention workshop designed for independently living older adults, led by trained facilitators with guest expert input from pharmacists, physical therapists, and others.
• Living Well with Chronic Conditions
• Healthy Living with Diabetes
• Healthy Living with Chronic Pain
• Stand Up for Your Health
• Mind Over Matter
• Age Well with WIHA
• Age Well Series

Products and services

• Stepping On A 7-week falls prevention workshop led by trained facilitators with guest experts (pharmacists, physical therapists), designed for independently living older adults. Reduces falls by 31% through balance and strength exercises, medication review, vision and footwear education, and home hazard identification.
• Pisando Fuerte Spanish-language version of Stepping On, providing falls prevention education and training for Spanish-speaking older adults.
• Mind Over Matter A falls prevention program designed to help older adults manage bladder leakage and reduce fall risk.
• Living Well with Chronic Conditions An evidence-based 6-session workshop (2.5 hours per week for six weeks) originally developed at Stanford University, helping adults with chronic conditions such as arthritis, heart disease, high blood pressure, and depression to better manage their health. Available in English and Spanish. Reduces ER visits by 27% and hospitalizations by 22% in the first six months.
• Tomando Control de su Salud Spanish-language version of Living Well with Chronic Conditions, providing the same 6-session workshop for Spanish-speaking adults managing chronic health conditions.
• Healthy Living with Chronic Pain A 6-session interactive workshop (2.5 hours per week for six weeks) developed at Stanford University, teaching self-management strategies to help adults better manage chronic pain and improve quality of life.
• Healthy Living with Diabetes A 6-session workshop (once per week for 6 weeks) designed to improve health and well-being for people with Type 1 or Type 2 diabetes or pre-diabetes, focusing on meal planning, stress management, physical activity, and goal setting. Reduces ER visits by 53%.
• Vivir Saludable con Diabetes Spanish-language version of Healthy Living with Diabetes for Spanish-speaking adults managing diabetes or pre-diabetes.
• Diabetes Prevention Program An evidence-based program for individuals diagnosed with pre-diabetes, teaching strategies to help prevent progression to Type 2 diabetes through lifestyle changes.
• Stand Up for Your Health A 5-session workshop (meeting once weekly for 4 weeks with a booster session at week 8) designed to help adults age 55+ who sit more than 6 hours per day reduce sedentary behavior by standing up and moving more. Shown to reduce sitting time by 68 minutes per day.
• Walk with Ease A program designed to help adults begin or continue regular walking as a form of physical activity to support healthy aging.
• Physical Activity for Lifelong Success A program designed to help participants maintain or improve physical activity levels for lifelong health and wellness.
• Program Licensing to National License Holders Licensing of WIHA evidence-based programs to organizations outside Wisconsin, granting license holders access to program materials, training, and reporting tools for delivery in their service areas.
• Facilitator and Master Trainer Training Training and certification pathway for individuals and organizations to become facilitators and Master Trainers authorized to deliver WIHA evidence-based programs.

Quantifiable outcome

• Stepping On reduces falls by 31%
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• FallsFreeWIcoreStrategic or Co-development PartnerFallsFreeWI (fallsfreewi.org) is a key partner focused on preventing falls and promoting safer aging in Wisconsin. WIHA references FallsFreeWI resources including the Home Safety Challenge, falls risk check-up, and balance and strength exercise guides. The partnership supports WIHA's falls prevention programming.
• ConnectWI / Wisconsin Coalition for Social ConnectioncoreStrategic or Co-development PartnerConnectWI (connectwi.org) and the Wisconsin Coalition for Social Connection work to ensure everyone in Wisconsin, especially older adults and people with disabilities, has opportunities to build meaningful relationships and stay socially engaged. WIHA partners with this coalition to address social isolation and promote community connection.
• Building Our Largest Dementia (BOLD) GrantmajorStrategic or Co-development PartnerWIHA partnered with the BOLD Grant program to produce a special edition of the Age Well Newsletter focused on Brain Health, providing educational content about dementia prevention and brain health for older adults.
• Stanford University / Self-Management Resource CentercoreStrategic or Co-development PartnerSeveral WIHA programs including Living Well with Chronic Conditions, Healthy Living with Chronic Pain, and Tomando Control de su Salud were developed at Stanford University and are distributed through the Self-Management Resource Center. WIHA holds licenses to deliver these evidence-based programs.
• University of Wisconsin-MadisoncoreStrategic or Co-development PartnerThe Stand Up for Your Health program was developed by Kelli Koltyn, PhD at the University of Wisconsin-Madison. WIHA partners with UW-Madison for program development and delivers webinars featuring UW-Madison researchers and faculty.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wihealthyaging
• Xx.com/WIHA3
• LinkedInlinkedin.com/company/wisconsin-institute-for-healthy-aging-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wisconsin Institute for Healthy Aging