What Split Rock Jumping Tour does

Split Rock Jumping Tour is a private, for-profit equestrian event organizer founded in 2015 and headquartered in Lexington, United States, operating with a small 1-10 employee team. The company produces international hunter/jumper show jumping and dressage competitions, most notably the Longines FEI Jumping World Cup Final and the Zen Elite FEI Dressage World Cup Final, with the 2026 edition scheduled at Dickies Arena in Fort Worth, Texas (April 8-12, 2026) and an FEI World Cup qualifier hosted at Santa Anita Park in Los Angeles. It serves elite equestrian athletes (including Olympians and World Cup champions from 19 countries), equestrian enthusiast spectators, and corporate sponsors seeking activation at high-prestige equestrian championships. The company has assembled a notable competitive field — including six-time Olympic veteran Steve Guerdat and former World Cup champions Daniel Deusser, Martin Fuchs, and McLain Ward — with a $400,000 prize pool at the LA qualifier.

The company's core "technology" is described as an event management and equestrian sports competition organization platform, with no proprietary AI/ML features or distinct software product disclosed. Its business model operates through two identified revenue streams: event sponsorships (corporate partners pay for official partnership designations, presenting sponsorships of VIP hospitality areas, and branded activations, with current partners including Icon Global as Presenting Sponsor of the VIP Reliant Club and Karina Brez Jewelry as Official Bracelet Sponsor) and ticket/admission revenue from spectator attendance at international equestrian championships. The go-to-market motion is event-driven: securing venue partnerships (Dickies Arena, Santa Anita Park) and sports commission collaborations (Fort Worth Sports Commission) to attract elite athletes and corporate partners, with events serving as the primary customer acquisition and revenue generation mechanism. Pricing is not publicly disclosed and is presumably negotiated per event and partner tier.

Name

Split Rock Jumping Tour

Legal name

Split Rock Jumping Tour

Website

https://splitrockjumpingtour.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Split Rock Jumping Tour is a Lexington-based equestrian event organizer that produces FEI-sanctioned international show jumping and dressage championships, serving elite Olympic-level riders, corporate sponsors, and equestrian spectators at major U.S. venues.

Ownership category

akta.pro rank

Product category

Equestrian Sports Events

NAICS

Other Spectator Sports (711219), All Other Amusement and Recreation Industries (713990), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

Keywords

• Equestrian show jumping
• Hunter jumper events
• FEI world cup
• Equestrian event organizing
• International show jumping

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Sponsorships: Corporate sponsors pay for official partnership designations, presenting sponsorships of VIP areas, and branded activations at events. Partners include Icon Global (Presenting Sponsor of VIP Reliant Club) and Karina Brez Jewelry (Official Bracelet Sponsor).
2. Event Tickets and Admission: Revenue generated from spectator attendance at international equestrian championships including the FEI World Cup Finals and qualifying events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Split Rock Jumping Tour organizes international hunter/jumper and dressage equestrian competitions across the United States, including FEI World Cup Finals and qualifying events. The company delivers world-class show jumping events at major arenas such as Dickies Arena in Fort Worth and Santa Anita Park in Los Angeles, attracting elite Olympic and World Cup athletes and offering corporate sponsorship and VIP hospitality opportunities.

Product overview

Split Rock Jumping Tour is an equestrian event organizer that produces international show jumping and dressage competitions. The company organizes FEI World Cup Finals events, including the Longines FEI Jumping World Cup Final and Zen Elite FEI Dressage World Cup Final at venues such as Dickies Arena in Fort Worth, Texas and Santa Anita Park in Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• FEI World Cup Finals 2026 - Longines FEI Jumping World Cup Final
• FEI World Cup Finals 2026 - Zen Elite FEI Dressage World Cup Final
• FEI World Cup Los Angeles Qualifier Event
• Hunter/Jumper Show Competition Series

Quantifiable outcome

• Featured 15 Olympians and 15 of world's top 40 jumping riders from 19 countries at 2026 Finals
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Icon GlobalcoreGTM or Marketing Partner · 31 March 2026Icon Global, a real estate firm specializing in premier properties, has been named an Official Partner of the FEI World Cup Finals 2026 in Fort Worth, Texas. The partnership includes Icon Global serving as Presenting Sponsor of the VIP Reliant Club and featuring Amasé, their collection of luxury vacation rentals. The partnership provides national visibility at a prestigious international equestrian championship.
• Karina Brez JewelryminorGTM or Marketing Partner · 4 March 2026Karina Brez Jewelry has been named the Official Bracelet Sponsor of the FEI World Cup Finals 2026 in Fort Worth, Texas. The company is partnering with local retailer Reads Jewelers to sell commemorative bracelets and signature pieces at the event. This sponsorship provides national visibility at a prestigious international equestrian championship.
• Fort Worth Sports CommissioncoreStrategic or Co-development PartnerThe Fort Worth Sports Commission is a strategic partner in organizing the Longines FEI Jumping World Cup Final 2026 at Dickies Arena. The collaboration involves hosting the elite equestrian championship featuring 15 Olympians and 15 of the world's top 40 jumping riders from 19 countries.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kentucky Three-Day Event / Equestrian Events Inc. US operator of an annual major international equestrian eventing competition at the Kentucky Horse Park. Direct peer within the US equestrian event-organizing space, sharing sponsor pools, sports-commission support, and spectator demographics.
• Longines Global Champions Tour: Global show jumping tour series with multiple elite events per year across the US, Europe, and Asia. Direct competitor for top-tier jumping riders, FEI sanctioning, and luxury brand sponsorships.
• Tryon International Equestrian Center: Major US equestrian venue and event organizer hosting FEI-level show jumping and dressage competitions. Direct peer with overlapping athlete, sponsor, and spectator competition across the US equestrian circuit.
• Wellington Equestrian Festival (WEF): Long-running US winter show jumping circuit in Wellington, Florida, hosting multiple FEI-sanctioned events. Direct competitor for North American qualifier dates and the same winter-season audience.
• Adequan Global Dressage Festival: US-based annual dressage tour operating parallel to Split Rock's dressage event at the same Florida winter hub. Direct peer in the dressage vertical the company also operates.
• British Showjumping / Hickstead (Al Shira'aa): National federation-sanctioned show jumping events at Hickstead and across the UK, including international CSIs. Comparable as a regional operator of elite jumping events serving similar athletes and sponsors.
• Dublin Horse Show (RDS): Long-running Irish national show jumping championship with CSIO-level international competition. Comparable as a single-venue operator running a marquee annual international jumping event with substantial prize money.
• Spruce Meadows: Canadian operator of one of the world's premier show jumping tournaments (Spruce Meadows 'Masters' and summer series). Direct competitor for top international equestrian events, FEI qualifier dates, and corporate sponsorship dollars targeting the same elite rider pool.
• CHIO Aachen / ALRV: Operator of the iconic CHIO Aachen World Equestrian Festival in Germany — historically the benchmark World Cup and Nations Cup stage. Direct peer at the top of the FEI event hierarchy, competing for riders, media coverage, and global prestige.

Broad incumbents

• Rolex Grand Slam of Show Jumping: Multi-event premium series linking three to four of show jumping's Majors (Aachen, Spruce Meadows, Calgary/'s-Hertogenbosch, Geneva). Operates as a curating aggregator within the same FEI jumping ecosystem and competes for the same title sponsor tier (Rolex), making it an incumbent counterpart at the top of the sponsorship value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SplitRockJumpingTour
• LinkedInlinkedin.com/company/split-rock-jumping-tour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Split Rock Jumping Tour