100 Million campaign

What 100 Million campaign does

The 100 Million campaign is a youth-, student-, and survivor-led civil society network that mobilizes activists to advocate for children to be free, safe, and educated. Formally established as a Dutch Foundation on 19 January 2021 (with campaign activities dating to 2016), the organization is governed from Lienden, Netherlands, with operational offices in London and Washington DC and team members in India. The campaign focuses on three interconnected issues: child labour (160+ million children affected), education inequality (222 million children in crisis contexts), and the rights of refugee and displaced children. It does not develop proprietary technology and operates through grassroots organizing, an online pledge system that tracks activists aged 13-25 and adult supporters aged 26+, global mobilization events, and research publications.

The organization's revenue model is donor-based: it works directly with aligned donor organizations and explicitly does not solicit funds from its activist or supporter networks. Distribution occurs through local and national campaign groups, an ECW Youth- and Student-led subgroup of 130+ organizations in 40+ countries, and partnerships with global bodies including Education Cannot Wait, the All-Africa Students Union, Global Student Forum, ILO, IPU, UNESCO, UNHCR, UNICEF, World Vision, Plan International, and Education International. Sub-campaign brands include Justice for Africa, Unequal Education, Education in Emergencies, and End Child Labour. Nobel Peace Prize co-recipient Kailash Satyarthi provides leadership credibility through Kailash Satyarthi Children's Foundation of America (KSCF-US), which houses the campaign in the US and UK.

The campaign is led by a Board of Trustees chaired by Fred van Leeuwen (former General Secretary of Education International) with representation from survivor-advocates and youth leaders across Africa, Europe, South Asia, and the Commonwealth. Operating geographies span Africa (with named active campaigns in 17+ countries), Asia (India, Indonesia), Latin America (Honduras), and the Caribbean (Trinidad and Tobago), coordinated from a 1-10 person core team.

Name

100 Million campaign

Legal name

100 Million campaign

Website

https://100million.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The 100 Million campaign is a non-profit civil society network mobilizing youth activists, student unions, and survivor-advocates across 40+ countries to advocate for children's rights to be free from child labour, safe from exploitation, and educated.

Ownership category

akta.pro rank

Product category

Child Rights Advocacy and Campaigning

NAICS

Child and Youth Services (62411), Human Rights Organizations (813311), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Education Policy Advocacy & Lobbying Organizations (EDADADAB), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Child labor advocacy
• Education rights
• Youth activism
• Refugee education
• Survivor advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Donor funding: 100 Million is a civil society campaigning network that raises funds through working directly with donor organisations which share their vision and principles. The campaign does not seek funds from members of its activist and supporter networks or through public giving campaigns. Funding is ethical and transparent about how donations are used.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The 100 Million campaign mobilizes youth activists (13–25), adult supporters (26+), and survivor-advocates to end child labor and barriers to education worldwide. It coordinates named advocacy campaigns — Justice for Africa, Unequal Education, Education in Emergencies, and End Child Labour — supported by research publications, global action days, and representation in multilateral forums such as Education Cannot Wait.

Differentiator

Problem solved

Functional benefit

Brands

• Justice for Africa: Campaign focused on challenging international injustices facing Africa including debt, aid discrimination, climate injustice, and education inequality.
• Unequal Education
• Education in Emergencies
• End Child Labour

Products and services

• Justice for Africa Campaign

Quantifiable outcome

• 70+ youth-led organizations from 30+ countries united to demand IMF action on education in Africa
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered major, core and regional.

• ECOWAS ParliamentmajorStrategic or Co-development Partner · 18 May 2023The Economic Community of West African States Parliament held a special session on child labour eradication with participation from 100 Million, All-Africa Students Union, and child labour survivor-advocates. Over 70 MPs from across West Africa attended.
• Inter-Parliamentary Union (IPU)majorStrategic or Co-development Partner · 18 May 2023IPU co-hosted the ECOWAS Parliament special session on child labour eradication alongside the International Labour Organisation. Kailash Satyarthi and IPU Secretary General Martin Chungong delivered speeches demanding elimination of child labour.
• International Labour Organisation (ILO)majorStrategic or Co-development Partner · 18 May 2023ILO co-hosted the ECOWAS Parliament special session on child labour eradication alongside the Inter-Parliamentary Union. The ILO sets international labor standards including conventions on child labour (C138, C182).
• Help4RefugeescoreStrategic or Co-development Partner · 1 January 2020International education in emergencies campaign that was elected to represent the ECW Youth- and Student-led subgroup on ECW's High-Level Steering Group and Executive Committee from 2021-2023.
• All-Africa Students UnioncoreStrategic or Co-development PartnerThe All-Africa Students Union (AASU) is a key strategic partner representing students across the African continent. AASU works with 100 Million on campaigns including Justice for Africa, child labour advocacy, and education rights. Peter Kwasi Kodjie, Secretary-General of AASU, serves on the 100 Million Board of Trustees.
• Global Student ForumcoreStrategic or Co-development PartnerThe Global Student Forum (GSF) is the umbrella organization of the world's major representative student unions, operating in 126 countries. GSF was elected to lead the Education Cannot Wait Youth- and Student Constituency. Sebastian Berger, GSF Executive Director, serves as Treasurer on the 100 Million Board of Trustees.
• Education Cannot WaitcoreStrategic or Co-development PartnerEducation Cannot Wait (ECW) is the only global multilateral fund dedicated to education in emergencies and protracted crises. 100 Million coordinates the ECW Youth- and Student-led subgroup and serves as returning officer for its democratic elections.
• Kailash Satyarthi Children's Foundation of America (KSCF-US)coreStrategic or Co-development PartnerKSCF-US is the organizational host for the 100 Million campaign in the United States and United Kingdom. It is a registered nonprofit organization. Nobel Laureate Kailash Satyarthi, co-recipient of the 2014 Nobel Peace Prize, provides leadership and credibility to the campaign.
• Prime Goals InitiativeregionalStrategic or Co-development PartnerYouth-led organization in Nigeria working with All-Africa Students Union and 100 Million on child labour advocacy. Led by Al Amin, who enrolled child labour survivor Musa Aminu in school. Active in advocacy for refugee children's rights.
• Boon Hands Charity FoundationregionalStrategic or Co-development PartnerNigeria-based charity working with civil society partners including All-Africa Students Union and 100 Million on child labour eradication efforts.
• Zaf FoundationregionalStrategic or Co-development PartnerNigeria-based foundation partnering with All-Africa Students Union and 100 Million on child labour advocacy and eradication efforts.
• Almajiri CareregionalStrategic or Co-development PartnerOrganization working with civil society partners in Nigeria to address the Almajiri system and child labour issues affecting vulnerable children.
• Laureates and Leaders for ChildrenmajorStrategic or Co-development PartnerPublished the 'Justice for Africa's Children' report in collaboration with 100 Million, examining how the poorest countries provide more support to refugees per GDP than wealthy nations.
• UNESCOmajorStrategic or Co-development PartnerPartnered with All-Africa Students Union and 100 Million on the Africa Girls Back to School Campaign and other education access initiatives.
• UNHCRmajorStrategic or Co-development PartnerUN Refugee Agency collaborates with 100 Million and Global Student Forum on refugee education advocacy. GSF participates in UNHCR's Interagency Steering Group on Higher Education in Humanitarian-Development Context.
• UNICEFmajorStrategic or Co-development PartnerCollaborates on education in emergencies initiatives, including participation in Rhino Refugee Camp events and Call to Action for Whole-Child Support launches.
• World VisionmajorStrategic or Co-development PartnerCo-developed the Call to Action for Whole-Child Support for Children and Young People in Emergencies alongside 100 Million, Global Student Forum, Plan International and Education International.
• Plan InternationalmajorStrategic or Co-development PartnerCo-developed the Call to Action for Whole-Child Support for Children and Young People in Emergencies alongside 100 Million, Global Student Forum, World Vision and Education International.
• Education InternationalmajorStrategic or Co-development PartnerRepresents 30 million teachers and education employees through 400 unions in 170+ countries. Fred van Leeuwen, former General Secretary, serves as Chairperson of 100 Million Board of Trustees.
• I CAN South SudanregionalStrategic or Co-development PartnerYouth-led organization based in Bidi Bidi refugee settlement providing safe spaces for educational support and creative healing programs for refugee children.
• Survivors Network CameroonregionalStrategic or Co-development PartnerSurvivor-led network in Cameroon advocating for rights of refugees and internally displaced children as part of Justice for Africa campaign.
• FRAD FoundationregionalStrategic or Co-development PartnerYouth-led organization in Nigeria holding child rights sessions in internally displaced persons (IDP) camps, focused on refugee and displaced children's rights.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• World Vision: Global humanitarian organization co-developing the Call to Action with 100 Million. Comparable on child welfare and education-in-emergencies advocacy but as a much larger incumbent with broader programming.
• Plan International: Large established child rights and girls' education NGO that co-developed the Call to Action for Whole-Child Support with 100 Million. Overlaps significantly on child labour and education advocacy but operates at much greater scale and geographic breadth.
• UNICEF: UN agency collaborating with 100 Million on education in emergencies and refugee child rights. A massive incumbent operating in the same policy and program space but with vastly greater resources and mandate scope.
• ILO International Programme on the Elimination of Child Labour (IPEC): The ILO's flagship program on child labour eradication, co-hosting the 2023 ECOWAS Parliament session with 100 Million. Direct overlap on child labour advocacy, but operating as a UN-body incumbent rather than a youth-led movement.
• UNHCR Education Cannot Wait Youth Initiative: UNHCR's education programming in humanitarian contexts, collaborating with 100 Million and GSF on refugee education advocacy. Comparable on refugee education rights but operates as a UN agency rather than a survivor-led campaign network.

Direct peers

• Education Cannot Wait: The only global multilateral fund dedicated to education in emergencies, where 100 Million leads the Youth- and Student-led constituency. Directly comparable as a governance counterpart and primary funding/policy platform for the campaign.
• Help4Refugees: International education-in-emergencies campaign that previously held the ECW Youth- and Student-led subgroup seat (2021-2023) now held by 100 Million. Closely comparable in mission, constituency, and multilateral advocacy approach.
• All-Africa Students Union (AASU): Pan-African student union that is a core strategic partner running Justice for Africa with 100 Million. Its Secretary-General sits on 100 Million's Board, making it a directly collaborating peer with highly overlapping mission and constituency.
• Kailash Satyarthi Children's Foundation (KSCF): KSCF is the institutional host of 100 Million in the US/UK and shares the same founder, mission, and survivor-advocate network. It is the closest organizational peer as the campaign's fiduciary parent for fundraising and operations.
• Global Student Forum: Umbrella organization of major representative student unions operating in 126 countries and led by 100 Million's Treasurer Sebastian Berger. Directly comparable as a youth/student-led advocacy body with overlapping ECW governance roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/100MilCampaign
• YouTubeyoutube.com/c/100MillionCampaign
• Facebookfacebook.com/100MilCampaign
• Instagraminstagram.com/100_million_campaign
• LinkedInlinkedin.com/company/100-million-campaign

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about 100 Million campaign