Mabey Ski
Mabey Ski Ltd is a UK-incorporated bespoke ski adventure tour operator that designs and coordinates tailor-made luxury ski experiences across 10+ countries, serving high-net-worth individuals through dedicated adventure designers and curated itineraries.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mabey Ski does
Mabey Ski Ltd is a privately held, owner-managed bespoke ski adventure tour operator incorporated in England and Wales, operating from a registered office in London (The Foundry, 4 New Acres Lane) with a North American sales/marketing office in Whistler, Canada. The company designs and coordinates tailor-made and hosted ski experiences across more than ten countries, including Japan, Canada, Norway, Italy, France, Switzerland, New Zealand, Iceland, Argentina, and Antarctica. Its product portfolio spans bespoke ski trips, hosted group adventures, heli-skiing, ski touring and splitboarding, bucket-list expeditions, a Founder's Collection of ultra-luxury itineraries, and ancillary training courses such as the Backcountry Ski Survival Course.
The business operates on a direct-to-consumer model with no e-commerce functionality; customers submit enquiries through the website, email, or phone and are assigned a dedicated adventure designer who produces a customized quotation. Revenue is generated through package pricing that bundles guiding, accommodation, transportation, and experiences sourced from third-party suppliers, with a 30% deposit at booking and balance due 90 days before departure. Pricing spans from approximately CAD 2,000 per person for family resort holidays to USD 29,500 per person for ultra-luxury Niseko itineraries, with bespoke amendment fees and up to 3% currency surcharge provisions. The company has no proprietary technology platform identified; its competitive positioning is built on family skiing heritage (over 100 years, originating with great-grandmother Dorothy in 1912), founder Nickie Mabey's personal expertise, exclusive supplier and tenure-holder partnerships, AITO Specialist Travel Association membership, and content-led marketing through a blog, podcast, and editorial coverage in publications including the Financial Times, Wall Street Journal, Robb Report, and National Geographic Traveller.
Mabey Ski firmographics
Firmographics- Name
- Mabey Ski
- Legal name
- Mabey Ski Ltd
- Website
- https://mabeyski.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mabey Ski Ltd is a UK-incorporated bespoke ski adventure tour operator that designs and coordinates tailor-made luxury ski experiences across 10+ countries, serving high-net-worth individuals through dedicated adventure designers and curated itineraries.
- Ownership category
- akta.pro rank
Mabey Ski industry classification
Industry- Product category
- Bespoke Ski Adventure Tour Operator
- NAICS
- Tour Operators (56152)
- akta.pro primary industry
- Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)
- akta.pro secondary industry
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Mabey Ski is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mabey Ski business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Bespoke Ski Adventure Bookings: Mabey Ski acts as a tour operator intermediary, designing and coordinating bespoke ski adventures for clients. Revenue is generated through package pricing that includes guiding, accommodation, transportation, and experiences sourced from third-party suppliers. The company takes a 30% deposit at booking with balance due 90 days before departure. They charge amendment fees (GB£100 per party member) and may apply surcharges for exchange rate fluctuations up to 3% of original quoted price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Ultra-Luxury Arctic Ski Touring - 8 nights from NOK 30,000 pp |
| Unit Pricing | Multi-year contract | Ultra-Luxury Alpine Ski Safari - 8 nights from EUR 16,000 pp |
| Unit Pricing | Multi-year contract | Ultra-Luxury Niseko Powder Ski Trip - 7 nights from USD 29,500 pp |
| Unit Pricing | Multi-year contract | Ski Touring in Antarctica - 12 nights from USD 13,995 pp |
| Unit Pricing | Multi-year contract | Women's Ski Touring Iceland - 7 nights from EUR 3,250 pp |
| Unit Pricing | Multi-year contract | Hokkaido Backcountry Ski Tour - 9 nights from USD 6,000 pp |
| Unit Pricing | Multi-year contract | Intro to Ski Touring Dolomites - 7 nights from EUR 5,200 pp |
| Unit Pricing | Multi-year contract | Sail and Ski Lyngen Alps - 7 nights from NOK 50,000 pp |
| Unit Pricing | Multi-year contract | Luxury Ski Touring BC Canada - 10 nights from CAD 26,000 pp |
| Unit Pricing | Multi-year contract | Lodge-Based Heli-Skiing - 4 days from CAD 8,000 pp |
| Unit Pricing | Multi-year contract | Tailor-Made Whistler Ski Trips - 7 nights from CAD 4,000 pp |
| Unit Pricing | Multi-year contract | Off-Piste Powder Chaser - 10 nights from JPY 795,000 pp |
| Unit Pricing | Multi-year contract | BC Steep and Deep - 9 nights from CAD 16,000 pp |
| Unit Pricing | Multi-year contract | Sail and Ski Lofoten Islands - 4 nights from NOK 392,000 total |
| Unit Pricing | Multi-year contract | Catamaran-Based Heli-Skiing - Exclusive from CAD 280,880 total |
| Unit Pricing | Pay-as-you-go | Whistler Heli-Assisted Basecamp - 2 days/1 night from CAD 2,800 pp (group of 6) |
| Unit Pricing | Pay-as-you-go | Private Heli-Ski Transfer Vancouver to Whistler - from CAD 15,000 total (up to 4 guests) |
| Unit Pricing | Multi-year contract | Lodge-Based Heli-Skiing Canada - From CA$ 7,000 per person (3 days/4 nights) |
| Unit Pricing | Pay-as-you-go | New Zealand Heli-Skiing - From NZD 1,450 pp (4 runs) |
| Unit Pricing | Pay-as-you-go | Tasman Glacier Skiing - From NZD 849 pp (full day) |
| Unit Pricing | Pay-as-you-go | Backcountry Ski Survival Course - From CAD 1,500 pp plus 5% GST |
| Unit Pricing | Multi-year contract | Whistler Family Ski Holiday - From CAD 2,000 pp |
| Unit Pricing | Pay-as-you-go | Whistler Heli-Skiing Day Trips - From December to April |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Mabey Ski product offering
Product offeringCore offering
Mabey Ski is a bespoke ski adventure tour operator that designs and coordinates tailor-made ski trips for individual clients across global destinations including Japan, Canada, Norway, Italy, France, Switzerland, New Zealand, Argentina, Iceland, and Antarctica. The company acts as an intermediary, assembling packages that combine guiding, accommodation, transportation, helicopter access, and experiences sourced from a curated network of third-party suppliers, with each client assigned a dedicated adventure designer who creates customised quotations.
Product overview
Mabey Ski is a bespoke ski adventure company offering tailor-made and hosted ski experiences across global destinations. The core offering consists of Bespoke Ski Trips (customized itineraries), Hosted Ski Adventures (group trips), Heli-Skiing Adventures (helicopter-accessed skiing), Ski Touring and Splitboarding, and Bucket List Ski Adventures. The company also operates the Founder's Collection sub-brand featuring ultra-luxury curated itineraries. Additional offerings include specialized products such as the Whistler Heli-Assisted Backcountry Ski Touring Expedition, Lodge-Based Heli-Skiing packages, New Zealand heli-skiing, Tasman Glacier experiences, Backcountry Ski Survival courses, and Whistler Family Ski Holidays. The company maintains a branded podcast called Thinking Off-Piste and offers travel planning services through inquiry forms and direct contact.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Ski Trips Tailor-made ski adventures customised to individual client preferences, with destinations worldwide including Japan, Canada, Norway, Italy, France, Switzerland, New Zealand, Argentina, Iceland, and Antarctica. Each booking is designed by a dedicated adventure designer and priced per package.
- Hosted Ski Adventures
- Heli-Skiing Adventures
- Ski Touring and Splitboarding
- Bucket List Ski Adventures
- Founder's Collection Ultra-luxury curated ski adventure itineraries personally created by founder Nickie Mabey, featuring premium experiences in Niseko, Arctic Norway, BC Canada, and an Alpine Safari across France and Switzerland.
- Whistler Heli-Assisted Backcountry Ski Touring Expedition Multi-day backcountry basecamp experience featuring helicopter drops into remote Whistler backcountry zones, glamping in bell tents, ski touring, and gourmet meals. From CAD 2,800 per person for 2 days/1 night.
- Private Heli-Ski Transfer Vancouver to Whistler Private helicopter transfer from Vancouver to Whistler combined with heli-skiing along the Sea-to-Sky corridor. Full day experience for up to 4 guests from CAD 15,000 (approximately USD 12,325).
- Lodge-Based Heli-Skiing in Canada Multi-day heli-ski packages at remote Canadian lodges including Tweedsmuir Park Lodge (Bella Coola), Bell 2 Lodge (Northern BC), and Bighorn Lodge (Revelstoke). From CA$7,000 per person for 3 days/4 nights, including meals, ACMG guiding, and guaranteed vertical.
- Heli-Skiing in New Zealand Day heli-skiing experiences in Wanaka, Queenstown, and Mt Cook areas operated with Alpine Helicopters. 4-10 run packages from NZD 1,450 per person, with private charter from NZD 12,795.
- Tasman Glacier & Dusky Sound Heli-Ski & Boat Experience Ski plane access to New Zealand's longest glacier with 8-10km runs, ice cave exploration, and boat transfers through Fiordland. From NZD 749 per person, with charter options from NZD 4,794 for up to 6 guests.
- Backcountry Ski Survival Course 3-day survival skills course combining 1 classroom day with 2 days winter camping in Whistler backcountry, delivered with Mountain Skills Academy. Includes avalanche safety, shelter building, and ACMG certification. From CAD 1,500 per person.
- Whistler Family Ski Holidays Bespoke family ski vacation packages to Whistler including accommodation, lift passes, ski school, activities (dog sledding, snowmobiling, snowshoe tours), and private guides. From CAD 2,000 per person with family-of-four example from CAD 3,800 pp including 9 nights accommodation.
- Thinking Off Piste Podcast Mabey Ski's branded podcast featuring interviews with extreme skiers, outdoor adventurers, and industry experts such as Beat Steiner, Bridget McClarty, and Konrad Bartelski. Available via website and podcast platforms.
Quantifiable outcome
- Financial protection through AITO membership covering customer payments under UK Package Travel Regulations
- +1 more outcomes
Companies that use Mabey Ski
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Mabey Ski technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mabey Ski partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Blackcomb HelicopterscorePartnership for Whistler backcountry basecamp heli-drop experiences. Blackcomb Helicopters provides helicopter access to remote backcountry zones for Mabey Ski's proprietary basecamp expeditions in the Squamish-Lillooet region.
- Black Tusk AviationcoreCrown land tenure holder partnership for Whistler area operations. Essential partner for legal access to backcountry terrain used in Mabey Ski's basecamp and heli-ski experiences.
- Black Tusk Helicopter Inc.coreBC Crown land tenure holder for Sea-to-Sky corridor heli-ski operations. Provides the land access rights that enable Mabey Ski's private heli-ski transfer experiences.
- Altus Mountain Guides (AMG)coreProfessional guiding partnership for Vancouver to Whistler heli-ski transfer experiences. AMG provides ACMG-certified heli-ski guides for the Sea-to-Sky corridor adventures.
- Mountain Skills AcademycorePartnership for backcountry survival training curriculum. Mountain Skills Academy provides ACMG-qualified instructors and unique curriculum for Mabey Ski's 3-day Backcountry Ski Survival Course including avalanche safety, shelter building, and wilderness survival skills.
- Tweedsmuir Park LodgeminorLuxury heli-ski lodge partner in Bella Coola, BC. Mabey Ski books clients into this property as part of their lodge-based heli-skiing Canadian program.
- Bell 2 Lodge (Last Frontier Heli-Skiing)minorRemote off-grid heli-skiing village in the Skeena mountains of Northern BC. Mabey Ski books clients into Last Frontier's Bell 2 Lodge operations.
- Bighorn LodgeminorLuxury slopeside mega-chalet in Revelstoke, BC. Mabey Ski books clients for heli-ski experiences from this luxury property.
- Alpine HelicopterscoreHeli-ski operator flying out of Queenstown and Wanaka, NZ. Provides helicopter access for Mabey Ski's New Zealand heli-ski day trips.
- AITO - The Specialist Travel AssociationcoreExclusive membership in The Specialist Travel Association (membership #6293). Provides financial protection for customer payments through AITO Financial Protection Services (AFPS), industry credibility, and access to dispute resolution services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mabey Ski competitors and assessment
Company assessmentEmerging players
- Frontiers North Adventures: Bespoke Canadian adventure operator offering polar bear, Arctic, and northern lights experiences with luxury lodges. Comparable in HNW bespoke adventure model and Canadian luxury supply-chain overlap.
- Mountain Travel Sobek: Pioneering adventure travel tour operator offering guided trips including ski touring worldwide. Comparable in operating model (small-group and bespoke adventure itineraries) though broader than ski-specific.
Broad incumbents
- Quark Expeditions: Established polar expedition operator with Antarctic and Arctic itineraries including ski-plane excursions. Comparable destination overlap (Antarctica) and HNW adventure customer segment, though operates at larger ship-based scale.
- Audley Travel: Larger UK bespoke travel company with dedicated country specialists and luxury ski offerings. Comparable in bespoke, expert-led service model though serves a broader travel category beyond adventure skiing.
Direct peers
- Scott Dunn: UK-based luxury bespoke tour operator offering tailor-made ski, family, and adventure holidays. Comparable business model: enquiry-led, dedicated trip designers, premium pricing, multi-destination bespoke service for HNW clients.
- Canadian Mountain Holidays (CMH Heli-Skiing): The largest and most established heli-ski operator in BC, Canada. Comparable because both arrange multi-day lodge-based heli-ski packages for advanced skiers in BC's interior ranges with certified mountain guides.
- Last Frontier Heli-Skiing: Remote off-grid heli-ski operator based at Bell 2 Lodge in Northern BC. Directly comparable — Mabey Ski explicitly books clients into Last Frontier's Bell 2 Lodge for lodge-based heli-skiing packages.
- Bella Coola Heli Sports: Boutique heli-ski operator at Tweedsmuir Park Lodge in Bella Coola, BC. Mabey Ski partners with this operator for lodge-based heli-skiing, making it a direct comparable in product, geography, and customer profile.
- Black Tomato: Award-winning UK luxury bespoke travel operator specializing in unusual, experience-led itineraries including adventure travel. Comparable model of enquiry-based, expert-curated, high-AOV trips with similar content-marketing emphasis.
- White Desert: Operator of ultra-luxury Antarctic and polar expeditions including ski-plane and ski activities. Directly comparable to Mabey Ski's Antarctica and bucket-list luxury ski offerings, with similar HNW customer profile and bespoke-trip economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mabey Ski social profiles
Digital presenceMabey Ski compliance and trust
Trust signalCompliance1 record
Mabey Ski financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mabey Ski leadership team
Management profileNumber of profiles
Profiles1 record
Mabey Ski funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mabey Ski M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mabey Ski
What does Mabey Ski do?
Mabey Ski is a bespoke ski adventure tour operator that designs and coordinates tailor-made ski trips for individual clients across global destinations including Japan, Canada, Norway, Italy, France, Switzerland, New Zealand, Argentina, Iceland, and Antarctica. The company acts as an intermediary, assembling packages that combine guiding, accommodation, transportation, helicopter access, and experiences sourced from a curated network of third-party suppliers, with each client assigned a dedicated adventure designer who creates customised quotations.
Is Mabey Ski a public or private company?
Mabey Ski is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mabey Ski founded?
Mabey Ski was founded in 2017. It employs 1 to 10 people.
Where is Mabey Ski based?
Mabey Ski is headquartered in London, United Kingdom, in the Europe region.
How does Mabey Ski make money?
One revenue line is on record: bespoke Ski Adventure Bookings.
Who are Mabey Ski's main competitors?
Emerging players on record are Frontiers North Adventures and Mountain Travel Sobek. Broad incumbents are Quark Expeditions and Audley Travel. Direct peers are Scott Dunn, Canadian Mountain Holidays (CMH Heli-Skiing), Last Frontier Heli-Skiing, Bella Coola Heli Sports, Black Tomato and White Desert.
Does Mabey Ski have an API?
No public API is recorded for Mabey Ski.
What industry is Mabey Ski in?
Mabey Ski's product category is Bespoke Ski Adventure Tour Operator. Its primary akta.pro industry code is THAAAJAD, Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing), with a secondary code of THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing). Its NAICS code is 56152.