The Association of Relatives, Friends and People with Alzheimer's or other dementias of Gipuzkoa

What The Association of Relatives, Friends and People with Alzheimer's or other dementias of Gipuzkoa does

AFAGI is a non-profit association (Asociación de Familiares, Amigos y Personas con Alzheimer y otras demencias de Gipuzkoa) founded in 1991 and headquartered in Gipuzkoa, Basque Country, Spain. It delivers psychological attention, psychosocial attention, cognitive stimulation, and the Zaintzen family-caregiver training program to people living with Alzheimer's disease and other dementias, and to their families and caregivers. Service delivery is organized through eight delegations distributed across Gipuzkoa, providing a physical-touch model in a territory where roughly 12,930 individuals and 38,790 families are reportedly affected.

The association's business model is a hybrid of individual memberships (€75–€120 per year), voluntary donations, and public institutional funding sourced from the Diputación Foral de Gipuzkoa and national campaigns such as the EITB Maratoia. It is federated within CEAFA (Confederación Española de Alzheimer) and the AEF-FAE federation, which provide national advocacy reach, peer benchmarking, and confederated grant opportunities. No proprietary software, mobile application, or data platform is disclosed; service delivery is human-led by a team of 11–50 staff supplemented by volunteer and partnership capacity.

Recent strategic activity has centered on cultural-extended programming — most notably partnerships with Musikene and the Ai Do Project (dance- and music-based cognitive stimulation, dated 2022-04-08) and with BAE for adapted-tricycle outings — alongside a leadership transition in which Iñaki Olalde assumed the presidency from Koldo Aulestia. These moves signal steady programmatic diversification within a stable organizational footprint rather than a pivot in business model or scale-up attempt.

Name

The Association of Relatives, Friends and People with Alzheimer's or other dementias of Gipuzkoa

Legal name

Asociación de Familiares, Amigos/as y Personas con Alzheimer u otras demencias de Gipuzkoa / Gipuzkoako Senitartekoen, Lagunen edo beste dementziaren bat duten Pertsonen Elkartea

Website

https://afagi.eus

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

AFAGI is a Gipuzkoa-based non-profit association delivering psychological, psychosocial, and cognitive stimulation services to families and individuals affected by Alzheimer's disease and other dementias through eight local delegations across the province.

Ownership category

akta.pro rank

Product category

Alzheimer's and dementia psychosocial support services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industries

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Dementia Companion & Engagement Care (HSABAEAA), Family Caregiver Training & Dementia Coaching (HSABAEAI), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Alzheimer support services
• Dementia caregiver training
• Cognitive stimulation therapy
• Psychosocial support services
• Nonprofit health association

Headquarters

HQ city

San Sebastian

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership fees: Members pay annual dues ranging from 75€ to 120€ per year, with a minimum of 75€. Members can choose to pay more than the minimum if desired.
2. Donations: AFAGI collects donations to fund projects that improve quality of life for people affected by Alzheimer's and other dementias and their families.
3. Public institutional funding: AFAGI maintains relationships with public institutions including Gipuzkoa Provincial Council and various municipalities, which likely provide funding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AFAGI delivers psychosocial support to families and people with Alzheimer's or other dementias in Gipuzkoa through four service lines: psychological attention (advice, information, and emotional support), individualized psychosocial attention (guidance considering family reality and resources), cognitive stimulation workshops (twice-weekly small-group sessions maintaining memory, language, attention, and orientation), and the Zaintzen caregiver training program covering disease impact, communication, and resource navigation.

Product overview

AFAGI offers a unified portfolio of four integrated services for families and individuals affected by Alzheimer's and other dementias in Gipuzkoa. The core services include: Atención Psicológica (psychological support for emotional processing), Atención Psicosocial (individualized guidance and resource navigation), Estimulación Cognitiva (cognitive rehabilitation workshops), and the Zaintzen Training Program (caregiver education). These services work together to provide comprehensive support from diagnosis through care, addressing both the person with dementia and their family caregivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Atención Psicológica (Psychological Attention) Psychological support service providing information, advice, and emotional support to families affected by Alzheimer's or other dementias, helping with acceptance of the disease, emotional expression, and processing grief.
• Atención Psicosocial (Psychosocial Attention) Individualized personalized attention offered to people affected by Alzheimer's seeking information, support, and advice, considering family reality, relationships, and available resources.
• Estimulación Cognitiva (Cognitive Stimulation) Activities directed at stimulating and maintaining cognitive capacities including memory, language, attention, and orientation, delivered through workshops in small groups twice weekly for people with Alzheimer's or other dementias.
• Formación 'Zaintzen' (Zaintzen Training Program) Comprehensive training program directed at caregivers of people with Alzheimer's and other dementias, with modules covering living with Alzheimer's, disease impact, communication strategies, and resource navigation.

Quantifiable outcome

• Cognitive stimulation workshops help maintain cognitive function and slow disease progression
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered secondary and core.

• Ai Do ProjectsecondaryStrategic or Co-development Partner · 8 April 2022Ai Do Project collaborated with AFAGI on the 'Invisible Beauty' program, developing dance-based cognitive stimulation sessions for people with Alzheimer's.
• MusikenesecondaryStrategic or Co-development Partner · 8 April 2022Musikene (Higher Music School of the Basque Country) co-organized dance and music sessions for AFAGI's cognitive stimulation program.
• CEAFA (Confederación Alzheimer España)coreStrategic or Co-development PartnerAFAGI is part of the collective of AFAs (Family Associations) coordinated through CEAFA, the Spanish Confederation of Alzheimer's associations. CEAFA represents AFAGI at the national level.
• AEF-FAE (Federación Alzheimer Euskadi)coreStrategic or Co-development PartnerAFAGI is affiliated with the Basque Federation of Alzheimer's Associations, representing its interests at the regional level in the Basque Country.
• Diputación Foral de GipuzkoacoreStrategic or Co-development PartnerThe provincial government of Gipuzkoa is a key public partner. AFAGI participates in the Consejo de Mayores (Elderly Council) and has representation in its Permanent Commission, as well as the Vicepresidencia.
• Ayuntamiento de DonostiacoreStrategic or Co-development PartnerAFAGI has representation in Donostia's Consejo de Acción Social and its Permanent Commission, and participates in the Donostia Lagunkoia initiative.
• BAE (Bizikletaz Adinik Ez)secondaryStrategic or Co-development PartnerPartnership for tricycle outings for cognitive stimulation workshop participants in Donostia. BAE volunteers accompany users on cycling activities, promoting social integration and wellbeing.
• EITBsecondaryGTM or Marketing PartnerBasque public broadcaster. AFAGI representatives participated in EITB Maratoia, the annual solidarity initiative dedicated to Alzheimer's awareness.
• Ayuntamiento de ZarautzsecondaryStrategic or Co-development PartnerAFAGI participates in Zarautz's Mesa Tercera Edad and Zarautz Lagunkoia initiative, and collaborates on events like the Voluntary Fair.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Matia Fundazioa: Basque Country senior care foundation named as an AFAGI private collaborator. Operates elder care and dementia support services in the same regional ecosystem and overlapping beneficiary population.
• CEAFA Euskadi (AEF-FAE Federación Alzheimer Euskadi): Basque regional federation of which AFAGI is a member, coordinating regional Alzheimer's associations across the Basque Country with overlapping service scope.
• Fundación CITA Alzheimer: Gipuzkoa-based foundation focused on Alzheimer's research and support, sharing the same geography and beneficiary base as AFAGI and addressing parts of the dementia care continuum.

Broad incumbents

• Alzheimer's Association (USA): Largest global voluntary health organization in Alzheimer's care, support, and research — useful as a benchmark for service breadth, federation structure, and revenue mix at scale.
• Alzheimer's Society (UK): UK-wide dementia charity providing information, support services, and caregiver programs. Comparable mission and service architecture to AFAGI at a much larger national scale.
• CEAFA (Confederación Alzheimer España): National Spanish confederation of Alzheimer's family associations that AFAGI itself belongs to. Comparable as the umbrella coordinating body for regional AFAs across Spain with broader policy and funding reach.

Others

• Fundación Pilares para la Autonomía Personal: Spanish foundation focused on personal autonomy and integrated care models for older adults. Comparable as an ecosystem player addressing dementia caregiver support within the broader Spanish long-term care framework.

Direct peers

• AFA Andalucía (Asociación de Familiares de Personas con Alzheimer): Regional Alzheimer's family association in Andalusia operating the same member-based, federation-affiliated model with psychosocial, cognitive stimulation, and caregiver training services — the most direct functional analogue to AFAGI.
• Fundación Alzheimer España: Madrid-based nonprofit offering psychosocial support, information, and caregiver services for people with Alzheimer's — a direct peer in mission and service mix.
• AFAB (Associació de Familiars d'Alzheimer de Barcelona): Barcelona-based family association for Alzheimer's that delivers psychosocial support, cognitive stimulation, and family guidance through multiple delegations — structurally very similar to AFAGI's operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AFAGI
• Facebookfacebook.com/alzheimergipuzkoa
• Instagraminstagram.com/alzheimergipuzkoa
• LinkedInlinkedin.com/company/afagi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Association of Relatives, Friends and People with Alzheimer's or other dementias of Gipuzkoa