2 millimètres

What 2 millimètres does

2 millimètres is a privately held Belgian graphic design agency founded in 2014 and headquartered in Malonne, a district of Namur. The firm is co-led by Julien Braeckevelt (Creative lead & Photography) and Emeline Lange (Strategy & Creative lead), supported by a Chief Happiness Officer named Iago and occasional interns, making it a micro-boutique of roughly 2-3 full-time equivalents. Since inception, the agency has completed 356 creative projects for 107 distinct clients, spanning visual identities, logos, layout and typesetting, photography, packaging, paper design, typography, graphic communication, and brand naming.

The agency's underlying technology is essentially human creative output with no proprietary software, API, or digital platform disclosed. Production is craft-driven and emphasizes physical materials ("L'amour des détails graphiques & du papier. Condensé avec efficacité"), differentiating the studio through attention to print execution and tactile quality rather than automation or scale. The service catalog is unified under bespoke project work rather than packaged products.

Commercially, 2 millimètres operates on a project-based professional services model with direct client engagement: prospective clients reach out via [email protected] or the website contact form, and quotes are negotiated per engagement rather than publicly listed. The client base is horizontally diversified across Belgian SMBs in hospitality, healthcare, funeral services, construction, and publishing, alongside occasional enterprise and public-sector engagements (e.g., RTBF, Watford FC, Éditions Erasme, Service Public de Wallonie, Croix-Rouge de Belgique). Marketing is portfolio-driven through the agency's website and word-of-mouth, with no paid acquisition or disclosed revenue.

Name

2 millimètres

Legal name

2 millimètres

Website

https://2millimetres.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

2 millimètres is a privately held Belgian graphic design agency founded in 2014 in Namur, offering bespoke visual identity, layout, photography, packaging, typography, and naming services to Belgian SMBs and select enterprise and public-sector clients.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAN

Packaging & Brand Identity Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Graphic design services
• Visual identity design
• Brand identity systems
• Packaging design
• Typography services

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Graphic Design Services: Project-based creative services including visual identity design, layout/typesetting, photography, packaging design, and paper design. Revenue is generated through client project engagements, likely on a per-project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

2 millimètres is a Belgian graphic design agency offering visual identity, layout, typography, paper design, packaging, photography, naming, and graphic communication services. The studio positions itself as a boutique team of paper and print craftsmen working with brands, institutions, and cultural organizations. Its work spans brand systems, editorial design, and bespoke printed objects delivered on a project basis.

Product overview

2 millimètres is a graphic design agency offering a unified suite of creative services centered on visual communication. The core offering comprises four primary services: identity design (identite visuelle), layout (mise en page), photography, and packaging. Supporting services include naming, graphic communication, typography, and paper design. The agency positions itself as a full-service creative partner delivering custom design solutions across print and digital media for diverse clients in Belgium and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity (Identité visuelle) Design of brand identity systems including logos, brand guidelines, and visual systems for organizations and brands.
• Layout (Mise en page) Editorial and document layout design for publications, reports, and printed materials.
• Typography (Typographie) Typographic design services, including type selection, custom typography, and typographic systems for clients.
• Packaging Packaging design services for products and brands, delivered as part of the agency's graphic communication portfolio.
• Photography (Photographie) Photography services supporting the agency's design and brand projects.
• Naming Brand naming services, helping clients develop names that align with their visual identity and positioning.
• Graphic Communication (Communication graphique) Broader graphic communication services delivering visual messaging across print and offline channels for clients.
• Paper Design Bespoke paper and print design, including custom paper formats and innovative paper engineering, reflecting the agency's position as paper craftsmen.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Base Design: Luxembourg- and Brussels-rooted creative agency offering brand identity, packaging, editorial and art direction services. Comparable as a Benelux-based independent design boutique serving similar mix of cultural, public-sector and consumer clients.
• Saffron Brand Consultants: Global brand consultancy specialising in brand strategy, identity and experience design. Comparable as a peer specialist whose core offer — brand identity systems — directly overlaps with 2 millimètres' primary service line.
• Chermayeff & Geismar & Haviv: New York-based identity design practice known for foundational corporate identity work. Comparable as a peer specialist studio focused on visual identity systems for cultural, institutional and corporate clients.

Broad incumbents

• Pentagram: Global partner-led design firm specialising in visual identity, packaging and editorial design. Comparable as the upper-scale incumbent in the same craft category 2 millimètres operates in, with much greater geographic reach.
• Landor & Fitch: Global brand consulting and design firm within WPP covering strategy, identity, packaging and architecture. Comparable as a large incumbent in the same brand-identity and packaging category, though operating at much greater scale.
• Superunion: Global brand and design consultancy (formed from Brand Union, Interbrand and others) offering brand identity, packaging and editorial design. Comparable as a broad incumbent offering overlapping identity and packaging services across multiple sectors.

Regional players

• Total Design: Amsterdam-based independent design agency with a 60+ year history delivering identity, packaging, editorial and signage work. Comparable as a long-standing Benelux design studio with similar full-service creative scope.
• Studio Dumbar: Rotterdam-based independent design studio known for visual identity, motion and print design. Comparable as a neighbouring Northern European boutique specialising in identity systems and craft-focused graphic design.
• KesselsKramer: Amsterdam- and London-based independent creative agency working across advertising, identity, publishing and editorial design. Comparable as a neighbouring Benelux-rooted independent creative shop with a similarly craft-led, personality-driven approach.
• Mucca: Milan- and Zurich-based independent branding and design studio delivering identity, packaging and editorial work. Comparable as a peer European independent boutique in the same craft-driven identity and packaging category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2 millimètres