Branded Image Group
Branded Image Group is a family-owned Tennessee-based sign installation and branding services company that provides turnkey multi-site signage, gas station branding, LED conversion, and maintenance primarily to major oil companies and retail chains across the Southeast US with nationwide rollout capability.
- Company typePrivate
- Founded2019
- HeadquartersPowell, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Branded Image Group does
Branded Image Group LLC is a family-owned, Tennessee-based commercial sign installation and branding services company headquartered in Powell (Knoxville area). Founded in 2019, the company provides turnkey exterior and interior sign installation, gas station branding, LED conversion, preventive maintenance and repair, site surveys, permitting, and project management for multi-site enterprise clients. Its service portfolio also includes commercial painting, pressure washing, banners and digital printing, and parking lot/wayfinding signage. The company operates as a sales-led, enterprise field sales organization with a single point of contact from concept through installation, targeting large multi-site operators across the Southeast US with nationwide capability for major rollouts.
The customer base is concentrated in the fuel and convenience store vertical, with named enterprise clients including Chevron, Shell, Exxon Mobil, Phillips 66, Valero Energy, Marathon Petroleum, Citgo, Gulf Oil, Delek US, Amoco, Arco, Diamond Shamrock, Circle K, and Travel Center America. The company also serves retail multi-site chains (Nissan, BJ's Wholesale Club, Lumber Liquidators), restaurant groups, corporate campuses, and municipal and school projects. Marketing is primarily organic, relying on the company website, Facebook, and Instagram.
The business model is project-based, professional services revenue generated from one-time installation and rebranding projects, supplemented by recurring maintenance and repair programs. Pricing is quote-based and not publicly disclosed. The company has invested in operational infrastructure including a large warehouse facility with loading docks, forklifts, multiple canopy crews, gooseneck trailers, and bucket trucks to support high-volume multi-site rollouts. The company is privately held with no disclosed external investors, no funding rounds, no acquisitions, and no patents. Key personnel include Greg Ludwig, Matt Ludwig, Lauren Ludwig, Chanda Jennings, Daniel McGuffin, and Laysee Taylor.
Branded Image Group firmographics
Firmographics- Name
- Branded Image Group
- Legal name
- Branded Image Group LLC
- Website
- https://brandedimagegroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Branded Image Group is a family-owned Tennessee-based sign installation and branding services company that provides turnkey multi-site signage, gas station branding, LED conversion, and maintenance primarily to major oil companies and retail chains across the Southeast US with nationwide rollout capability.
- Ownership category
- akta.pro rank
Branded Image Group industry classification
Industry- Product category
- Commercial Signage Installation Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Branded Image Group is headquartered
LocationHeadquarters
- HQ city
- Powell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Branded Image Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Sign Installation Services: Project-based, one-time revenue from professional sign installation services for exterior and interior signage across commercial, retail, fuel station, and corporate environments.
- Maintenance & Repair Services: Preventive maintenance programs and repair services providing ongoing revenue from existing client base, including scheduled site checkups, cleaning, service reporting, and long-term upkeep.
- Gas Station Branding: Large-scale rebranding and rollout services for fuel station chains, handling canopy imaging, signage installation, LED conversions, painting, and pressure washing across multiple locations.
- LED Conversion Services: Energy-efficient LED lighting upgrades and conversions for commercial signage, providing both installation and upgrade services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Branded Image Group product offering
Product offeringCore offering
Branded Image Group is a commercial signage installation and branding services company that delivers turnkey exterior and interior sign installation, gas station branding and multi-site rebrand rollouts, preventive maintenance and repair, LED conversions, site surveys, permitting, and project management for fuel station chains, retail chains, restaurants, corporate campuses, and municipal/school clients. The company serves as a single-vendor provider handling design coordination, permitting, fabrication oversight, installation, painting, pressure washing, and ongoing service across the Southeast US with nationwide rollout capability.
Product overview
Branded Image Group is a service-oriented company offering a unified suite of sign installation, branding, and maintenance solutions. The core offering combines turnkey services including Sign Installation Services (exterior/interior signage, channel letters, pylons), Gas Station Branding Services (canopy imaging, multi-site rollouts), Maintenance & Repair Services, Site Survey Services, LED Conversion Services, Permitting Services, Project Management Services, and supplementary services such as Commercial Painting & Pressure Washing, Banners & Digital Printing, and Parking Lot & Wayfinding Signs. All services are designed to work together as a complete branding execution solution, with the company handling everything from design and permitting through installation and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Sign Installation Services Professional installation of interior and exterior signage including channel letters, pylon signs, monument signs, LED message centers, and ACM signs for commercial, retail, and fuel station environments. Targeted at enterprise clients across the Southeast US with nationwide rollout capability.
- Gas Station Branding Services Full-package branding solutions for fuel station chains including canopy imaging, forecourt branding, pump toppers, dispenser imaging, and multi-site rollout coordination across major oil companies such as Shell, Chevron, Exxon Mobil, Marathon Petroleum, Phillips 66, Valero, Citgo, Gulf Oil, Amoco, Arco, Circle K, Delek US, Diamond Shamrock, and Travel Center America.
- Maintenance & Repair Services Preventive maintenance, troubleshooting, repairs, and full restoration services for signage and lighting systems, including lighting and electrical repairs, structural repairs, and cosmetic restoration for commercial signage across enterprise customer locations.
- Site Survey Services Comprehensive site surveys providing accurate field measurements, photographic documentation, structural evaluations, electrical assessments, and permit-ready information for commercial signage projects across customer sites.
- LED Conversion Services Conversion of existing commercial signage to LED technology, offering energy efficiency, extended bulb lifespan (up to 10 years), reduced maintenance, and eco-friendly operation for enterprise signage programs.
- Permitting Services End-to-end signage permitting management including code and zoning research, application preparation and submission, and final approval coordination with local jurisdictions for commercial signage projects.
- Project Management Services Comprehensive project coordination from start to finish, including site surveys, permitting, production scheduling, crew logistics, installation coordination, and close-out documentation and reporting for multi-site commercial signage programs.
- Commercial Painting & Pressure Washing On-site painting and pressure washing services for gas stations and commercial properties performed as part of full branding and refresh projects alongside signage installation.
- Banners & Digital Printing Custom banner production and digital printing services for promotional signage and temporary displays supporting commercial branding and rollout programs.
- Parking Lot & Wayfinding Signs Installation of directional signage, wayfinding systems, and parking lot markers for commercial properties as part of broader signage programs.
Companies that use Branded Image Group
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Branded Image Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Branded Image Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Branded Image Group competitors and assessment
Company assessmentDirect peers
- National Signs: Commercial sign installation and maintenance company serving retail, restaurant, and corporate customers with nationwide field service capability. Comparable to Branded Image Group's multi-site enterprise field sales model and turnkey sign installation services.
- Image360: Franchised sign and graphics brand (now part of the FASTSIGNS parent) specializing in custom signage, environmental graphics, and branded displays. Directly comparable service offerings to Branded Image Group, though distributed through franchisees rather than owner-operated field crews.
- Signarama: Franchised sign company with 600+ locations worldwide, offering sign design, manufacturing, and installation. Directly comparable to Branded Image Group's installation and project-based service model, though Signarama skews more toward SMB customers while Branded Image Group focuses on enterprise multi-site programs.
- SpeedPro Imaging: Franchised large-format printing and signage company with 130+ studios across the US. Comparable in commercial signage and graphics production services, though more focused on production and less on field installation than Branded Image Group's installation-led model.
- Poblocki Sign Company: Large commercial sign company serving retail, hospitality, healthcare, and fuel/convenience customers with turnkey signage programs. Highly comparable to Branded Image Group in customer mix (including major fuel retailers), turnkey delivery model, and multi-site rollout expertise.
- Artisan Complete: Provider of retail brand execution, signage, and store fixture installation services for multi-site retail and restaurant customers. Closely comparable to Branded Image Group's turnkey brand execution model with nationwide field crew deployment and project management focus.
- Allegra: Franchised printing, signage, and marketing services network with 300+ locations in North America offering sign installation and branded graphics. Comparable breadth of sign and graphics services, though more SMB-skewed than Branded Image Group's enterprise fuel/retail focus.
- FASTSIGNS International: Largest franchised sign and graphics company in the US with 700+ locations, offering sign installation, vehicle wraps, and branded environments. Directly competes with Branded Image Group in commercial sign installation for multi-site enterprise customers, though FASTSIGNS is more franchise-driven and Branded Image Group is owner-operated with deeper fuel-industry specialization.
- BluEdge: National provider of branded environments, signage installation, and document technology services for enterprise and institutional customers. Comparable turnkey brand execution and multi-site service capabilities to Branded Image Group, with similar enterprise field sales model.
Broad incumbents
- YESCO (Young Electric Sign Company): One of the largest sign manufacturers and installers in the US with over 100 years of history, serving casinos, retail, and commercial customers. Broader incumbent with in-house manufacturing capabilities, providing direct overlap with Branded Image Group's commercial signage installation business but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Branded Image Group social profiles
Digital presenceBranded Image Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Branded Image Group leadership team
Management profileNumber of profiles
Profiles6 records
Branded Image Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Branded Image Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Branded Image Group
What does Branded Image Group do?
Branded Image Group is a commercial signage installation and branding services company that delivers turnkey exterior and interior sign installation, gas station branding and multi-site rebrand rollouts, preventive maintenance and repair, LED conversions, site surveys, permitting, and project management for fuel station chains, retail chains, restaurants, corporate campuses, and municipal/school clients. The company serves as a single-vendor provider handling design coordination, permitting, fabrication oversight, installation, painting, pressure washing, and ongoing service across the Southeast US with nationwide rollout capability.
Is Branded Image Group a public or private company?
Branded Image Group is a private company. It is classified as family owned and is currently operating.
When was Branded Image Group founded?
Branded Image Group was founded in 2019. It employs 11 to 50 people.
Where is Branded Image Group based?
Branded Image Group is headquartered in Powell, United States, in the North America region.
How does Branded Image Group make money?
Four revenue lines are on record. Sign Installation Services are the primary driver. The others are maintenance & Repair Services, gas Station Branding and LED Conversion Services.
Who are Branded Image Group's main competitors?
Direct peers on record are National Signs, Image360, Signarama, SpeedPro Imaging, Poblocki Sign Company, Artisan Complete, Allegra, FASTSIGNS International and BluEdge. YESCO (Young Electric Sign Company) is listed as a broad incumbent.
Does Branded Image Group have an API?
No public API is recorded for Branded Image Group.
What industry is Branded Image Group in?
Branded Image Group's product category is Commercial Signage Installation Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541850 and its SIC code is 7311.