YEBOGO EXPERIENCES

What YEBOGO EXPERIENCES does

YEBOGO EXPERIENCES is a South African privately-held travel company that operates the consumer brand Student Trips SA, a group travel booking platform targeting students and young adults aged 18-35. The company runs a single consumer-facing product brand within The Yebogo SA (Pty) Ltd portfolio of brands, with its own website (studenttrips.co.za) functioning as the primary discovery, booking, and customer-engagement surface.

The core product is a website-based, self-serve booking and reservation platform offering group travel experiences across five South African cities — Johannesburg, Cape Town, Pretoria, Durban, and Gqeberha. Users can search by destination, trip type, or vibe; save trips; and book either with a deposit or full payment on eligible departures. The platform supports a deposit-first booking system, verified guide coordination, and a local branch team in each operating city that manages departure logistics and customer updates. The underlying technology stack is a standard consumer web platform with no disclosed mobile app, no public API, no SDK, and no documented third-party integrations beyond a website design relationship with Hadini Holdings.

The business model is direct-to-consumer and product-led, generating revenue from one-time transaction fees on individual group-trip bookings. Pricing is not publicly disclosed but operates on a take-rate style structure with both deposit and full-payment options at checkout. Marketing is conducted through organic website/SEO, organic social media, and direct customer support via email and phone. There is no evidence of institutional funding, B2B channels, or enterprise customers; the company is privately held with no disclosed investors and operates exclusively in the South African domestic market.

Name

YEBOGO EXPERIENCES

Legal name

The Yebogo SA (Pty) Ltd

Website

https://studenttrips.co.za

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

YEBOGO EXPERIENCES, through its Student Trips SA brand, operates a direct-to-consumer website platform that books group travel experiences for students and young adults aged 18-35 across five South African cities.

Ownership category

akta.pro rank

Product category

Youth Group Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Group travel booking
• Student travel experiences
• Youth group tours
• Travel booking platform
• Social travel experiences

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Trip Booking Revenue: One-time transaction fees from individual trip bookings for group travel experiences across South African cities

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Yebogo Experiences, through its Student Trips SA brand, sells group travel experiences to students and young adults aged 18-35 across five South African cities. Customers discover and book city-based group trips online via the company's website, choosing between deposit-first and full-payment options, with on-trip support delivered by verified guides and local branch teams.

Product overview

Student Trips SA is a single unified travel booking platform designed for student and young adult group travel across South Africa. The platform offers city-based trips with features including deposit-first booking, verified guide coordination, and local branch team support. It is part of The Yebogo SA (Pty) Ltd portfolio of brands, serving the 18-35 demographic with social travel experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Trips SA

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hadini HoldingsminorOthersHadini Holdings designed the Student Trips SA website. This is a website design/development service relationship.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Contiki: Global operator of group travel experiences specifically targeted at 18-35 year olds, with multi-country itineraries and social-trip positioning. Directly comparable to Student Trips SA's youth group travel model, though at international rather than domestic South African scale.
• Busabout: Flexible-hop group travel network for 18-30s backpackers with guided itineraries across multiple destinations. Comparable to Student Trips SA in youth social-travel positioning and guided group-trip format.
• Topdeck Travel: Operates guided group trips aimed at 18-30s travelers with a strong social-travel brand identity. Closely comparable to Student Trips SA in target demographic, group-trip product format, and guided-experience model.
• Intrepid Travel: Small-group adventure tour operator offering productized itineraries across many destinations with local guides. Comparable to Student Trips SA in productized guided-trip model and online booking flow, though operating at much larger global scale.
• G Adventures: Global small-group adventure tour operator selling productized itineraries with local guides, similar in operating model to Student Trips SA's guided city-trip format, though serving a broader demographic and geography.
• StudentUniverse: Online booking platform focused on discounted travel for students and young adults. Closely comparable to Student Trips SA's student-focused positioning and online booking model, though StudentUniverse is primarily a discount aggregator rather than an operator of its own trips.
• EF Educational Tours: EF Education First division running organized group trips for students and young adults, often tied to educational itineraries. Comparable to Student Trips SA in student/young-adult demographic and organized group-travel product.

Broad incumbents

• TripAdvisor Experiences: Global marketplace for tours, activities, and experiences with a large established user base. Comparable to Student Trips SA in offering bookable experiences online, but operates at vastly larger scale across geographies and as a broad marketplace rather than a youth-vertical specialist.

Regional players

• Safarinow: South African online travel marketplace for accommodation, activities, and tours. Comparable as a regional South African platform aggregating tours and activities, with overlapping customer base but a broader product scope than Student Trips SA's curated group trips.
• Travelstart: South African online travel agency offering flight, hotel, and package bookings. Comparable as a regional South African travel booking platform serving similar consumer customers, though it operates as a broad OTA rather than a niche youth group-trip specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yebogo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YEBOGO EXPERIENCES